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All Posts by Endurance Sportswire MM.
Runner breaks European record, disqualified for wearing NEXT% shoes
Sondre Moen of Norway broke the European one hour track record, running over 21K in an hour and clocking 56:53 in the 20,000m en route, another national record. Unfortunately, the new World Athletics shoe rules…
Asics Sales Drop 21.5 Percent In Half
Asics Corp. reported a loss in the six months ended June 30 as sales dropped 21.5%. In North America, sales were down 27.1% but online sales grew 151% in the region. Read more on SGBMedia.
Apple reportedly taking on Peloton, Nike with online exercise classes
As the pandemic continues to keep people away from gyms, Apple is developing online exercise classes available through a monthly subscription. The classes would stream on Apple products including iPhones, iPads, and Apple TVs. With…
Inside The Call: Nautilus Sees Long-Term Benefits As COVID-19 Changes Behaviors
Nautilus Inc. reported its strongest year-over-year growth as the at-home fitness trend took off during the coronavirus crisis. In the quarter ended June 30, Nautilus’ revenues grew 93.5% year-over-year to $114.2 million—its second-best quarter in…
SoulCycle Just Launched Outdoor Classes Across the U.S. — and They’ll Make You Feel Like You’re Back in the Studio
The boutique spinning studio has launched an outdoor iteration of its cult-favorite workout, aptly named SoulOutside, taking their outside classes to Boston, Hoboken, and Santa Monica, Dedham and Chestnut Hill. The outdoor classes differ from…
How the Pandemic Running Boom Affects Pro Athletes
Runners who are sponsored by smaller companies might be in a better position than those who are signed by major brands. For professional runners, the cancellation of big-ticket races signifies a loss in prospective appearance…
Total of US$9m to delivered to swimming community in pandemic support
USA Swimming, the national governing body for the sport of swimming in the US, concluded its COVID-19 Relief Program with a second round of funding to member clubs on August 11 – with an amount…
Thinking About Using Your Neck Gaiter As a Coronavirus Mask? Don’t
It’s tempting to repurpose your Buff or other neck gaiter as a face mask in this time of coronavirus. But a new study from Duke University in North Carolina shows that using a gaiter is…
Dorel Sports’ Q2 Sales Jump 18.5 Percent
Dorel Industries Inc. reported operating profits nearly tripled at its Q2 segment in the second quarter as sales rose 18.5%. The segment includes Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Revenue was $285.6 million, up…
Sports Industry Execs Launch NextUp Ventures And NextUp Partners
The executives set to launch the companies include Craig Heisner, formerly at Newton Running and Rob Purvy, formerly at Hoka One One and And1. NextUp Ventures offers capital investment while NextUp Partners provides sports-focused organizations…
Gyms Face Consumer Blowback Over Cancellations During Pandemic
Planet Fitness, LA Fitness and Town Sports International are all each facing at least one federal lawsuit related to allegations of charging members while their respective gyms were shut down, and have been singled out…
Aprch Welcomes Sage Cattabriga-Alosa to Brand Ambassador Family
Portland, Ore. (August 11, 2020) – Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, welcomes Sage Cattabriga-Alosa to its brand ambassador family. “Sage’s thoughtful approach to being a father and athlete…
Liv Cycling Adds Gravel To Its Lineup With New Devote Series
NEWBURY PARK, Calif. (Aug. 11, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, entered the gravel bike market with the unveiling of the new Devote series. Designed as the go-to…
Jackie Tyson joins Cyclingnews
Cyclingnews announced today that Jackie Tyson has joined the editorial team as online production editor for North America. Tyson founded the sports marketing and public relations firm Peloton Sports in 1998, managing projects for elite…
If You’re Diagnosed with Cancer, Don’t Quit Exercising
The American College of Sports Medicine (ASCM), the American Cancer Society, and 15 other international organizations published new exercise guidelines for people with cancer. Researchers cited the fact that exercise not only bolsters physical and…
Water bottle branding perpetuates eating disorder culture in endurance sport
Cycling company Rapha, a premier brand in the sport known for cool and minimalist gear, has athletes abuzz when a water bottle of theirs with a worrisome message has been circulating Twitter over the past…
Fitbit Reports Second Quarter Results for the Three Months Ended July 4, 2020
Fitbit, Inc. reported revenue of $261 million, GAAP net loss per share of $(0.39), non-GAAP net loss per share of $(0.12), GAAP net loss of $(104) million, non-GAAP net loss of $(32) million, cash flow…
Merrell and Sperry Parent Handily Tops Forecasts Despite Widespread Store Closures
Amid the coronavirus pandemic, business at Wolverine World Wide Inc. appears to be bouncing back. Reported second-quarter financial results beat analysts’ expectations: For the three months ended June 27, it logged adjusted diluted earnings per…
Fitbit Sees 17 Percent Q2 Revenue Decline
Fitbit Inc., which has agreed to a merger with Google, reported sales fell 16.7% in the second quarter, to $261.3 million from $313.6 million a year ago. The net loss came to $104.1 million, or…
BYOB: Runners must carry own bottles for trash-free Shonan Marathon
For the first time ever, marathon runners will cover the entire 42.195-km course while carrying something in their hands: their own bottles. In order to reduce waste, participants will run with their own bottles or…
The Great American Outdoors Act has become law
One of the largest conservation bills drafted in recent memory was signed into law today, ending a months-long process. The Great American Outdoors Act guarantees mandatory, permanent financing of the Land and Water Conservation Fund…
Liv Cycling Introduces Intrigue 29 Trail Bike Series
NEWBURY PARK, Calif. (Aug. 4, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced Intrigue 29, its first 29er trail bike. Offering adjustable frame geometry, Maestro suspension and a…
Emerald Holding’s Q2 Marred By Event Cancellations
Emerald Holding Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, reported a steep decline in revenues in the second quarter due to event cancellations. To date, Emerald has submitted $95.1 million…
Under Armour warns sales will decline as much as 25% in second half of 2020
Under Armour said Friday that it was “encouraged” by the momentum it has seen in June and July, as its stores are reopening after temporarily being shut. During an earnings call, however, it said revenue…
Nike Details 500 HQ Layoffs in New Filing
The company said it would permanently reduce its workforce by 500 employees at its Beaverton, Ore. headquarters. The layoffs will begin Oct. 1, with additional separations expected after that date. Read more on Footwear News.
