Press Release Archives

Phasing out per- and polyfluorinated chemicals (PFCs) applied in water-repellent products is one of part of Mammuts WE CARE strategy. PFCs are used for the durable water repellency (DWR) finish of the outer fabric of…

EMERYVILLE, CA – Decathlon, the world’s largest sporting goods retailer, recently announced its initiative in support of YBike — a YMCA of San Francisco program that transforms Bay Area youth into active outdoor enthusiasts, skilled…

Modesto, CA June 14, 2019 – Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, has revealed details for its Spring/Summer 2020 line. The line is crafted using innovative, sustainable technologies to create purposeful…

LAGUNA BEACH, Calif. (June 12, 2019) – One Eleven, a global leader in solar-powered timepieces, is launching its first ever collaborative collection of watches with premium towel brand, Slowtide. In homage from one sustainably-minded brand…

As a Swiss premium outdoor brand with roots going back to 1862, Mammut has a strong drive to preserve what is worth preserving, with a high degree of transparency. For this reason, Mammut published its…

Emeryville, CA, June 11, 2019 — Currently celebrating 50 years as the pioneer of adventure travel, MT Sobek is introducing more than 30 new trips across every interest for 2020. Hikers, rafters, culture enthusiasts, family…

Williston, Vt. — June 10, 2019 — Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce its partnership with OutsidePR as the brand’s public…

Single use plastic is the most obvious of offenders when we consider ocean plastic pollution. Yet the biggest offender of plastic pollution is something that might not be front of mind: our clothes. Over 35%…

Emeryville, CA, June 5, 2018 — MT Sobek, the originator of adventure travel, is proud to announce its inclusion in the 2019 USA TODAY 10Best Readers’ Choice travel award contest for Best Adventure Travel Company.…

Cincinnati, OH, June 3, 2019— Sustainable Down Source (SDS) today announce a new way for consumers to track the provenance and technical details of the down used to make their down jacket or sleeping bag.…

LOS ANGELES – June 2, 2019 – Herbalife Nutrition (NYSE:HLF) congratulates Sarah Haskins and Robbie Webster, who took top podium spots at the inaugural Herbalife24 Triathlon Los Angeles. This event welcomed more than 900 elite…

Sausalito, CA  May 31, 2019 –OutsidePR, a Bay-Area based public relations agency is thrilled to welcome Kelsey McGrew to the family as the agency’s new Senior Account Executive. Kelsey joins OutsidePR, a leading public relations…

LOS ANGELES, May 30, 2019 – Herbalife Nutrition (NYSE: HLF) today announced an extensive roster of sponsors and professional triathletes who will participate in pre-race activities, including a “Meet the Pros” session, before the inaugural Herbalife24 Triathlon Los…

MODESTO, Calif. – Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel has recently appointed Maria Vlahos as Director of Design. Vlahos comes to Sherpa with more than 19 years of design experience…

Williston, Vt — Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce its exclusive eyewear partnership with Garmin Dirty Kanza, produced by Life Time.…

Modesto, CA and Sausalito, CA May 28, 2019 –Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel has named OutsidePR as its agency of record. “We are excited to join forces with OutsidePR…

Los Angeles, Calif, March 22, 2019– XTERRA WETSUITS has been named the official Wetsuit Partner of the Herbalife24 Triathlon Los Angeles event. “We’re committed to providing athletes with quality nutrition products to get them across…

SAN DIEGO, Calif. (May 22, 2019) – Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji run collection with the Liner…

San Francisco, CA, May 21, 2019 — Leading digital adventure travel platform, The Outbound Collective, announced the launch of their #EveryoneOutside initiative today. This new effort is focused on creating a more inclusive and culturally…

Salt Lake City, UT, May 20, 2019 – Cotopaxi today announced its commitment to use the Higg Index, a performance measurement suite of tools developed by the Sustainable Apparel Coalition (SAC), to drive environmental and…

Emeryville, Calif, May 15, 2019 — Title Nine, one of the largest, and the original, female-owned independent specialty retailer in North America, is proud to announce the opening of the submission period for its second-annual…

MAMMOTH LAKES, CA – The world’s best snowboarders are uniting this week for Red Bull Recharged, a team-based content battle during May 14-17 at Mammoth Mountain. Like anything that evolves, stagnancy stalls progression. There is…

PETALUMA, Calif. (May 7, 2019)– CamelBak, the global leader in award-winning personal hydration products, has named OutsidePR as its public relations agency of record. OutsidePR will manage CamelBak’s public relations and communications strategy in North…

At just 26 years old, Jolanda Neff has proven her talent and ingenuity with her bicycle in the countless competitions and sports events in which she has participated. She is the 2017 world champion, three-time XCO…

Salt Lake City, UT – Cotopaxi, a Certified B Corp that creates outdoor products and events, named industry veteran Evie Moe as new VP of Design. Moe comes to Cotopaxi with 17 years of experience…

(GOLETA, Calif.), May 1, 2019 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK) announces Project Carbon X, a 100K World Record attempt by multiple HOKA athletes. Project Carbon X will mark the…

Sonoma, Calif., April 24, 2019 – Distinctive wine brand, WEST + WILDER of Sonoma, California, has partnered with the award-winning Calistoga Motor Lodge and Spa in beautiful wine country, California, to create a unique public…

Olympic Valley, CA.– First of its kind event, Red Bull Raid descended on Squaw Valley’s Silverado ski area on April 13, tasking 60 enthusiastic competitors with a fast up and skillful down in an all…

Salt Lake City, UT, April 12, 2019 – It was announced today that Cotopaxi, a Certified B Corp that creates outdoor products and events, will launch its own foundation to broaden the scope of its…

PARK CITY, Utah (March 20, 2019) – Specialty retailer Backcountry announces the launch of its largest owned brand product expansion yet, introducing climb, mountain bike, and winter collections as well as outdoor lifestyle apparel and…

(Santa Rosa, CA) March 19, 2019 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, is pleased to announce the launch of its Triple Crown…

Enumclaw, WA (MARCH 18, 2019) – With the close of the 2019 ski and snowboard season approaching, it’s time to gather your friends and drop in on the most anticipated race of the year: Red…

(San Francisco, CA) March 12, 2019 – SAN FRANCISCO – Decathlon, a globally-recognized sporting goods retail brand, announced Tuesday that its first U.S.-based major brick and mortar store will hold its Grand Opening at its…

Santa Monica, CA (MARCH 4, 2019) – It’s a California dream brought to life: surf in the morning, then head to the mountains to ski or snowboard in the afternoon, experiencing the accessibility of the…

SAN DIEGO, Calif. (Feb. 20, 2019) –  Injinji® fans in Canada will now be able to purchase their favorite Original Performance Toesocks™ from injinji.com thanks to the brand’s new e-commerce Canadian shipping option that launched in…

(Williston, VT) January 25, 2019 – Mammut, the leading Swiss-born premium outdoors brand, with over a century and a half of experience in mountain safety and outdoors activity, is thrilled to announce a new Regional Sales…

San Francisco, Calif., January 23, 2019 — The Outbound Collective adventure camp series, Pursuit Series is on a mission to create outdoors communities fueled by passionate, invested individuals and brands, and has strategically aligned with…

Sausalito, Calif., January 22, 2019 – Bay Area-based public relations and sports marketing agency, OutsidePR, is pleased to announce the hiring of Anna Avery to their growing roster of communications specialists. Anna joins the OutsidePR…

(San Francisco, CA, Jan 15, 2019) — Leading digital adventure travel platform The Outbound Collective today announced the launch of an adventure tour and lodging marketplace. Driven by feedback from the community, The Outbound platform…

(Sonoma, Calif., January 14, 2019) — The distinctive wine brand, WEST + WILDER of Sonoma, California, is proud to announce the appointment of Sausalito-based OutsidePR as its public relations Agency of Record. The brainchild of…

Emeryville, Calif, December 19, 2018 — Title Nine, arguably the largest female-owned independent retailer in North America, today announced a partnership with OutsidePR to serve as its public relations agency of record. The Emeryville sports…

(San Francisco, CA) December 18, 2018 – Global sporting goods brand, Decathlon, is pleased to announce its partnership with Represent Running’s (RR) Bay Area race series, as well as the Represent Running ambassador team. RR’s…

(San Francisco, Calif., Dec. 17, 2018) — Leading digital outdoor platform The Outbound Collective’s adventure camp series, Pursuit Series, is proud to announce a strong list of new and returning partners for the three adventure…

(Williston, VT) December 12, 2018 – Mammut, the leading Swiss-born premium outdoors brand, is proud to announce its appointment as an Official Partner of Jackson Hole Mountain Resort. Mammut brings 156 years of outdoors and mountain…

Auckland, New Zealand, December 3, 2018 – New Zealand-based natural performance apparel company icebreaker believes nature has the answers. For over 23 years, icebreaker has worked with what nature provides to create natural, high-performing outdoor clothing, as…

