No products in the cart.
All Posts by Decathlon.
Global Sports Brand, Decathlon, Unveils Innovative 2 Seconds Easy Tent
San Francisco, Calif. (July 1, 2020) — Today, Decathlon, the world’s largest sporting goods retailer, announced the launch of the new 2 Seconds Easy Tent — a groundbreaking, state-of-the-art, easy-to-pitch tent designed to make the…
Mountain Hardwear and American Mountain Guides Association Announce LGBTQIA2S+ Climbing Instructor Course
Richmond, Calif. (Julio 2, 2020)– Mountain Hardwear, in collaboration with American Mountain Guides Association (AMGA) and guidance from Lila Leatherman at Lamella Consulting has announced a three-day climbing course instructed by and in celebration of…
Title Nine Announces Third Annual Movers and Makers Pitchfest
Emeryville, Calif, July 1, 2020 – Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce its third-annual Movers and Makers Pitchfest. The Pitchfest is…
Thousand Launches Chapter Helmet Collection
LOS ANGELES (June 23, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, is proud to launch the new Chapter helmet. Designed specifically with urban mobility and performance in mind, the Chapter helmet offers modern…
Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour
(Williston, VT) – Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to partner with The Lady Alliance, a community providing opportunities for women to find empowerment through adventure and each other. Mammut,…
Machines For Freedom Partners with OutsidePR as Agency of Record
SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North…
Cotopaxi Produces Essential PPE Masks
Salt Lake City, UT. June 2, 2020 — Cotopaxi, Benefit Corporation and outdoors brand, has stepped up to support COVID-19 relief in not only its home state of Utah but also globally, by pivoting to…
Run the Perfect Mile in Support of Frontline Workers
BOSTON (May 26, 2020) – Today, a cohort of outdoor industry brands announced the Perfect Mile, a global virtual run to raise money for those helping to fight COVID-19. Inspired by the legacy of Sir Roger…
Decathlon is committed to preserving biodiversity
With the launch of its biodiversity project, Decathlon has signed up to the 10 principles of the “Act4nature” France initiative. This strategy from the French government brought together 38 businesses in December 2019 so that…
Cotopaxi Announces Seize The Día Questival Virtual Adventure For Community Connection And Covid-Relief
Salt Lake City, UT. May 19, 2020 — Cotopaxi, Benefit Corporation, outdoors brand, and founders of the popular Questival event series, today announced a second virtual adventure race for 2020, the Seize the Día Questival.…
Documenting the Anthropocene
This Fall/Winter ’20, icebreaker has created a collection in partnership with artist Justin Brice Guariglia. The New Zealand-based apparel brand, a leader in sustainable clothing, is celebrating its 25th anniversary in 2020. The brand believes that…
Thousand Launches 110% Campaign to Achieve Climate Positivity
LOS ANGELES (April 22, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, is proud to announce its commitment to becoming a climate positive brand by offsetting 110% of its annual carbon emissions. In 2019,…
Mountain Hardwear Supports Retail Partners with Commission Program
Richmond, Calif. (April 21, 2020)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that effective immediately, they are launching a program to support authorized specialty…
Thousand Launches Climate Collection Benefitting 1% for the Planet
LOS ANGELES (April 16, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, announced today the launch of its Climate Collection. The charitable assortment will feature Thousand’s evergreen collection of Heritage helmets in new, distinct…
Cotopaxi Launches 72-hour Questival Quaranteam
Salt Lake City, UT. April 13, 2020 — Cotopaxi, Benefit Corporation, outdoors apparel and gear brand, and founders of the popular Questival event series, today announced Questival Quaranteam, a virtual adventure experience during the nationwide…
HOKA Signs Olympic Champion And 3-Time Kona Winner Jan Frodeno
(GOLETA, Calif.), March 31, 2020 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has today announced the signing of triathlon legend Jan Frodeno, as part of a multi-year deal that will see…
Thousand Responds to COVID-19 Relief Efforts with Launch of Courier Care
LOS ANGELES (March 31, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, announced today its launch of Courier Care. The initiative is a helmet donation program dedicated to keeping essential services bike courier and…
