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All Posts by OutsidePR.
OutsidePR Adds Emily Banks to Strengthen Account Teams
SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and will…
New Holland Brewing Medal Haul at US Open Beer Championships
Holland, MI (Dec. 21 2020) – New Holland Brewing of Holland, MI is proud to announce that it is a recipient of three medals at the prestigious 2020 US Open Beer Championships. New Holland, known…
New Holland Brewing Announces New Vice President of Marketing
(Holland, MI) Dec. 14, 2020 — New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland…
Cotopaxi and Wolfgang Man & Beast Partner Launch GoodDog Holiday Gifts
(Salt Lake City, UT.) Dec. 7, 2020 –Impact-driven outdoor gear brand and B Corp Cotopaxi has teamed up with fellow Salt Lake City brand Wolfgang Man & Beast to announce a unique and coveted brand…
Made in the Mitten – A Story of Snowboarding
(Holland, MI) Dec. 5 2020 — New Holland Brewing of Holland, MI is partnering with Vermont-based iconic snowboard brand, Burton, to support director Zeppelin Zeerip’s new short film, Made in the Mitten. Harkening back to…
Mountain Hardwear and American Alpine Club Extend Deadline for Women’s Climbing Grant
Richmond, Calif. (December 1, 2020)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes in partnership with the American Alpine Club (AAC) have extended the deadline for the McNeill-Nott Award…
Snowbasin Partners with Roosters Brewing for 80th Anniversary Beer
Snowbasin, Utah (December 1, 2020) – Snowbasin Resort, known as ‘Ogden’s Winter Playground’ and one of oldest continuously running resorts in North America, is excited to announce its collaboration with Roosters Brewing to release the…
Ride for Racial Justice and SBT GRVL Announce Groundbreaking Partnership and Athlete Program for 2021
DENVER (Nov. 18, 2020) – Ride for Racial Justice and SBT GRVL today announce a new, trailblazing partnership and athlete program that will bring greater diversity, equity and representation to one of the world’s most…
Mountain Hardwear Bolsters European Presence With New Distribution Partners
Richmond, Calif. (November 17, 2020) – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce the expansion of their international distribution to include four new distribution…
icebreaker to plant a tree for every holiday purchase
DENVER, CO. (November 17, 2020)— Icebreaker, the New Zealand-based apparel brand and leader in sustainable clothing, is giving back to nature this holiday season by planting one tree for every purchase made through icebreaker.com in…
Cotopaxi and MiiR Create Sustainable New Partnership And Drinkware Collection
(Salt Lake City, UT.) Nov 16, 2020 – Outdoor brands Cotopaxi and MiiR have created a powerful partnership to not only tackle the single use plastics crisis, but also to reinvent corporate expectations of “collaboration…
New President Named at OutsidePR
Sausalito, CA, November 2020– OutsidePR, which last month celebrated its 25th Anniversary, is proud to announce that Jess Smith has assumed the title of President of the agency. Founder and current President, Gordon Wright, will…
Sun Valley Takes Gold In Prestigious Resort Awards
Sun Valley Resort, the fabled, prestigious and original North American destination ski resort, is proud to announce it has been named as the top ski resort in the 2021 Annual Ski Resort Awards by SKI…
Brompton Bicycle Launches Campaign for Movement
NEW YORK (November 11, 2020) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, launches its Campaign for Movement initiative today along with a partnership with Transportation Alternatives, a New York City-based…
Snowbasin to Open for 80th Winter Season
With the recent foot of fresh snow, Snowbasin, one of the longest operating resorts in the United States, is looking forward to celebrating its 80th season with a target opening in late November/early December, pending snowfall…
Climbing with Refugees: Mammut Becomes a Partner of the Non-Profit Organization Climbaid
United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the…
Tracksmith Introduces New York Pioneer Club Collection
