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All Posts by Endurance Sportswire MM.
Is Adidas Selling Reebok?
The German sportswear giant is reportedly looking to sell the athletic brand and could decide in the next few months whether to move forward with the process. An internal review is said to be in…
Tailwind Athlete Courtney Dauwalter Wins U.S. Big’s Backyard Ultra, Running 283+ Miles Over 3 Days
Durango, CO (October 21, 2020) – Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for…
Run Show USA landing in Boston in January 2022
Raccoon Events, the company behind the award-winning National Running Show in the UK, has announced it will be expanding its flagship event into the USA. The first in a series of Run Show USA events…
Courtney Dauwalter Runs 283.3 Miles, Setting Big Dog’s Backyard Ultra Records
This year’s Big Dog’s Backyard Ultra was held a little differently due to COVID-19 – conducted in groups organized by country. Courtney Dauwalter was the last runner standing, becoming the second woman ever to win…
PeopleForBikes’ Work on Section 301 Tariffs Saves Bike Industry Millions
BOULDER, CO (Oct. 20, 2020) — PeopleForBikes, with the assistance of their nearly 300 member companies, saved the bike industry more than $130 million in Section 301 tariffs since September 2018. Section 301 tariffs represent…
BikeFlights.com Introduces New Reusable Bike Box, A Pro-Level Solution for Protecting Bikes in Transit
PORTLAND, OR (October 20, 2020) – Drawing from 11 years of experience shipping bicycles to every corner of the world, the bicycle shipping experts at BikeFlights.com have developed an entirely new, reusable bike box system.…
After 50 hours, 9 runners remain in Big’s Backyard Ultra
With 50 laps and more than 330K under their belts, nine runners are still on their feet at Big’s Backyard Ultra. Belgium, Sweden and the U.S. each have two runners left, and Mexico has three.…
YogaWorks Files For Bankruptcy, To Closes All Studios
YogaWorks has filed for Chapter 11 bankruptcy protection but will continue to offer its digital and live-stream content. Serene Investment Management has agreed to acquire the YogaWorks digital and education business and intellectual property. YogaWorks…
Peloton Recalls Pedals That Might Break on 27,000 Stationary Bikes
The stationary bike juggernaut Peloton announced that it was recalling about 54,000 clip-in pedals off 27,000 stationary bikes. The brand received 120 reports of pedal breakage, including 16 incidents leading to leg injuries, with some…
COVID-19 outbreak at cycling studio leads to 69 cases and counting
At least 69 people, spread among staff and patrons at Spinco from Sept. 28 to Oct. 4, have been infected with the coronavirus in Hamilton Ontario, Canada, after a series of classes at a cycling…
Cancellation of 2020 Spartan Trail World Championship series
In a year that has hit everyone across the endurance sports industry very hard, Spartan Trail has confirmed the cancellation of the 2020 edition of the Spartan Trail World Championship series. With the cancellations of…
MBT Unveils Its Most Ambitious Performance Running Shoe Yet
Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its…
Why Don’t Runners’ Knees Fail More Often?
Biology suggests that decades of running should invariably blow out your knees. Scientists are trying to understand why that doesn’t happen. Find out why in this study on Outside.
Running Industry Executives Discuss Maintaining Momentum and Improving Diversity in This Running Boom
Footwear News gathered together a number of executives from the industry for a conversation on “Making the Most of the Running Boom.” The event took place on Oct. 14, with the panel discussing the impact…
Fitness tech company JAXJOX raises $10M as it gets ready to ship AI-enabled workout system
JAXJOX, a fitness technology company, has raised $10 million in a new funding round to help pay for the research and development of its signature InteractiveStudio workout equipment. The Series A round included investors Dowgate…
UCI finds Doltcini-Van Eyck director Marc Bracke guilty in harassment case
The UCI said that Marc Bracke, the general manager of women’s pro team Doltcini-Van Eyck, violated the organization’s code of ethics following an official investigation into allegations of harassment filed against him by two separate…
SPORTS Performance tech company Hyperice attracts slew of star athlete-investors, valued at $700 million
Performance technology company Hyperice has completed a Series A funding round for $48 million, which puts the firm at a $700 million valuation. The prominent athlete-investors, include NBA stars Anthony Davis, Chris Paul, Russell Westbrook,…
Dick’s Sporting Goods Is Hiring 9,000 Workers to Meet Online Demand During the Holidays
Dick’s Sporting Goods will employ the seasonal associates as part of its third annual “National Signing Day” on Oct. 14. They will provide extra staffing to their stores and distribution centers across the country, as…
Nike Cutting 7-10% of Workforce as Part of Reorganization
Nike CEO John Donahoe sent a letter to employees in June where he wrote the company would overhaul its management structure that would likely result in job cuts. Nike has already laid off more than…
Why Endurance Athletes Feel Less Pain
Compared to athletes from other sports, endurance athletes have a unique relationship with discomfort. After all, embracing open-ended challenges is exactly what endurance athletes do every day in training, so they are no stranger to…
Why Women Are Biking in Record Numbers in N.Y.C.
When the pandemic hit, the subways were emptied of wary riders and the streets were drained of traffic. Cycling suddenly seemed like a safer way to get around, so more women began using the city’s…
ESPN Poised to Potentially Lay Off Hundreds
The economic shutdown caused by the pandemic is sparking painful fallout for media companies. ESPN could lay off hundreds of – sources pegged the potential number of job losses between 300 to 700 employees. The…
Emerald Holding Launches Stock Buyback Plan
Emerald Holding Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, announced that its Board of Directors has approved the repurchase of up to an aggregate of $20 million of its common…
New Study Predicts Marathon Performance from Wearable Data
Scientists from France and Finland have come up with a way to make predictions from smart-watch data logged during the last six months of an athlete’s training. They use mathematical models to accurately predict marathon…
TV helicopter causes freak crash in Giro d’Italia finale
Two riders from Italian team Vini Zabu-KTM were caught up in a freak crash during Tuesday’s stage 4 of the Giro d’Italia after a wind blast from a low-flying helicopter blew metal barriers into the…
New Running Industry Diversity Coalition Pushes for Equity and Inclusion
Two runner-activists, Verna Volker and Alison Mariella Désir, have been working to make the running community more inclusive, through founding Native Women Running and Harlem Run, respectively. They teamed up with six others and created…
Strava Seeks New Investors at $1 Billion-Plus Valuation
Strava Inc., a social network for athletes with nearly 70 million global registered users, is looking to raise its equity by more than $1 billion, also hiring an adviser to raise between $150 million and…
Can Neck Gaiters Really Be Just as Effective as Masks?
Researchers from the University of Georgia found that single-layer gaiters provided a 77% average reduction in respiratory droplets versus no face covering at all. Two-layer masks just edged them out at 81%. However, multi-layer gaiters…
Runners Should Trust Thirst, New Study Says
Not only does your brain sense when you’re dehydrated, it monitors what you drink and eat and adjusts your thirst immediately. Runners should pay attention. Read more on Podium Runner.
How the Pikes Peak Apex MTB stage race operated amid COVID-19
The four-day Pikes Peak Apex MTB stage race was held last week, Sept. 24-27 in Colorado Springs, with a series of safety measures around COVID-19. The race one of the first mass-participant cycling races to…
Dick’s Sporting Goods Commits to Remove All Single-Use Plastic Bags From Stores by 2025
The Coraopolis, Penn.-based retailer also revealed that it has joined forces with Closed Loop Partners’ Center for the Circular Economy to seek more sustainable solutions to replace the current retail bag through the Beyond the…
Companies are releasing shoes that aren’t race-legal
Running brands are releasing shoes that aren’t WA-compliant by raising the stack height on their trainers beyond what’s legal in races. Read more on Canadian Running.
Sports doctor confesses to distribution of illegal drugs and doping in Germany and Austria
Sports doctor Mark Schmidt, in an ongoing trial that started on Sept. 16, admitted that since 2012, he had been using doping methods and given prohibited substances to athletes. Read more on Inside the Games.
London Marathon virus testing finds runner, coach positive
An Ethiopian runner had to pull out of the London Marathon after she and the coach of two other elite marathoners tested positive for the coronavirus. Degitu Azimeraw, 2019 Amsterdam Marathon winner, and coach Haji…
Pinarello Introduces Limited Edition Hani Rashid Dogma F-12
TREVISO, Italy – Pinarello, a leading brand of premium road bicycles, accessories, and apparel, today announced a new collaboration with Hani Rashid, a visionary architect, educator, and co-founder of New York City based architecture firm…
Flywheel Files Chapter 7 Bankruptcy, Closes All Of Its Studios
On Sept. 14, Flywheel Sports Inc. closed its 42 studios, laid off its 1,200 employees and filed for Chapter 7 bankruptcy in U.S. Bankruptcy Court in New York. Flywheel had $10 million to $50 million…
UCI plans to introduce time penalties for riders littering during races
David Lappartient, President of cycling’s governing body, says he saw unacceptable behaviour during the recent Tour de France of riders incorrectly disposing of their rubbish in nature – which is unacceptable. Read more on Cycling…
4 Ways Climate Change Affects You As a Runner
Rising temperatures, extreme weather, degraded air quality, and ravaged ecosystems could hold catastrophic consequences for endurance sports. Read more on Podium Runner.
