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All Posts by Julbo.
Julbo Expands Leadership Team; Welcomes Rick Randall As National Sales Manager
WILLISTON, Vt. (Feb. 18, 2020)– Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce Rick Randall as the company’s new national sales manager. Rick will work closely…
First Of Its Kind, Red Bull Raid Levels Up And Returns to Squaw Valley In 2020
Human Powered Ski And Splitboard Event Combines Speed And Form In Uphill Battle Olympic Valley, CA. (FEB 11, 2020) – Red Bull Raid, the only freeride event in the United States that blends the endurance…
CamelBak® Expands Leadership Team with Key Marketing Hire
CamelBak welcomes Natasha Schroth as director of global brand marketing. PETALUMA, Calif. (Feb. 11, 2020)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Natasha Schroth as the brand’s new director of marketing. Natasha will manage…
Lightpoint From New Holland Brewing Races Into The Active Beer Space
Michigan-based Craft Brewery Develops Exemplary Low-Cal, Low Carb, High Taste Brew Holland, MI, Jan 27th, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the upcoming launch…
BUFF® Bolsters Cold Weather Collections in Fall 2020 Line
(Santa Rosa, CA) January 23, 2020 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined…
POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
Mammut to Outfit More Than 8,000 POWDR Employees as the Official Uniform and Technical Safety Equipment Supplier Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced…
Mountain Hardwear Partners with OutsidePR
Iconic Mountain Brand Joins Forces for Publicity Outreach Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world. OutsidePR, located…
Mammut Development Opportunities Anticipated With Potential Sale
Holding Company Conzzeta To Focus On Bystronic And Allow Growth For Mammut (Williston, VT) Dec 13, 2019 — Mammut Sports Group AG, which has been a part of Swiss holding company Conzzeta AG since 1982,…
Mammut Awarded Two Finalist Positions In Outdoor Retailer Innovation Awards
(Williston, VT) Dec 11, 2019 — Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to announce that two of its FW20 products have been selected as contenders in the 2020 Outdoor Retailer…
Our Only Future
Global sport goods company DECATHLON has defined 1.5°C science-based emissions reduction targets and commits to be aligned with a net-zero future, responding to what the latest climate science indicates is needed to limit the worst…
CamelBak ® Launches Sustainably-Crafted Pivot™ Bottle
PETALUMA, Calif. (Nov. 21, 2019)– CamelBak®, the global leader in award-winning personal hydration products, announces the launch of the Pivot Bottle. Made of a 10% renewable plant-based material called ECHO™, the new Pivot Bottle is…
Decathlon Set to Open New Store in San Francisco, Announces Partnership with the SF Giants
SAN FRANCISCO, Calif. (November 12, 2019) – Decathlon, the world’s largest sporting goods retailer, is set to open its newest brick-and-mortar store in the Bay Area. The new store — located in the Potrero Center…
Injinji Launches Everyday Upcycled Collection in North America
SAN DIEGO, Calif. (Nov. 6, 2019)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection.…
Casting for Recovery adds BUFF® as a 2020 National Sponsor
Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®,…
HOKA ONE ONE Named Presenting Sponsor of Western States 100
AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world,…
Rocky Mountain Underground Launches Revamped 2020 Ski Lineup
Breckenridge, CO, Oct 24, 2019— Rocky Mountain Underground (RMU), the year-round outdoors brand with roots in skiing, are proud to announce their 2020 hardgoods ski lineup, on the heels of the brand’s announcement of its…
Decathlon Collected 124 Tons of Trash on World Cleanup Day
EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East…
World’s Best Water Athletes dive into San Francisco Bay for Red Bull Heavy Water
San Francisco, Calif. (Oct. 15, 2019)– Red Bull Heavy Water, a highlight on the pro Standup Paddleboard circuit, today announced a 5-day green light for the competition weather window, as forecasting indicates that Friday October…
Mammut-North America Adds Talent To Growing CO-based Team