BOSTON (Oct. 29, 2020) – Inspired by the legacy of New York Pioneer Club athlete Ted Corbitt and in celebration of 50 years of New York’s marathon, Tracksmith today introduces the New York Pioneer Club…
OutsidePR Adds To Client Roster
Sausalito, CA, October 22, 2020– OutsidePR, one of the outdoor industry’s leading public relations agencies, is going into the end of the year with three new clients added to its roster. Sun Valley and Snowbasin…
Machines For Freedom x Filmed By Bike Accepting Applicants for BIPOC Filmmaker Grant
Los Angeles, Calif. (Oct 22, 2020) – Machines For Freedom®, the inclusive women’s cycling apparel brand is proud to announce the new BIPOC Filmmaker Grant in partnership with Filmed By Bike. The grant program is now…
EY Announces Davis Smith and Stephan Jacob of Cotopaxi as an Entrepreneurs of The Year® 2020 Utah Region Award Winner
SALT LAKE CITY, UT 10/20/2020 – Ernst & Young LLP (EY US) recently announced that CEO and co-founder Davis Smith and COO and co-founder Stephan Jacob of Cotopaxi were named an Entrepreneur Of The Year®…
Mammut And The Lady Alliance Announce Second Adventure Safety Tour
(Denver, CO.) Oct. 19, 2020 — Mammut and The Lady Alliance are teaming up again to host a second virtual Adventure Safety Tour, in response to an overwhelming positive and successful first event in June…
Tracksmith Introduces the Off Roads Collection
BOSTON (Oct. 15, 2020) – Tracksmith, an independent running brand, today launches its Off Roads Collection, designed for exploration and featuring pieces crafted for the challenges of running outside the lines. Runners of all levels…
Mammut: New Firmware Upgrade for Barryvox
The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages…
CamelBak® Supports Students Staying Hydrated
PETALUMA, Calif. (Oct. 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces a new program offering discounts on group orders for educational institutions. As students have limited access to water faucets and fountains…
Ride for Racial Justice Announces Final Ride of 2020 in Colorado Springs
DENVER (Oct. 7, 2020) – Ride for Racial Justice today announces its fourth and final ride-event of the season, to take place on Saturday, October 10 in Colorado Springs, Colo. As consistent with all three…
Taiga Coolers Unveils First Sustainably-Built, Hard-Sided Cooler
MESQUITE, Texas (Oct. 6, 2020)– Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based…
Tracksmith Launches Alumni Championship
BOSTON (Oct. 6, 2020) – Tracksmith, an independent running brand, today announces the launch of the Alumni Championship, a new virtual race aimed at reigniting the competitive spirit, and from which profits will go to…
Machines For Freedom Launches Cool Weather Cycling Essentials Fall Collection
Los Angeles, Calif. (Oct 6, 2020) – Machines For Freedom®, the inclusive women’s cycling apparel brand, today announces the launch of its fall 2020 collection, to continue delivering problem solving, performance-wear for womxn cyclists. The new…
Brompton Bicycle Selects OutsidePR as Agency of Record
NEW YORK (Oct. 1, 2020)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, has selected OutsidePR as its public relations agency of record. OutsidePR will manage Brompton’s public relations and communications strategy…
BUFF® Expands on Filter Mask Offerings with New Filter Tube
SANTA ROSA, California (Sept. 30, 2020) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes is proud to officially announce the launch of its BUFF®…
New Holland Brewing Celebrates Black Is Beautiful
(Holland, MI) Sept. 30 2020 — New Holland Brewing of Holland, MI is partnering with Michigan-based non-profit The Diatribe, as part of the the Black is Beautiful Beer initiative; “a collaborative effort amongst the brewing…
Third Annual Title Nine Movers and Makers Pitchfest Announces 2020 Winners
Emeryville, Calif, Sept. 25, 2020 – Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, held its third annual Movers and Makers Pitchfest today. In a year particularly fraught…
Machines For Freedom and ROKA Launch Eyewear Collab For Bike And Outdoor Pursuits
Los Angeles, Calif. (Sept 22, 2020) – Machines For Freedom®, has teamed up with ROKA, to design two pairs of versatile, innovative and stylish cycling sunglasses. Machines, the inclusive women’s cycling apparel brand and ROKA, the…