Boise, ID, Nov. 12, 2018 – Redfish Group and Stone Group West have announced today the planned merger of their business operations to offer a sales agency with principles located in Boise ID, Portland OR,…

(Santa Rosa, CA) November 9, 2018 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, has announced plans to introduce DryFlx Multifunctional Headwear at Outdoor…

Bend, OR – Amy Clark will be the new editor for UltraRunning Magazine beginning with the December/January 2018 issue. Amy is an editor, freelance writer and ultrarunner, and was previously a columnist for ultrarunning.com. She…

San Francisco, CA, October 16, 2018 — Leading digital outdoor platform The Outbound Collective’s adventure camp series, Pursuit Series, announced registration open for its three long-weekend event series lineup for 2019. The mission of the…

SAUSALITO, CALIF. (October 9, 2018) – San Francisco-based public relations and sports marketing agency, OutsidePR, is proud to welcome longtime outdoor industry professional Massimo Alpian as account director. Alpian, a seasoned marketer and driven endurance…

Park City, Utah, October 3, 2018 – Specialty retailer Backcountry released details today for its Fall/Winter 2018 Lifestyle Apparel and Touring Collections, the result of 22 years of outdoors gear and apparel buying experience, as…

(Williston, VT) October 2, 2018 — Mammut, the leading Swiss-born premium outdoors brand, with over a century and a half of experience in mountain safety and outdoors activity, is thrilled to announce the launch of…

(New York, NY, October 2, 2018) — The APP World Tour, the professional world tour for the sport of stand up paddle surfing, has successfully concluded the New York SUP Open, along with the multiple…

(Scarborough, Ontario) September 26, 2018 – Lorpen, the Spanish-based sock designer and manufacturer that uses layered yarn technology for high performance socks, has just released the T3+ Ski Warm Active Sock, the brand’s latest style…

Vancouver, BC, September 25, 2018 — Icebreaker, natural performance adventure and outdoors apparel brand, is launching innovative new base layers for Fall/Winter 2018 (FW18) that run the gamut of outdoors activity from Adventure, Lifestyle and…

Vancouver, BC, September 24, 2018 — Icebreaker, natural performance adventure and outdoors apparel brand, is proud to announce the third iteration of their popular urban lifestyle apparel, the 旅TABI Collection, for Fall/Winter 2018 (FW18). In…

(Auckland, New Zealand, Sept 19, 2018) — Original natural performance fibre apparel brand Icebreaker is thrilled to announce the Grand Opening of a new Touch Lab in Laval, Quebec, and the much-anticipated reopening of three…

Park City, UT (September 15, 2018) – The fourth annual Red Bull 400 returned to the iconic Utah Olympic Park in Park City today, Saturday September 15th, tasking athletes with a sprint involving vertical gain…

(New York, NY, September 17, 2018) — City Paddle Festivals, a participatory three-stop Standup Paddleboard experience and celebration that connects some of the World’s most high profile Cities (London, New York, Paris), hosted a massive…

San Francisco, CA (September 9, 2018) – The second annual Red Bull Bay Climb took over iconic Potrero Hill in San Francisco yesterday, September 8th. Cyclists participated in fixed and open gear races, and the…

(Santa Rosa, CA) September 6, 2018 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, has released the latest iteration of its most popular product.…

(San Francisco, CA) September 5, 2018 – The world’s largest sporting goods retailer and globally-recognized brand, Decathlon, today announced plans to open its first major store in the Bay Area. Located at 3938 Horton Street…

San Francisco, CA, August 28, 2018 — Leading digital outdoors platform The Outbound Collective’s adventure weekend series, Pursuit Series, worked with its 40+ brand partners to ensure that many communities benefited from the activations provided…

(New York, NY) – City Paddle Festival, the all inclusive SUP (Standup Paddleboard) festival coming to the heart of New York City, will kick off an exciting week of paddle sports events on Saturday September…

San Francisco, CA, August 13, 2018 – This past weekend, August 10-12, The Outbound Collective held its second and final Pursuit Series event of 2018, an incredibly immersive and educational outdoors adventure weekend, in Bear…

San Francisco, CA – The Outbound Collective’s Pursuit Series, an incredibly immersive and educational outdoors adventure getaway, has sold to capacity for its second and final event for 2018, at Bear Valley, CA. The 3-day,…

San Francisco, Calif. (July 31, 2018) – Red Bull Heavy Water, quite possibly the most intense stand up paddling event in the world, will showcase top performing athletes in the ~12km (7.5 mile) course, with…

JULY 30 – The Woolmark Company and leading sports brand adidas have announced the 10 finalists for the inaugural Woolmark Performance Challenge. The Woolmark Performance Challenge is a new annual competition for tertiary students aimed at…

(Santa Rosa, CA) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, is set to launch its  latest UV-protective products, featuring Coolnet UV+, at this…

(Williston, VT) July 25, 2018 — Global outdoors leader Mammut today announced the acquisition of digital outdoors platform, Mountain Hub, for an undisclosed amount, in a push to bolster the brand’s digital community, connection to…

(Williston, VT) July 24, 2018 – Mammut, the Swiss producer of premium outdoor equipment and apparel since 1862, is premiering four new patented technologies at this summer’s Outdoor Retailer show in Denver, CO, for Spring/Summer…

Breckenridge, CO, July 20, 2018 — Rocky Mountain Underground (RMU), the outdoors company known for its core approach to ski and gear design and manufacturing, has hired Green River Sales to help support sales and…

GOLETA, CALIF. (July 19, 2018) – HOKA ONE ONE®, Sanuk® and Teva® (divisions of Deckers Brands, NYSE: DECK) are proud to announce they recently joined Camber Outdoors as a corporate partner. Camber Outdoors works with…

San Francisco, CA, July 17, 2018 —The Outbound Collective (www.theoutbound.com) has launched its long-awaited Android app and a redesigned version of its popular iOS app, to help better assist its entire community of 12 million…

San Francisco, CA (July 16, 2018) – In the world of cycling, there’s nothing more exciting than that last mad dash to the finish line, and on September 8, 2018, the second annual Red Bull…

Mammut is going to unveil its brand-new Delta X collection in Berlin on July 3rd 2018, prior to its market launch in the summer season 2019. Based on more than 155 years of experience, the…

LOS ANGELES, Calif. (Monday, July 2, 2018) – The Woolmark Company has joined the World Surf League (WSL) family, partnering with the Championship Tour (CT) to showcase an exclusive range of lifestyle and performance garments,…

(Santa Rosa, CA) July 2, 2018 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, is excited to announce that the Marine Corps Marathon Experience…

Salt Lake City, Utah (June 26, 2018) – It was recently announced that Cotopaxi, a Certified B-Corp that creates outdoor products and events, and gives 2% of its revenue to alleviate poverty, has won Carryology’s…

(San Francisco, CA, June 25, 2018) — The Outbound Collective’s Pursuit Series, the most immersive and educational outdoors adventure getaway, is headed to Hunter Mountain, NY in a week’s time, and is thrilled to announce…

Auckland, New Zealand, June 22 2018 – Original natural performance fibre apparel brand Icebreaker is proud to announce the launch of its new Spring Summer 2018 (SS18) innovative fabric technology, Cool-Lite™, an unbeatable combination of merino…

San Francisco, Calif. (June 21, 2018) – Red Bull Heavy Water, arguably the most intense stand up paddling event in the world, is headed back to San Francisco, home to notoriously challenging weather and water…

Park City, UT (June 18, 2018) – Warm up your leg muscles and gear up for the most intense 400 meters of your life. On September 15, the fourth annual Red Bull 400 returns to…

(Williston, VT) June 13, 2018 – San Francisco-based public relations and sports marketing agency, OutsidePR, is honored to announce a partnership with Mammut Sports Group-North America. OutsidePR will lead media outreach and execute Mammut’s North…

Salt Lake City, UT, June 12, 2018 — Cotopaxi, a leading Certified Benefit Corporation that creates outdoor products and events, and gives 2% of its revenue to alleviate poverty, has hired Heath Christensen as their…

Montreal – Craft Sportswear Canada (Sport Craft, Inc.), a world leader in functional sportswear, and a division of New Wave Group, has announced the launch of its new Canadian subsidiary offices in Ville-Saint-Laurent, Quebec. Craft…

SAN FRANCISCO, May 22, 2018 — Halo Neuroscience, creators of the brain stimulation technology Halo Sport, today announced a wide-ranging partnership with USA Cycling. The relationship will allow USA Cycling to work first-hand with Halo…

(San Francisco, CA) May 1, 2018 – San Francisco-based public relations and sports marketing agency, OutsidePR, is pleased to announce the hiring of Logan Waddell to their roster of communications specialists amid a period of…

Breckenridge, CO, May 1, 2018 — Rocky Mountain Underground (RMU), the employee-owned ski company known for its core approach to ski design and manufacturing, is emerging as a fully-functioning outdoors brand, with the launch of…