(Williston, VT) Oct. 3, 2019 — Mammut, the leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, has added three key team members to…
Backcountry Launches Gearhead-Crafted Winter Pursuit Collection
Park City, UTAH (September 26, 2019) — Today, Backcountry, the country’s leading specialty outdoor retailer, announced the upcoming launch of its Winter Pursuit Collection, live on Backcountry.com September 30th. Featuring industry-leading GORE-TEX technologies, the collection…
Title Nine Movers And Makers Pitchfest Announces Winners
Emeryville, Calif — Title Nine, one of the largest, and the original, woman-owned independent specialty retailer in North America, held its second annual Movers and Makers Pitchfest this past weekend. Pitchfest is designed to support, promote…
Rocky Mountain Underground To Open Whistler Location
Breckenridge, CO, Sept. 18, 2019 — Rocky Mountain Underground (RMU), the outdoors company known for its core approach to ski and gear design and manufacturing, has secured a location and is opening a unique retail…
Red Bull Heavy Water Returns to the Bay
San Francisco, Calif. (Sept. 17, 2019) – Red Bull Heavy Water, a highlight on the pro Standup Paddleboard circuit, is headed back to San Francisco after weather condition requirements were not met in 2018. The…
CamelBak® Bolsters North American Product Team with Key New Hire
PETALUMA, Calif. (Sept. 12, 2019)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Mike Valvano as the brand’s new director of soft goods and sport. Mike will oversee product management and overall business strategy…
Clif Bar, Decathlon and IKEA Host Fitness Cleanup Event
(Emeryville, CA) September 11, 2019 – A group of Northern California businesses – Clif Bar & Company, Decathlon and IKEA Emeryville, in collaboration with Emeryville Council member John Bauters and Save The Bay, are teaming up…
Red Bull Bay Climb Levels Up Competition
San Francisco, CA (Sept. 9, 2019) – This weekend, in the city of hills, over 200 bike racers took to the streets to test their lung and leg capacity in an all-out sprint up one of…
Cotopaxi Joins 32 B Corps In Nation-Wide Call To Action
Salt Lake City, UT. Sept. 3, 2019 – Cotopaxi, the first venture capital-backed Benefit Corporation and Certified B Corp, and a leader in corporate responsibility, has joined 32 other B Corps from diverse industries to send…
Backcountry Partners With National Ability Center
Park City, UTAH (Sept. 3, 2019) – Today, Backcountry, the country’s leading specialty outdoor retailer, announced a new partnership with the Park City-based National Ability Center (NAC), one of the largest organizations of its kind…
Red Bull Party Wave serves up surf skills and the aloha spirit in Waikiki
Honolulu, HI (August 26, 2019) – Red Bull Party Wave, the competition that challenges teams to build their own surf vessels and ride the best wave as a group, showcased Hawaiian community and culture to…
The Outbound’s Pursuit Series Partners With KOA as Presenting Sponsor
San Francisco, Calif., Aug. 22, 2019— The Outbound’s Pursuit Series adventure camps offer an inclusive, immersive, and adventurous approach to learning outdoor skills and activities. Thanks to partnerships with brands and organizations who share the…
OutsidePR Expands Account Team
Sausalito, Calif., August 14, 2019– Bay Area-based public relations and sports marketing agency, OutsidePR, is pleased to announce the hiring of Michael Finn to its growing roster of communications specialists. As an Account Manager, Finn…
VF Corporation Appoints Jan Van Mossevelde as Vice President, General Manager, icebreaker® EMEA
Stabio, Switzerland (August 8, 2019) – VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Jan Van Mossevelde as Vice President, General Manager of icebreaker® EMEA.…
CamelBak® Launches Revamped Podium Bottle Line
PETALUMA, Calif. – CamelBak®, the global leader in personal hydration products, is ushering in a new era for its heritage Podium Bottle. Originally launched in 2008 as the first premium bike bottle, the Podium is CamelBak’s…
Long Distance Swimmer Passes 200 Nautical Miles After 40 Days at Sea