Thousand Selects OutsidePR as Agency of Record
LOS ANGELES (March 30, 2020) — Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations…
Lake & Trail From New Holland Brewing Returns for Second Release
Holland, MI, March 30, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the return of Lake & Trail Lager to its delicious quiver of beers. Lake…
Cotopaxi Announces #OneUtah Campaign
Salt Lake City, UT, March 30, 2020– The Utah community is unique in the way it comes together in times of crisis. At the first sign of the COVID-19 crisis, the Utah business community rallied…
Herbalife Nutrition’s Herbalife24 Triathlon, 5k and Bike Tour Event Rescheduled for October 25, 2020
LOS ANGELES–March 25, 2020— Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, today announced it has rescheduled the Herbalife24 Triathlon Los Angeles, 5k and Bike Tour for Sunday, October 25, 2020. “After careful consideration…
New Holland Brewing Announces Virtual Concert Series Supporting Local Musicians and Artists
Holland, MI, March 23, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, reacts to the current global COVID-19 pandemic with a show of support to affected communities. As part of…
Herbalife Nutrition Postpones Herbalife24 Triathlon, 5k and Bike Tour Event
LOS ANGELES–March 16, 2020— Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, today announced that the Company and the event operator have postponed the Herbalife24 Triathlon Los Angeles, 5k and Bike Tour originally scheduled…
Tracksmith Debuts Spring Collection
BOSTON (March 10, 2020) – Tracksmith, an independent running brand based in Boston, introduces its Spring 2020 Collection, featuring performance pieces inspired by the runner’s journey from early season training to a goal race. Spring…
New Holland Announces Partnership with Ragnar Trail Series
Holland, MI, March 9, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, today announced a partnership with Ragnar Trail Series as the race’s Official Beer Partner. Renowned for flavorful and…
French Sporting Goods Brand Builds USA Presence
San Francisco, Calif., – A long string of bankruptcies and store closures – from Macy’s to Pier 1 – has illuminated the striking decline of traditional brick and mortar retailers in the United States. But…
Red Bull Homerun Combines Après Party With Costumed Downhill
Santa Monica, Calif., February 26, 2020 – Red Bull Homerun is returning in 2020 to close out the ski season simultaneously at two iconic resorts–Crystal Mountain, WA, and Aspen, CO–with the biggest après party and…
Tracksmith Supports 138 Amateur Runners for the U.S. Olympic Marathon Trials
ATLANTA (Feb. 26, 2020) – The 2020 U.S. Olympic Marathon Trials in Atlanta will feature the largest field in Trials history, with the majority of athletes competing as non-professionals. Tracksmith, an independent running brand based in Boston,…
CamelBak® Bolsters 2020 Running Team Roster with Three New Additions
PETALUMA, Calif. (Feb. 25, 2020)– CamelBak®,the global leader in award-winning personal hydration products, today announces the expansion of its running team athlete roster for 2020. Focused on road, track and trail running athletes, the strongly positioned team…
Julbo Expands Leadership Team; Welcomes Rick Randall As National Sales Manager
WILLISTON, Vt. (Feb. 18, 2020)– Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce Rick Randall as the company’s new national sales manager. Rick will work closely…
First Of Its Kind, Red Bull Raid Levels Up And Returns to Squaw Valley In 2020
Human Powered Ski And Splitboard Event Combines Speed And Form In Uphill Battle Olympic Valley, CA. (FEB 11, 2020) – Red Bull Raid, the only freeride event in the United States that blends the endurance…
CamelBak® Expands Leadership Team with Key Marketing Hire
CamelBak welcomes Natasha Schroth as director of global brand marketing. PETALUMA, Calif. (Feb. 11, 2020)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Natasha Schroth as the brand’s new director of marketing. Natasha will manage…
Lightpoint From New Holland Brewing Races Into The Active Beer Space
Michigan-based Craft Brewery Develops Exemplary Low-Cal, Low Carb, High Taste Brew Holland, MI, Jan 27th, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the upcoming launch…
BUFF® Bolsters Cold Weather Collections in Fall 2020 Line
(Santa Rosa, CA) January 23, 2020 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined…
POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