New York, NY, May 1, 2018 – The Association of Paddlesurf Professionals (APP) today announced the launch of City Paddle Festivals, a participatory three-stop Standup Paddleboard experience and celebration that connects some of the World’s…

Boston, MA – While elite runners fought it out for more than $800,000 in prize purses at the 2018 Boston Marathon, age groupers to date have only collected a trophy for first place. This year,…

Park City, Utah, April 4, 2018 – Specialty retailer Backcountry is proud to announce its namesake gear and apparel line, launching in April 2018 with a focused spring/summer gear and apparel line, followed by a…

San Francisco, CA, March 29, 2018 – Today, Decathlon USA hosts its official grand opening event at its U.S. lab store in San Francisco, California. Decathlon, the world’s largest sporting goods retailer, operates over 1,350…

BOSTON (March 29, 2018) – Spartan and CRAFT Sportswear have entered a global partnership, naming the leader in technical performance apparel as “official performance apparel and footwear” of the world’s largest obstacle race and endurance…

SAN FRANCISCO, Calif, March 15, 2018 – CamelBak Pursuit Series is proud to announce a partnership with world-renowned photographer, Chris Burkard. As a self-taught photographer and artist based in California Central Coast region, with almost…

Santa Rosa, CA, March 12, 2018 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes today announced the launch of the Spring/Summer 2018 collection of…

SAN FRANCISCO, Calif, March. 13, 2018 – CamelBak Pursuit Series, North America’s premier all-inclusive outdoors adventure getaway series, which kicks off April 27-29, 2018 at Reveille Peak Ranch, just outside Austin, Texas, is elated to…

Sausalito, CA, March 12, 2018 – HOKA ONE ONE®, a division of Deckers Brands, has tabbed Sausalito-based OutsidePR to represent the brand in the core endemic markets that have helped HOKA ONE ONE grow extremely…

Park City, UT, March 5, 2018 — OutsidePR, a leading boutique public relations agency in the outdoor, endurance and lifestyle industries, is proud to announce their appointment as agency of record for leading specialty retailer,…

Portland, Ore., March 1, 2018 –  adidas, Boston Athletic Association (B.A.A.) and The Woolmark Company announce their partnership to create and gift the first Best in Class tee, which will be reserved only for the…

San Francisco, CA, – San Francisco-based public relations and sports marketing agency, OutsidePR, was recently appointed agency of record for Halo Neuroscience, creators of Halo Sport. Halo Sport is a headset device that uses Neuropriming…

Long Beach, Calif., February 28, 2017 – Professional endurance runners Camille Herron, the 2017 Ultrarunner of the Year and current 100-mile world-record holder, and Dylan Bowman, a three-time Western States 100 podium finisher, will be a…

Four years of preparation, one defining moment. The Olympic games is undoubtedly the biggest and most important event for the world’s best cross-country skiers, as well as for us at Craft. Collaborating with the superstars…

The Woolmark Company and leading sports brand adidas have joined forces to launch a design competition focusing on the development of innovative, forward-thinking products for the performance industry. The Woolmark Performance Challenge is a new…

Beverly, MA –  Craft, a world leader in functional sportswear, has significantly bolstered their North American sales and marketing departments with the addition of Amber Nero and Scott Parr as National Sales Team Managers. These…

SAN FRANCISCO, Calif, Jan. 18, 2018 – CamelBak Pursuit Series (www.pursuitseries.co) is back for 2018 in three incredible new locations; Reveille Peak Ranch, TX: April 27th – 29th, Hunter Mountain, NY: June 29th – July…

Vancouver, BC, January 10, 2018 – Icebreaker, natural performance adventure and outdoors apparel brand, is proud to announce an official partnership with North America’s number one ski resort, Whistler Blackcomb. Vancouver serves as the North…

SAN FRANCISCO, Calif, Jan. 9, 2018 – Whether a novice trail-runner, avid camper, intrepid hiker, amateur yogi, or backcountry chef, the return of The Outbound’s resoundingly successful CamelBak PURSUIT Series (www.pursuitseries.co), comes as welcome news…

Santa Rosa, CA, December 12, 2017 – Buff, Inc. has created the [AS ONE] Collection, proceeds from which will support and celebrate communities that have experienced devastation from natural disasters in 2017. This charitable collection…

Breckenridge, CO, December 11, 2017 – Rocky Mountain Underground (RMU), the 100% employee-owned ski brand known for their core approach to ski design and manufacturing, is proud to announce the newest addition to their team, Wiley…

Sausalito, CA, Dec. 1, 2017 — Allen Sports, innovator of premium trailer-joggers and bike racks, launches its first Ambassador Team with an impressive roster: Ironman Triathlon World Champion and new mother, Mirinda “Rinny” Carfrae, and…

Long Beach, Calif., November 2, 2017 – Drawing on its decades-long technical expertise, Epson today announces ProSense™, a new line of GPS running watches that provide exceptional precision, economy, benefits and craftsmanship. This new five-watch…

Santa Rosa, CA, October 30, 2017 – Buff, Inc. and BUFF Canada Ltd., the U.S. and Canadian subsidiaries of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, are proud to announce…

San Diego, Calif., Oct 25, 2017 – Injinji, the innovator of the Original Performance Toesock, is proud to announce the launch of its new Ultra Run Collection, constructed to provide premium comfort and support after miles…

Park City, UT  – Today, for the third consecutive year, the Red Bull 400 returned to the iconic Utah Olympic Park in Park City. Temperatures hovering around 50° and a spattering of rain didn’t deter…

SAN FRANCISCO – September 28, 2017 — Mapbox, the leading location data and mapping platform, and Spoondrift, the technology company working to increase global access to ocean data, today announced a partnership with the Association…

Vancouver, Canada, September 26, 2017 – Icebreaker, the natural performance adventure and outdoors apparel brand, is thrilled to announce the opening of their first Edmonton, Alberta Touchlab on September 22, an exciting step for the…

San Francisco, CA, September 19, 2017 – After two incredible 3-day long weekends of outdoors adventures and community building, the new-for-2017 CamelBak Pursuit Series (www.pursuitseries.co) has proven its worth, providing an incredible array of adventure…

San Francisco, CA – Today, the inaugural Red Bull Bay Climb took over three blocks of varyingly intense gradient degrees in San Francisco. Featuring over 180 cyclists going head to head in a straight line…

Santa Rosa, CA, September 11, 2017 – Buff, Inc., the U.S. subsidiary of ORIGINAL BUFF, SA, the original creators of versatile multi-functional performance headwear, announces the release of its Fall/Winter 2017 collection on BUFFUSA.com and…

San Francisco, CA (September 6, 2017) – In less than two weeks, Red Bull Bay Climb will take over an iconic hill in San Francisco with athletes from vastly different cycling disciplines to battle it…

San Francisco, Calif. (Sept. 6, 2017) – Red Bull Heavy Water, arguably the most intense stand up paddling event in the world, will return as part of the 2017 APP World Tour circuit, with an…

San Francisco, CA, September 5, 2017 – Connecting urbanites with the wonders of the great outdoors and providing them the opportunity to learn lifelong skills and passions, the CamelBak Pursuit Series (www.pursuitseries.co) provides not only…

San Francisco, August 16, 2017 – The inaugural CamelBak Pursuit Series at Snowbasin Resort, UT came to completion in the evening of Sunday August 13th, after 3 days of what can only be described as…

San Francisco, CA, August 14, 2017 – Connecting urbanites with the wonders of the great outdoors and providing them the opportunity to learn lifelong skills and hobbies that also maximize the experience, the CamelBak Pursuit…

San Francisco, CA (August 10, 2017) – There’s nothing more exciting in the world of cycling than that last mad dash to the finish line, the all-out leg clobbering final push that separates the meek…

Vancouver, Canada, August 1, 2017 – On the heels of New Zealand-based Icebreaker announcing the ascension of Greg Smith to Global CEO, the company moved quickly to amplify its North America leadership ranks, with Josh…

Breckenridge, CO, July 25, 2017 – Rocky Mountain Underground (RMU), the 100% employee-owned ski and mountain culture brand known for their core approach to ski design and manufacturing, has named OutsidePR as agency of record. Having…

Vancouver, Canada, July 14, 2017 – Connecting urbanites with the wonders of the great outdoors and providing them the opportunity to learn lifelong skills and hobbies that also maximize the experience, the CamelBak Pursuit Series…

Vie Active, the Sun Valley based women’s activewear brand, known for their performance driven, high quality, fashion forward apparel, opens the doors to its first full-scale retail location at 351 North Leadville Avenue in the…

Santa Rosa, CA, June 10, 2017 – Buff, Inc., the U.S. subsidiary of Original Buff, SA, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, are pleased to announce the addition of Kevin…

Salt Lake City, UT, June 26, 2017 – Cotopaxi, Benefit Corporation and outdoor gear brand, this year announced the expansion of its ever-popular Questival 24-hour adventure race series to 50 events, including the addition of…

