Press Release Archives

Boulder, CO, USA — October 15, 2019 —Running shoes are every runner’s favorite obsession, and Kicksology lets readers run a mile inside the running shoe industry. In Kicksology: The Hype, Science, Culture & Cool of Running…

Boulder, Colorado, USA — October 9, 2019 — VeloSwap presented by Saris is America’s most popular consumer bicycle swap and expo. Coming to Denver’s National Western Complex on November 2nd, VeloSwap will feature 500 vendors…

Boulder, Colorado, USA — August 8, 2019 —ZOOMA Women’s Race Series, known for stunning race medals and fun races in beautiful places, is proud to partner with Women’s Running as a sponsor and media partner for…

Boulder, Colorado, USA — August 7, 2019 —Robin Thurston, one of the world’s leading digital media and sports entrepreneurs, has been named CEO of Pocket Outdoor Media, the holding company that owns VeloNews, Triathlete, Women’s Running,…

Boulder, Colorado, USA — June 10, 2019 — Pocket Outdoor Media has hired longtime cycling journalist Ben Delaney as its Content Director for Special Projects. It’s a homecoming of sorts for Delaney, who was Editor-in-Chief…

Boulder, Colorado, USA — June 5, 2019 — The 2019 VeloNews Tour de France Guide is now available! The world’s most informative and entertaining guide to the Tour is releasing in print, digital, and e-book…

Boulder, Colorado, USA — May 7, 2019 — The Outspoken: Women in Triathlon Summit presented by Triathlete magazine is back after a sold-out inaugural year. Registration is now open for the 2019 event, which will…

Boulder, Colorado, USA — April 25, 2019 — This June and July, the VeloNews Tour de France Guide will reach more readers than ever before in its 32-year history. This year’s 2019 Tour de France…

Boulder, Colorado, USA — April 18, 2019 — Pocket Outdoor Media has added six of the endurance sports industry’s best salespeople to its sales staff for VeloNews, Bicycle Retailer & Industry News, Triathlete, PodiumRunner, and…

Boulder, CO, USA — April 17, 2019 — The new Training & Racing with a Power Meter, 3rd Ed., has been updated with the latest in power technology and power-based metrics. The definitive guide to…

Boulder, Colorado, USA — April 13, 2019 — PodiumRunner is the new name and attitude of Competitor Running. Led by Editor-in-Chief Jonathan Beverly and featuring The Well, a column of twice monthly themed article collections,…

(Boulder, Colorado, USA — April 12, 2019) — Pocket Outdoor Media today announced that Jen Ator has been appointed Editor-in-Chief of Women’s Running, the world’s most popular resource for women who love to run. Drawing on more…

Boulder, Colorado, USA — March 21, 2019 — Triathlete magazine, the world’s #1 resource for triathletes, has just released its new audience study as a free download to the endurance sports industry, marketers, and agencies.…

Boulder, Colorado, USA — MARCH 12, 2019 — Triathlete magazine, the world’s #1 triathlon resource, will release its 2019 Buyer’s Guide on March 12th. Featuring 170 of this season’s hottest products, all individually tested by…

Boulder, Colorado, USA — March 6, 2019 — VeloNews has taken the road less traveled for its annual buyer’s guide. Featuring a new concept and format, the new VeloNews Gear Issue mails to subscribers on…

Boulder, Colorado, USA — March 5, 2019 — Jonathan Beverly is the real deal! After serving successfully as the Guest Editor of Competitor Running’s February editorial, Beverly has been hired as the brand’s new Editor-in-Chief.…

Boulder, Colorado, USA — February 15, 2019 — In an exclusive agreement with RCS Sport, VeloNews, America’s leading bike racing media brand, will produce the North American edition of the Official Guide to the Giro…

Boulder, Colorado, USA — February 15, 2019 — Between VeloNews, Bicycle Retailer & Industry News and other media brands owned by Pocket Outdoor Media, April’s Sea Otter Guide will reach the widest consumer and trade…

Boulder, Colorado, USA — February 8, 2019 — He’s back! Or really, he was never gone. Performance running’s favorite award-winning journalist, Jonathan Beverly, has taken over the reins of Competitor Running as Guest Editor. Beverly…

Boulder, Colorado, USA — February 6, 2019 — Competitor Running is excited to announce its newest columnist, professional runner Dathan Ritzenhein. “Ritz on Running”, his new twice monthly column, will share his experience as a…

Boulder, Colorado, USA — January 31, 2019 — Pocket Outdoor Media, best known for publishing VeloNews, has acquired Bicycle Retailer & Industry News from Emerald Expositions. As part of the transaction, Bicycle Retailer & Industry…