Mountain Hardwear Launches F20 Super/DS Stretchdown Collection
Richmond, Calif. (September 15, 2020)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, launched their Fall 2020 Super/DS Stretchdown collection earlier this week. Three new styles were added to…
Mammut Joins Forces With Jackson Hole Mountain Resort
(Williston, VT) Sept. 15, 2020 — Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as…
OutsidePR Adds Sarah Niklas As Account Manager
SAUSALITO, Calif. – OutsidePR, the outdoor industry’s leading public relations agency, is pleased to announce the hiring of Sarah Niklas as account manager. Sarah joins the team with over eight years of expertise in the…
New Holland Brewing Rolls Out Iconic Dragon’s Milk Reserve For Fall Savoring
Holland, MI, Sept. 14 2020 — As the summer of 2020 draws to a close, New Holland Brewing Co. is releasing an updated throwback Dragon’s Milk Reserve bottling for nostalgic and fall-inspired enjoyment. Available beginning…
CamelBak® Brings Lightweight Performance to Redesigned Bike Packs for Spring 2021
PETALUMA, Calif. (Sept. 14, 2020) – CamelBak®, the global leader in award-winning personal hydration products, introduces a redesigned collection of its most popular bike packs for spring 2021 as part of its continued focus on delivering…
Ride for Racial Justice Announces Ride and Rally in Fort Collins, Adds New Board Member
DENVER – Ride for Racial Justice today announces its third ride-event, to take place on Saturday, Sept. 12, to rally support in the fight against systemic racism in the sport of cycling and beyond. Ride…
Article One Unveils GTGlass Collection with Ciele Athletics™ in a Performance Driven Collaboration
FLINT, Mich (Sept. 2, 2020)– Article One, the independent eyewear brand based in Flint, Mich., today announces the Sept. 3 launch of the GTGlass collection in collaboration with running brand Ciele Athletics™. In homage from one style-driven…
icebreaker commits to Plastic-Free by 2023
This year, icebreaker celebrates 25 years of creating world class natural apparel, challenging the status quo on how clothing is made and what it is made from. Not only leading the charge with its transparent, ethical…
Title Nine Movers and Makers Pitchfest Announces 2020 Finalists
Emeryville, Calif. (Sept. 1, 2020)– Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its…
Cotopaxi Welcomes Wendy Yang As Newest Board Member
Salt Lake City, UT. Aug, 2020 — Cotopaxi, the rapidly growing humanitarian-focused outdoor brand, has added industry veteran Wendy Yang to its board. Wendy serves as the President of Decker’s Brands’ Performance Lifestyle Group, leading…
Mammut And The Lady Alliance Announce DEI Partnership
(Denver, CO) Aug. 28, 2020 — Mammut, premiere mountain safety and outdoor brand, and The Lady Alliance, a community built to unite mental health and adventure to bring confidence and community to womxn around North…
CamelBak® Reimagines Spring 2021 Bike Collection With New Pro Series Bike Packs
PETALUMA, Calif. (Aug. 20, 2020)– CamelBak®, the global leader in award-winning personal hydration products, introduces the new Pro series for spring 2021 as part of its continued expansion of the brand’s award-winning bike pack collection. Packs in…
Mammut Pushes BarryHeart 3.4 Firmware Update for Barryvox S and Barryvox
(Williston, VT) August 18, 2020 — Mammut, leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, is rolling out new BarryHeart 3.4 Firmware updates…
CamelBak® Introduces The Redesigned Forge
PETALUMA, Calif. (August 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, is excited to announce the launch of the new Forge®Flow, the redesigned travel mug for convenient one-handed use, for spring 2021. “Forge…
CamelBak® Introduces 50% Recycled Material into Spring 2021 Product Line
PETALUMA, Calif. (August 6, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces the introduction of Tritan Renew, a 50% recycled material, into the brand’s everyday bottle collection for the first time in…
Icebreaker announces expansion of Denver-based team
Auckland, New Zealand, Aug. 3, 2020— Original natural fibre apparel brand, Icebreaker is proud to announce the expansion of its executive and marketing teams in the recently relocated Denver office, as part of the VFC…