Park City, UT (June 16, 2017) – For the third consecutive year, the Red Bull 400 returns to the iconic Utah Olympic Park in Park City on September 30th. With a starting point of 6,870…

Boulder, Colorado, June 15, 2017 – Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to be making its first appearance at the upcoming OutDoor Show in Friedrichshafen, Germany, 18-21 June.…

Sausalito, CA, June 15, 2017 – Boutique outdoors agency OutsidePR has come on board as public relations partner of the new CamelBak Pursuit Series (http://www.pursuitseries.co). Founded and organized by The Outbound Collective (www.theoutbound.com), a leading…

Sausalito, CA, June 12, 2017 –Funkier Bike is proud to announce that it is supplying the cycling apparel for one of the country’s most authentic and impactful philanthropies: Ride For Water. Ride For Water was…

Santa Rosa, CA, June 6, 2017 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear, is proud to announce its formidable group of running ambassadors for 2017. The world-renowned brand has…

San Francisco, CA, May 15, 2017 – It’s an awe-inspiring world out there, with life-enhancing moments to experience and to learn from, and the CamelBak Pursuit Series (www.pursuitseries.co) arrives in 2017 to invite urbanites back…

(Sunrise, Fla. and Santa Clarita, Calif., May 7, 2017) – In a global running movement where everyone starts simultaneously, the fourth edition of the Wings for Life World Run reached record-breaking heights in 2017, raising…

(Sunrise, Fla. & Santa Clarita, Calif.,) – In the only worldwide race where the finish line catches you, the Wings for Life World Run is confirmed for May 7, 2017 as participants everywhere unite to…

May 2, 2017, Cincinnati, OH – Sustainable Down Source, the ethical, innovative and sustainable solution for bulk down, and creator of DownTek™ — the revolutionary hydrophobic and quick-drying down technology today announced that Minnesota-based Enlightened Equipment,…

Boulder, Colorado, May 1, 2017 – Ultimate Direction, the leading brand in hydration and wearable gear innovations, today announced the four winners of its 2017 Fastest Known Time Grant Project. The grant provides aspiring FKT…

San Diego, Calif., April 25, 2017 –  Injinji, the innovator of the Original Performance Toesock, is proud to announce the official launch of its redesigned website, a collaboration with San Diego marketing agency Digital Operative.…

Sausalito, CA, April 17, 2017 – Global cycling apparel company Funkier Bike attends its first Sea Otter where it will launch its apparel lines for men, women and youth for the very first time in…

San Francisco, CA, April 10, 2017 – Easy Out Camp Inc., distributors of the Easy Camp brand, the premier manufacturer of fun, easy to use, innovative and affordable camping equipment, is proud to announce the launch…

Boulder, Colorado, March 28, 2017 – Ultimate Direction, the leading brand in hydration and wearable gear innovations, today announces its 2017 grant program to aspiring athletes who are planning a Fastest Known Time attempt in…

Santa Rosa, CA, March 21st, 2017 — Buff, Inc., the U.S. subsidiary of Original Buff, SA creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, are honored to announce the addition of Kristin…

Sausalito, CA, March. 15, 2017 – In an epic race that went right down to the wire, Leia Schneeberger, a sponsored athlete of the global cycling apparel company Funkier Bike, won the 48.9k 45NRTH Fat…

Santa Rosa, CA, March 10th, 2017 — Buff, Inc., the U.S. subsidiary of ORIGINAL BUFF, SA, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch and availability of the much-anticipated Spring…

Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to announce the launch of their latest trail collection, with an expanded product range to suit the most adventurous runners. Headlined by…

Santa Monica, CA February 21, 2017 – After a nationwide campaign that drew more than 2,000 entries, Beachbody, LLC, creators of Beachbody Performance supplements, announced that six everyday people have been chosen to start a journey…

Boulder, Colorado, February 17, 2017 – In association with UltraRunning Magazine, Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to announce the results of the Fastest Known Time Of The Year Awards…

Easy Camp US, the premier manufacturer of fun, easy to use, innovative and affordable camping equipment designed specifically for millennials and campers on a budget, today named OutsidePR their PR agency of record. The partnership follows on the…

Cotopaxi, Benefit Corporation and outdoor gear brand, is thrilled to announce the expansion of its ever-popular Questival 24-hour adventure race series to 50 events, including the addition of three Canadian stops, in 2017. From two events in…

Fremont, Calif. Feb 13, 2017 — AlterG®, sports and medical technology creator of Anti-Gravity Treadmills®, is releasing a new gait analytics technology for their M/F320 Anti-Gravity Treadmills, allowing therapists to see the direct effects of unweighting during therapy.…

Sausalito, CA, Feb. 3, 2017 – OutsidePR is pleased to announce that it has been retained by the global cycling apparel company Funkier Bike to serve as the brand’s public relations agency of record. Funkier, which is sold…

Buff, Inc., (www.buffusa.com) the U.S. subsidiary of ORIGINAL BUFF, SA, creators of versatile performance headwear, announces the development of ThermoNet™ fabric featuring PrimaLoft®, a performance fabric offering both high thermal insulation and unmatched breathability for high-output, cold-weather…

Boulder, Colorado – Ultimate Direction, the leading brand in hydration and wearable gear innovations, is excited to announce that registration is now open for the Ultimate Direction Dirty 30, the summer’s most anticipated trail race through the…

Lake Zurich, IL (December 8, 2016) – Active recovery and wellness brand, Moji®, is proud to announce its newest warmup, recovery, and pain relief solution – the multiple patents-pending MojiHeat™ Roller, a groundbreaking dual therapy roller. Launching today on Kickstarter, this heated roller…

Buff, Inc., the U.S. subsidiary of Original Buff, and creators of versatile performance headwear for athletes and outdoor enthusiasts, today announced the renewal of their official sponsorship with BibRave, leading race review site and hub for…

Boulder, Colorado, November 28, 2016 – Ultimate Direction,  the leading brand in hydration and wearable gear innovations, is proud to announce the launch of their latest products in the Scott Jurek collection at The Running Event 2016.…

Michael Wardian ran the New York City Marathon in a time of 2:33:18 securing a World Record as the fastest runner to complete all six Abbott World Marathon Majors races in the same calendar year.…

Santa Rosa, CA, November 1, 2016 – Buff, Inc., U.S. subsidiary of Original BUFF®, SA and creators of versatile performance headwear, announces the renewal of their long standing partnership with the Pacific Crest Trail Association (PCTA), as a…

Sausalito, CA, Oct. 28, 2016 – Bryton Sport released a firmware update that creates compatibility between Bryton’s top cycling GPS computers, the Rider 530 and Rider 330, and Shimano’s Di2 cycling component groups: Dura-Ace 9070, Ultegra 6870 Di2 and…

Santa Rosa, CA, October 10, 2016 – Buff, Inc., U.S. subsidiary of Original Buff, SA and creators of versatile performance headwear, announces the release of their innovative Spring 2017 collection which boasts new products specifically tailored towards…

Santa Monica, CA, September 28, 2016 – Beachbody Performance today announced a nationwide initiative to help everyday people realize a life-long goal of becoming an IRONMAN®. As part of its continuing dedication to promoting healthy lifestyles,…

Cycling GPS computer company Bryton Sport will be launching the Rider 530 and the Rider 330 devices at Interbike, where Bryton Sport President and Founder Samuel Wang, who’s available for press interviews, and his company will be…

Bulls Bikes, originally known in the U.S. for its value-focused mountain, road and cyclocross bikes and direct-to-consumer business model, is expanding into another cycling community and second business model with the unveiling of 16 Bulls eBikes, 11 of…

Sausalito, California, September 7, 2016 –  OutsidePR today announced two significant personnel moves, welcoming back Devon (Sibole) Malizia — who is returning to the agency as an Account Manager — and promoting Jess Smith, who will…

San Diego, CA, September 7th, 2016 – The innovator of the Performance Toesock, Injinji, is taking their patented five-toe-sleeve socks for athletes to the next level with the introduction of the Ultra Compression Toesock. The new product,…

Fremont, CA, August 31, 2016 – AlterG®, sports and medical technology creator of AlterG Anti-Gravity Treadmills®, today announced a new generation of technology in the Pro 200+ with Stride Smart. Powerful features including a new user interface, automated…

Santa Monica, CA, August 24, 2016 – Beachbody Performance™ announced today new partnerships with several professional triathletes and luminaries of the multisport world. From podium-topping pros like Joe Gambles to celebrated world champions and Hall of Famers like…

Cycling GPS computer company, Bryton Sport, updated its Bryton App to make all devices Bluetooth capable, including the Rider 310 and Rider 100. Rider 310 and Rider 100 users can now use the Bryton App, available…

Sustainable Down Source, the fifth generation family-owned bulk down supplier and visionaries within the feather and down industry – having created water-repellent DownTek™ and carbon free DownTek ZeroPFC™ insulations – also have visions for the…