California retailers threatened with lawsuits over their websites’ accessibility
At least 15 bike shops in California have received emails and letters from a law firm threatening suits over their websites’ compliance with the Americans with Disabilities Act and a California statute. Read more on…
U.S. road races are not safe from COVID-19 danger says leader of cycling task force
U.S. road races are not safe from COVID-19 danger says leader of cycling task force. Steve Brunner, chairman of the new group Cycling Events Task Force, believes traditional road races should be halted or greatly…
HOKA Continues to Be Deckers’ Rising Star as COVID-19 Becomes a Boon to Sales
Sales at the running shoe brand rose 37.1% to $109 million in the first quarter — as novice runners and elite athletes alike increasingly turned to the outdoors for leisure exercise amid lockdowns — making…
Former Olympic cyclist Johann Lienhart banned for helping son dope
The Austrian Anti-Doping Legal Committee said Tuesday that Lienhart supplied his pro triathlete son with EPO, genotropine and testosterone between December 2018 and March 2019. Read more on ESPN.
Consumer Electronics Firm Garmin Tops Views On Fitness Device Strength
The outdoor recreation, fitness and navigation device maker crushed Wall Street’s targets for the second quarter, but the Garmin earnings news pushed GRMN stock lower. Read more on Investor’s Business Daily.
UCI to punish teams and event organizers if COVID-19 rules are not followed
Teams that fail to present proof of a rider’s diagnostic test will face fines decided by the UCI’s disciplinary commission, and the rider will also be removed from the event. Organizers that do not comply…
Shimano’s Sales Slide 12 Percent In Six Months
Shimano Inc.’s sales were down 11.9 in the first half ended June 30. Sales fell 14.6% in the Bicycle Components segment and 1.8% in the Fishing Tackle segment. Overall revenues reached ¥160.3 million, down from ¥181.9…
ASICS Launches Hydration-Friendly Running Mask That Cools the Air You Breathe
ASICS touts its Runners Face Cover as a ‘revolutionary’ mask that uses special vents using a special design that supposedly creates more space within the mask to promote more breathability. The mask also allows the…
Row House Surpasses 300 Franchise Agreements
With close to 75 studios already open, the accomplishment falls in line with the brand’s goal to have over 300 new locations by 2022. Recently signed agreements will bring at least one new location to…
USA Swimming introduces virtual competition format
This allows swimmers from across the country to compete against one another ‘from the comfort of their local pool.’ The new competition style, which marks the first time USA Swimming has held virtual meets on…
Rich Harshbarger steps down as CEO of Running USA
After being CEO of Running USA for six years, Rich exits his post effective August 1, 2020. Read more on RunningUSA.
Spartan Race Cancels The Rest Of The U.S. 2020 Season.
Since March, it has been a never-ending series of postponements, venue changes and overall uncertainty. Spartan has been working consistently with local governments, attempting to get more events going during the pandemic, but they made…
Liv Cycling Introduces Brava Advanced Pro Series
NEWBURY PARK, Calif. (July 28, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the Brava…
Garmin confirms cyber attack as fitness tracking systems come back online
Garmin on Monday confirmed that it was the victim of a cyber attack on July 23 that led to a significant outage for the company’s popular fitness tracking services. After downtime that lasted several days,…
Outdoor Research achieves NIOSH approval for U.S.-Made N95 Flat Fold Respirator Mask
SEATTLE, Wash. (July 27, 2020) – Outdoor Research, LLC. (OR), a leading brand in the tactical and outdoor apparel industries, and the National Institute for Occupational Health and Safety (NIOSH) announced this week that the…
Incoming CrossFit CEO Eric Roza has signed a contract to buy 100% of the fitness company from controversial founder Greg Glassman
Roza, the owner of the affiliate gym CrossFit Sanitas in Boulder, Colorado, is partnering with private equity firm Berkshire Partners in acquiring CrossFit. Read more on Business Insider.
Hydro Flask Launches New Hydration Offerings
Bend, OR (July 24, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, is excited to announce the launch of its 21…
Skechers Stock Jumps on Earnings Beat, Sales Recovery Appears to Be on the Horizon
For the second quarter ended June 3, they posted a net loss of $68.1 million and diluted loss per share of 44 cents, compared with the prior year’s profits of $75.2 million and earnings per…
Majority Of Americans Don’t Plan To Renew Gym Memberships Post-COVID-19
According to a survey from TD Ameritrade, 59% of Americans don’t plan to renew their gym memberships after the pandemic is over. As reported by CNBC, the survey showed 56% of those surveyed indicated that…
Nike announces senior leadership changes and sweeping job cuts
Nike has announced a senior leadership reshuffle and plans for an undisclosed number of job cuts as part of a major restructuring that is set to cost the sportswear giant as much as US$250 million.…
Nike Announces Major Reorganization, Job Cuts
NIKE, Inc. announced a series of senior leadership changes supporting the company’s Consumer Direct Acceleration. Amy Montagne becomes VP/GM, Men’s, Whitney Malkiel becomes VP/GM, Women’s and McCallester Dowers becomes VP/GM, Kids. Carl Grebert becomes VP/GM,…
Mavic saved by French investment group
After months of deliberations, courts in Grenoble have awarded investment group Bourrelier the ownership of historic French cycling brand Mavic SAS. 105 jobs were saved by the takeover as the new owners plan to refocus…
Inside the Pikes Peak Apex’s plan to race during the coronavirus pandemic
Pikes Peak Apex organizers in Colorado Springs reveal their game plan to hold the mass-participant mountain bike stage race amid the coronavirus pandemic. The key, they say, is thinning masses of participants throughout the event…
Runners face potential contract reductions for failing to race in 2020
While many runners are taking this season to explore some new running distances, only a few are completing three or more in a day. Educated members of the running community speculated that this unorthodox compilation…
Women’s pro racing returns this week with three punishing Spanish races
The women’s peloton returns to the start line in Spain this week after four months of a dramatically different off-season. Read more on VeloNews.