Specialized Recalls 36,000 Bikes With Faulty Cranks
Last week, Specialized initiated a voluntary recall of about 36,000 Sirrus and Sirrus X bikes in the U.S. and another 3,200 in Canada after it learned the crank arms could disengage from the bike while…
Tokyo Olympics announces potential cost-reduction plan for 2021 event
The Tokyo Olympics organizers announced a proposal to cut the number of officials for next year’s event by 10 to 15 per cent in order to save money. This is just one part of their…
OCR 100m international standard course draws 60M video views
Rybnik, Poland: The international standard OCR 100m course was unveiled for the first time in Europe at the 2020 Polish OCR Championships and has drawn over 60 million views of the live coverage and over…
OCR 100m international standard course draws 60M video views
Rybnik, Poland: The international standard OCR 100m course was unveiled for the first time in Europe at the 2020 Polish OCR Championships and has drawn over 60 million views of the live coverage and over…
Adventure Journal To Be First Carbon Neutral Publisher through Climate Neutral
Monarch Beach, CA – September 24, 2020–Today, Adventure Journal, the online and quarterly print magazine devoted to outdoor adventure, announced its commitment to being carbon neutral in 2020. This commitment will be certified by Climate…
Walton Family Foundation and PeopleForBikes Partner to Support Increased Bicycling Through Area Businesses in Northwest Arkansas
BOULDER, CO (Sept. 24, 2020) — PeopleForBikes announced a five-year program to help Benton County, Arkansas businesses become national leaders in bicycling, realize the return on investment from an active workforce that embraces bicycling, both for…
mountainFLOW Announces B-Corp Status and USDA Certification
(BOULDER, CO – September 2020)– mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is now a certified B-Corporation, and…
Walton Family Foundation and PeopleForBikes Partner to Support Increased Bicycling Through Area Businesses in Northwest Arkansas
BOULDER, CO (Sept. 24, 2020) — PeopleForBikes announced a five-year program to help Benton County, Arkansas businesses become national leaders in bicycling, realize the return on investment from an active workforce that embraces bicycling, both for…
Strava Metro now free for urban planners and advocates
Strava has announced that its Strava Metro data, which compiles anonymous ride data from Strava users for transportation planners, is now free of charge for urban planners, city governments and safe infrastructure advocates. Read more…
French lead chorus of doubt in wake of Tour de France
Following a stunning comeback from Tadej Pogačar to win the yellow jersey in Saturday’s time trial and the domination of Jumbo-Visma throughout much of the race, some within the French cycling establishment are publicly questioning…
Reebok Has a Plant-Based Performance Running Sneaker Coming Soon — With Some Veggies on the Side
Reebok is set to deliver a USDA-certified, plant-based sneaker in the performance-focused run category. The athletic brand announced that it will launch the Forever Floatride Grow next month, an athletic shoe crafted with breathable eucalyptus…
Nike Blows Past Analysts’ Estimates, Sending Stock Up High Single Digits
Shares for Nike Inc. are up in the high single digits at market close on Tuesday after the sportswear giant posted better-than-expected earnings and sales. For the three months ended Aug. 31, Nike’s posted diluted…
Tour de France draws 40m domestic TV viewers
The 2020 Tour de France proved a domestic TV ratings hit for France Télévisions (FTV) as more than 40 million viewers tuned into the public service broadcaster’s coverage of the three-week cycling grand tour. FTV…
Amazon taps Echelon for the Prime Bike, a $500 Peloton knock-off.
Amazon teamed up with Echelon to build and sell the Prime Bike. The $500 exercise bike is a virtual clone of the $1,900 Peloton bike minus the screen — even the color scheme and design…
LeMond relaunches with two upscale, carbon fiber city e-bikes; road and gravel to come
The first two models feature carbon frames and upscale parts for the category: Shimano GRX 1×11 drivetrains, Deore XT hydraulic disk brakes and with Di2 shifting as an option. They also have carbon seatposts, integrated…
Chicago Bike Industry Leaders Team Up With The Newberry Library to Benefit Blackstone Bicycle Works
CHICAGO, IL (Sept. 22, 2020) — PeopleForBikes Ride Spot, the Newberry Library and the CRR1919 Commemoration Project invite Chicagoland residents to participate in the Chicago Race Riot of 1919 Route, a historical biking tour to…
ABC Financial Acquires Trainerize
ABC Financial (ABC), a provider of technology and related services for the fitness industry, has acquired Trainerize, a Vancouver-based mobile fitness solution for personal training and member engagement. With Trainerize, ABC can extend the health…
Two arrested following hotel raid at Tour de France
Two people were in police custody after an investigation was opened into suspected doping at this year’s Tour de France by the Arkéa-Samsic team, French prosecutors announced. Laurens added that the two people had many…
Cowboy introduces free software update to detect crashes and collisions
Belgium start-up Cowboy is introducing Crash Detection – software designed to detect crashes and collisions. Using sensitive built-in sensors combined with GPS signal tracking, the bike communicates with the Cowboy app to detect a fall.…
Viral Video: Athlete lets competitor finish race after latter takes wrong turn
Spanish triathlete Diego Méntriga stopped in his tracks to let his fellow competitor, British triathlete James Teagle, take a lead after the latter took the wrong turn just 100 metres before the finishing line. Read…
Two in custody in Tour de France doping probe – Marseille prosecutor
Two people were taken in custody on Monday after an investigation was opened into suspected doping by the Arkea-Samsic team at this year’s Tour de France, according to a Marseille prosecutor. The prosecutor did not…
CDC Just Issued a Warning About Gyms
While health experts have remained cautiously skeptical, warning that exercising in an indoor space around others could potentially expose you to the virus, the fitness industry has attempted to promote a message that there is…
Wattie inks deal with California Triathlon as official apparel partner
California Triathlon has partnered with Wattie Ink, makers of endurance sports apparel, to outfit 5,000 California Triathlon members and the participants in the Cal Tri Events Race Series. Wattie Ink will supply the official California…
Endura Launches Improved MT500 Waterproof Range: A Force For Good
Endura introduces the fourth generation of The MT500– Undisputed King of Mountain Jackets, along with the rest of the committed, feature-packed and majorly breathable MT500 line. This much-loved bombproof kit has been redesigned in conjunction…
New Salomon TV Film Tells Rich Story of American Culture Through Rickey Gates’s Cross-Country Run
OGDEN, Utah (Sept. 17, 2020) – Today, Salomon announces the release of TransAmericana, a feature-length film that follows ultrarunner Rickey Gates on his 2017 journey to run across the Continental United States. Available online and…
Santa Cruz, Cervélo, Gazelle Bikes Join the PeopleForBikes Coalition
BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to become new members of the PeopleForBikes Coalition, an industry-wide trade group of more than 270 bicycle brands and suppliers…
Balega Debuts 2020 Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its Fall 2020 limited…
Sea Otter Play virtual event opens Thursday with 250+ brands
Sea Otter Play, a virtual event for consumers, will have more than 100 participating companies representing 250 brands, offering chances to interact with brands, visit virtual expo booths, win product prizes, and watch the world…
USA Swimming has announced the formation of two new committees focussed on providing strategic guidance with regard to equity, diversity, and inclusion.
The first group, the Black Leadership in Aquatics Coalition (Team BLAC), is comprised of a group of past and present US national team swimmers, while the second group, called the DEI Council will consist of…
Tour de France peloton gets all-clear from second rest-day COVID checks
The Tour de France peloton riders and staff on the race were tested for coronavirus Sunday night through Monday, and got its second collective “all-clear” approval. The first batch had revealed four staffers and race…
IZIP Partners with Cascade Bicycle Club to Provide Resources for Seattle Riders
KENT, Wash. (September 15, 2020) — IZIP, a leader in the eBike space, is excited to partner with Cascade Bicycle Club for fall 2020. Together they have created a number of resources for the wave…
Liv Cycling Introduces Intrigue Advanced Pro 29
NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned…
PepsiCo to launch drink to aid sleep as consumers struggle with stress
Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year. Driftwell is an enhanced water drink that contains…
Fitbit Receives Regulatory Clearance For ECG App To Identify Atrial Fibrillation (AFib)
Fitbit has received 510(k) clearance from the U.S. Food and Drug Administration, as well as Conformité Européenne marking in the European Union, for its electrocardiogram (ECG) app to assess heart rhythm for atrial fibrillation, a…
The new drug in endurance doping
Operation Aderlass, an investigation into the doping allegations brought against German physician Mark Schmidt, has discovered the use of a new endurance drug called synthetic hemoglobin H7379, a synthetic form of oxygen-transporting hemoglobin, but is…
Why Did a Virtual Ultra Ban “Black Lives Matter”?
The infamous race director Lazarus Lake and runner Ben Chan disagree on whether the running community is a place for serious debate. Read more on Outside Online.
Survey finds that morning exercise can boost creativity, productivity at work
Exercise has many positive impacts, but when it comes to work, it can really make a difference throughout the day. A recent study shows that a far higher percentage of people who exercised in the…
RETAIL Peloton crushes estimates as sales surge 172%, expects strong demand to continue into 2021
Peloton’s fiscal fourth-quarter sales surged as its high-tech stationary bike and treadmill became two of the hottest commodities for people looking to work out at home. Its shares were up nearly 8% in after-hours trading;…
Peloton Instructors Look To Become Next Wave of Bankable Athletes
Peloton has successfully ridden the pandemic to new heights, using that popularity to promote a new category of potential stars: the instructors. Peloton instructor Tunde Oyeneyin, whose spinning classes have as many as 20,000 participants,…
Four teams on edge after COVID ‘yellow cards’ at the Tour de France
There are nerves behind the scenes as four teams face possible expulsion after staff members as well as Tour director Christian Prudhomme tested positive for COVID-19 in mid-race controls. Under Tour rules, if two members…
Under Armour Is Laying Off 600 Employees
Under Armour is the latest company in the retail space to resort to mass layoffs as the pandemic continues to take its toll on the U.S. economy. The athletic apparel and footwear maker also raised…
Tour de France peloton reacts to positive COVID-19 tests of Christian Prudhomme, four team staffers
Monday’s PCR testing for COVID-19 at the 2020 Tour de France revealed zero positive tests amongst the pro peloton. But five positive tests amongst team staff and race management created a stir within the race’s…
LimeLight Sports buys mass participation company Virgin Sport
Sports marketing group LimeLight Sports has announced its acquisition of Virgin Sport, the five-year-old mass participation events business. The deal means that three of the UK’s top participation events – the Asics London 10k, Oxford…
IOC, Tokyo organizers to push forward with 2021 Games ‘at any cost’
Officials from the International Olympic Committee and the Tokyo Organizing Committee have said the postponed Olympic Games will go ahead no matter what next summer – not even the global pandemic will not stop the…
Virtual Mammoth Gran Fondo introduces ‘e-Fondo’
The Mammoth Gran Fondo is introducing its first ‘e-Fondo’ for electric bicycles during its first virtual event during the month of September. The Virtual Mammoth Gran Fondo features a month-long challenge from September 1-30. In…
Lululemon quarterly sales top expectations, CEO ‘cautiously optimistic’ for rest of 2020
Lululemon reported surprise revenue growth, despite lockdowns, as stores started reopening and consumers stocked up on workout apparel and yoga accessories. Lululemon’s net income shrank during the second quarter to $86.8 million, or 66 cents…
NinjaUSA Announces Technical Committee to Lead the Sport of Ninja in the United States
Colorado Springs, Colorado. NinjaUSA announced today the appointment of a steering (technical) committee to represent the needs of Ninja athletes and the sport in the United States. The goals of the Ninja Technical Committee are…
Nasal Breathing: the Secret to Optimal Fitness?