Boulder, Colorado, July 27, 2016 – Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to be hosting meet and greet sessions with their formidable lineup of adventure athletes and ambassadors at the…

Beachbody Performance today announced a welcome and unique addition to the IRONMAN® race experience: a Recover Zone stationed at the finish line of every IRONMAN triathlon in the United States for the 2016 race season. The…

Injinji athletes Andrew Miller and Amy Sproston had an impressive showing at the legendary Western States 100 (WS100) race this past weekend with Miller, taking first place overall with a time of 15:39:36, and becoming the…

OutsidePR is proud to welcome two new additions to their growing team of PR professionals. Harry Benyon will be joining as an Account Manager, all the way from London, England, where he gained experience working…

Sustainable Down Source, the fifth-generation, family-owned bulk feather and down company and creators of the DownTek and DownTek Zero-PFC hydrophobic products, is proud to announce the appointment of Caroline Zapf in the role of Chief…

OutsidePR is pleased to announce that Beachbody, LLC has retained the agency to supply publicity and event marketing support for their Beachbody Performance line throughout 2016. Santa Monica-based Beachbody is a leading global provider of in-home and…

Allen Sports USA is now stocking digital shelves with the Atocha Folding Bike, a premier foldable bike for commuters, urbanites, city dwellers and people living in compact spaces looking for affordable, swift and eco-friendly transportation. Ringing…

Beachbody®, one of the world’s leading providers of fitness programs and nutrition products, announced today it has signed an agreement for Beachbody Performance to become the Official Sports Nutrition Supplement of the IRONMAN® North American…

Sausalito, CA, May 10, 2016 – Bryton Sport is sponsoring the Lindenwood University Cycling Team, which is ranked third in the U.S. for Division 1 Cycling. This premier partnership between bike industry, academia and grassroots racing will provide…

(Sunrise, Fla. & Santa Clarita, Calif., May 9, 2016) – In a record-breaking global charity race, 130,732 people registered to compete at 34 locations in 33 countries for the third annual Wings for Life World Run, raising…

Omegawave is proud to introduce a revolutionary breakthrough in training for runners with the launch of Adaptive Training Plans in a new mobile offering. These training plans pair the knowledge that Omegawave gathers from a user’s…

Sustainable Down Source (a division of Down Decor) is pleased to announce it is now a contributing member of the Zero Discharge of Hazardous Chemicals Programme (ZDHC). ZDHC is committed to achieving zero discharge of hazardous…

Salt Lake City, UT – April 13, 2016 – Chums, Inc. and Beyond Coastal, leading manufacturers of eyewear retainers, outdoor accessories and natural skincare products, has hired Colorado-based sales agency Redline Sports Group (RSG) to oversee its territories in Colorado and…

To mark their second year attending the Sea Otter Classic and first full year as a U.S. brand, BULLS Bikes USA will display their new eBIKE fleet, as well as welcome Bulls Bikes Team rider…

Boulder, Colorado, March 24, 2016 – Ultimate Direction this week announced the release of its Signature Series 3.0 line of performance hydration vests for outdoor athletes. The extended range of models inspired by four of the best ultra-runners…

Team Bulls Bikes rider Karl Platt of Germany and teammate Urs Huber of Switzerland won the overall victory at the Absa Cape Epic earlier today at the Meerendal Wine Estate Finish in South Africa. This is…

Boulder, Colorado, March 17, 2016 – Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to announce top female ultrarunner and race director, Krissy Moehl, to its team of professional athletes for the 2016…

Bryton today announced the launch of two GPS cycling computers that – for the first time – combine pinnacle features with affordable prices.​ The Rider 530 tracks rides in a default setting of every one second,…

GU Energy Labs today announced its stellar lineup of athlete ambassadors – ranging from amateur runners to World Champion triathletes – who demonstrate the importance of performance nutrition and strategic nutritional planning. Some of the athletes highlighting…

Ketchum, ID – March 10, 2016 – Building off the success of its first line of everyday lifestyle cases for the outdoors, Chums, Inc. today announced the release of its new Accessory Case series for spring 2016.…

Sausalito, CA, February 23, 2016 – OutsidePR has been retained by the global GPS device designer and manufacturer Bryton Sport to serve as the brand’s public relations agency of record. Bryton produces its own seven-product line of cycling computers and…

GU Energy Labs, a company known for providing endurance athletes with innovative performance nutrition products, is introducing a new set of tools to deliver energy and essential nutrients during training sessions and races.  GU and…

LOS ANGELES, Feb. 18, 2016 – On May 8, the third annual Wings for Life World Run – the world’s only synchronized global race – will no longer be limited to the official 34 locations around…

  Ketchum, ID, February 18, 2016 –Chums, Inc. today announced product specialist Jennifer Biondi as the newest addition to its innovative product development team. Biondi brings over 27 years of exemplary performance in product planning,…

Sausalito, CA – Bulls Bikes USA, a German-born bike company that launched in the U.S. April 2015, is unveiling eight models this spring 2016. Available online only through Bulls’ website are four new mountain bikes, two new…

Santa Rosa, California, February 8, 2016 – This August the National Park Service turns 100 and one Bay Area outdoor brand is celebrating in style. As part of its efforts to celebrate the national parks 100th anniversary, Buff, Inc.,…

Northbrook, Chicago – February 5, 2016 – It was recently announced that active recovery and self-massage brand, MOJI, was a recipient of the 2015 Good Design™ award for its innovative, portable pain-relief tools. The award is the…

Sausalito, CA, February 1, 2016 – OutsidePR has been retained by the leading brand of hydration and equipment for runners, Ultimate Direction, to serve as the brand’s public relations agency of record.  Creators of the lightest athlete-inspired hydration packs…

Cotopaxi, the Salt Lake City based outdoors gear company dedicated to funding solutions that address the most persistent needs of those living in extreme poverty, has successfully been certified as a B Corp, building on…

After four consecutive years of drought conditions, the largest and most cherished event in the triathlon world is once again poised to welcome the large crowds and vibrant atmosphere that led it to be dubbed…

Ketchum, ID – January 26, 2016 — Today it was announced that ski industry veteran, Mike Hattrup, will step into the role of National Sales Manager at Chums and Beyond Coastal sunscreen. With over 25 years of sales,…

GU today announced the release of two dynamic new flavors to its Energy Gel and Roctane Energy Gel product lines. Cucumber Mint Energy Gel carves a new path in the company’s product line, offering a…

Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for snow and outdoor enthusiasts, is proud to announce the release of their U.S. Ski and Snowboard Association (USSA) Collection. The USSA is the…

Sausalito, CA, January 12, 2016 – BULLS, a popular German brand, will be debuting and attending the six-stop Electric Bike Expo tour starting in Tempe, Arizona on January 15-17, 2016. BULLS will be launching its ebike branch in the spring…

Ketchum, ID January 8, 2016 – Chums, Inc, leader of innovative eyewear retainers and outdoor accessories, today announced it will move a portion of its sales, marketing and product development personnel to its Ketchum, Idaho…

Down Decor®, the supplier of the original hydrophobic down, DownTek™, has today announced a new corporate name in conjunction with a rebrand of the company’s bulk down division. Sustainable Down Source will now be the corporate trade…

Ahnu® Footwear, creators of performance hiking boots and fitness lifestyle footwear for the fashion minded trail enthusiast and a division of Deckers Outdoor Corporation (NASDAQ: DECK), is proud to announce the addition of two new styles, Diamond Heights…

Berkeley, California, January 5, 2016 – GU Vice President of Research, Development and Innovation Magdalena Boulet, after a soaring year of success that rivaled her career-defining appearance at the Beijing Olympics, has been named the Ultra Runner of…

Salt Lake City, UT – January 5, 2016 – Chums, leading manufacturer of eyewear retainers and outdoor accessories, is pleased to partner with Missoula-based company, Flyvines, to launch the new Chums Flyvine eyewear retainer comprised of recycled and…

Santa Rosa, California, December 1, 2015 – Buff, Inc., U.S. subsidiary of BUFF® and creators of versatile performance headwear for runners, cyclists and outdoor enthusiasts, is proud to welcome Rand Whitney as the new Director of Sales.…

UltraRunning Magazine today announced the launch of the UltraRunning Race Series (“URS”), a North American ultrarunning series that scores every North American participant in every North American ultra. Scoring is based on several factors, including finishing time…

Santa Rosa, California – Nov 4, 2015 – Buff, Inc., the U.S. subsidiary of BUFF® and creators of versatile performance headwear for athletes and outdoor enthusiasts, today announced an official sponsorship with BibRave.com, the leading race review site…

Concord, Massachusetts – October 23, 2015 – Allen Sports, the popular bicycle accessories and storage solutions leader, will introduce the XLZ2 two child aluminum stroller trailer to its line of stylish joggers and trailers for…

Santa Rosa, California, October 8th, 2015 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for runners, cyclists and outdoor enthusiasts, has added OutsidePR to its agencies of record, alongside Pale Morning Media.…