A Return to No-Frills Racing
It’s high time to return to no-frills racing. But how? Here is a practical guide to organizing your own DIY race without the bells or whistles — and a memorable example of one. Read more…
Hydro Flask Launches Down Shift™ Hip Hydration Pack
Bend, OR (July 21, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce…
How to Pitch and Freelance for Outside Magazine
The publisher of stories about adventure sports, gear, travel, fitness, health, culture, and the environment is always on the lookout for reporting, essays, service pieces, and cultural criticism focused on the outdoor world. If you…
Brooks Panel Sees Soul Runners Making Running Stickier
The recent surge in running activity across the U.S. is driven by runners seeking stress relief after their lives were jolted by COVID-19. Fortunately, this new group of “soul runners” is expected to be more…
Fox drops offer to acquire Mavic, but about 13 potential buyers remain
The thirteen other groups include include several with ties to the bike industry. The Badger is still in the hunt, but French administrators will decide on the winning bid this month. Read more on Bicycle…
A New Theory on Exercise’s Anti-Cancer Effect
The ability to sustain a high rate of energy burn for a prolonged period of time may help ward off cancer, according to a new study. Read more on Outside.
Cancelled Marathons Spark Innovative Fundraising
The cancellations of marathons have hit many nonprofit organizations hard, since marathons served as a major source of funding. As nonprofit orgs try to fill the gaps of lost funds, fundraisers are getting creative and thinking…
Why the Name of a Major Gravel Event Is Being Changed
Why the Name of a Major Gravel Event Is Being Changed. The event team of the Dirty Kanza was confronted about the problematic nature of the name of the race, which some argue is a…
LeMond Bicycles moves $2 million closer to launch
LeMond Bicycles LLC recently raised a bit over $2 million in a private placement investment, possibly bringing the company closer to launching a bike line using technology developed by Greg LeMond’s other business, LeMond Carbon.…
Zwift’s plan for policing pro races continues to shift. Here’s why
Zwift’s policy for verifying pro results is getting another facelift after pushback from some riders. Could the platform’s Olympic ambitions hinge on it developing a consistent verification program? Read more on VeloNews.
Your Fitness Tracker Might Be Able to Predict COVID-19
The pandemic is prompting activity-tracking companies to pivot from personal to public health. Read more on Outside.
PEARL iZUMi’s Fall 2020 Collection Keeps Riders Rolling All Year Long
LOUISVILLE, Colo. (July 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, today debuts its Fall 2020 line, featuring a broad range of new styles designed to keep riders pedaling comfortably through all…
This New Cycling Route Takes You Through Some of America’s Most Beautiful National Parks
A new 1,287-mile bike route now connects Montana to Minnesota, winding through mountains and prairies while taking riders from Yellowstone National Park — America’s first national park — to the Mississippi River in Minneapolis. Read…
Tour de France outlines how it will organize race in COVID era
More restrictions for fans and media, but officials are not planning on a race ‘behind closed doors.’ Read more on VeloNews.
Gold’s Gym To Be Acquired By Berlin’s RSG Group
RSG Group GmbH, the largest fitness center chain in Germany with 246 studios in Germany, Austria, Italy, Poland, and Spain, was selected as the winning bidder to acquire Gold’s Gym in a court-approved auction held…
Yeti Cycles Eliminates ‘Tribe’ From Its Community Name, Marketing
For decades, Yeti Cycles has used the word ‘tribe’ to define fellow Yeti bike riders. That ends on July 14, following a #NotYourTribe Change.org petition that started circulating last week asking Yeti to eliminate “tribe” from its…
Saucony Slides into Post-Run Recovery with Endorphin Chillos by Chaco Footwear
Rockford, Mich. (July 14, 2020) – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister…
The Chicago Marathon, scheduled for Oct. 11, is canceled for just the 2nd time in its history
For the second time in its history, the Chicago Marathon has been canceled before runners cross the starting line. Organizers on Monday announced the 43rd running of the race, scheduled for Oct. 11, will not…
Skechers President: Shoe-Box Tossing Incident Was ‘Troubling,’ Company Stands Firm on Mask Requirements for Stores
Skechers has issued a response following an incident during which a customer who refused to wear a face mask while shopping in one of its stores threw shoe boxes at employees. Read more on Footwear…
Mindbody Announces New Leadership Appointments
Mindbody, the technology platform for the wellness industry, announced that the company’s Co-Founder Rick Stollmeyer is transitioning from the role of CEO to executive chair and that the Mindbody Board of Directors has appointed current President Josh McCarter to…
RRW: Man Pleads Guilty To Stealing $125K From Army Ten-Miler
A former civilian employee of the Army Ten-Miler road race in Washington, D.C., Darryl Gale, has pleaded guilty to stealing about $125,000 in vendor funds from the race. Read more on LetsRun.
Big 5 Sees Robust Q2 Profit Turnaround Despite Comps Decline
Big 5 Sporting Goods released upbeat preliminary results for the fiscal second quarter ended June 28. Over the first half of the second quarter, with the pandemic forcing Big 5 to operate with a highly…
Lighter, Stronger, Faster – PATH Projects Teams With Toray To Build The Next-Gen Running Short
Since its debut in 2010, Toray’s Airtastic fabric has become a standout for use in high-end, lightweight jackets, like the Arc’teryx Atom line and Patagonia’s Nano-Air series. Airtastic is now offered in weights from 20d…
Under Armour Looking To Sell MyFitnessPal
Under Armour is looking to sell MyFitnessPal, a smartphone app and website that tracks diet and exercise. Under Armour acquired the app in April 2015 for $475 million, but in March 2018, Under Armour disclosed…
Introducing Mizuno Enerzy, the world’s first bubblegum shoe
The Japanese athletic brand released its newest running shoe, and it’s just plain weird. The Enerzys look like manufacturers accidentally dropped a regular upper into a vat of bubblegum. Read more on Canadian Running Magazine.
Junipers Brings Functional, Quick-Dry Bikini to Life for Adventurous Women
CARNELIAN BAY, Calif. (July 7, 2020) – Junipers, the first do-it-all hybrid bikini made of quick-drying, recycled, eco-friendly fabric, has launched a Kickstarter with the goal of raising funds to manufacture its first production run.…
Tour de France safety protocols might not be as dramatic as many expect
Fans heading to the Tour de France this year might not see things as dramatically different as many expect for a race being held in the midst of a world pandemic. Tour boss Christian Prudhomme…
How We Can Build an Anti-Racist Outdoor Industry
How We Can Build an Anti-Racist Outdoor Industry. The work must continue long after the protests end. Here’s how to start. Read more on Outside.