ElliptiGO Bike for Humanity II with Bill Walton and Friends Sets Participation Records
SAN DIEGO, Calif. (July 30, 2020) – ElliptiGO Inc., creator of the world’s first elliptical bicycle, is proud to announce that the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com)…
BUFF® Launches Performance Filter Mask
SANTA ROSA, California (July 28, 2020) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes launches its BUFF® Filter Mask and BUFF® Replacement Filters. Incorporating…
Teva and Cotopaxi Team Up to Create a Sustainable Collection
(GOLETA, Calif.) July 28, 2020 – Teva®, a division of Deckers Brands (NYSE: DECK), is excited to announce an adventure-ready collaboration with fellow outdoor brand and benefit corporation, Cotopaxi. The Teva x Cotopaxi collection is…
Tracksmith Launches Fellowship to Support New Voices in Running
BOSTON (July 23, 2020) – Tracksmith, an independent running brand, today announces the launch of the Tracksmith Fellowship, a grant program to support emerging voices in the sport. Creatives across all disciplines are invited to apply…
BUFF® and UNICEF Join Forces to Provide Global COVID-19 Relief
SANTA ROSA, California (July 14, 2020) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its corporate alliance with UNICEF. Having had a…
Utah Jazz, Cotopaxi Team Up to Support COVID-19 Relief with Exclusive #OneUtah T-shirts
Salt Lake City, UT. July 8, 2020 – B Corp and outdoor brand Cotopaxi and the Utah Jazz have joined together to support their home state’s COVID-19 relief efforts through sales of limited edition #OneUtah T-shirts,…
ElliptiGO Named Title Sponsor of Bike for Humanity II with Bill Walton and Friends
SAN DIEGO, Calif. – ElliptiGO Inc., creator of the world’s first elliptical bicycle, announced today that it is the title sponsor of the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends…
Tracksmith Introduces the Amateur Support Program for 2021 Olympic Trials
BOSTON (July 6, 2020) – With just under a year until the U.S. Olympic Track and Field Trials in Eugene, OR., independent running brand Tracksmith is launching its Amateur Support Program, a platform to support up-and-coming…
Global Sports Brand, Decathlon, Unveils Innovative 2 Seconds Easy Tent
San Francisco, Calif. (July 1, 2020) — Today, Decathlon, the world’s largest sporting goods retailer, announced the launch of the new 2 Seconds Easy Tent — a groundbreaking, state-of-the-art, easy-to-pitch tent designed to make the…
Mountain Hardwear and American Mountain Guides Association Announce LGBTQIA2S+ Climbing Instructor Course
Richmond, Calif. (Julio 2, 2020)– Mountain Hardwear, in collaboration with American Mountain Guides Association (AMGA) and guidance from Lila Leatherman at Lamella Consulting has announced a three-day climbing course instructed by and in celebration of…
Title Nine Announces Third Annual Movers and Makers Pitchfest
Emeryville, Calif, July 1, 2020 – Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce its third-annual Movers and Makers Pitchfest. The Pitchfest is…
Thousand Launches Chapter Helmet Collection
LOS ANGELES (June 23, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, is proud to launch the new Chapter helmet. Designed specifically with urban mobility and performance in mind, the Chapter helmet offers modern…
Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour
(Williston, VT) – Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to partner with The Lady Alliance, a community providing opportunities for women to find empowerment through adventure and each other. Mammut,…
Machines For Freedom Partners with OutsidePR as Agency of Record
SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North…
Cotopaxi Produces Essential PPE Masks
Salt Lake City, UT. June 2, 2020 — Cotopaxi, Benefit Corporation and outdoors brand, has stepped up to support COVID-19 relief in not only its home state of Utah but also globally, by pivoting to…
Run the Perfect Mile in Support of Frontline Workers
BOSTON (May 26, 2020) – Today, a cohort of outdoor industry brands announced the Perfect Mile, a global virtual run to raise money for those helping to fight COVID-19. Inspired by the legacy of Sir Roger…