Kora, the technologically advanced and socially responsible purveyor of yak wool baselayers, is proud to announce the expansion of their baselayer offerings for fall 2015, as well as the launch of a new interactive website.…

Mill Valley, CA – October 2, 2015 – Victory Sportdesign™, creators of the popular multifunctional and ultra-organized sports utility bags for athletes, today announced its 2015-16 roster for its first sponsored ultrarunning team. With the…

Injinji, innovator of the patented five-toe-sleeve Performance Toesock™ for runners and fitness enthusiasts, is proud to announce the addition of two key individuals to their marketing and product teams with new hires Julia Anderson, who will serve…

Injinji, innovator of the patented five-toe-sleeve Performance Toesock™ for runners and fitness enthusiasts, was recently recognized as the top sock brand of choice among 300-plus participants in the 2015 Western States 100-Mile Endurance Race (WS100). Among the 94%…

Berkeley, California, September 17th, 2015  — Brian Vaughan, Chief Endurance Officer of GU Energy Labs, has signed the OIWC CEO Pledge, advancing the fight for equal representation of women in the workplace. The CEO Pledge,…

Sausalito, CA, Sept. 14, 2015 – Bulls Bikes USA, best known for its affordable, high-quality mountain bike selection and direct-to-consumer business model, will be unveiling at Interbike two new road bike models and an upgraded mountain bike…

GLENVIEW, IL, September 14, 2015 – Lifestyle and active recovery brand, Moji, today confirmed that one of the nation’s leading full-line sporting goods chain, The Sports Authority, Inc., will distribute their series of portable and…

Salt Lake City, UT, September 2, 2015 — Cotopaxi, Benefit Corporation and outdoor gear brand, brings the best of San Francisco to your fingertips. Their wildly successful adventure scavenger hunt, Questival (part quest, part festival), returns to San Francisco for the…

Bulls Bikes USA is proud to announce their first ever U.S. brand ambassadors for the 2015/2016 calendar year. The six chosen ambassadors from across the country will represent Bulls in their local cycling communities, helping…

(San Francisco, CA – August 10, 2015) – Run Club, provider of one of the Bay Area’s most popular endurance training programs has signed on as the 2015 and 2016 Official Training Partner for the Golden State Half…

GU Energy Labs, creators of the first energy gel in 1993, have taken what they’ve learned from their decades of industry leadership in performance nutrition to expand their offerings with two innovative additions to their…

Kora makes its introduction to the United States, bringing with it the most advanced and performance-driven baselayer apparel ever made. The brainchild of founder Michael Kleinwort, Kora was founded in 2013 with a dueling mission: to…

GU Energy Labs today named Blair Clark as President and COO and makes two key promotions to continue the brand’s growth and innovation as a leader in performance nutrition. Clark joined GU as Vice President…

GU today announced the release of three new flavor additions to its Energy Chews, Energy Gel, and Roctane Energy Gel product lines.  Salted Caramel Apple debuts as a new flavor for GU Energy Chews, joining Blueberry…

GU Energy labs is proud to announce the expansion of their product, marketing and creative teams with new hires, including Leif Arneson as Creative Director, Brian Gillis as Marketing Communications Manager, and Caitlin Trahan as…

Bulls Bikes USA, purveyor of high quality, reasonably priced mountain and road bikes, is excited to announce the launch of its U.S. ambassador program for the 2015/2016 calendar year. The German-born brand officially opened for…

Salt Lake City, Utah – July 9, 2015 – The Environmental Working Group (EWG), the independent non-profit consumer resource group that rates protection levels and ingredient safety of sunscreens, recently released their 9th annual 2015 Guide to Sunscreens with leading skin…

GU Vice President of Research, Development and Innovation Magdalena Boulet won the 2016 Western States Endurance Run in spectacular fashion in her very first 100-mile race with a time of 19:05:21, and Rob Krar, a…

Injinji, innovator of the patented five-toe-sleeve Performance Toesock™ for runners and fitness enthusiasts, is pleased to welcome back outside sales rep Travis Mcmaster to the Injinji team. Mcmaster will oversee the running brand’s California, Arizona, New Mexico, Nevada…

GU Energy Labs Marketing Manager for Cycling Yuri Hauswald won the 2015 Dirty Kanza in dramatic fashion, grinding out a 200-mile victory by unleashing a finishing-chute charge that will live in cycling memories for decades to…

CINCINNATTI, OHIO, June 3, 2015 – Down Decor, the supplier of the original hydrophobic down, DownTek, has recently announced its acquisition of the Responsible Down Standard (RDS) certification, the highest level of sustainable and traceable down…

San Francisco, CA – (May 27, 2015) – Pure Adventures and Ultra Sports Live TV (USL.TV) today announced a partnership to provide live-streaming coverage of races in South Africa, beginning with the iconic Ultra-trail Cape…

GU Energy Labs Chief Endurance Officer Brian Vaughan is leading an assembly of co-workers and associates in the Tour of California 2015 route in an effort to garner scientific data and test the company’s nutritional performance…

Bulls Bikes USA opened today for business in the U.S., bringing to the American cycling community German engineering and a wide array of outstanding bikes at an affordable price. Founded in Germany in 1994, Bulls offers…

GU Energy Labs today announced two new gel flavors to the revamped line-up of their integrated nutrition system of Hydration, Energy and Recovery products. The new GU Energy Gel flavor is Big Apple, and like all…

Glenview, IL, April 14, 2015 – Victor Viner, Owner and Founder of Moji, is pleased to appoint Brian Anderson as Interim CEO and member of the active lifestyle brand’s newly created Board of Directors. Moji develops and…

Salt Lake City, UT – April 7, 2015 – Chums, leading manufacturer of eyewear retainers, outdoor accessories and apparel, recently welcomed Andrew D’Acquisto as National Sales Manager to its growing team. D’Acquisto brings 20 years of Outdoor…

Fremont, CA — California-based AlterG and its revolutionary Anti-Gravity treadmill were winners at this year’s Sports Technology Awards held in London, UK. Taking home the prize for Best Equipment or Kit, AlterG were in a…

Glenview, IL (March 31, 2015) – Active recovery and self-massage brand, Moji, is proud to introduce its newest line of innovative pain-relief tools. With six newly designed portable products – all manufactured near its Chicago suburban headquarters…

GU Energy Labs, the pioneer and-leading brand of energy gels today, announced a revamp of its brand to reflect its mission of assisting, educating and inspiring people to reach their highest athletic potential through an…

OutsidePR is pleased to announce that the agency has been retained by Bulls Bikes USA to serve as the brand’s public relations agency of record. Founded in Germany in 1994, Bulls offers a wide array…

Salt Lake City, UT – February 12, 2015 – Chums, leading manufacturer of outdoor accessories and apparel, is proud to announce Tiffany Berger as the newest addition to its innovative Product Development team.  Based out of Chums’…

Jackson Hole, WY – February 5, 2015 – Elite mountain runner and coach, Eric Orton, is pleased to announce the official launch of his Mountain Running Academy in partnership with Jackson Hole Mountain Resort, Teton Mountain…

Strava, the online network connecting the global community of athletes, announced that Erik Joule has joined the company as chief marketing and commerce officer, reporting to Co-founder and CEO Mark Gainey. Erik’s role will leverage…

Sausalito, California – Feb. 2, 2015 –  OutsidePR is proud to welcome Kelsey Anderson as the new account executive to its growing team of seasoned staff.  Anderson, a 2014 Chico State graduate and avid mountain biker and skier,…

GU Energy Labs today announced that it has teamed up with Slipstream Sports to serve as one of the worldwide nutrition suppliers to the UCI World Tour squad Cannondale-Garmin Pro Cycling. GU will provide gels, chews and recovery…

Glenview, IL – January 20, 2015 – Muscle recovery and massage company, Moji, today announced the launch of its highly anticipated patent-pending pain-relief foot massager, the Moji Foot. The Chicago-based consumer brand’s latest innovation is turning heads…

Blair Clark, one of the outdoor industry’s most respected executives, has joined GU Energy Labs’ executive team as Vice President of Sales.  The company also announced today that Jon Parker has been hired as Senior…

San Francisco, CA – January 12, 2015 – Leading Bay Area trail racing series, Sasquatch Racing, is proud to announce the Bay Area Lyme (BAL) Foundation  as a presenting sponsor for their 2015 racing season. The Bay Area Lyme…

Berkeley, California, December 17, 2014 – World Champion triathlete, Mirinda “Rinny” Carfrae, has signed a three-year contract with leading performance nutrition brand, GU Energy Labs.  An active GU user since 2008, Rinny enters her fifth year as…

San Francisco, CA – December 10, 2014 – Endurance law and athlete management agency, Presidio Sports Management, recently announced the addition of U.S. mountain runner Joseph Gray to its impressive roster of endurance athletes which includes Jorge…

Berkeley, California, December 10, 2014 – The finale of The North Face Endurance Challenge series attracted one of the top fields in U.S. ultrarunning, and the fastest woman of the day was Magdalena Lewy Boulet, who…