Mammut to Outfit More Than 8,000 POWDR Employees as the Official Uniform and Technical Safety Equipment Supplier Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced…
Mountain Hardwear Partners with OutsidePR
Iconic Mountain Brand Joins Forces for Publicity Outreach Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world. OutsidePR, located…
Mammut Development Opportunities Anticipated With Potential Sale
Holding Company Conzzeta To Focus On Bystronic And Allow Growth For Mammut (Williston, VT) Dec 13, 2019 — Mammut Sports Group AG, which has been a part of Swiss holding company Conzzeta AG since 1982,…
Mammut Awarded Two Finalist Positions In Outdoor Retailer Innovation Awards
(Williston, VT) Dec 11, 2019 — Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to announce that two of its FW20 products have been selected as contenders in the 2020 Outdoor Retailer…
Our Only Future
Global sport goods company DECATHLON has defined 1.5°C science-based emissions reduction targets and commits to be aligned with a net-zero future, responding to what the latest climate science indicates is needed to limit the worst…
CamelBak ® Launches Sustainably-Crafted Pivot™ Bottle
PETALUMA, Calif. (Nov. 21, 2019)– CamelBak®, the global leader in award-winning personal hydration products, announces the launch of the Pivot Bottle. Made of a 10% renewable plant-based material called ECHO™, the new Pivot Bottle is…
Decathlon Set to Open New Store in San Francisco, Announces Partnership with the SF Giants
SAN FRANCISCO, Calif. (November 12, 2019) – Decathlon, the world’s largest sporting goods retailer, is set to open its newest brick-and-mortar store in the Bay Area. The new store — located in the Potrero Center…
Injinji Launches Everyday Upcycled Collection in North America
SAN DIEGO, Calif. (Nov. 6, 2019)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection.…
Casting for Recovery adds BUFF® as a 2020 National Sponsor
Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®,…
HOKA ONE ONE Named Presenting Sponsor of Western States 100
AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world,…
Rocky Mountain Underground Launches Revamped 2020 Ski Lineup
Breckenridge, CO, Oct 24, 2019— Rocky Mountain Underground (RMU), the year-round outdoors brand with roots in skiing, are proud to announce their 2020 hardgoods ski lineup, on the heels of the brand’s announcement of its…
Decathlon Collected 124 Tons of Trash on World Cleanup Day
EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East…
World’s Best Water Athletes dive into San Francisco Bay for Red Bull Heavy Water
San Francisco, Calif. (Oct. 15, 2019)– Red Bull Heavy Water, a highlight on the pro Standup Paddleboard circuit, today announced a 5-day green light for the competition weather window, as forecasting indicates that Friday October…
Mammut-North America Adds Talent To Growing CO-based Team
(Williston, VT) Oct. 3, 2019 — Mammut, the leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, has added three key team members to…
Backcountry Launches Gearhead-Crafted Winter Pursuit Collection
Park City, UTAH (September 26, 2019) — Today, Backcountry, the country’s leading specialty outdoor retailer, announced the upcoming launch of its Winter Pursuit Collection, live on Backcountry.com September 30th. Featuring industry-leading GORE-TEX technologies, the collection…
Title Nine Movers And Makers Pitchfest Announces Winners
Emeryville, Calif — Title Nine, one of the largest, and the original, woman-owned independent specialty retailer in North America, held its second annual Movers and Makers Pitchfest this past weekend. Pitchfest is designed to support, promote…
Rocky Mountain Underground To Open Whistler Location
Breckenridge, CO, Sept. 18, 2019 — Rocky Mountain Underground (RMU), the outdoors company known for its core approach to ski and gear design and manufacturing, has secured a location and is opening a unique retail…
Red Bull Heavy Water Returns to the Bay
San Francisco, Calif. (Sept. 17, 2019) – Red Bull Heavy Water, a highlight on the pro Standup Paddleboard circuit, is headed back to San Francisco after weather condition requirements were not met in 2018. The…
CamelBak® Bolsters North American Product Team with Key New Hire
PETALUMA, Calif. (Sept. 12, 2019)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Mike Valvano as the brand’s new director of soft goods and sport. Mike will oversee product management and overall business strategy…
Clif Bar, Decathlon and IKEA Host Fitness Cleanup Event