Decathlon is committed to preserving biodiversity
With the launch of its biodiversity project, Decathlon has signed up to the 10 principles of the “Act4nature” France initiative. This strategy from the French government brought together 38 businesses in December 2019 so that…
Cotopaxi Announces Seize The Día Questival Virtual Adventure For Community Connection And Covid-Relief
Salt Lake City, UT. May 19, 2020 — Cotopaxi, Benefit Corporation, outdoors brand, and founders of the popular Questival event series, today announced a second virtual adventure race for 2020, the Seize the Día Questival.…
Documenting the Anthropocene
This Fall/Winter ’20, icebreaker has created a collection in partnership with artist Justin Brice Guariglia. The New Zealand-based apparel brand, a leader in sustainable clothing, is celebrating its 25th anniversary in 2020. The brand believes that…
Thousand Launches 110% Campaign to Achieve Climate Positivity
LOS ANGELES (April 22, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, is proud to announce its commitment to becoming a climate positive brand by offsetting 110% of its annual carbon emissions. In 2019,…
Mountain Hardwear Supports Retail Partners with Commission Program
Richmond, Calif. (April 21, 2020)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that effective immediately, they are launching a program to support authorized specialty…
Thousand Launches Climate Collection Benefitting 1% for the Planet
LOS ANGELES (April 16, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, announced today the launch of its Climate Collection. The charitable assortment will feature Thousand’s evergreen collection of Heritage helmets in new, distinct…
Cotopaxi Launches 72-hour Questival Quaranteam
Salt Lake City, UT. April 13, 2020 — Cotopaxi, Benefit Corporation, outdoors apparel and gear brand, and founders of the popular Questival event series, today announced Questival Quaranteam, a virtual adventure experience during the nationwide…
HOKA Signs Olympic Champion And 3-Time Kona Winner Jan Frodeno
(GOLETA, Calif.), March 31, 2020 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has today announced the signing of triathlon legend Jan Frodeno, as part of a multi-year deal that will see…
Thousand Responds to COVID-19 Relief Efforts with Launch of Courier Care
LOS ANGELES (March 31, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, announced today its launch of Courier Care. The initiative is a helmet donation program dedicated to keeping essential services bike courier and…
Thousand Selects OutsidePR as Agency of Record
LOS ANGELES (March 30, 2020) — Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations…
Lake & Trail From New Holland Brewing Returns for Second Release
Holland, MI, March 30, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the return of Lake & Trail Lager to its delicious quiver of beers. Lake…
Cotopaxi Announces #OneUtah Campaign
Salt Lake City, UT, March 30, 2020– The Utah community is unique in the way it comes together in times of crisis. At the first sign of the COVID-19 crisis, the Utah business community rallied…
Herbalife Nutrition’s Herbalife24 Triathlon, 5k and Bike Tour Event Rescheduled for October 25, 2020
LOS ANGELES–March 25, 2020— Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, today announced it has rescheduled the Herbalife24 Triathlon Los Angeles, 5k and Bike Tour for Sunday, October 25, 2020. “After careful consideration…
New Holland Brewing Announces Virtual Concert Series Supporting Local Musicians and Artists
Holland, MI, March 23, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, reacts to the current global COVID-19 pandemic with a show of support to affected communities. As part of…
Herbalife Nutrition Postpones Herbalife24 Triathlon, 5k and Bike Tour Event
LOS ANGELES–March 16, 2020— Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, today announced that the Company and the event operator have postponed the Herbalife24 Triathlon Los Angeles, 5k and Bike Tour originally scheduled…
Tracksmith Debuts Spring Collection