SAN FRANCISCO, Calif., (Nov. 20, 2014) — Kilian Jornet, seven-time Skyrunner World Mountain Running Series champion and ski mountaineering World Champion, has become a Strava Pro, uploading and sharing his activities with Strava’s members across the…

Sausalito, CA, November 17, 2014 – OutsidePR has been retained by bicycle accessories and storage solutions leader Allen Sports to serve as the brand’s public relations agency of record. Alex Allen, CEO of Allen Sports USA, said, “Our…

Performance-tested nutrition brand GU Energy Labsand Strava, the online network connecting the global community of athletes, today announced that they have successfully raised $58,683 for the Challenge Athletes Foundation (CAF). Nearly 70,000 athletes from 156 countries participated…

Designed and inspired by female athletes, multisport GPS watch Bia, announced today the addition of live tracking to the already impressive roster of functions offered by the relatively new brand.  Bia is the first and only…

Salt Lake City, UT — Cotopaxi, the first-ever venture-backed company to launch as a Benefit Corporation, announced the addition of a Marketing Director to their growing team. Allison Schwam has been hired to further develop…

The new headquarters building for Pearl Izumi, a worldwide leading manufacturer of cycling, running and triathlon apparel and footwear, was recently honored by the Colorado and Denver chapters of The American Institute of Architects (AIA).…

Cotopaxi, the newly launched outdoor gear company, is proud to announce Cotopaxi Questival SF, a 24 hour non-linear adventure challenge followed by an amazing free benefit concert. As the first-ever venture-backed company to launch as…

In a performance that tested the limits of endurance and on-course nutrition, Mirinda “Rinny” Carfrae captured the IRONMAN World Championships for the third time. With her third crown, Rinny joins a select group of only…

OutsidePR is tremendously pleased to announce that it will begin work immediately with multi-sport GPS watch Bia. The brainchild of endurance athletes Cheryl Kellond and Sylvia Marino, Bia Sport is the product of a successful Kickstarter…

San Francisco, CA – October 6, 2014 – Presidio Sports Management, one of only a handful of sports law and athlete management firms catering to the endurance sports community, officially launched today under the leadership of endurance…

GU Energy Labs, the country’s leading performance-tested nutrition brand, is proud to be the official hydration sponsor of the 6th-annual Levi’s GranFondo cycling and charity event on October 4th.  GU Energy will hydrate participants with their recently-reformulated…

Performance-tested nutrition brand, GU Energy Labs, and Strava, the online network connecting the global community of athletes, today announced a partnership aimed at raising at least $50,000 for the Challenged Athletes Foundation (CAF). The unique partnership allows…

Strava, the online network connecting the global community of athletes, has released a new version of its mobile app that incorporates weekly goals to help athletes track and improve their athletic performance. The feature allows…

BERKELEY, CA – September 10, 2014 – Performance-tested nutrition brand, GU Energy Labs, today announced several key additions to their growing team of experts, including Randy Parco as Director of Quality, Sholeh Esmaili-Montoya as Director of Human Resources, Pamela…

Berkeley, CA, September 9, 2014 – GU Energy Labs, creators of the original energy gel, is proud to announce the release of two new flavorful products: Caramel Macchiato Energy Gel and Raspberry Chomps. This is the fifth…

Strava, the online network connecting the global community of athletes, welcomes elite athlete Kara Goucher. Today’s announcement follows her 2014 New York City Marathon race confirmation. Strava members and fellow NYC marathon runners can follow Kara’s…

Salt Lake City, Utah – September 5, 2014 – Earlier this summer, the Environmental Working Group (EWG) announced leading sun care brand, Beyond Coastal, one of only two sunscreen varieties to receive top ratings in both mineral and non-mineral…

SAN FRANCISCO, Calif., (August 19, 2014) — Strava, the online network connecting the global community of athletes, has announced Running Races, a new feature on strava.com that unites race participants in an online community focused on specific…

As a professional cyclist and owner of multiple cycling world championships, Rebecca Rusch is fortunate to travel the world riding her bike.  Yet “The Queen of Pain” would rather be nowhere else on Earth than…

BERKELEY, CA – August 18, 2014 – 2008 Olympic marathon competitor, ultra marathoner and GU Energy VP of Innovation, Research & Development, Magdalena Boulet, along with teammate and 2012 Olympic marathon trial qualifier, Caitlin Smith, took first place…

Cincinnati, OH — In a breakthrough with international implications, Down Decor, the U.S.-based supplier that created DownTek™ Water Repellent Down, today announced another breakthrough in hydrophobic insulation: DownTek Zero. DownTek Zero is a PFC-free water repellent…

Glenview, IL, July 31, 2014 – Chicago-based massage and recovery brand, Moji, is proud to announce Scott Schwartz as new Sales and Training Associate to its growing sales team. Schwartz joins Moji with extensive experience as a…

July 24, 2014 (Oakland, Calif.) – Hydrapak, a leading global producer of active-lifestyle and technologically advanced hydration solutions, is pleased to announce the introduction of its innovative Stash™ Collapsible Bottle. Following its ISPO award-winning SoftFlask™ – released…

Salt Lake City, Utah July 7, 2014 – Chums, leading manufacturer of outdoor accessories, has announced the scheduled unveiling of its new line of outdoor accessory cases at next month’s Outdoor Retailer Summer Market in Salt Lake…

Road ID, the manufacturer of the premiere line of identification gear for cyclists and outdoor enthusiasts, is stoking the first-ever Tour de France Madness by funding a one million dollar prize for anyone filling out…

GU Energy Labs today announced a new formulation for its Electrolyte Brew product, adding new dynamic flavors and increasing the versatility of the drink line to complement its family of endurance nutrition. The new, lighter-flavored…

Road ID, the manufacturer of the premiere line of identification gear for outdoor enthusiasts and those with medical conditions, is donating up to $50,000 to the National Fallen Firefighters Foundation, the National Law Enforcement Officers Memorial Fund and…

Glenview, IL, May 30, 2014 – Popular massage and recovery brand, Moji, is pleased to announce its continued partnership with the Chicago Area Runner’s Association, Inc. (CARA). This is the 6th year the Chicago-based lifestyle company will sponsor…

Strava, the online network connecting the global community of athletes, is helping runners and cyclists stay on course with the addition of routes to its mobile application. The new feature lets members import routes from…

Berkeley, CA, May 21, 2014 — GU Energy Labs today announced the release of two new delicious products: Chocolate Peanut Butter Energy Gel and Black Cherry Chomps. Chocolate Peanut Butter is the follow-up flavor to the…

Glenview, IL, May 13, 2014 – Chicago-based lifestyle company, Moji, is pleased to announce the addition of Jonathan Harris as the new Director of Sales to the increasingly popular massage and recovery brand. Harris comes to Moji…

Salt Lake City, Utah, May 13, 2014 – Chums, global manufacturer of outdoor accessories and apparel, is excited to welcome Utah-based, Travis Mehn, as new Safety Director of Sales Operations, to oversee and manage sales force productivity…

May 5, 2014, Berkeley, CA – GU Energy Labs, creators of the original energy gel, is pleased to announce that it is the official Nutrition Sponsor of the inaugural Bicycling Spring Classic. Launched this year to complement…

April 9, 2014, Berkeley, CA – GU Energy Labs, creators of the original energy gel, today announced the addition of ultra-runner Max King, distance runner Chelsea Reilly, and Ironman record holder Andrew Starykowicz to its impressive…

Salt Lake City, Utah – March 31, 2014 – Sun care brand Beyond Coastal was recently selected by leading wholesale distributor to the cycling and outdoor industries, Quality Bicycle Products (QBP), to partner as new sun care vendor…

Sausalito, California – March 26, 2014 –   The outdoor public relations agency, OutsidePR, is excited to announce the addition of a new Account Manager, Jess Smith. Jess joins OutsidePR by way of outdoor-adventure capital, Whistler,…

Strava, the online network connecting the global community of athletes, has introduced a redesigned mobile fitness app for millions of cyclists and runners worldwide. The new app combines Strava’s cycling and running apps into one…

Berkeley, California, March 10, 2014 – 2008 Olympic marathon competitor, ultra marathoner and GU Energy Vice President of Innovation, Magdalena  Boulet has pulled off an improbable running accomplishment, winning back-to-back races at starkly different distance…

Cincinnati, Ohio, March 6 —  Millet, the premium outdoor gear and apparel brand based in France and founded in 1921, is pleased to announce it is the recipient of a coveted  ISPO award in the…

Salt Lake City, Utah, March 6, 2014 – Urban Outfitters, one of America’s leading retail brands, is rolling out more than ten installations of “Without Walls,” the company’s Spring 2014 store-in-store that captures the freedom…

February 26, 2014, Berkeley, CA – GU Energy Labs, creators of the original energy gel, is pleased to announce the promotion of Michael Littleton to Vice President of Finance, Magdalena Lewy-Boulet to Vice President of Innovation and…