Most of us breathe through our mouths while exercising, especially during intense aerobic workouts. However, emerging research suggests nasal breathing might be more effective. Read more on U.S. Health News.
Riders dismayed at number of fans on Tour de France climbs
Riders and teams took to social media to ask fans to have more respect for the peloton, being that they are already feeling the pressure about racing under strict health protocols and possible exclusion from…
Registration for 2021 Boston Marathon postponed
Participants who hope to run in the 125th Boston Marathon next April will have to wait a bit longer to register. The Boston Athletic Association’s COVID-19 Medical and Event Operations Advisory Group have yet to…
34 Members of The Bike Cooperative Donate More Than $13,000 to Support Youth Bicycling
BOULDER, CO (September 3, 2020) — Through a partnership with PeopleForBikes, member businesses of The Bike Cooperative have donated more than $13,000 that will enable youth from across the U.S. to attend the 2021 Youth…
Salomon Introduces its First Recyclable Performance Running Shoe, Index.01
ANNECY, France (Sept. 3, 2020) — Salomon, the global leader in trail running and winter sports equipment, unveils the Index.01, a ready-to-recycle performance road running shoe. The shoe is the result of three years of…
Making Gyms Safer: Why The Virus Is Less Likely To Spread There Than In A Bar
America’s empty gyms are beckoning the public back for a workout. To reassure wary customers, owners have put in place a variety of coronavirus control measures. The fitness industry is also trying to rehabilitate itself…
New Zealand runner disqualified from cross-country race for spitting
Robbie Johnston, a former Olympian, was disqualified from a cross-country race that took place in Dunedin over the weekend for spitting. In the age of COVID-19, spitting is now a major running no-go. All runners,…
What Triathletes Need to Know About Open-Water Quality
Before jumping into local swimming holes, one should be aware of the potential microscopic dangers of water quality for swimming. Swimmers can be exposed to water contaminants by swallowing them, making skin contact, and even…
‘Virtual London Marathon’ sells out as 45,000 sign up to run alone
More than 45,000 people have signed up to run the first “virtual” London Marathon in October after the actual race, was cancelled due to the risk of coronavirus spread. To give disappointed runners an alternative…
State Bicycle Co. Introduces Limited-Edition “Rick and Morty” Series
Tempe, AZ – State Bicycle Co. http://www.statebicycle.com – known for high-quality bikes, well thought out aesthetics and exciting collaborations, announces a partnership with Warner Brothers and Rick and Morty. Get ready to blast off into…
Canyon cycling company reveals bike-car hybrid ‘concept vehicle’ as it launches new ebikes.
The bike company, better known for producing racing bikes used at the Tour de France, says that it wants to disrupt the automotive industry by creating a vehicle that brings bike and car technology together,…
Peloton Introduces Health And Wellness Advisory Council
The council will work closely with the brand to support the physical and mental wellbeing of its members. Peloton will collaborate with the council, which includes five doctors, researchers and medical professionals and draw on…
Meet the Future of Sneakers: The Deckers X Lab K-ST 21
GOLETA, Calif. – September 1, 2020 – Deckers X Lab, the innovation department of Deckers – owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® – today announces the launch of the…
UCI order investigation into item removed from Evenepoel’s pocket after crash
The UCI has asked the Cycling Anti-Doping Foundation to investigate a video showing a Deceuninck – Quick-Step sports director removing an item from Remco Evenepoel’s pocket in the immediate aftermath of his Il Lombardia crash.…
With Halo, Amazon’s entry into the fitness space is ambitious, but odd
Amazon’s new health service and fitness band offers a new take on health metrics that includes a body fat analysis using your phone’s camera and voice analysis to determine how you sound to others. Read…
UCLA Sues Under Armour For Ending $280 Million Sponsorship Deal
UCLA filed a lawsuit against Under Armour for ending the University’s $280 million sponsorship deal. The school is seeking more than $200 million in compensation, claiming that Under Armour is opportunistically using the global pandemic…
What do the Tour de France jerseys mean?
The Tour de France is a colorful affair, with multiple competitions going on simultaneously. Their jerseys are just as colorful, with the leader of each competition wearing a special yellow, white, green, or polka-dot jersey.…
Dick’s Sporting Goods Reports 194% Q2 Increase in Online Sales
A number of sporting goods retailers have reported major boosts to their sales, with people embracing fitness and outdoor activities, while other pastimes are inaccessible. Dick’s Sporting Goods’ digital sales skyrocketed in the quarter running…
Exercise May Boost Your Vaccine Response
Athletes may gain greater immunity from a flu shot than people who are less active, according to two complementary and timely new studies of exercise and vaccinations. The studies suggest that intense training amplifies vaccine…
Runner-Friendly Face Coverings
Searching for runner-friendly face coverings? Here are 15 runner-friendly masks and neck gaiters that offer a variety of unique features to fit what is best for one’s particular preferences – particularly for running ease and…
Run Specialty Still Eyes Slow Recovery Ahead
The Running Industry Association (RIA) found sales for the majority of respondents recovered in June, but sales slowed in July, returning to pre-COVID-19 levels. The August report found that in June most run specialty shops…
Only 30 per cent of gym goers have returned post-lockdown, study finds
A recent survey found that the vast majority of people have yet to go back to their gyms since they reopened. A staggering number of people have already cancelled their gym memberships, and those who…
The JPB Foundation Awards Multi-Year Grant to PeopleForBikes to Support The Better Bike Share Partnership
BOULDER, CO (August 25, 2020) — The PeopleForBikes Foundation is pleased to announce the award of a three-year grant from The JPB Foundation to support the Better Bike Share Partnership (BBSP), a national collaboration focused…
Here’s how the Tour de France will be broadcast in the era of COVID-19
Some of the Tour de France’s biggest international broadcasters are staying at home this year due to the pandemic. Dozens of producers and on-air commentators must now do their jobs from thousands of miles away.…
IPF and World OCR Agree to Historic Partnership
Lausanne, Switzerland (August 24, 2020): The International Parkour Federation (IPF) and World OCR announced today that they have agreed to a single, collaborative governance framework to further the development and growth of Obstacle Sports worldwide.…
Teams unhappy with strict COVID protocol at Tour de France
Team managers will meet Tuesday via videoconference with Tour de France race officials to clarify health protocols ahead of the 107th edition, set to start August 29 in Nice. An 18-page document outlining health rules…
Big Sur Marathon 2021 latest casualty of COVID-19
The North American road running scene took a big blow when it was announced that the Big Sur International Marathon will not be run in 2021, with the race’s return date set for 2022. Read…
Teams with two COVID-19 cases will be removed from Tour de France
Complete teams will be removed from the Tour de France if two riders or staffers show serious symptoms or test positive for COVID-19. But will the entire Tour would be shut down if there is…
Active Lifestyle All Over 2020 Inc. 5000 List
A number of companies in the active lifestyle space landed on the 2020 Inc. 5000. The magazine’s annual ranking of the fastest-growing private companies in America, a snapshot of how well companies were performing. The…
New job roles and expanded carbon tech as AREVO raises US$25m in Series B funding
AREVO, the Silicon Valley company behind the Superstrata custom 3D printed bike concept, has opened up a number of new job positions. The company has been buoyed by a recent US$25 million Series B funding…
Tour de France does away with podium girls
ASO, parent company of the Tour de France, announced that the era of podium girls has come to an end. There will be just one hostess on one side of a stage-winner or jersey recipient,…
Wearable Tech Enters the Fight Against Covid-19
Health trackers like Fitbits and smartwatches can help detect the coronavirus before symptoms appear. But will this open new opportunities for data gaps and privacy issues? Read more on Bloomberg.
Fall / Winter REVEAL Digital Media Conference Announced with Focus on Outdoor, Bike and Consumer Tech
BOULDER, Colo. – August 19, 2020 – Having held two successful REVEAL digital media conferences in April (Outdoor/Bike) and July (Moto), ECHOS Communications is proud to announce the third event in the series: Scheduled for…
Brave — Overnight Breakfast Made from Organic, Plant-Based Ingredients — Expands Product Line, Releasing a Spin on a Timeless Flavor Combo, Peanut Butter Banana
Portland, Maine (8/19/2020) — Overnight Breakfast brand Brave is thrilled to announce the launch of their newest flavor, Peanut Butter Banana. Loaded with gluten free oats, black chia seeds, dried bananas, pecans, hemp seeds, peanut…
Run every street or trail in your town with the latest virtual running challenge
Aravaipa Running’s newest challenge will see participants run, walk or bike every street – wherever they live – to give runners and cyclists a chance to rediscover their city, their town, or their neighbourhood. Read…
High-Fat Diets Still Don’t Boost Endurance
A recently published study in PLOS One on the long-standing controversy about whether low-carb, high-fat (LCHF) diets enhancing endurance performance produced negative results, so scientists made adjustments and ran the study again. Read more on…
Every Breath You Take: Air Pollution and Exercise
What is air pollution, what risks does it pose to us endurance runners, and how can we best protect ourselves from it? Read more on I Run Far.