Ironman Says It Will Adjust Pro Worlds Slots And Prize Money
IRONMAN will make changes to both prize purses and slots depending on the field size at a given race, with pro purses and world spots reflecting how many pros are able to compete in a…
Can’d Aid Partners with Royal Family KIDS for Majority of Do-Goodery at Your Doorstep Donations
Do-goodery at Your Doorstep, benefiting Royal Family KIDS — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, is delivering an opportunity to give back to kids in your community in foster care…
Faced With Fundraising a Second Time, Boston Charity Runners Cry Foul
Many nonprofits are telling their runners that if they want to race in 2021, they’ll have to do additional fundraising. Read more on Runner’s World.
USA Cycling Cancels Road, Mountain, and Track National Championships for 2020
USA Cycling announced that it has been forced to cancel many of the national championships for the 2020 season, because of the pandemic. The canceled races are: the Pro Road National Championships, Amateur Road National…
Big splash in swim-related markets: HEAD acquires Zoggs
HEAD, the leading global sporting goods group that owns the HEAD, PENN and MARES brands, has announced the acquisition of goggles and swimwear maker Zoggs, which holds leading market positions in the UK, Australia and various distributor…
Sea Otter Classic cancels 2020 edition, plans virtual experience
The Sea Otter Classic has canceled its October 1-4 event and is instead planning a virtual experience that includes product launches and cycling challenges. Read about it on VeloNews.
Giro d’Italia to enforce spectator social distancing with sound emitting wristbands
The Giro d’Italia plans to oblige stage finish spectators to wear wristbands that emit a sound when social distancing is breached as part of a series of measures and protocols to secure the go-ahead for the three-week…
2020 Bicycle Leadership Conference Going Virtual
BOULDER, Colo. (July 1, 2020) — The 2020 Bicycle Leadership Conference (BLC), which had been rescheduled to Sept. 29 – Oct. 1, will move to an online interactive “Virtual BLC” due to COVID-19. The Virtual…
Garmin acquires Firstbeat Analytics
Wearable and GPS application company Garmin is acquiring Firstbeat Analytics, a business that analyzes heartbeat data from consumer devices in the health, wellness, fitness and performance markets. They are planning to integrate Firstbeat’s data and analytics…
Gym owners unite to file lawsuit against New York State
Not equal under the law – this is the argument CrossFit athlete Charlie Cassara and a collective of 3,000 gyms across New York claim – that the state allegedly did not allow fitness organizations to prove…
Class-Action Lawsuit Filed Against IRONMAN Over Lack Of Refunds
A suit filed at the end of May against IRONMAN and the World Triathlon Corporation alleges the company and its subsidiary, Competitor Group, owe athletes refunds for events canceled or postponed due to COVID-19. Read…
Adidas Exec Board Now All White Men After Global HR Chief Resigns Amid DEI Issues
Karen Parkin, executive board member of Adidas AG responsible for global human resources will step down from the Executive Board and leave the company. The move comes as Adidas has faced criticism from employees who…
Lululemon To Acquire In-Home Fitness Company MIRROR for $500 Million
lululemon athletica inc. announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness company that created an interactive workout platform that features live and on-demand classes, for a purchase…
Get Ready for a Virtual Tour de France
A version of the biggest race on the cycling calendar, Tour de France, is about to be held on stationary bikes. The real thing will come in August—pandemic allowing. Read more about it on Bloomberg.
Badwater 135 cancelled just 10 days ahead of race start
Just days after confirming the race was a go, the running community was hit with another event cancellation, and the 135-mile ultramarathon Blackwater 135 through Death Valley in California was called off a little over…
American riders scramble to return to Europe as possible EU travel ban looms
American riders in Europe faced a difficult choice: stay put and be forced to ride out the frightening coronavirus pandemic for an undetermined amount of time, or get on the first flight out to the…
Case closed after no hidden motors found in peloton after two years
French police have closed their case into hidden motors within the peloton, having found no evidence of mechanical doping during the two-year investigation. Read about it on Cycling Weekly.
How These U.S. Running Organizations Are Reaching Underserved Communities
Many large running and racing organization members are examining ways to promote diversity and inclusion in the cities they serve. Now is the time to not only spotlight these programs, but also zero in on ways…
Tour de France director gives update on safety measures for fans and riders
Throughout the coronavirus lockdown there has been speculation about the measures needed to keep spectators, staff, riders and media safe at the Tour de France. Tour director Christian Prudhomme has offered an update on the safety measures…
If Virtual Racing Is Our Future, It’s Time to Reinvent the Rules
80 percent of proceeds of a virtual Brooklyn Mile goes to a COVID relief fund, while the other 20 percent goes to the prize purse. This is where things get interesting – to level the…
Nike Reports $790 Million Quarterly Loss
Nike Inc. reported a loss of $790 million, or 51 cents a share, in the fourth quarter ended May 31, driven by lower revenue and gross margin as a result of the COVID-19 impact on…
Cancellation of IRONMAN 70.3 Lubbock in Texas
The 2020 Core Power IRONMAN 70.3 Lubbock triathlon can no longer take place on June 28 due to the acceleration of COVID-19 infections in Texas. Read more on Endurance Business.
Berlin marathon cancelled for 2020 over coronavirus
Taking into account the Containment Measures Ordinance because to the pandemic, the Berlin Marathon 2020 has been cancelled. Due to the weather conditions alone and shortening days, it has become very difficult to hold the Berlin…
CrossFit Has a New CEO and Owner
CrossFit announced it has a new CEO and owner, Eric Roza, replacing former CEO Greg Glassman who resigned after making an insensitive comment on Twitter regarding George Floyd. Read more on Footwear News.
Paralympic Medalist Angela Madsen Dies On Solo Rowing Trip Across Pacific Ocean
Approximately halfway in her ambitious journey to row from Los Angeles to Honolulu, Paralympic medalist Angela Madsen has died while making her second attempt at a solo crossing of the Pacific. Read more on TeamUSA.
New York City Marathon Canceled Because of Pandemic
Despite dropping infection rates in the region, organizers and city officials decided the risks of running a race with 50,000 participants were too high. Read more on the NY Times.
Runner’s High: Can Cannabis Help Runners?