(Emeryville, CA) September 11, 2019 – A group of Northern California businesses – Clif Bar & Company, Decathlon and IKEA Emeryville, in collaboration with Emeryville Council member John Bauters and Save The Bay, are teaming up…
Red Bull Bay Climb Levels Up Competition
San Francisco, CA (Sept. 9, 2019) – This weekend, in the city of hills, over 200 bike racers took to the streets to test their lung and leg capacity in an all-out sprint up one of…
Cotopaxi Joins 32 B Corps In Nation-Wide Call To Action
Salt Lake City, UT. Sept. 3, 2019 – Cotopaxi, the first venture capital-backed Benefit Corporation and Certified B Corp, and a leader in corporate responsibility, has joined 32 other B Corps from diverse industries to send…
Backcountry Partners With National Ability Center
Park City, UTAH (Sept. 3, 2019) – Today, Backcountry, the country’s leading specialty outdoor retailer, announced a new partnership with the Park City-based National Ability Center (NAC), one of the largest organizations of its kind…
Red Bull Party Wave serves up surf skills and the aloha spirit in Waikiki
Honolulu, HI (August 26, 2019) – Red Bull Party Wave, the competition that challenges teams to build their own surf vessels and ride the best wave as a group, showcased Hawaiian community and culture to…
The Outbound’s Pursuit Series Partners With KOA as Presenting Sponsor
San Francisco, Calif., Aug. 22, 2019— The Outbound’s Pursuit Series adventure camps offer an inclusive, immersive, and adventurous approach to learning outdoor skills and activities. Thanks to partnerships with brands and organizations who share the…
OutsidePR Expands Account Team
Sausalito, Calif., August 14, 2019– Bay Area-based public relations and sports marketing agency, OutsidePR, is pleased to announce the hiring of Michael Finn to its growing roster of communications specialists. As an Account Manager, Finn…
VF Corporation Appoints Jan Van Mossevelde as Vice President, General Manager, icebreaker® EMEA
Stabio, Switzerland (August 8, 2019) – VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Jan Van Mossevelde as Vice President, General Manager of icebreaker® EMEA.…
CamelBak® Launches Revamped Podium Bottle Line
PETALUMA, Calif. – CamelBak®, the global leader in personal hydration products, is ushering in a new era for its heritage Podium Bottle. Originally launched in 2008 as the first premium bike bottle, the Podium is CamelBak’s…
Long Distance Swimmer Passes 200 Nautical Miles After 40 Days at Sea
Long-distance swimmer Ben Lecomte is experiencing the beauty of the natural world and the true cost of plastic pollution in our oceans. After 40 days of swimming up to 8 hours per day, and pushing…
Title Nine Movers And Makers Pitchfest Announces 2019 Finalists
Emeryville, Calif, July 25, 2019 – Title Nine, one of the largest, and the original, woman-owned independent specialty retailer in North America, is proud to announce the nine incredible women chosen as finalists in its second…
Red Bull Party Wave Team Surfing Competition returns to Duke’s Oceanfest for its 6th Year
Honolulu, HI (July 24, 2019) – Red Bull Party Wave, the competition that challenges teams to build their own surf vessels and ride the best wave as a group, will return to the famed shores…
CamelBak® Named Ultra-Trail du Mont-Blanc’s Official Hydration Partner
PETALUMA, Calif. (July 23, 2019)– CamelBak®, the global leader in award-winning personal hydration products, announces its sponsorship of Ultra-Trail du Mont Blanc (UTMB), the high altitude mountain race series. The race will take place in Chamonix,…
Decathlon to Open New Sporting Goods Store in San Francisco
(San Francisco, CA) July 17, 2019 – Decathlon, the world’s largest sporting goods retailer, announced Wednesday that it will be opening another major brick and mortar store in the Bay Area. The newest location be…
Red Bull Bay Climb Charges Up San Francisco Streets
San Francisco, CA (July 17, 2019) – On Saturday September 7th San Francisco’s iconic Potrero Hill will play host to the 3rd annual Red Bull Bay Climb, tasking cyclists with a literal breathtaking sprint of…
Mammut WE CARE
Phasing out per- and polyfluorinated chemicals (PFCs) applied in water-repellent products is one part of Mammuts WE CARE strategy. PFCs are used for the durable water repellency (DWR) finish of the outer fabric of rain…
Title Nine Announces Movers & Makers Pitchfest For Female Entrepreneurs
Emeryville, Calif, May 15, 2019 — Title Nine, one of the largest, and the original, female-owned independent specialty retailer in North America, is proud to announce the opening of the submission period for its second-annual…
Follow us on