BikeFlights.com Hires ECHOS Communications for PR and Marketing Services
Eugene, OR (August 2020) – BikeFlights.com has retained ECHOS Communications as PR and Marketing Agency of Record. Founded in 2009 to help fellow cyclists adventure with their bike, BikeFlights.com has become the premier service provider…
Liv Cycling Unveils All-New Tempt Mountain Bike Series
NEWBURY PARK, Calif. (Aug. 18, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the new Tempt series today built for women seeking the perfect bike for their first off-road…
Fitbit Premium Reaches 500,000+ Paid Subscribers in First Year
Fitbit announced that Fitbit Premium, its paid membership service that gives guidance to help users move more, manage stress, sleep better and eat well, has reached more than 500,000 paid subscribers in less than a…
Bivo Launches Industry First Stainless Steel Bike Bottle
PORTLAND, Ore. — After 18 months of research and development Bivo is prepared to release its first product, the flagship Bivo One. This stainless steel bike bottle features a gravity flow pour designed in conjunction…
Nike’s controversial Vaporfly shoes make runners faster — so runners sponsored by other brands are blacking them out to wear in secret
Research suggests the Vaporfly soles give runners more energetic efficiency: at least a 4% boost over shoes from competing brands. Some runners sponsored by other brands have worn the shoes, but blacked out the Nike…
Riders hit by ‘icy ping pong balls’ as hailstorm descends on cycling’s Critérium du Dauphiné
The second stage of the race ended in chaos as riders were pelted by large hailstones, with riders running for cover, hit hard and some with painful welts on their backs and necks. Read more…
Mask Production: Protection for Runners Developed by Leading Brands
Runners are increasingly looking to add face masks to their run routine to keep themselves, their running partners and even passers-by safe during the pandemic. Brands across the sports spectrum have responded, with innovative and…
Are Neck Gaiters Really ‘the Worst’ COVID-19 Face Covering?
The easy up, easy down, flexible, outdoor exerciser’s BFF, the neck gaiter face covering, got lots of hate this week, after a Duke University study said that they are “worse than wearing no mask at…
Runner breaks European record, disqualified for wearing NEXT% shoes
Sondre Moen of Norway broke the European one hour track record, running over 21K in an hour and clocking 56:53 in the 20,000m en route, another national record. Unfortunately, the new World Athletics shoe rules…
Asics Sales Drop 21.5 Percent In Half
Asics Corp. reported a loss in the six months ended June 30 as sales dropped 21.5%. In North America, sales were down 27.1% but online sales grew 151% in the region. Read more on SGBMedia.
Apple reportedly taking on Peloton, Nike with online exercise classes
As the pandemic continues to keep people away from gyms, Apple is developing online exercise classes available through a monthly subscription. The classes would stream on Apple products including iPhones, iPads, and Apple TVs. With…
Inside The Call: Nautilus Sees Long-Term Benefits As COVID-19 Changes Behaviors
Nautilus Inc. reported its strongest year-over-year growth as the at-home fitness trend took off during the coronavirus crisis. In the quarter ended June 30, Nautilus’ revenues grew 93.5% year-over-year to $114.2 million—its second-best quarter in…
SoulCycle Just Launched Outdoor Classes Across the U.S. — and They’ll Make You Feel Like You’re Back in the Studio
The boutique spinning studio has launched an outdoor iteration of its cult-favorite workout, aptly named SoulOutside, taking their outside classes to Boston, Hoboken, and Santa Monica, Dedham and Chestnut Hill. The outdoor classes differ from…
How the Pandemic Running Boom Affects Pro Athletes
Runners who are sponsored by smaller companies might be in a better position than those who are signed by major brands. For professional runners, the cancellation of big-ticket races signifies a loss in prospective appearance…
Total of US$9m to delivered to swimming community in pandemic support
USA Swimming, the national governing body for the sport of swimming in the US, concluded its COVID-19 Relief Program with a second round of funding to member clubs on August 11 – with an amount…
Thinking About Using Your Neck Gaiter As a Coronavirus Mask? Don’t
It’s tempting to repurpose your Buff or other neck gaiter as a face mask in this time of coronavirus. But a new study from Duke University in North Carolina shows that using a gaiter is…
Dorel Sports’ Q2 Sales Jump 18.5 Percent
Dorel Industries Inc. reported operating profits nearly tripled at its Q2 segment in the second quarter as sales rose 18.5%. The segment includes Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Revenue was $285.6 million, up…
Sports Industry Execs Launch NextUp Ventures And NextUp Partners
The executives set to launch the companies include Craig Heisner, formerly at Newton Running and Rob Purvy, formerly at Hoka One One and And1. NextUp Ventures offers capital investment while NextUp Partners provides sports-focused organizations…
Gyms Face Consumer Blowback Over Cancellations During Pandemic
Planet Fitness, LA Fitness and Town Sports International are all each facing at least one federal lawsuit related to allegations of charging members while their respective gyms were shut down, and have been singled out…
Aprch Welcomes Sage Cattabriga-Alosa to Brand Ambassador Family
Portland, Ore. (August 11, 2020) – Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, welcomes Sage Cattabriga-Alosa to its brand ambassador family. “Sage’s thoughtful approach to being a father and athlete…
Liv Cycling Adds Gravel To Its Lineup With New Devote Series
NEWBURY PARK, Calif. (Aug. 11, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, entered the gravel bike market with the unveiling of the new Devote series. Designed as the go-to…
Jackie Tyson joins Cyclingnews
Cyclingnews announced today that Jackie Tyson has joined the editorial team as online production editor for North America. Tyson founded the sports marketing and public relations firm Peloton Sports in 1998, managing projects for elite…
If You’re Diagnosed with Cancer, Don’t Quit Exercising
The American College of Sports Medicine (ASCM), the American Cancer Society, and 15 other international organizations published new exercise guidelines for people with cancer. Researchers cited the fact that exercise not only bolsters physical and…
Water bottle branding perpetuates eating disorder culture in endurance sport
Cycling company Rapha, a premier brand in the sport known for cool and minimalist gear, has athletes abuzz when a water bottle of theirs with a worrisome message has been circulating Twitter over the past…
Fitbit Reports Second Quarter Results for the Three Months Ended July 4, 2020
Fitbit, Inc. reported revenue of $261 million, GAAP net loss per share of $(0.39), non-GAAP net loss per share of $(0.12), GAAP net loss of $(104) million, non-GAAP net loss of $(32) million, cash flow…
Merrell and Sperry Parent Handily Tops Forecasts Despite Widespread Store Closures
Amid the coronavirus pandemic, business at Wolverine World Wide Inc. appears to be bouncing back. Reported second-quarter financial results beat analysts’ expectations: For the three months ended June 27, it logged adjusted diluted earnings per…
Fitbit Sees 17 Percent Q2 Revenue Decline
Fitbit Inc., which has agreed to a merger with Google, reported sales fell 16.7% in the second quarter, to $261.3 million from $313.6 million a year ago. The net loss came to $104.1 million, or…
BYOB: Runners must carry own bottles for trash-free Shonan Marathon
For the first time ever, marathon runners will cover the entire 42.195-km course while carrying something in their hands: their own bottles. In order to reduce waste, participants will run with their own bottles or…
The Great American Outdoors Act has become law
One of the largest conservation bills drafted in recent memory was signed into law today, ending a months-long process. The Great American Outdoors Act guarantees mandatory, permanent financing of the Land and Water Conservation Fund…
Liv Cycling Introduces Intrigue 29 Trail Bike Series
NEWBURY PARK, Calif. (Aug. 4, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced Intrigue 29, its first 29er trail bike. Offering adjustable frame geometry, Maestro suspension and a…
Emerald Holding’s Q2 Marred By Event Cancellations
Emerald Holding Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, reported a steep decline in revenues in the second quarter due to event cancellations. To date, Emerald has submitted $95.1 million…
Under Armour warns sales will decline as much as 25% in second half of 2020
Under Armour said Friday that it was “encouraged” by the momentum it has seen in June and July, as its stores are reopening after temporarily being shut. During an earnings call, however, it said revenue…
Nike Details 500 HQ Layoffs in New Filing
The company said it would permanently reduce its workforce by 500 employees at its Beaverton, Ore. headquarters. The layoffs will begin Oct. 1, with additional separations expected after that date. Read more on Footwear News.
California retailers threatened with lawsuits over their websites’ accessibility
At least 15 bike shops in California have received emails and letters from a law firm threatening suits over their websites’ compliance with the Americans with Disabilities Act and a California statute. Read more on…
U.S. road races are not safe from COVID-19 danger says leader of cycling task force
U.S. road races are not safe from COVID-19 danger says leader of cycling task force. Steve Brunner, chairman of the new group Cycling Events Task Force, believes traditional road races should be halted or greatly…
HOKA Continues to Be Deckers’ Rising Star as COVID-19 Becomes a Boon to Sales
Sales at the running shoe brand rose 37.1% to $109 million in the first quarter — as novice runners and elite athletes alike increasingly turned to the outdoors for leisure exercise amid lockdowns — making…
Former Olympic cyclist Johann Lienhart banned for helping son dope
The Austrian Anti-Doping Legal Committee said Tuesday that Lienhart supplied his pro triathlete son with EPO, genotropine and testosterone between December 2018 and March 2019. Read more on ESPN.
Consumer Electronics Firm Garmin Tops Views On Fitness Device Strength
The outdoor recreation, fitness and navigation device maker crushed Wall Street’s targets for the second quarter, but the Garmin earnings news pushed GRMN stock lower. Read more on Investor’s Business Daily.
UCI to punish teams and event organizers if COVID-19 rules are not followed
Teams that fail to present proof of a rider’s diagnostic test will face fines decided by the UCI’s disciplinary commission, and the rider will also be removed from the event. Organizers that do not comply…
Shimano’s Sales Slide 12 Percent In Six Months
Shimano Inc.’s sales were down 11.9 in the first half ended June 30. Sales fell 14.6% in the Bicycle Components segment and 1.8% in the Fishing Tackle segment. Overall revenues reached ¥160.3 million, down from ¥181.9…
ASICS Launches Hydration-Friendly Running Mask That Cools the Air You Breathe
ASICS touts its Runners Face Cover as a ‘revolutionary’ mask that uses special vents using a special design that supposedly creates more space within the mask to promote more breathability. The mask also allows the…
Row House Surpasses 300 Franchise Agreements
With close to 75 studios already open, the accomplishment falls in line with the brand’s goal to have over 300 new locations by 2022. Recently signed agreements will bring at least one new location to…
USA Swimming introduces virtual competition format
This allows swimmers from across the country to compete against one another ‘from the comfort of their local pool.’ The new competition style, which marks the first time USA Swimming has held virtual meets on…
Rich Harshbarger steps down as CEO of Running USA
After being CEO of Running USA for six years, Rich exits his post effective August 1, 2020. Read more on RunningUSA.
Spartan Race Cancels The Rest Of The U.S. 2020 Season.
