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All Posts by Orange Mud.
Orange Mud Renews Sponsorship with The Mid South
Orange Mud, a premier outdoor gear company, is a proud sponsor of The Mid South, formerly known as Land Run. “We love this event” said Josh Sprague, CEO of Orange Mud. “It’s one that has…
Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record
San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll…
Bigger, faster, more – TerraTrike teams up with Bosch to offer e-trike Boost Kit for nation’s leading trike models
GRAND RAPIDS, Mich. — TerraTrike, the nation’s leading designer of recumbent trikes, is pleased to announce its partnership with Bosch and release of the Boost Kit, a non-integral power assist kit compatible with most TerraTrike models and…
Hillsound Equipment’s Award-Winning BTR Stool Available for Purchase
Vancouver, BC (February 25, 2020) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to introduce their award-winning BTR stool to the market. The BTR stool, which stands…
Chrome Industries Retains ECHOS Communications As PR Agency
Portland, OR (Feb 2020) – Chrome Industries, a leader in making useful durable gear for people who live and ride in the city, has selected ECHOS Communications as Agency of Record for PR and Marketing…
PeopleForBikes Announces 2021 Membership Dues Increase
Boulder, CO (Feb. 20, 2020) — Following last year’s merger with the Bicycle Product Suppliers Association (BPSA), the PeopleForBikes Coalition (PFBC) will enact its first membership dues increase in eight years, effective January 1, 2021.…
Feetures Shakes Up No Show Category with New Targeted Compression Socks
First of its kind, targeted compression anatomically designed No Show socks will change category Charlotte, NC – February 18, 2020 – Feetures, a leading performing sock brand, is excited to introduce the first of its…
Incrediwear® Announces Partnership with EF Pro Cycling Team
The sponsorship will support the world class team as an official worldwide supplier of their anti inflammatory recovery products throughout the 2020 season CHICO, CA (February, 14 2020) – Incrediwear, the world leader in ground-breaking,…
BioLite Unveils the Lightweight Minimalist HeadLamp 200
At just 50g, BioLite’s newest headlamp belongs in every pack Brooklyn, NY (February, 12, 2020) — BioLite, an innovator in off-grid energy solutions, is thrilled to announce the second addition to the company’s celebrated headlamp…
Kevin’s Natural Foods Announces Brand Launch, Enters Supermarkets Nationwide
Modesto, CA (February 11, 2020) – Kevin’s Natural Foods, makers of Paleo and Keto-certified sous-vide entrées, sauces, and seasoning blends, is excited to announce their formal debut into the consumer market. Beginning February 1st, Kevin’s…
SynchroKnit™ by Wigwam Named Official Sock Sponsor of Zooma Women’s Race Series
Sheboygan, WI. (February 11, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces it will celebrate the launch of SynchroKnit contour fit, no slip running socks, by sponsoring Zooma, the…
Peak Design Achieves B Corporation Certification
Peak Design cements its commitment to sustainability and the common good San Francisco, CA (February, 2020) — Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, is proud to cement its commitment to…
Rad Power Bikes Closes $25 Million in Funding to Grow Direct to Consumer Electric Bike Business
Vulcan Capital and Durable Capital Partners LP Invest in North America’s Largest Ebike Brand SEATTLE – February 5, 2020 — Rad Power® Bikes, a Seattle-based ebike brand, closed $25 million in funding led by Vulcan…
Liv Cycling Welcomes Three New Athletes to Liv Racing
Roster Expands to 17 Women from Around the Globe with 2020 Additions Celebrating Emerging Talent NEWBURY PARK, Calif. (Feb. 5, 2020) –Liv Cycling, the company dedicated to getting more women on bikes, today revealed the…
Salomon Teams With Raleigh Distance Project
Elite women’s team will compete in Salomon footwear through the 2020 racing season Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the…
Kitsbow Partners with California Mountain Biking Coalition to Energize Trail Advocacy Statewide
Partnership aims to improve and increase trail access for mountain biking in California PETALUMA, Calif. — With a shared passion for trail advocacy in California, Kitsbow is thrilled to partner with California Mountain Biking Coalition…
PeopleForBikes Announces Community Grant Recipients
BOULDER, Colo. (January 23, 2020) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. PeopleForBikes is partnering with the International Mountain Bicycling Association (IMBA) on these…