Long-distance swimmer Ben Lecomte is experiencing the beauty of the natural world and the true cost of plastic pollution in our oceans. After 40 days of swimming up to 8 hours per day, and pushing…
Title Nine Movers And Makers Pitchfest Announces 2019 Finalists
Emeryville, Calif, July 25, 2019 – Title Nine, one of the largest, and the original, woman-owned independent specialty retailer in North America, is proud to announce the nine incredible women chosen as finalists in its second…
Red Bull Party Wave Team Surfing Competition returns to Duke’s Oceanfest for its 6th Year
Honolulu, HI (July 24, 2019) – Red Bull Party Wave, the competition that challenges teams to build their own surf vessels and ride the best wave as a group, will return to the famed shores…
CamelBak® Named Ultra-Trail du Mont-Blanc’s Official Hydration Partner
PETALUMA, Calif. (July 23, 2019)– CamelBak®, the global leader in award-winning personal hydration products, announces its sponsorship of Ultra-Trail du Mont Blanc (UTMB), the high altitude mountain race series. The race will take place in Chamonix,…
Decathlon to Open New Sporting Goods Store in San Francisco
(San Francisco, CA) July 17, 2019 – Decathlon, the world’s largest sporting goods retailer, announced Wednesday that it will be opening another major brick and mortar store in the Bay Area. The newest location be…
Red Bull Bay Climb Charges Up San Francisco Streets
San Francisco, CA (July 17, 2019) – On Saturday September 7th San Francisco’s iconic Potrero Hill will play host to the 3rd annual Red Bull Bay Climb, tasking cyclists with a literal breathtaking sprint of…
Mammut WE CARE
Phasing out per- and polyfluorinated chemicals (PFCs) applied in water-repellent products is one part of Mammuts WE CARE strategy. PFCs are used for the durable water repellency (DWR) finish of the outer fabric of rain…
Decathlon and YBike Support Bay Area Youth
EMERYVILLE, CA – Decathlon, the world’s largest sporting goods retailer, recently announced its initiative in support of YBike — a YMCA of San Francisco program that transforms Bay Area youth into active outdoor enthusiasts, skilled…
Title Nine Announces Movers & Makers Pitchfest For Female Entrepreneurs
Emeryville, Calif, May 15, 2019 — Title Nine, one of the largest, and the original, female-owned independent specialty retailer in North America, is proud to announce the opening of the submission period for its second-annual…
Red Bull Raid Crowns Ultimate Mountain Athletes
Olympic Valley, CA.– First of its kind event, Red Bull Raid descended on Squaw Valley’s Silverado ski area on April 13, tasking 60 enthusiastic competitors with a fast up and skillful down in an all…
Cotopaxi Announces Foundation To Support Global Poverty Alleviation
Salt Lake City, UT, April 12, 2019 – It was announced today that Cotopaxi, a Certified B Corp that creates outdoor products and events, will launch its own foundation to broaden the scope of its…
Backcountry Expands Own Brand Line With 2019 Collections
PARK CITY, Utah (March 20, 2019) – Specialty retailer Backcountry announces the launch of its largest owned brand product expansion yet, introducing climb, mountain bike, and winter collections as well as outdoor lifestyle apparel and…
BUFF® Releases Triple Crown Trail Series Multifunctional Headwear
(Santa Rosa, CA) March 19, 2019 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, is pleased to announce the launch of its Triple Crown…
A Downhill Dash of Epic Proportions: Red Bull Homerun
Enumclaw, WA (MARCH 18, 2019) – With the close of the 2019 ski and snowboard season approaching, it’s time to gather your friends and drop in on the most anticipated race of the year: Red…
Decathlon Set to Open Doors to First Full-Scale U.S. Store
(San Francisco, CA) March 12, 2019 – SAN FRANCISCO – Decathlon, a globally-recognized sporting goods retail brand, announced Tuesday that its first U.S.-based major brick and mortar store will hold its Grand Opening at its…
Ride the Waves, Ride the Mountain: Red Bull Switchboard
Santa Monica, CA (MARCH 4, 2019) – It’s a California dream brought to life: surf in the morning, then head to the mountains to ski or snowboard in the afternoon, experiencing the accessibility of the…
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