Since March, it has been a never-ending series of postponements, venue changes and overall uncertainty. Spartan has been working consistently with local governments, attempting to get more events going during the pandemic, but they made…
Liv Cycling Introduces Brava Advanced Pro Series
NEWBURY PARK, Calif. (July 28, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the Brava…
Garmin confirms cyber attack as fitness tracking systems come back online
Garmin on Monday confirmed that it was the victim of a cyber attack on July 23 that led to a significant outage for the company’s popular fitness tracking services. After downtime that lasted several days,…
Outdoor Research achieves NIOSH approval for U.S.-Made N95 Flat Fold Respirator Mask
SEATTLE, Wash. (July 27, 2020) – Outdoor Research, LLC. (OR), a leading brand in the tactical and outdoor apparel industries, and the National Institute for Occupational Health and Safety (NIOSH) announced this week that the…
Incoming CrossFit CEO Eric Roza has signed a contract to buy 100% of the fitness company from controversial founder Greg Glassman
Roza, the owner of the affiliate gym CrossFit Sanitas in Boulder, Colorado, is partnering with private equity firm Berkshire Partners in acquiring CrossFit. Read more on Business Insider.
Hydro Flask Launches New Hydration Offerings
Bend, OR (July 24, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, is excited to announce the launch of its 21…
Skechers Stock Jumps on Earnings Beat, Sales Recovery Appears to Be on the Horizon
For the second quarter ended June 3, they posted a net loss of $68.1 million and diluted loss per share of 44 cents, compared with the prior year’s profits of $75.2 million and earnings per…
Majority Of Americans Don’t Plan To Renew Gym Memberships Post-COVID-19
According to a survey from TD Ameritrade, 59% of Americans don’t plan to renew their gym memberships after the pandemic is over. As reported by CNBC, the survey showed 56% of those surveyed indicated that…
Nike announces senior leadership changes and sweeping job cuts
Nike has announced a senior leadership reshuffle and plans for an undisclosed number of job cuts as part of a major restructuring that is set to cost the sportswear giant as much as US$250 million.…
Nike Announces Major Reorganization, Job Cuts
NIKE, Inc. announced a series of senior leadership changes supporting the company’s Consumer Direct Acceleration. Amy Montagne becomes VP/GM, Men’s, Whitney Malkiel becomes VP/GM, Women’s and McCallester Dowers becomes VP/GM, Kids. Carl Grebert becomes VP/GM,…
Mavic saved by French investment group
After months of deliberations, courts in Grenoble have awarded investment group Bourrelier the ownership of historic French cycling brand Mavic SAS. 105 jobs were saved by the takeover as the new owners plan to refocus…
Inside the Pikes Peak Apex’s plan to race during the coronavirus pandemic
Pikes Peak Apex organizers in Colorado Springs reveal their game plan to hold the mass-participant mountain bike stage race amid the coronavirus pandemic. The key, they say, is thinning masses of participants throughout the event…
Runners face potential contract reductions for failing to race in 2020
While many runners are taking this season to explore some new running distances, only a few are completing three or more in a day. Educated members of the running community speculated that this unorthodox compilation…
Women’s pro racing returns this week with three punishing Spanish races
The women’s peloton returns to the start line in Spain this week after four months of a dramatically different off-season. Read more on VeloNews.
A Return to No-Frills Racing
It’s high time to return to no-frills racing. But how? Here is a practical guide to organizing your own DIY race without the bells or whistles — and a memorable example of one. Read more…
Hydro Flask Launches Down Shift™ Hip Hydration Pack
Bend, OR (July 21, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce…
How to Pitch and Freelance for Outside Magazine
The publisher of stories about adventure sports, gear, travel, fitness, health, culture, and the environment is always on the lookout for reporting, essays, service pieces, and cultural criticism focused on the outdoor world. If you…
Brooks Panel Sees Soul Runners Making Running Stickier
The recent surge in running activity across the U.S. is driven by runners seeking stress relief after their lives were jolted by COVID-19. Fortunately, this new group of “soul runners” is expected to be more…
Fox drops offer to acquire Mavic, but about 13 potential buyers remain
The thirteen other groups include include several with ties to the bike industry. The Badger is still in the hunt, but French administrators will decide on the winning bid this month. Read more on Bicycle…
A New Theory on Exercise’s Anti-Cancer Effect
The ability to sustain a high rate of energy burn for a prolonged period of time may help ward off cancer, according to a new study. Read more on Outside.
Cancelled Marathons Spark Innovative Fundraising
The cancellations of marathons have hit many nonprofit organizations hard, since marathons served as a major source of funding. As nonprofit orgs try to fill the gaps of lost funds, fundraisers are getting creative and thinking…
Why the Name of a Major Gravel Event Is Being Changed
Why the Name of a Major Gravel Event Is Being Changed. The event team of the Dirty Kanza was confronted about the problematic nature of the name of the race, which some argue is a…
LeMond Bicycles moves $2 million closer to launch
LeMond Bicycles LLC recently raised a bit over $2 million in a private placement investment, possibly bringing the company closer to launching a bike line using technology developed by Greg LeMond’s other business, LeMond Carbon.…
Zwift’s plan for policing pro races continues to shift. Here’s why
Zwift’s policy for verifying pro results is getting another facelift after pushback from some riders. Could the platform’s Olympic ambitions hinge on it developing a consistent verification program? Read more on VeloNews.
Your Fitness Tracker Might Be Able to Predict COVID-19
The pandemic is prompting activity-tracking companies to pivot from personal to public health. Read more on Outside.
PEARL iZUMi’s Fall 2020 Collection Keeps Riders Rolling All Year Long
LOUISVILLE, Colo. (July 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, today debuts its Fall 2020 line, featuring a broad range of new styles designed to keep riders pedaling comfortably through all…
This New Cycling Route Takes You Through Some of America’s Most Beautiful National Parks
A new 1,287-mile bike route now connects Montana to Minnesota, winding through mountains and prairies while taking riders from Yellowstone National Park — America’s first national park — to the Mississippi River in Minneapolis. Read…
Tour de France outlines how it will organize race in COVID era
More restrictions for fans and media, but officials are not planning on a race ‘behind closed doors.’ Read more on VeloNews.
Gold’s Gym To Be Acquired By Berlin’s RSG Group
RSG Group GmbH, the largest fitness center chain in Germany with 246 studios in Germany, Austria, Italy, Poland, and Spain, was selected as the winning bidder to acquire Gold’s Gym in a court-approved auction held…
Yeti Cycles Eliminates ‘Tribe’ From Its Community Name, Marketing
For decades, Yeti Cycles has used the word ‘tribe’ to define fellow Yeti bike riders. That ends on July 14, following a #NotYourTribe Change.org petition that started circulating last week asking Yeti to eliminate “tribe” from its…
Saucony Slides into Post-Run Recovery with Endorphin Chillos by Chaco Footwear
Rockford, Mich. (July 14, 2020) – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister…
The Chicago Marathon, scheduled for Oct. 11, is canceled for just the 2nd time in its history
For the second time in its history, the Chicago Marathon has been canceled before runners cross the starting line. Organizers on Monday announced the 43rd running of the race, scheduled for Oct. 11, will not…
Skechers President: Shoe-Box Tossing Incident Was ‘Troubling,’ Company Stands Firm on Mask Requirements for Stores
Skechers has issued a response following an incident during which a customer who refused to wear a face mask while shopping in one of its stores threw shoe boxes at employees. Read more on Footwear…
Mindbody Announces New Leadership Appointments
Mindbody, the technology platform for the wellness industry, announced that the company’s Co-Founder Rick Stollmeyer is transitioning from the role of CEO to executive chair and that the Mindbody Board of Directors has appointed current President Josh McCarter to…
RRW: Man Pleads Guilty To Stealing $125K From Army Ten-Miler
A former civilian employee of the Army Ten-Miler road race in Washington, D.C., Darryl Gale, has pleaded guilty to stealing about $125,000 in vendor funds from the race. Read more on LetsRun.
Big 5 Sees Robust Q2 Profit Turnaround Despite Comps Decline
Big 5 Sporting Goods released upbeat preliminary results for the fiscal second quarter ended June 28. Over the first half of the second quarter, with the pandemic forcing Big 5 to operate with a highly…
Lighter, Stronger, Faster – PATH Projects Teams With Toray To Build The Next-Gen Running Short
Since its debut in 2010, Toray’s Airtastic fabric has become a standout for use in high-end, lightweight jackets, like the Arc’teryx Atom line and Patagonia’s Nano-Air series. Airtastic is now offered in weights from 20d…
Under Armour Looking To Sell MyFitnessPal
Under Armour is looking to sell MyFitnessPal, a smartphone app and website that tracks diet and exercise. Under Armour acquired the app in April 2015 for $475 million, but in March 2018, Under Armour disclosed…
Introducing Mizuno Enerzy, the world’s first bubblegum shoe
The Japanese athletic brand released its newest running shoe, and it’s just plain weird. The Enerzys look like manufacturers accidentally dropped a regular upper into a vat of bubblegum. Read more on Canadian Running Magazine.
Junipers Brings Functional, Quick-Dry Bikini to Life for Adventurous Women
CARNELIAN BAY, Calif. (July 7, 2020) – Junipers, the first do-it-all hybrid bikini made of quick-drying, recycled, eco-friendly fabric, has launched a Kickstarter with the goal of raising funds to manufacture its first production run.…
Tour de France safety protocols might not be as dramatic as many expect
Fans heading to the Tour de France this year might not see things as dramatically different as many expect for a race being held in the midst of a world pandemic. Tour boss Christian Prudhomme…
How We Can Build an Anti-Racist Outdoor Industry
How We Can Build an Anti-Racist Outdoor Industry. The work must continue long after the protests end. Here’s how to start. Read more on Outside.
Ironman Says It Will Adjust Pro Worlds Slots And Prize Money
IRONMAN will make changes to both prize purses and slots depending on the field size at a given race, with pro purses and world spots reflecting how many pros are able to compete in a…
Can’d Aid Partners with Royal Family KIDS for Majority of Do-Goodery at Your Doorstep Donations
Do-goodery at Your Doorstep, benefiting Royal Family KIDS — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, is delivering an opportunity to give back to kids in your community in foster care…
Faced With Fundraising a Second Time, Boston Charity Runners Cry Foul
Many nonprofits are telling their runners that if they want to race in 2021, they’ll have to do additional fundraising. Read more on Runner’s World.