Honey Stinger Helps Spartan Athletes Conquer the Obstacles
STEAMBOAT SPRINGS, Colo. (Jan. 23, 2020) — Honey Stinger, the honey-focused sports nutrition brand, has partnered with Spartan, the world’s largest obstacle race and endurance brand, as the official on-course energy partner and official gel…
Superfeet Secures New Balance License Agreement
New Balance Insoles Shaped by Superfeet — Available Now FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports…
The Suunto Elite Team Announces its Athlete Selections for 2020
The Suunto Elite Team Announces its Athlete Selections for 2020 OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team…
Nomination Window Open for Kahtoola’s Annual TransRockies™ Run Team Giveaway
Passionate Trail Running Teams of Two Encouraged to Apply Flagstaff, Ariz. (Jan. 22, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, wants to let all trail runners who take their fun seriously…
Liv and Giant USA Announce Partnership with Rebecca Rusch
Mountain Bike Hall of Famer, Author, and Emmy Winner Rebecca Rusch Starts New Adventure with Liv and Giant in 2020 NEWBURY PARK, Calif. (Jan. 22, 2020) — Liv Cycling, the company dedicated to getting more…
Bike Industry, Mark Your Calendars: PeopleForBikes Announces 2020 Fly-In Dates
BOULDER, Co. — Continuing a commitment to connecting bicycle industry leaders with elected officials, PeopleForBikes is holding three legislative summits in Washington, D.C. in 2020 designed to advance legislative policies that make every bike ride…
LUNA Sandals Launches Pro Purchase Program
LUNA Sandals, the original U.S. manufacturer of performance sandals promoting natural running, is thrilled to officially launch their first Pro Purchase Program. This program aims to benefit those currently employed as outdoor and wellness professionals…
PrimaLoft Promotes Chris Humphris to Senior Vice President of Global Sales
PrimaLoft, Inc. announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. LATHAM, N.Y. (January 17, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced the promotion…
80+ bike business leaders working together to advance our industry’s agenda
PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re…
PEARL iZUMi Saddles Up with Backbone Media
LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all…
Diamondback Doubles Down on Dealer Strategy
Under new ownership, storied bike brand unveils plan to rebuild IBD network KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth…
Honey Stinger Announces Senior Brand Manager
Brand continues expanding its team as company grows STEAMBOAT SPRINGS, Colo. (Jan. 13, 2020) — Honey Stinger, the sports nutrition brand featuring honey, has appointed Scott Larson as the company’s senior brand manager. Larson’s appointment…
Orange Mud announces new Director of Sales and Marketing
Orange Mud, an innovator in hydration packs and running gear, is pleased to announce the promotion of Steve Acciarito to Director of Sales and Marketing. Acciarito has served as the company’s West Coast Manager for…
Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign
BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety.…
‘Steamboat Stinger’ Race Under New Leadership
Partners in Routt County and Routt County Riders join forces to take ownership of the popular trail race beginning summer 2020 STEAMBOAT SPRINGS, Colo. (Jan. 6, 2020) — Entering its 10th anniversary year, the ‘Steamboat…
Suunto 7 Smartwatch Delivers Leading Sports Expertise For Everyday Life with Wear OS by Google™
Powered by the Qualcomm® Snapdragon Wear™ 3100, all-new Suunto 7 state-of-the-art smartwatch with adventure-proof GPS sport watch features for a no-compromise approach to wearable technology HELSINKI, FINLAND (Jan. 5, 2020) – The long-awaited next generation…
Rad Power Bikes Announces Crossover Fat Tire Step-Thru Electric Bike
North America’s largest ebike brand expands its flagship ebike with new RadRover Step-Thru and evolves lineup with a suite of model upgrades SEATTLE – January 3, 2020 — Rad Power® Bikes is marking the latest…
Here are 2019’s highest earning OCR athletes
Can you guess what 2019’s highest earning obstacle course racing athletes get paid? If you think you can make a decent living racing obstacle courses, think again. Even the top racers in the country are making surprisingly little,…
Dogfish Head Craft Brewery Sprints into its 25th Anniversary Year with Launch of Virtual Run Club