As cannabis becomes destigmatized for legitimate medical treatment, it’s worth exploring whether runners can reap any benefit from a plant that has been hailed as a remedy for ailments. And, if marijuana can indeed help…
Fleet Feet Finds E-Commerce Boost Amid Pandemic
Fleet Feet has reopened 170 of its 184 stores in some capacity to strong initial results for many franchisees, according to a profile in Forbes. A decision to build a shared, central e-commerce site for all stores…
How Kona Is Coping Without IRONMAN
While IRONMAN athletes, supporters, and spectators make up a small portion of visitors each year, the Big Island—and Kailua-Kona in particular—have never been more desperate for triathletes to return for racing, training, and all the…
Research Reveals a Link Between a Higher Income and Exercise
Having a goal – like improving health and fitness – and seeing the results is both fun and motivating, naturally inspiring one to make other improvements in their personal and professional life. Read more on…
New Study: Marathon Performance Linked to Fats, Potassium, Magnesium in Diet
A new study of nutrition habits of mid-pack marathoners indicates that some consume diets that limit their performance, and may increase their cardiac risks. Results show that faster marathoners took in significantly more calories and fats—eating more…
PeopleForBikes Welcomes Three New Vice Presidents to Leadership Team
BOULDER, COLO. (June 16, 2020) — PeopleForBikes is proud to announce the promotion of three new vice presidents, rounding out the experienced leadership team at the helm of the national bike advocacy and industry organization.…
Liv Cycling Debuts “Liv Committed” Global Brand Campaign
NEWBURY PARK, Calif. (June 16, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv…
The Psychology of Racing Alone
Time trials and virtual races present unique challenges and require new psychological tactics. Here’s how to mentally master them on PodiumRunner.
PeopleForBikes Board of Directors Meet to Discuss COVID-19, Racial Injustice and Approve Latest Round of Community Grants
BOULDER, COLO. (June 15, 2020) — All 15 members of the PeopleForBikes (PFB) Coalition board of directors participated in a three-hour video conference board meeting on June 10. The board approved seven grants to improve…
Roval Introduces Faster Rapide and Alpinist CLX Wheels
There are riders who live for the climbs, and who savor the purity of riding the lightest bike possible. And there are riders who want nothing more than to own every city limit sprint, every…
House Transportation Bill Proposes Major Increases for Federal Bike Programs
WASHINGTON, D.C. (June 5, 2020) — This week, PeopleForBikes finds hope in a new bill released by the U.S. House Transportation and Infrastructure Committee that would significantly increase federal funding for bikes. PeopleForBikes and our…
Greyp Bikes Officially Launches in US; Tech-Forward E-MTB’s Now Available
San Pedro, California (June 2, 2020) — Croatian upstart e-bike brand Greyp Bikes (pr: grape) is incredibly proud to have officially launched its US operations on May 28th. The award-winning, flagship G6 electric-assist mountain bike…
More than 3 Million Athletes from Over 100 Countries Registered for Spartan’s Virtual Obstacle Course Race with World OCR
BOSTON, Mass. – Spartan, the world’s leading endurance and extreme wellness brand, succeeded in hosting its biggest event yet in collaboration with World OCR – with more than 40,000 athletes posting results in 24 hours…
Spartan and World OCR Seek 1 Million Participants for World’s Largest Virtual Race
BOSTON, Mass. (May 26, 2020) – On the heels of its 10-year anniversary, Spartan, the world’s leading endurance and extreme wellness brand, looks to host its biggest event yet. “Project Unbreakable: The World’s Largest Virtual…
PeopleForBikes Launches Groundbreaking Business Intelligence Hub for Fast Data Insights for Bike Industry
BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes. These…
Salomon Hosts WMN Virtual Half Marathon
OGDEN, Utah (May 26, 2020) – Today, Salomon announces the WMN Virtual Half, in partnership with Strava, which will take place during the May 29th weekend. This virtual event replaces the inaugural Salomon WMN Trail ½ Marathon, which was cancelled like many spring races.…
Crusher In The Tushar Cancels 2020 Event
Beaver, Utah, May 19, 2020 — Life Time, the nation’s premier healthy lifestyle brand announced today that their newest acquisition, Crusher in the Tushar, will be canceled amidst the COVID-19 pandemic. Crusher in the Tushar…
Honey Stinger Elevates Fueling for Athletes with New PLUS+ Performance Chews
STEAMBOAT SPRINGS, Colo. (May 15, 2020) — Honey Stinger, the honey-focused sports nutrition brand, today introduces PLUS+ Performance Chews, a product line designed to help athletes optimize performance across their most demanding efforts. Specially formulated…
TheShopLocalProject.com to Support Local Businesses
The effects of COVID-19 are too numerous to fully comprehend. Despite the stress and uncertainty, we are seeing extraordinary examples of generosity, kindness, and a positive outlook for the future. It is in this spirit…
Kahtoola’s Virtual Run Raises $25,000 for the Grand Canyon’s Havasupai Tribe
Flagstaff, Ariz. (May 14, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce the conclusion of its virtual run which raised $25,000 to benefit the Havasupai Tribe’s COVID-19 relief…
Leadville Race Series to Cancel All 2020 Leadville-Based Events Amid the COVID-19 Crisis
LEADVILLE, Colo., May 13, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns the Leadville Race Series, announced today all 2020 Leadville-based mountain bike and run events will be cancelled amidst the…
PeopleForBikes Adds 60 New Member Companies
BOULDER, COLORADO (May 11, 2020) — PeopleForBikes is pleased to report that 60 bike businesses have joined the industry coalition as new members since the organization merged with the Bicycle Product Suppliers Association (BPSA) in…
2020 OCR Virtual World Series Announced
Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the launch of the 2020 OCR World Series V. The first race, World Cup #1 will be held through May 31st, with…
Balega Partners with Marathon Sports to Support Food Banks in New England
DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is partnering with New England-area run specialty retailer, Marathon Sports, to support essential workers in New England area food banks amid the…
Alta Cycling Launches Real Heroes Bike Month Giveaway
KENT, Wash., May 6, 2020 — Alta Cycling Group, a premier cycling company, is proud to launch the Real Heroes Bike Month Giveaway to celebrate and give back to workers on the frontlines of the…
TerraTrike debuts the all-new Rambler – a wider tracking, more capable gravel adventure trike