USA Cycling Cancels Road, Mountain, and Track National Championships for 2020
USA Cycling announced that it has been forced to cancel many of the national championships for the 2020 season, because of the pandemic. The canceled races are: the Pro Road National Championships, Amateur Road National…
Big splash in swim-related markets: HEAD acquires Zoggs
HEAD, the leading global sporting goods group that owns the HEAD, PENN and MARES brands, has announced the acquisition of goggles and swimwear maker Zoggs, which holds leading market positions in the UK, Australia and various distributor…
Sea Otter Classic cancels 2020 edition, plans virtual experience
The Sea Otter Classic has canceled its October 1-4 event and is instead planning a virtual experience that includes product launches and cycling challenges. Read about it on VeloNews.
Giro d’Italia to enforce spectator social distancing with sound emitting wristbands
The Giro d’Italia plans to oblige stage finish spectators to wear wristbands that emit a sound when social distancing is breached as part of a series of measures and protocols to secure the go-ahead for the three-week…
2020 Bicycle Leadership Conference Going Virtual
BOULDER, Colo. (July 1, 2020) — The 2020 Bicycle Leadership Conference (BLC), which had been rescheduled to Sept. 29 – Oct. 1, will move to an online interactive “Virtual BLC” due to COVID-19. The Virtual…
Garmin acquires Firstbeat Analytics
Wearable and GPS application company Garmin is acquiring Firstbeat Analytics, a business that analyzes heartbeat data from consumer devices in the health, wellness, fitness and performance markets. They are planning to integrate Firstbeat’s data and analytics…
Gym owners unite to file lawsuit against New York State
Not equal under the law – this is the argument CrossFit athlete Charlie Cassara and a collective of 3,000 gyms across New York claim – that the state allegedly did not allow fitness organizations to prove…
Class-Action Lawsuit Filed Against IRONMAN Over Lack Of Refunds
A suit filed at the end of May against IRONMAN and the World Triathlon Corporation alleges the company and its subsidiary, Competitor Group, owe athletes refunds for events canceled or postponed due to COVID-19. Read…
Adidas Exec Board Now All White Men After Global HR Chief Resigns Amid DEI Issues
Karen Parkin, executive board member of Adidas AG responsible for global human resources will step down from the Executive Board and leave the company. The move comes as Adidas has faced criticism from employees who…
Lululemon To Acquire In-Home Fitness Company MIRROR for $500 Million
lululemon athletica inc. announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness company that created an interactive workout platform that features live and on-demand classes, for a purchase…
Get Ready for a Virtual Tour de France
A version of the biggest race on the cycling calendar, Tour de France, is about to be held on stationary bikes. The real thing will come in August—pandemic allowing. Read more about it on Bloomberg.
Badwater 135 cancelled just 10 days ahead of race start
Just days after confirming the race was a go, the running community was hit with another event cancellation, and the 135-mile ultramarathon Blackwater 135 through Death Valley in California was called off a little over…
American riders scramble to return to Europe as possible EU travel ban looms
American riders in Europe faced a difficult choice: stay put and be forced to ride out the frightening coronavirus pandemic for an undetermined amount of time, or get on the first flight out to the…
Case closed after no hidden motors found in peloton after two years
French police have closed their case into hidden motors within the peloton, having found no evidence of mechanical doping during the two-year investigation. Read about it on Cycling Weekly.
How These U.S. Running Organizations Are Reaching Underserved Communities
Many large running and racing organization members are examining ways to promote diversity and inclusion in the cities they serve. Now is the time to not only spotlight these programs, but also zero in on ways…
Tour de France director gives update on safety measures for fans and riders
Throughout the coronavirus lockdown there has been speculation about the measures needed to keep spectators, staff, riders and media safe at the Tour de France. Tour director Christian Prudhomme has offered an update on the safety measures…
If Virtual Racing Is Our Future, It’s Time to Reinvent the Rules
80 percent of proceeds of a virtual Brooklyn Mile goes to a COVID relief fund, while the other 20 percent goes to the prize purse. This is where things get interesting – to level the…
Nike Reports $790 Million Quarterly Loss
Nike Inc. reported a loss of $790 million, or 51 cents a share, in the fourth quarter ended May 31, driven by lower revenue and gross margin as a result of the COVID-19 impact on…
Cancellation of IRONMAN 70.3 Lubbock in Texas
The 2020 Core Power IRONMAN 70.3 Lubbock triathlon can no longer take place on June 28 due to the acceleration of COVID-19 infections in Texas. Read more on Endurance Business.
Berlin marathon cancelled for 2020 over coronavirus
Taking into account the Containment Measures Ordinance because to the pandemic, the Berlin Marathon 2020 has been cancelled. Due to the weather conditions alone and shortening days, it has become very difficult to hold the Berlin…
CrossFit Has a New CEO and Owner
CrossFit announced it has a new CEO and owner, Eric Roza, replacing former CEO Greg Glassman who resigned after making an insensitive comment on Twitter regarding George Floyd. Read more on Footwear News.
Paralympic Medalist Angela Madsen Dies On Solo Rowing Trip Across Pacific Ocean
Approximately halfway in her ambitious journey to row from Los Angeles to Honolulu, Paralympic medalist Angela Madsen has died while making her second attempt at a solo crossing of the Pacific. Read more on TeamUSA.
New York City Marathon Canceled Because of Pandemic
Despite dropping infection rates in the region, organizers and city officials decided the risks of running a race with 50,000 participants were too high. Read more on the NY Times.
Runner’s High: Can Cannabis Help Runners?
As cannabis becomes destigmatized for legitimate medical treatment, it’s worth exploring whether runners can reap any benefit from a plant that has been hailed as a remedy for ailments. And, if marijuana can indeed help…
Fleet Feet Finds E-Commerce Boost Amid Pandemic
Fleet Feet has reopened 170 of its 184 stores in some capacity to strong initial results for many franchisees, according to a profile in Forbes. A decision to build a shared, central e-commerce site for all stores…
How Kona Is Coping Without IRONMAN
While IRONMAN athletes, supporters, and spectators make up a small portion of visitors each year, the Big Island—and Kailua-Kona in particular—have never been more desperate for triathletes to return for racing, training, and all the…
Research Reveals a Link Between a Higher Income and Exercise
Having a goal – like improving health and fitness – and seeing the results is both fun and motivating, naturally inspiring one to make other improvements in their personal and professional life. Read more on…
New Study: Marathon Performance Linked to Fats, Potassium, Magnesium in Diet
A new study of nutrition habits of mid-pack marathoners indicates that some consume diets that limit their performance, and may increase their cardiac risks. Results show that faster marathoners took in significantly more calories and fats—eating more…
PeopleForBikes Welcomes Three New Vice Presidents to Leadership Team
BOULDER, COLO. (June 16, 2020) — PeopleForBikes is proud to announce the promotion of three new vice presidents, rounding out the experienced leadership team at the helm of the national bike advocacy and industry organization.…
Liv Cycling Debuts “Liv Committed” Global Brand Campaign
NEWBURY PARK, Calif. (June 16, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv…
The Psychology of Racing Alone
Time trials and virtual races present unique challenges and require new psychological tactics. Here’s how to mentally master them on PodiumRunner.
PeopleForBikes Board of Directors Meet to Discuss COVID-19, Racial Injustice and Approve Latest Round of Community Grants
BOULDER, COLO. (June 15, 2020) — All 15 members of the PeopleForBikes (PFB) Coalition board of directors participated in a three-hour video conference board meeting on June 10. The board approved seven grants to improve…
Roval Introduces Faster Rapide and Alpinist CLX Wheels
There are riders who live for the climbs, and who savor the purity of riding the lightest bike possible. And there are riders who want nothing more than to own every city limit sprint, every…
House Transportation Bill Proposes Major Increases for Federal Bike Programs
WASHINGTON, D.C. (June 5, 2020) — This week, PeopleForBikes finds hope in a new bill released by the U.S. House Transportation and Infrastructure Committee that would significantly increase federal funding for bikes. PeopleForBikes and our…
Greyp Bikes Officially Launches in US; Tech-Forward E-MTB’s Now Available
San Pedro, California (June 2, 2020) — Croatian upstart e-bike brand Greyp Bikes (pr: grape) is incredibly proud to have officially launched its US operations on May 28th. The award-winning, flagship G6 electric-assist mountain bike…
More than 3 Million Athletes from Over 100 Countries Registered for Spartan’s Virtual Obstacle Course Race with World OCR
BOSTON, Mass. – Spartan, the world’s leading endurance and extreme wellness brand, succeeded in hosting its biggest event yet in collaboration with World OCR – with more than 40,000 athletes posting results in 24 hours…
Spartan and World OCR Seek 1 Million Participants for World’s Largest Virtual Race
BOSTON, Mass. (May 26, 2020) – On the heels of its 10-year anniversary, Spartan, the world’s leading endurance and extreme wellness brand, looks to host its biggest event yet. “Project Unbreakable: The World’s Largest Virtual…
PeopleForBikes Launches Groundbreaking Business Intelligence Hub for Fast Data Insights for Bike Industry
BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes. These…
Salomon Hosts WMN Virtual Half Marathon
OGDEN, Utah (May 26, 2020) – Today, Salomon announces the WMN Virtual Half, in partnership with Strava, which will take place during the May 29th weekend. This virtual event replaces the inaugural Salomon WMN Trail ½ Marathon, which was cancelled like many spring races.…
Crusher In The Tushar Cancels 2020 Event
Beaver, Utah, May 19, 2020 — Life Time, the nation’s premier healthy lifestyle brand announced today that their newest acquisition, Crusher in the Tushar, will be canceled amidst the COVID-19 pandemic. Crusher in the Tushar…
Honey Stinger Elevates Fueling for Athletes with New PLUS+ Performance Chews
STEAMBOAT SPRINGS, Colo. (May 15, 2020) — Honey Stinger, the honey-focused sports nutrition brand, today introduces PLUS+ Performance Chews, a product line designed to help athletes optimize performance across their most demanding efforts. Specially formulated…
TheShopLocalProject.com to Support Local Businesses