Glenview, IL, February 4, 2014 – Chicago-based massage and recovery company, Moji, is excited to announce the addition of two new members of their managerial team, new General Manager Martin Karp and new head Marketing Manager…

February 3, 2014 (Oakland, Calif.) – Hydrapak, the innovator of creative hydration solutions, is proud to announce the appointment of eight sales agencies as the company gears up for a major push into outdoor and running specialty retail.…

January 31, 2014 Berkeley, CA – Shortly after its introduction in the fall of 2013 Salted Caramel has become the fastest-selling GU Energy Gel on record. To give back some of this love to its customers,…

Pearl Izumi, a worldwide leading manufacturer of triathlon apparel and footwear, today announced its official technical apparel sponsorship for the 2014-2015 Uplace-BMC Pro Triathlon Team. A European based powerhouse team founded by two leading companies,…

Hydrapak, global manufacturer of innovative hydration systems, recently completed a significant expansion of their Oakland-based headquarters, doubling the size of the facility in anticipation of the company’s growing SoftFlask™, reservoir, and insulated bottle distribution within…

GU Energy Labs, creators of the original energy gel, is pleased to announce that Adam Chamberlain has joined the company as Vice President of Marketing. Chamberlain joins GU after having spent nearly seven years at Black…

Sausalito, CA, January 13, 2014 – OutsidePR has been retained by outdoor accessory leader Chums and sun care brand Beyond Coastal to serve as the brands’ public relations agency of record. Matt Patterson, national sales manager…

This June, in conjunction with the Challenged Athletes Foundation (CAF), GU Energy created “Challenge For Kids” in order to fill a critical need for children suffering from any limb-loss malady – from traumatic amputations to…

Glenview, IL ( Dec 11, 2013) – Chicago-based active consumer product company, Moji, today announced the next generation of their most popular massage tool, the flexible, portable and handheld Moji 360® Mini Massager. “We’re excited here…

November 1, 2013 (Oakland, Calif.)  – Hydrapak, manufacturer of creative hydration systems, is excited to welcome Jordan Phillips as new Director of Sales; focusing on consumer products Jordan has over a decade of executive management and consulting experience…

At the start of the marathon leg of the 2013 Ironman World Championships, Mirinda “Rinny” Carfrae was just where she wanted to be: eight minutes behind the leader with seven athletes ahead of her.  That…

GU Energy Labs, creators of the original energy gel, is pleased to announce that Laura O’Meara has joined the GU Energy team as new National Sales Manager for IBD. Having most recently served as Powerbar’s…

Omegawave, the leading provider of training and performance optimizer solutions,announces the release of Omegawave Fitness at the 2013 IDEA World Fitness Conference in Los Angeles, CA.  Omegawave Fitness provides personal trainers with more tools to…

An exclusive new collection of authentic outdoor apparel and gear under the Jeep® Xtreme Performance (JXP) brand will make its North American debut at the Outdoor Industry Summer Market. During the show, Chrysler Group LLC…

ESPOO, Finland – July 31, 2013, Omegawave, the premier training and performance optimizer that helps to measure, manage and maximize athletic training and performance, is pleased to announce a three year contact with MarkAllenOnline, a leading online…

Chicago-based active consumer product company, Moji, today announced the launch of their newest patent-pending massage recovery tool, Moji 360 Foot Massager. “Our feet need just as much love and support as the rest of our…

ESPOO, Finland – July 11, 2013, Omegawave, the leading provider of training and performance optimizer solutions, is pleased to announce the U.S. release of its consumer app after a successful introductory period.  The app, paired with Omegawave’s…

GU Energy Labs, creators of the original energy gel, today announced the launch of its newest gel flavor, Salted Caramel.  Salted Caramel packs the same optimal blend of carbohydrates, proprietary GU amino blend and a…

The Mustang Club of America (MCA) proudly announces the Mustang 50th Half Marathon & 5K presented by Shelby American, to be held on April 19, 2014, at Las Vegas Motor Speedway.  The half marathon &…

Injinji, creators of the innovative “Original Performance Toesock” for runners and active outdoor enthusiasts, announced today the launch of an integrated retail campaign designed to educate and incentivize sales floor associates to not only wear…

Francois Lhuissier and Anna Bretan were the winners of today’s 2013 Wipro San Francisco Marathon®.  The 2013 edition of The Wipro San Francisco Marathon® saw a new unofficial course record, as 28-year-old Anna Bretan finished ninth…

GU Energy Labs, creators of the original energy gel, today announced a special edition of their premium performing Roctane line in support of “Challenge For Kids,” a new initiative aimed at generating $50,000 to buy…

Louisville, Colorado – May 28, 2013 — Pearl Izumi, a worldwide leading manufacture of run, bike and triathlon apparel and shoes, today announced that rising star triathlete Drew Scott has signed a one year contract…

StreetStrider International today announced a significant expansion into Central America, Columbia, and the Caribbean by securing a deal with retail membership powerhouse PriceSmart (NASDAQ: PSMT).  PriceSmart has purchased StreetStrider’s Eclipse model to be initially sold…

GU Energy Labs, creators of the original energy gel, is pleased to announce that Magdalena Boulet, one of the finest distance runners in American history, has returned to GU Energy to lead the company’s product…

May 9, 2013, Berkeley, CA – GU Energy Labs, creators of the original energy gel, is pleased to announce the addition of new Senior Marketing Manager Lauren O’Connor to the GU Energy team. Having most…

OutsidePR, a Bay Area outdoor-industry public relations firm, today announced that it has reached an agreement to represent Omegawave for a wide-ranging public relations campaign. The Omegawave technology and service, used for years by leading professional…

 Road ID, manufacturer of the premiere line of identification gear for outdoor athletes and enthusiasts, kicked off a major new marketing and sales initiative with the launch of their mobile engraving unit. Dubbed the “Roadshow”…

SAN DIEGO, Calif., April 18, 2013 — Omegawave, a leader in physiological readiness technology, is today announcing a collaboration with the Russian National Triathlon team, one of the worlds’ leading teams in triathlon. The Omegawave…

Louisville, Colorado – April 17, 2013 — Pearl Izumi, a worldwide leading manufacturer of run, bike and triathlon apparel and shoes, today announced that rising star triathletes Jesse Thomas and Angela Naeth have signed on…

GU Energy Labs, creators of the original energy gel, are pleased to be the recipient of an annual award from the East Bay Bicycle Coalition (EBBC) denoting top bike-friendly businesses in the area. One of…

GU Energy Labs, creators of the original energy gel, is pleased to announce the addition of new sales agencies in the New England, Northeast, Southeast and Rocky Mountain territories. The expansion of GU’s sales force…

February 4, 2013 (Oakland, Calif.) – Hydrapak, a leading global supplier of active-lifestyle hydration equipment, today announced its new SF350 and SF500 SoftFlask™ collapsible bottles have been designated ISPO Award Winners in the Performance Accessories category. ISPO’s…

Louisville, Colorado – January 25, 2013 — Pearl Izumi, a worldwide leading manufacturer of cycling apparel and footwear, today announced its official technical apparel sponsorship for BMC Switzerland‘s fleet of competitive cycling squads that includes the BMC Racing…

January 22, 2013 (Oakland, Calif.) —Hydrapak, a leading global supplier of active-lifestyle hydration equipment, today announced that the United States Federal Appellate Court affirmed its victory over Source Vagabond Systems in a 2011 patent-infringement lawsuit.…

Down Decor, creator of DownTek™ — the revolutionary hydrophobic and quick-drying down technology — today announced new key partnerships in Asia, Australia and Europe, extending its position as the leading international supplier of water-resistant down…

Fresno, Calif., (January 8, 2013) – As part of their New Year’s resolution to get more fit (and to give up wine), Today Show hosts Kathie Lee Gifford and Hoda Kotb took their highly-rated morning…

Oakland, Calif. – December 12, 2012 – Hydrapak, a leading global supplier of active-lifestyle hydration equipment, is pleased to announce the hiring of Daniel Stearman as a Product Designer. Stearman has held design positions within The North Face,…

Louisville, Colorado – November 19, 2012 – Pearl Izumi announced today the promotion of Mike O’Connor, Vice President of Consumer Service, Retail & Distribution to Divisional President — replacing Juergen Eckmann, who has announced his…

Berkeley, CA – One of the most popular – and most daring – elements of the Ironman World Championships in Kona, Hawaii is the annual Underpants Run, held the Thursday before the world’s best-known triathlon.…

Los Angeles, CA, – Torch, the manufacturer of a ground-breaking line of high-intensity LED cycling products, today announced that the FLUX Backpack is available for pre-order at www.TorchApparel.com.  Following the successful introduction of Torch’s first product,…

For the first time in the sport of adventure racing, a team has won both U.S. National Championship races. Each autumn, the United States Adventure Racing Association and Checkpoint Tracker, the two domestic adventure-racing leagues,…