Boulder, Colorado, USA — January 29, 2019 — Triathlete, the world’s #1 triathlon resource, has named Lars Finanger Director of Sales and Brand Development for the 30-year old brand. Finanger, who has 15 years of…

Boulder, Colorado, USA — January 22, 2019 — Women’s Running, the #1 resource for women runners, has revealed an all-new look and attitude for its website. The new womensrunning.com debuted January 15th, powered by adidas…

Boulder, Colorado, USA — January 15, 2019 — VeloNews and USA Cycling announce a new partnership to promote bike racing in America. VeloNews, America’s leading bike racing media brand, will publish USA Cycling’s official 2019…

Boulder, Colorado, USA — January 4, 2019 — VeloNews, the authoritative voice of cycling, will reveal a dynamic new look and logo for the magazine with its January/February issue, on newsstands January 8. The redesign…

(Boulder, Colorado, USA — November 28, 2018) — Erin Beresini, Editor-in-Chief of Triathlete, has been promoted to Editorial Director of Magazine & Digital Media for Women’s Running, Competitor Running, and VeloNews in addition to her…

Boulder, CO, USA — Jay Dicharry, PT expert and best-selling author of Running Rewired: Reinvent Your Run for Stability, Strength, and Speed will demonstrate his top self-tests and correctives to improve running form, answer applicable…

Boulder, Colorado, USA — November 27, 2018 — Women’s Running has just released its 2018 Audience Study as a free download to the running industry, marketers, and agencies. The Women’s Running 2018 Audience Study offers…

Boulder, Colorado, USA — November 2, 2018 — Competitor Running, the leading website for performance-minded runners, has released its comprehensive 2018 Audience Study as a free download for the running industry, advertisers and marketers, and…

Boulder, Colorado, USA — October 30, 2018 — VeloSwap, America’s most popular consumer bicycle swap and expo, comes to Denver on November 3rd at the National Western Complex. Colorado’s biggest consumer bike event brings together…

Boulder, Colorado, USA — October 26, 2018 — VeloSwap, America’s most popular consumer bicycle swap and expo, comes to Denver on November 3rd at the National Western Complex. Now in its 29th year, Colorado’s biggest…

Boulder, Colorado, USA — October 5, 2018 — SON Events in partnership with Warner Bros. Consumer Products on behalf of DC Entertainment announces Women’s Running as an official media partner of the DC Wonder Woman…

(Boulder, Colorado, USA — September 13, 2018) — Retailers, brands, and media are invited to visit VeloNews, Triathlete, and VeloPress at Interbike to see prototypes of the new VeloNews.com and Triathlete.com. After seeing the new…

Boulder, Colorado, USA — September 12, 2018 — Andrew Pemberton, a 20-year veteran of publishing and former executive of Panache Cyclewear, has been named Chief Executive Officer of Pocket Outdoor Media, the holding company that…

Boulder, Colorado, USA — September 5, 2018 — The producers of the Outspoken: Women in Triathlon Summit announce the addition of three inspiring speakers for the November conference presented by Triathlete; Julie Moss, Kyrsten Sinema…

Boulder, Colorado, USA — August 7, 2018 — VeloNews, the leading bike racing media brand in America, reports that its digital media traffic during the 2018 Tour de France was significantly higher than during the…

Boulder, Colorado, USA — August 7, 2018 — Triathlete magazine announces that it is the Official Triathlon Industry Media Partner of the Escape Triathlon Series for 2018-2019. In an exclusive partnership with International Merchandising Company,…

Boulder, Colorado, USA — July 26, 2018 — VeloNews, America’s leading bike racing media brand, has released its comprehensive 2018 Audience Study as a free download for the cycling industry, advertisers and marketers, and enthusiasts.…

Boulder, Colorado, USA — July 3, 2018 — Triathlete, the world’s #1 triathlon resource, closed the brand’s first-ever photography contest announcing 16 winning photographs from 14 photographers. The Triathlete 2018 Photo Contest ran April 23rd…

Boulder, Colorado, USA — June 19, 2018 — The producers of the Outspoken: Women in Triathlon Summit announce the first four keynote and session speakers for the November conference presented by Triathlete Magazine. In their…

Boulder, CO, USA —Renowned running coach Pete Magill is launching a 3-event combine series in Southern California for athletes to test their speed and agility. The SpeedRunner combines are competitive events that pit athletes from…

Boulder, Colorado, USA — June 14, 2018 — Pocket Outdoor Media announces that Triathlete magazine is the Official Race Program Sponsor of the IRONMAN® North American Series for the 2018 race season. Triathlete magazine will…