The effects of COVID-19 are too numerous to fully comprehend. Despite the stress and uncertainty, we are seeing extraordinary examples of generosity, kindness, and a positive outlook for the future. It is in this spirit…
Kahtoola’s Virtual Run Raises $25,000 for the Grand Canyon’s Havasupai Tribe
Flagstaff, Ariz. (May 14, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce the conclusion of its virtual run which raised $25,000 to benefit the Havasupai Tribe’s COVID-19 relief…
Leadville Race Series to Cancel All 2020 Leadville-Based Events Amid the COVID-19 Crisis
LEADVILLE, Colo., May 13, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns the Leadville Race Series, announced today all 2020 Leadville-based mountain bike and run events will be cancelled amidst the…
PeopleForBikes Adds 60 New Member Companies
BOULDER, COLORADO (May 11, 2020) — PeopleForBikes is pleased to report that 60 bike businesses have joined the industry coalition as new members since the organization merged with the Bicycle Product Suppliers Association (BPSA) in…
2020 OCR Virtual World Series Announced
Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the launch of the 2020 OCR World Series V. The first race, World Cup #1 will be held through May 31st, with…
Balega Partners with Marathon Sports to Support Food Banks in New England
DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is partnering with New England-area run specialty retailer, Marathon Sports, to support essential workers in New England area food banks amid the…
Alta Cycling Launches Real Heroes Bike Month Giveaway
KENT, Wash., May 6, 2020 — Alta Cycling Group, a premier cycling company, is proud to launch the Real Heroes Bike Month Giveaway to celebrate and give back to workers on the frontlines of the…
TerraTrike debuts the all-new Rambler – a wider tracking, more capable gravel adventure trike
GRAND RAPIDS, Mich. — From your favorite paved trail to a variety of terrains, the new Rambler by TerraTrike is the fastest, most capable and comfortable all road trike ever made. The new Rambler gets a…
Liv Cycling Introduces New Liv Rev Pro Helmet
NEWBURY PARK, Calif. (April 30, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new high performance Liv Rev Pro Helmet, designed for road, gravel, CX and cross…
Can’d Aid Spreads People Powered Do-Goodery for COVID-19 Crisis Relief
LONGMONT, CO (April 29, 2020) — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, has earned a reputation for spearheading innovative new programs that respond and adapt to evolving community needs. This…
REVEAL Media Conference Announces “Enjoy Outdoors, Now and Tomorrow” Panel Discussions Open to the Public
SAN FRANCISCO – REVEAL is a global media conference with 40 brands presenting to 300 members of the media on April 29 and 30. Recent developments and global conversations have been the catalyst to create…
Toray’s New Kudos XT Sets New Standards For DWR Durability
Toray Industries, Inc. has announced Kudos XT, a new Durable Waterproof Treatment delivering higher levels of durability for both abrasion and machine washing. The breakdown of DWR treatment and subsequent “wetting out” of a garment’s…
PeopleForBikes Supports Additional Funds for Paycheck Protection Program
WASHINGTON, D.C. (April 24, 2020) — Today, the federal government injected an additional $310 billion into the Small Business Administration’s Paycheck Protection Program (PPP), supporting small businesses hit hardest by COVID-19’s economic slowdown. Small businesses…
Join Kahtoola’s Virtual Run Benefiting Havasupai Tribe’s COVID-19 Relief Fund
Flagstaff, Ariz. (April 23, 2020) – Kahtoola is committed to helping support those most impacted by COVID-19 and giving back to the local community. As one way of offering a helping hand during this difficult…
Incrediwear Launches Help a Healthcare Hero Donation Program
CHICO, CA (April, 22 2020) – Incrediwear, makers of elite, wearable, anti-inflammatory sleeves, socks and braces, have launched their Help A Healthcare Hero Donation Program. The program is designed to get their pain-relieving, circulation-boosting products…
Purple Orange, PR Achieves Climate Neutral Certification
Jackson, WY (April, 2020) – Purple Orange, a Jackson Hole based brand communications agency, has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that…
FISO OCR World Championships Rescheduled for 2021
Lausanne, Switzerland: OCR Russia and World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the FISO World Championships, originally scheduled for September 17-20, 2020 has been rescheduled for September 2021 at the Rosa…
World OCR to Launch a Global Broadcast Platform to OCR
Lausanne, Switzerland: World OCR is delighted to commence a partnership with Kiswe as their official global partner for cloud-based broadcasting. This platform allows anyone, anywhere in the world to watch, engage and interact in OCR…
REVEAL Digital Media Conference Gains Momentum with Leading Media and Brands; Winter Session Announced
SAN FRANCISCO – April 16, 2020 – REVEAL – https://reveal.echoscomm.com – a digital media conference developed by ECHOS Communications – has gained momentum as a nexus for select brands and media to come together for…
PeopleForBikes Webinars Provide Virtual Guidance for Bike Industry in Time of COVID-19
BOULDER, COLO. (April 14, 2020) — PeopleForBikes is conducting a series of webinars to connect and advise retailers, manufacturers, and advocates within the bike industry. In addition to March and April webinars focused on COVID-19,…
PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders
CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules…
Federal Government Recognizes Bike Shops as Essential to Stay Open
For many areas of the U.S., bicycles have become the best tool to travel safely while respecting the social distancing protocols that are crucial to public health during the COVID-19 crisis. Following a request from PeopleForBikes,…
PeopleForBikes launches Ride Spot ambassador program
BOULDER, COLO. (March 31, 2020) — Are you passionate about building community, uniting riders and getting more people on bikes? PeopleForBikes is recruiting ambassadors for Ride Spot, a new digital biking platform developed to make…
Kitsbow Partners with Local Outdoor Industry Manufacturers to Accelerate COVID-19 Face Shield Production
Old Fort, N.C. (March 25, 2020) — After pivoting its premium bike apparel production to make face masks and shields for first responders and medical providers in Western North Carolina, Kitsbow experienced unanticipated engagement from…
Chrome Industries Rallies Maker Community to Aid Face Mask Production
PORTLAND, Ore. – March 24, 2020 – As reported by the NYT, CNN, and others, there’s a nationwide shortage of protective masks for healthcare professionals. With the news of doctors willing to use bandanas as…
SynchroKnit Powered by Wigwam Sponsors Rambling Runner Virtual Race Series
Sheboygan, WI. (March 24, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces that the brand is sponsoring the Rambling Runner Virtual Race Series. Race cancellations all over the globe…
PeopleForBikes Advocates for Bikes Amid Growing COVID-19 Disruption
BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they…
In Response To The COVID-19 Heath Emergency: Vibram Closes Its Production Facility in Italy, Restarts production in China and Monitors Situation For Production in the USA
Albizzate (Varese, Italy), March 20th, 2020 – Vibram, which has always cared about the health and wellbeing of its employees and collaborators, has been committed to monitoring the situation of the health emergency linked to…
Balega Expands Ultralight Collection with New Colorways for Spring 2020
DURHAM, N.C. (March 15, 2020) — Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew…
2020 Bicycle Leadership Conference Rescheduled for Sept. 29 – Oct. 1
MONTEREY, CA (March 10, 2020) — The 2020 Bicycle Leadership Conference (BLC), originally slated for April 14 – 16, has been rescheduled for Sept. 29 – Oct. 1 in Monterey, California. The BLC is a…
Merrell Collaborates with Trail Sisters on Women’s-Specific Trail Running Collection
ROCKFORD, Mich. (March 6, 2020) — Powerful alone, women are unstoppable together. Merrell partnered with Trail Sisters on the design for the print of two of their women’s-specific trail runners: the Antora and Banshee (launching end…
SynchroKnit™ Powered by Wigwam Sponsors Series of 29 Running Races for 2020
Sheboygan, WI. (March 3, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces today that the brand is sponsoring a lineup of 29 running races over the coming nine months,…
UAE Tour halted after two coronavirus cases confirmed at the race
Teams at the UAE Tour have been informed that the race has been cancelled after two Italians at the race have tested positive for coronavirus. The entire race is staying at hotels on Yas Island, just outside of…
Orange Mud Renews Sponsorship with The Mid South
Orange Mud, a premier outdoor gear company, is a proud sponsor of The Mid South, formerly known as Land Run. “We love this event” said Josh Sprague, CEO of Orange Mud. “It’s one that has…
Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record
San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll…
Bigger, faster, more – TerraTrike teams up with Bosch to offer e-trike Boost Kit for nation’s leading trike models
GRAND RAPIDS, Mich. — TerraTrike, the nation’s leading designer of recumbent trikes, is pleased to announce its partnership with Bosch and release of the Boost Kit, a non-integral power assist kit compatible with most TerraTrike models and…
Hillsound Equipment’s Award-Winning BTR Stool Available for Purchase
Vancouver, BC (February 25, 2020) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to introduce their award-winning BTR stool to the market. The BTR stool, which stands…
Chrome Industries Retains ECHOS Communications As PR Agency
Portland, OR (Feb 2020) – Chrome Industries, a leader in making useful durable gear for people who live and ride in the city, has selected ECHOS Communications as Agency of Record for PR and Marketing…
PeopleForBikes Announces 2021 Membership Dues Increase
Boulder, CO (Feb. 20, 2020) — Following last year’s merger with the Bicycle Product Suppliers Association (BPSA), the PeopleForBikes Coalition (PFBC) will enact its first membership dues increase in eight years, effective January 1, 2021.…
Feetures Shakes Up No Show Category with New Targeted Compression Socks
First of its kind, targeted compression anatomically designed No Show socks will change category Charlotte, NC – February 18, 2020 – Feetures, a leading performing sock brand, is excited to introduce the first of its…
Incrediwear® Announces Partnership with EF Pro Cycling Team
The sponsorship will support the world class team as an official worldwide supplier of their anti inflammatory recovery products throughout the 2020 season CHICO, CA (February, 14 2020) – Incrediwear, the world leader in ground-breaking,…
BioLite Unveils the Lightweight Minimalist HeadLamp 200
At just 50g, BioLite’s newest headlamp belongs in every pack Brooklyn, NY (February, 12, 2020) — BioLite, an innovator in off-grid energy solutions, is thrilled to announce the second addition to the company’s celebrated headlamp…
Kevin’s Natural Foods Announces Brand Launch, Enters Supermarkets Nationwide