BOSTON (March 10, 2020) – Tracksmith, an independent running brand based in Boston, introduces its Spring 2020 Collection, featuring performance pieces inspired by the runner’s journey from early season training to a goal race. Spring…
New Holland Announces Partnership with Ragnar Trail Series
Holland, MI, March 9, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, today announced a partnership with Ragnar Trail Series as the race’s Official Beer Partner. Renowned for flavorful and…
French Sporting Goods Brand Builds USA Presence
San Francisco, Calif., – A long string of bankruptcies and store closures – from Macy’s to Pier 1 – has illuminated the striking decline of traditional brick and mortar retailers in the United States. But…
Red Bull Homerun Combines Après Party With Costumed Downhill
Santa Monica, Calif., February 26, 2020 – Red Bull Homerun is returning in 2020 to close out the ski season simultaneously at two iconic resorts–Crystal Mountain, WA, and Aspen, CO–with the biggest après party and…
Tracksmith Supports 138 Amateur Runners for the U.S. Olympic Marathon Trials
ATLANTA (Feb. 26, 2020) – The 2020 U.S. Olympic Marathon Trials in Atlanta will feature the largest field in Trials history, with the majority of athletes competing as non-professionals. Tracksmith, an independent running brand based in Boston,…
CamelBak® Bolsters 2020 Running Team Roster with Three New Additions
PETALUMA, Calif. (Feb. 25, 2020)– CamelBak®,the global leader in award-winning personal hydration products, today announces the expansion of its running team athlete roster for 2020. Focused on road, track and trail running athletes, the strongly positioned team…
Julbo Expands Leadership Team; Welcomes Rick Randall As National Sales Manager
WILLISTON, Vt. (Feb. 18, 2020)– Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce Rick Randall as the company’s new national sales manager. Rick will work closely…
First Of Its Kind, Red Bull Raid Levels Up And Returns to Squaw Valley In 2020
Human Powered Ski And Splitboard Event Combines Speed And Form In Uphill Battle Olympic Valley, CA. (FEB 11, 2020) – Red Bull Raid, the only freeride event in the United States that blends the endurance…
CamelBak® Expands Leadership Team with Key Marketing Hire
CamelBak welcomes Natasha Schroth as director of global brand marketing. PETALUMA, Calif. (Feb. 11, 2020)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Natasha Schroth as the brand’s new director of marketing. Natasha will manage…
Lightpoint From New Holland Brewing Races Into The Active Beer Space
Michigan-based Craft Brewery Develops Exemplary Low-Cal, Low Carb, High Taste Brew Holland, MI, Jan 27th, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the upcoming launch…
BUFF® Bolsters Cold Weather Collections in Fall 2020 Line
(Santa Rosa, CA) January 23, 2020 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined…
POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
Mammut to Outfit More Than 8,000 POWDR Employees as the Official Uniform and Technical Safety Equipment Supplier Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced…
Mountain Hardwear Partners with OutsidePR
Iconic Mountain Brand Joins Forces for Publicity Outreach Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world. OutsidePR, located…
Injinji Launches Everyday Upcycled Collection in North America
SAN DIEGO, Calif. (Nov. 6, 2019)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection.…
Casting for Recovery adds BUFF® as a 2020 National Sponsor
Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®,…
HOKA ONE ONE Named Presenting Sponsor of Western States 100
AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world,…
Decathlon Collected 124 Tons of Trash on World Cleanup Day
EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East…
World’s Best Water Athletes dive into San Francisco Bay for Red Bull Heavy Water
San Francisco, Calif. (Oct. 15, 2019)– Red Bull Heavy Water, a highlight on the pro Standup Paddleboard circuit, today announced a 5-day green light for the competition weather window, as forecasting indicates that Friday October…
Mammut-North America Adds Talent To Growing CO-based Team
(Williston, VT) Oct. 3, 2019 — Mammut, the leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, has added three key team members to…