GRAND RAPIDS, Mich. — From your favorite paved trail to a variety of terrains, the new Rambler by TerraTrike is the fastest, most capable and comfortable all road trike ever made. The new Rambler gets a…
Liv Cycling Introduces New Liv Rev Pro Helmet
NEWBURY PARK, Calif. (April 30, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new high performance Liv Rev Pro Helmet, designed for road, gravel, CX and cross…
Can’d Aid Spreads People Powered Do-Goodery for COVID-19 Crisis Relief
LONGMONT, CO (April 29, 2020) — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, has earned a reputation for spearheading innovative new programs that respond and adapt to evolving community needs. This…
REVEAL Media Conference Announces “Enjoy Outdoors, Now and Tomorrow” Panel Discussions Open to the Public
SAN FRANCISCO – REVEAL is a global media conference with 40 brands presenting to 300 members of the media on April 29 and 30. Recent developments and global conversations have been the catalyst to create…
Toray’s New Kudos XT Sets New Standards For DWR Durability
Toray Industries, Inc. has announced Kudos XT, a new Durable Waterproof Treatment delivering higher levels of durability for both abrasion and machine washing. The breakdown of DWR treatment and subsequent “wetting out” of a garment’s…
PeopleForBikes Supports Additional Funds for Paycheck Protection Program
WASHINGTON, D.C. (April 24, 2020) — Today, the federal government injected an additional $310 billion into the Small Business Administration’s Paycheck Protection Program (PPP), supporting small businesses hit hardest by COVID-19’s economic slowdown. Small businesses…
Join Kahtoola’s Virtual Run Benefiting Havasupai Tribe’s COVID-19 Relief Fund
Flagstaff, Ariz. (April 23, 2020) – Kahtoola is committed to helping support those most impacted by COVID-19 and giving back to the local community. As one way of offering a helping hand during this difficult…
Incrediwear Launches Help a Healthcare Hero Donation Program
CHICO, CA (April, 22 2020) – Incrediwear, makers of elite, wearable, anti-inflammatory sleeves, socks and braces, have launched their Help A Healthcare Hero Donation Program. The program is designed to get their pain-relieving, circulation-boosting products…
Purple Orange, PR Achieves Climate Neutral Certification
Jackson, WY (April, 2020) – Purple Orange, a Jackson Hole based brand communications agency, has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that…
FISO OCR World Championships Rescheduled for 2021
Lausanne, Switzerland: OCR Russia and World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the FISO World Championships, originally scheduled for September 17-20, 2020 has been rescheduled for September 2021 at the Rosa…
World OCR to Launch a Global Broadcast Platform to OCR
Lausanne, Switzerland: World OCR is delighted to commence a partnership with Kiswe as their official global partner for cloud-based broadcasting. This platform allows anyone, anywhere in the world to watch, engage and interact in OCR…
REVEAL Digital Media Conference Gains Momentum with Leading Media and Brands; Winter Session Announced
SAN FRANCISCO – April 16, 2020 – REVEAL – https://reveal.echoscomm.com – a digital media conference developed by ECHOS Communications – has gained momentum as a nexus for select brands and media to come together for…
PeopleForBikes Webinars Provide Virtual Guidance for Bike Industry in Time of COVID-19
BOULDER, COLO. (April 14, 2020) — PeopleForBikes is conducting a series of webinars to connect and advise retailers, manufacturers, and advocates within the bike industry. In addition to March and April webinars focused on COVID-19,…
PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders
CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules…
Federal Government Recognizes Bike Shops as Essential to Stay Open
For many areas of the U.S., bicycles have become the best tool to travel safely while respecting the social distancing protocols that are crucial to public health during the COVID-19 crisis. Following a request from PeopleForBikes,…
PeopleForBikes launches Ride Spot ambassador program
BOULDER, COLO. (March 31, 2020) — Are you passionate about building community, uniting riders and getting more people on bikes? PeopleForBikes is recruiting ambassadors for Ride Spot, a new digital biking platform developed to make…
Kitsbow Partners with Local Outdoor Industry Manufacturers to Accelerate COVID-19 Face Shield Production
Old Fort, N.C. (March 25, 2020) — After pivoting its premium bike apparel production to make face masks and shields for first responders and medical providers in Western North Carolina, Kitsbow experienced unanticipated engagement from…
Chrome Industries Rallies Maker Community to Aid Face Mask Production
PORTLAND, Ore. – March 24, 2020 – As reported by the NYT, CNN, and others, there’s a nationwide shortage of protective masks for healthcare professionals. With the news of doctors willing to use bandanas as…
SynchroKnit Powered by Wigwam Sponsors Rambling Runner Virtual Race Series
Sheboygan, WI. (March 24, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces that the brand is sponsoring the Rambling Runner Virtual Race Series. Race cancellations all over the globe…
PeopleForBikes Advocates for Bikes Amid Growing COVID-19 Disruption
BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they…
In Response To The COVID-19 Heath Emergency: Vibram Closes Its Production Facility in Italy, Restarts production in China and Monitors Situation For Production in the USA
Albizzate (Varese, Italy), March 20th, 2020 – Vibram, which has always cared about the health and wellbeing of its employees and collaborators, has been committed to monitoring the situation of the health emergency linked to…
Balega Expands Ultralight Collection with New Colorways for Spring 2020
DURHAM, N.C. (March 15, 2020) — Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew…
2020 Bicycle Leadership Conference Rescheduled for Sept. 29 – Oct. 1
MONTEREY, CA (March 10, 2020) — The 2020 Bicycle Leadership Conference (BLC), originally slated for April 14 – 16, has been rescheduled for Sept. 29 – Oct. 1 in Monterey, California. The BLC is a…
Merrell Collaborates with Trail Sisters on Women’s-Specific Trail Running Collection
ROCKFORD, Mich. (March 6, 2020) — Powerful alone, women are unstoppable together. Merrell partnered with Trail Sisters on the design for the print of two of their women’s-specific trail runners: the Antora and Banshee (launching end…
SynchroKnit™ Powered by Wigwam Sponsors Series of 29 Running Races for 2020
Sheboygan, WI. (March 3, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces today that the brand is sponsoring a lineup of 29 running races over the coming nine months,…
UAE Tour halted after two coronavirus cases confirmed at the race
Teams at the UAE Tour have been informed that the race has been cancelled after two Italians at the race have tested positive for coronavirus. The entire race is staying at hotels on Yas Island, just outside of…