Program ambassador & Olympic silver medalist, Shalane Flanagan, to offer members training advice Milton, Del., Jan. 2, 2020 – Calling all beer drinkers, running enthusiasts and those off-centered folks seeking a healthy balance of work…
EVOLV Leads Out With a New General Manager
Oberalp Has Appointed Bill Sinoff To Brand Leadership Role for EVOLV Boulder, CO) The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, has hired William (Bill) Sinoff as General Manager of EVOLV…
$12 million raised to battle childhood cancer, other life-threatening diseases
St. Jude Hero Adam Higham becomes top marathoner after seven-year fight for first MEMPHIS, Tenn. – This year, 26,000 participants from all 50 states and 17 foreign countries gathered in the Bluff City alongside 40,000…
Going the distance for St. Jude Children’s Research Hospital
St. Jude Heroes program celebrates 20 years of raising funds, awareness through fitness MEMPHIS, Tenn. – St. Jude Children’s Research Hospital® proudly celebrates the 20th anniversary of the St. Jude Heroes® program, a nationwide alliance…
Kahtoola Wins New Product Showcase Award at The Running Event
Flagstaff, Ariz. (Dec. 18, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce it has received the “New Product Showcase Award” at The Running Event (TRE) in December 2019.…
Most fitness-friendly places for 2020
SmartAsset examined the data to find the most affordable fitness-friendly places for the upcoming year. Data was gathered on 317 metro areas across five metrics: percentage of residents who walk or bike to work, fitness…
Race imposes $500 fine and tickets for bandits
The Fort Bend KIA 30K, which takes place in Sugar Land, TX, has implemented a policy that potentially fines race bandits $500 USD and charges them with “Theft of Services.” Marathon Investigation reports that banditing is less…
84-year-old Canadian becomes oldest Antarctic marathoner
It took 11 hours, 41 minutes and 58 seconds, but Roy Svenningsen of Edmonton, at 84, became the oldest person ever to complete a marathon in Antarctica when he crossed the finish line of the Antarctic Ice…
World Records Set in Obstacle Course Racing at the 2019 South East Asia Games
Manila, Philippines December 12, 2019: Records fell in the 100m and 400m obstacle course races at the 2019 South East Asia Games with the Indonesia, Malaysia, Laos, and the Philippines taking home medals. The host…
Backbone Media to Crack Open the Power of Pistachios for American Pistachio Growers
Fresno, Calif. (Dec. 10, 2019) – American Pistachio Growers (APG), the non-profit trade association representing more than 850 members in California, Arizona and New Mexico, has named Backbone Media its public relations agency for the…
SBT GRVL, Presented by Canyon Bicycles, Sells Out Second-Year Event in 25 Minutes
STEAMBOAT SPRINGS, Colo. (Dec. 5, 2019) – SBT GRVL, a Colorado gravel bike event and celebration in the picturesque ranching town of Steamboat Springs, opened registration on Dec. 3 for year two and sold out…
Outdoor Research partners with Rally Cycling team as official off-the-bike apparel sponsor
SEATTLE, Wash. (Dec. 5, 2019)–Beginning this month, Outdoor Research, the Seattle-based leader in performance outdoor apparel and gear, will partner with professional cycling team Rally Cycling as the team’s official off-the-bike apparel sponsor for the…
TriggerPoint Introduces IMPACT™ Percussion Massage Gun
DURHAM, N.C. (Dec. 4, 2019) —TriggerPoint, a leader in massage tools in the athletic and personal wellness markets, today announces the launch of the TriggerPoint IMPACT™ Percussion Massage Gun. Designed to prepare your muscles and…
Kahtoola Launches New EXOspikes™ Footwear Traction for Fall 2020
Flagstaff, Ariz. (Dec. 3, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to introduce a new, more versatile winter traction system, EXOspikes™. Intended for running and hiking in a multitude…
Mass Participation World Partners with Ashworth Awards
SINGAPORE (November 30, 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is proud to announce a partnership with American awards manufacturer, Ashworth Awards. With over…
PEARL iZUMi Announces “Go Good” Promotion, Portion of Profits to Benefit Cycling Initiatives
LOUISVILLE, CO (November 21, 2019) — PEARL iZUMi is making it easy for consumers to get their holiday shopping done over the upcoming Thanksgiving holiday, and feel good about doing it at the same time. …
Honey Stinger Names Mike Keown New CEO
STEAMBOAT SPRINGS, Colo. (Nov. 19, 2019)— Honey Stinger, the sports nutrition brand featuring honey, has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO. With more than 30…
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