Boulder, Colorado, USA — May 24, 2018 — VeloSwap, America’s largest consumer bicycle swap and expo, will be held on Saturday, November 3rd at the National Western Complex in Denver, Colorado. VeloSwap brings more cycling…

Boulder, Colorado, USA — May 17, 2018 — VeloNews podcasts have seen explosive growth in listeners over the past year—a 162% growth in monthly listens from 2017 to 2018. Produced in-house since August, 2016 by…

Boulder, Colorado, USA — VeloPress, the leading publisher of books about endurance sports, has acquired North American rights to publish three-time world champion and 2018 Paris-Roubaix victor Peter Sagan’s debut book, a memoir titled My…

(Boulder, Colorado, USA — May 7, 2018) — Pocket Outdoor Media announces the hiring of Anna Horsch to the new position of Digital Director, Strategy and Operations. Horsch will direct the digital strategy for Competitor.com,…

Boulder, Colorado, USA — May 1, 2018 — Triathlete Magazine, the world’s #1 triathlon resource, will present the Outspoken: Women in Triathlon Summit this fall, a partnership between Live Feisty Media and Shift Sports. The…

Boulder, Colorado, USA — April 24, 2018 — VeloNews, the authoritative voice of cycling, will release the Official Guide to the Tour de France bicycle race in early June. The VeloNews guide to the world’s…

Boulder, Colorado, USA — April 23, 2018 — Triathlete magazine, the world’s #1 triathlon resource, has launched its first-ever triathlon photography contest and is now accepting submissions from athletes, triathlon enthusiasts, and brands through May…

Boulder, CO, USA — Joe Friel, the most trusted coach in endurance sports, has completely rewritten the world’s most recognized training guide for cyclists, The Cyclist’s Training Bible. Starting from a blank page, Coach Friel…

Boulder, Colorado, USA — April 12, 2018 — The Sea Otter Classic announces a new partnership with VeloNews, the authoritative voice of cycling, to inspire youth cycling participation during the four-day race and consumer bike…

Boulder, Colorado, USA — March 29, 2018 — The John Hancock Sports & Fitness Expo, produced and managed by Conventures, Inc., announces that Women’s Running, the world’s largest running magazine for women, will be a…

Boulder, Colorado, USA — March 21, 2018 — VeloPress, America’s top-selling publisher of books about endurance sports, has named Renee Jardine as its new Publisher. Jardine was previously the press’s Editor and Associate Publisher and…

Boulder, Colorado, USA — March 8, 2018 — Lennard Zinn, the world’s leading expert on bike maintenance and repair, has joined the VeloNews editorial team as its first-ever Test Editor. Zinn will augment the VeloNews…

Boulder, Colorado, USA — March 7, 2018 — VeloNews, the authoritative voice of cycling, has mailed its 2018 Buyer’s Guide issue to subscribers. Featuring carefully considered reviews of over 100 of the best bikes, helmets,…

Boulder, Colorado, USA — March 6, 2018 — VeloNews, the authoritative voice of cycling, will produce the Official Guide to the Giro d’Italia bicycle race through 2019. In an exclusive agreement finalized between Pocket Outdoor…

Boulder, Colorado, USA — March 1, 2018 — Pocket Outdoor Media, the leading publisher in endurance sports, is pleased to announce two new hires for key online positions. Award-winning travel writer Nicolle Monico has taken…

Boulder, Colorado, USA — Triathlete Magazine, the world’s #1 triathlon resource, releases its 2018 Buyer’s Guide on March 13th. Featuring 165 of this season’s hottest products extensively tested by a panel of expert reviewers, Triathlete’s…

Boulder, Colorado, USA — February 21, 2018 — Triathlete Magazine announces a $100,000 donation of advertising space to the Time to Tri™ initiative, a new, industry-wide campaign to introduce 100,000 Americans to triathlon by the…

Boulder, CO, USA — February 13, 2018 — Lennard Zinn, the world’s leading expert on bicycle maintenance and repair, has released the new sixth edition of his best-selling guide Zinn & the Art of Mountain…

Boulder, Colorado, USA — February 8, 2018 — VeloNews announces a new collaboration with the cycling analysis and commentary website The Outer Line. VeloNews.com will publish new stories from the influential site as well as…

Boulder, Colorado, USA — February 1, 2018 — Pocket Outdoor Media, LLC (Pocket) – the leading endurance sports media company – has hired Mark Gouge as Publisher for its VeloNews brand. Gouge will be responsible…

Boulder, Colorado, USA — TOUGHMAN has appointed Triathlete magazine to produce the exclusive, official worldwide event Guide for what is the No. 2 triathlon event series globally. Under the terms of the agreement, Triathlete in its…