Modesto, CA (February 11, 2020) – Kevin’s Natural Foods, makers of Paleo and Keto-certified sous-vide entrées, sauces, and seasoning blends, is excited to announce their formal debut into the consumer market. Beginning February 1st, Kevin’s…
SynchroKnit™ by Wigwam Named Official Sock Sponsor of Zooma Women’s Race Series
Sheboygan, WI. (February 11, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces it will celebrate the launch of SynchroKnit contour fit, no slip running socks, by sponsoring Zooma, the…
Peak Design Achieves B Corporation Certification
Peak Design cements its commitment to sustainability and the common good San Francisco, CA (February, 2020) — Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, is proud to cement its commitment to…
Rad Power Bikes Closes $25 Million in Funding to Grow Direct to Consumer Electric Bike Business
Vulcan Capital and Durable Capital Partners LP Invest in North America’s Largest Ebike Brand SEATTLE – February 5, 2020 — Rad Power® Bikes, a Seattle-based ebike brand, closed $25 million in funding led by Vulcan…
Liv Cycling Welcomes Three New Athletes to Liv Racing
Roster Expands to 17 Women from Around the Globe with 2020 Additions Celebrating Emerging Talent NEWBURY PARK, Calif. (Feb. 5, 2020) –Liv Cycling, the company dedicated to getting more women on bikes, today revealed the…
Salomon Teams With Raleigh Distance Project
Elite women’s team will compete in Salomon footwear through the 2020 racing season Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the…
Kitsbow Partners with California Mountain Biking Coalition to Energize Trail Advocacy Statewide
Partnership aims to improve and increase trail access for mountain biking in California PETALUMA, Calif. — With a shared passion for trail advocacy in California, Kitsbow is thrilled to partner with California Mountain Biking Coalition…
PeopleForBikes Announces Community Grant Recipients
BOULDER, Colo. (January 23, 2020) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. PeopleForBikes is partnering with the International Mountain Bicycling Association (IMBA) on these…
Honey Stinger Helps Spartan Athletes Conquer the Obstacles
STEAMBOAT SPRINGS, Colo. (Jan. 23, 2020) — Honey Stinger, the honey-focused sports nutrition brand, has partnered with Spartan, the world’s largest obstacle race and endurance brand, as the official on-course energy partner and official gel…
Superfeet Secures New Balance License Agreement
New Balance Insoles Shaped by Superfeet — Available Now FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports…
The Suunto Elite Team Announces its Athlete Selections for 2020
The Suunto Elite Team Announces its Athlete Selections for 2020 OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team…
Nomination Window Open for Kahtoola’s Annual TransRockies™ Run Team Giveaway
Passionate Trail Running Teams of Two Encouraged to Apply Flagstaff, Ariz. (Jan. 22, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, wants to let all trail runners who take their fun seriously…
Liv and Giant USA Announce Partnership with Rebecca Rusch
Mountain Bike Hall of Famer, Author, and Emmy Winner Rebecca Rusch Starts New Adventure with Liv and Giant in 2020 NEWBURY PARK, Calif. (Jan. 22, 2020) — Liv Cycling, the company dedicated to getting more…
Bike Industry, Mark Your Calendars: PeopleForBikes Announces 2020 Fly-In Dates
BOULDER, Co. — Continuing a commitment to connecting bicycle industry leaders with elected officials, PeopleForBikes is holding three legislative summits in Washington, D.C. in 2020 designed to advance legislative policies that make every bike ride…
LUNA Sandals Launches Pro Purchase Program
LUNA Sandals, the original U.S. manufacturer of performance sandals promoting natural running, is thrilled to officially launch their first Pro Purchase Program. This program aims to benefit those currently employed as outdoor and wellness professionals…
PrimaLoft Promotes Chris Humphris to Senior Vice President of Global Sales
PrimaLoft, Inc. announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. LATHAM, N.Y. (January 17, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced the promotion…
80+ bike business leaders working together to advance our industry’s agenda
PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re…
PEARL iZUMi Saddles Up with Backbone Media
LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all…
Diamondback Doubles Down on Dealer Strategy
Under new ownership, storied bike brand unveils plan to rebuild IBD network KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth…
Honey Stinger Announces Senior Brand Manager
Brand continues expanding its team as company grows STEAMBOAT SPRINGS, Colo. (Jan. 13, 2020) — Honey Stinger, the sports nutrition brand featuring honey, has appointed Scott Larson as the company’s senior brand manager. Larson’s appointment…
Orange Mud announces new Director of Sales and Marketing
Orange Mud, an innovator in hydration packs and running gear, is pleased to announce the promotion of Steve Acciarito to Director of Sales and Marketing. Acciarito has served as the company’s West Coast Manager for…
Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign
BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety.…
‘Steamboat Stinger’ Race Under New Leadership
Partners in Routt County and Routt County Riders join forces to take ownership of the popular trail race beginning summer 2020 STEAMBOAT SPRINGS, Colo. (Jan. 6, 2020) — Entering its 10th anniversary year, the ‘Steamboat…
Suunto 7 Smartwatch Delivers Leading Sports Expertise For Everyday Life with Wear OS by Google™
Powered by the Qualcomm® Snapdragon Wear™ 3100, all-new Suunto 7 state-of-the-art smartwatch with adventure-proof GPS sport watch features for a no-compromise approach to wearable technology HELSINKI, FINLAND (Jan. 5, 2020) – The long-awaited next generation…
Rad Power Bikes Announces Crossover Fat Tire Step-Thru Electric Bike
North America’s largest ebike brand expands its flagship ebike with new RadRover Step-Thru and evolves lineup with a suite of model upgrades SEATTLE – January 3, 2020 — Rad Power® Bikes is marking the latest…
Here are 2019’s highest earning OCR athletes
Can you guess what 2019’s highest earning obstacle course racing athletes get paid? If you think you can make a decent living racing obstacle courses, think again. Even the top racers in the country are making surprisingly little,…
Dogfish Head Craft Brewery Sprints into its 25th Anniversary Year with Launch of Virtual Run Club
Program ambassador & Olympic silver medalist, Shalane Flanagan, to offer members training advice Milton, Del., Jan. 2, 2020 – Calling all beer drinkers, running enthusiasts and those off-centered folks seeking a healthy balance of work…
EVOLV Leads Out With a New General Manager
Oberalp Has Appointed Bill Sinoff To Brand Leadership Role for EVOLV Boulder, CO) The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, has hired William (Bill) Sinoff as General Manager of EVOLV…
$12 million raised to battle childhood cancer, other life-threatening diseases
St. Jude Hero Adam Higham becomes top marathoner after seven-year fight for first MEMPHIS, Tenn. – This year, 26,000 participants from all 50 states and 17 foreign countries gathered in the Bluff City alongside 40,000…
Going the distance for St. Jude Children’s Research Hospital
St. Jude Heroes program celebrates 20 years of raising funds, awareness through fitness MEMPHIS, Tenn. – St. Jude Children’s Research Hospital® proudly celebrates the 20th anniversary of the St. Jude Heroes® program, a nationwide alliance…
Kahtoola Wins New Product Showcase Award at The Running Event
Flagstaff, Ariz. (Dec. 18, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce it has received the “New Product Showcase Award” at The Running Event (TRE) in December 2019.…
Most fitness-friendly places for 2020
SmartAsset examined the data to find the most affordable fitness-friendly places for the upcoming year. Data was gathered on 317 metro areas across five metrics: percentage of residents who walk or bike to work, fitness…
Race imposes $500 fine and tickets for bandits
The Fort Bend KIA 30K, which takes place in Sugar Land, TX, has implemented a policy that potentially fines race bandits $500 USD and charges them with “Theft of Services.” Marathon Investigation reports that banditing is less…
84-year-old Canadian becomes oldest Antarctic marathoner
It took 11 hours, 41 minutes and 58 seconds, but Roy Svenningsen of Edmonton, at 84, became the oldest person ever to complete a marathon in Antarctica when he crossed the finish line of the Antarctic Ice…
World Records Set in Obstacle Course Racing at the 2019 South East Asia Games
Manila, Philippines December 12, 2019: Records fell in the 100m and 400m obstacle course races at the 2019 South East Asia Games with the Indonesia, Malaysia, Laos, and the Philippines taking home medals. The host…
Backbone Media to Crack Open the Power of Pistachios for American Pistachio Growers
Fresno, Calif. (Dec. 10, 2019) – American Pistachio Growers (APG), the non-profit trade association representing more than 850 members in California, Arizona and New Mexico, has named Backbone Media its public relations agency for the…
SBT GRVL, Presented by Canyon Bicycles, Sells Out Second-Year Event in 25 Minutes
STEAMBOAT SPRINGS, Colo. (Dec. 5, 2019) – SBT GRVL, a Colorado gravel bike event and celebration in the picturesque ranching town of Steamboat Springs, opened registration on Dec. 3 for year two and sold out…
Outdoor Research partners with Rally Cycling team as official off-the-bike apparel sponsor
SEATTLE, Wash. (Dec. 5, 2019)–Beginning this month, Outdoor Research, the Seattle-based leader in performance outdoor apparel and gear, will partner with professional cycling team Rally Cycling as the team’s official off-the-bike apparel sponsor for the…
TriggerPoint Introduces IMPACT™ Percussion Massage Gun
DURHAM, N.C. (Dec. 4, 2019) —TriggerPoint, a leader in massage tools in the athletic and personal wellness markets, today announces the launch of the TriggerPoint IMPACT™ Percussion Massage Gun. Designed to prepare your muscles and…
Kahtoola Launches New EXOspikes™ Footwear Traction for Fall 2020
Flagstaff, Ariz. (Dec. 3, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to introduce a new, more versatile winter traction system, EXOspikes™. Intended for running and hiking in a multitude…
Mass Participation World Partners with Ashworth Awards
SINGAPORE (November 30, 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is proud to announce a partnership with American awards manufacturer, Ashworth Awards. With over…
PEARL iZUMi Announces “Go Good” Promotion, Portion of Profits to Benefit Cycling Initiatives
LOUISVILLE, CO (November 21, 2019) — PEARL iZUMi is making it easy for consumers to get their holiday shopping done over the upcoming Thanksgiving holiday, and feel good about doing it at the same time. …
Honey Stinger Names Mike Keown New CEO
STEAMBOAT SPRINGS, Colo. (Nov. 19, 2019)— Honey Stinger, the sports nutrition brand featuring honey, has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO. With more than 30…
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