Orange Mud Renews Sponsorship with The Mid South
Orange Mud, a premier outdoor gear company, is a proud sponsor of The Mid South, formerly known as Land Run. “We love this event” said Josh Sprague, CEO of Orange Mud. “It’s one that has…
Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record
San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll…
Bigger, faster, more – TerraTrike teams up with Bosch to offer e-trike Boost Kit for nation’s leading trike models
GRAND RAPIDS, Mich. — TerraTrike, the nation’s leading designer of recumbent trikes, is pleased to announce its partnership with Bosch and release of the Boost Kit, a non-integral power assist kit compatible with most TerraTrike models and…
Hillsound Equipment’s Award-Winning BTR Stool Available for Purchase
Vancouver, BC (February 25, 2020) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to introduce their award-winning BTR stool to the market. The BTR stool, which stands…
Chrome Industries Retains ECHOS Communications As PR Agency
Portland, OR (Feb 2020) – Chrome Industries, a leader in making useful durable gear for people who live and ride in the city, has selected ECHOS Communications as Agency of Record for PR and Marketing…
PeopleForBikes Announces 2021 Membership Dues Increase
Boulder, CO (Feb. 20, 2020) — Following last year’s merger with the Bicycle Product Suppliers Association (BPSA), the PeopleForBikes Coalition (PFBC) will enact its first membership dues increase in eight years, effective January 1, 2021.…
Feetures Shakes Up No Show Category with New Targeted Compression Socks
First of its kind, targeted compression anatomically designed No Show socks will change category Charlotte, NC – February 18, 2020 – Feetures, a leading performing sock brand, is excited to introduce the first of its…
Incrediwear® Announces Partnership with EF Pro Cycling Team
The sponsorship will support the world class team as an official worldwide supplier of their anti inflammatory recovery products throughout the 2020 season CHICO, CA (February, 14 2020) – Incrediwear, the world leader in ground-breaking,…
BioLite Unveils the Lightweight Minimalist HeadLamp 200
At just 50g, BioLite’s newest headlamp belongs in every pack Brooklyn, NY (February, 12, 2020) — BioLite, an innovator in off-grid energy solutions, is thrilled to announce the second addition to the company’s celebrated headlamp…
Kevin’s Natural Foods Announces Brand Launch, Enters Supermarkets Nationwide
Modesto, CA (February 11, 2020) – Kevin’s Natural Foods, makers of Paleo and Keto-certified sous-vide entrées, sauces, and seasoning blends, is excited to announce their formal debut into the consumer market. Beginning February 1st, Kevin’s…
SynchroKnit™ by Wigwam Named Official Sock Sponsor of Zooma Women’s Race Series
Sheboygan, WI. (February 11, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces it will celebrate the launch of SynchroKnit contour fit, no slip running socks, by sponsoring Zooma, the…
Peak Design Achieves B Corporation Certification
Peak Design cements its commitment to sustainability and the common good San Francisco, CA (February, 2020) — Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, is proud to cement its commitment to…
Rad Power Bikes Closes $25 Million in Funding to Grow Direct to Consumer Electric Bike Business
Vulcan Capital and Durable Capital Partners LP Invest in North America’s Largest Ebike Brand SEATTLE – February 5, 2020 — Rad Power® Bikes, a Seattle-based ebike brand, closed $25 million in funding led by Vulcan…
Liv Cycling Welcomes Three New Athletes to Liv Racing
Roster Expands to 17 Women from Around the Globe with 2020 Additions Celebrating Emerging Talent NEWBURY PARK, Calif. (Feb. 5, 2020) –Liv Cycling, the company dedicated to getting more women on bikes, today revealed the…
Salomon Teams With Raleigh Distance Project
Elite women’s team will compete in Salomon footwear through the 2020 racing season Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the…
Kitsbow Partners with California Mountain Biking Coalition to Energize Trail Advocacy Statewide
Partnership aims to improve and increase trail access for mountain biking in California PETALUMA, Calif. — With a shared passion for trail advocacy in California, Kitsbow is thrilled to partner with California Mountain Biking Coalition…
PeopleForBikes Announces Community Grant Recipients
BOULDER, Colo. (January 23, 2020) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. PeopleForBikes is partnering with the International Mountain Bicycling Association (IMBA) on these…
Honey Stinger Helps Spartan Athletes Conquer the Obstacles
STEAMBOAT SPRINGS, Colo. (Jan. 23, 2020) — Honey Stinger, the honey-focused sports nutrition brand, has partnered with Spartan, the world’s largest obstacle race and endurance brand, as the official on-course energy partner and official gel…
Superfeet Secures New Balance License Agreement
New Balance Insoles Shaped by Superfeet — Available Now FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports…
The Suunto Elite Team Announces its Athlete Selections for 2020
The Suunto Elite Team Announces its Athlete Selections for 2020 OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team…
Nomination Window Open for Kahtoola’s Annual TransRockies™ Run Team Giveaway
Passionate Trail Running Teams of Two Encouraged to Apply Flagstaff, Ariz. (Jan. 22, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, wants to let all trail runners who take their fun seriously…
Liv and Giant USA Announce Partnership with Rebecca Rusch
Mountain Bike Hall of Famer, Author, and Emmy Winner Rebecca Rusch Starts New Adventure with Liv and Giant in 2020 NEWBURY PARK, Calif. (Jan. 22, 2020) — Liv Cycling, the company dedicated to getting more…
Bike Industry, Mark Your Calendars: PeopleForBikes Announces 2020 Fly-In Dates
BOULDER, Co. — Continuing a commitment to connecting bicycle industry leaders with elected officials, PeopleForBikes is holding three legislative summits in Washington, D.C. in 2020 designed to advance legislative policies that make every bike ride…
LUNA Sandals Launches Pro Purchase Program
LUNA Sandals, the original U.S. manufacturer of performance sandals promoting natural running, is thrilled to officially launch their first Pro Purchase Program. This program aims to benefit those currently employed as outdoor and wellness professionals…
PrimaLoft Promotes Chris Humphris to Senior Vice President of Global Sales
PrimaLoft, Inc. announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. LATHAM, N.Y. (January 17, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced the promotion…
80+ bike business leaders working together to advance our industry’s agenda
PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re…
PEARL iZUMi Saddles Up with Backbone Media
LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all…
Diamondback Doubles Down on Dealer Strategy
Under new ownership, storied bike brand unveils plan to rebuild IBD network KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth…
Honey Stinger Announces Senior Brand Manager
Brand continues expanding its team as company grows STEAMBOAT SPRINGS, Colo. (Jan. 13, 2020) — Honey Stinger, the sports nutrition brand featuring honey, has appointed Scott Larson as the company’s senior brand manager. Larson’s appointment…
Orange Mud announces new Director of Sales and Marketing
Orange Mud, an innovator in hydration packs and running gear, is pleased to announce the promotion of Steve Acciarito to Director of Sales and Marketing. Acciarito has served as the company’s West Coast Manager for…
Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign
BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety.…
‘Steamboat Stinger’ Race Under New Leadership
Partners in Routt County and Routt County Riders join forces to take ownership of the popular trail race beginning summer 2020 STEAMBOAT SPRINGS, Colo. (Jan. 6, 2020) — Entering its 10th anniversary year, the ‘Steamboat…
Suunto 7 Smartwatch Delivers Leading Sports Expertise For Everyday Life with Wear OS by Google™
Powered by the Qualcomm® Snapdragon Wear™ 3100, all-new Suunto 7 state-of-the-art smartwatch with adventure-proof GPS sport watch features for a no-compromise approach to wearable technology HELSINKI, FINLAND (Jan. 5, 2020) – The long-awaited next generation…
Rad Power Bikes Announces Crossover Fat Tire Step-Thru Electric Bike
North America’s largest ebike brand expands its flagship ebike with new RadRover Step-Thru and evolves lineup with a suite of model upgrades SEATTLE – January 3, 2020 — Rad Power® Bikes is marking the latest…
Here are 2019’s highest earning OCR athletes
Can you guess what 2019’s highest earning obstacle course racing athletes get paid? If you think you can make a decent living racing obstacle courses, think again. Even the top racers in the country are making surprisingly little,…
Dogfish Head Craft Brewery Sprints into its 25th Anniversary Year with Launch of Virtual Run Club
Program ambassador & Olympic silver medalist, Shalane Flanagan, to offer members training advice Milton, Del., Jan. 2, 2020 – Calling all beer drinkers, running enthusiasts and those off-centered folks seeking a healthy balance of work…
EVOLV Leads Out With a New General Manager
Oberalp Has Appointed Bill Sinoff To Brand Leadership Role for EVOLV Boulder, CO) The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, has hired William (Bill) Sinoff as General Manager of EVOLV…
$12 million raised to battle childhood cancer, other life-threatening diseases
St. Jude Hero Adam Higham becomes top marathoner after seven-year fight for first MEMPHIS, Tenn. – This year, 26,000 participants from all 50 states and 17 foreign countries gathered in the Bluff City alongside 40,000…
Going the distance for St. Jude Children’s Research Hospital
St. Jude Heroes program celebrates 20 years of raising funds, awareness through fitness MEMPHIS, Tenn. – St. Jude Children’s Research Hospital® proudly celebrates the 20th anniversary of the St. Jude Heroes® program, a nationwide alliance…
Kahtoola Wins New Product Showcase Award at The Running Event
Flagstaff, Ariz. (Dec. 18, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce it has received the “New Product Showcase Award” at The Running Event (TRE) in December 2019.…
Most fitness-friendly places for 2020
SmartAsset examined the data to find the most affordable fitness-friendly places for the upcoming year. Data was gathered on 317 metro areas across five metrics: percentage of residents who walk or bike to work, fitness…
Race imposes $500 fine and tickets for bandits
The Fort Bend KIA 30K, which takes place in Sugar Land, TX, has implemented a policy that potentially fines race bandits $500 USD and charges them with “Theft of Services.” Marathon Investigation reports that banditing is less…
84-year-old Canadian becomes oldest Antarctic marathoner
It took 11 hours, 41 minutes and 58 seconds, but Roy Svenningsen of Edmonton, at 84, became the oldest person ever to complete a marathon in Antarctica when he crossed the finish line of the Antarctic Ice…
World Records Set in Obstacle Course Racing at the 2019 South East Asia Games
Manila, Philippines December 12, 2019: Records fell in the 100m and 400m obstacle course races at the 2019 South East Asia Games with the Indonesia, Malaysia, Laos, and the Philippines taking home medals. The host…
Backbone Media to Crack Open the Power of Pistachios for American Pistachio Growers
Fresno, Calif. (Dec. 10, 2019) – American Pistachio Growers (APG), the non-profit trade association representing more than 850 members in California, Arizona and New Mexico, has named Backbone Media its public relations agency for the…
SBT GRVL, Presented by Canyon Bicycles, Sells Out Second-Year Event in 25 Minutes
STEAMBOAT SPRINGS, Colo. (Dec. 5, 2019) – SBT GRVL, a Colorado gravel bike event and celebration in the picturesque ranching town of Steamboat Springs, opened registration on Dec. 3 for year two and sold out…
Outdoor Research partners with Rally Cycling team as official off-the-bike apparel sponsor
SEATTLE, Wash. (Dec. 5, 2019)–Beginning this month, Outdoor Research, the Seattle-based leader in performance outdoor apparel and gear, will partner with professional cycling team Rally Cycling as the team’s official off-the-bike apparel sponsor for the…
TriggerPoint Introduces IMPACT™ Percussion Massage Gun
DURHAM, N.C. (Dec. 4, 2019) —TriggerPoint, a leader in massage tools in the athletic and personal wellness markets, today announces the launch of the TriggerPoint IMPACT™ Percussion Massage Gun. Designed to prepare your muscles and…
Kahtoola Launches New EXOspikes™ Footwear Traction for Fall 2020
Flagstaff, Ariz. (Dec. 3, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to introduce a new, more versatile winter traction system, EXOspikes™. Intended for running and hiking in a multitude…
Mass Participation World Partners with Ashworth Awards
SINGAPORE (November 30, 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is proud to announce a partnership with American awards manufacturer, Ashworth Awards. With over…
PEARL iZUMi Announces “Go Good” Promotion, Portion of Profits to Benefit Cycling Initiatives
LOUISVILLE, CO (November 21, 2019) — PEARL iZUMi is making it easy for consumers to get their holiday shopping done over the upcoming Thanksgiving holiday, and feel good about doing it at the same time. …
Honey Stinger Names Mike Keown New CEO
STEAMBOAT SPRINGS, Colo. (Nov. 19, 2019)— Honey Stinger, the sports nutrition brand featuring honey, has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO. With more than 30…
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