All Posts by haku.
Leukemia & Lymphoma Society’s Team In Training Partners with haku for Second Annual Resilience Challenge
As the COVID-19 pandemic continued to require social distancing throughout 2020, The Leukemia & Lymphoma Society’s (LLS) Team In Training, the leader for endurance sports training for charity, created a virtual event that would unite…
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GOAL Foundation Extends Partnership with haku to Drive Memorable Experiences for the Greater Ogden Community
With the pandemic continuing to shift the event landscape, many organizations have begun to envision what the endurance event industry might look like in the next few years. The ability to offer superior customer service,…
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Marine Corps Marathon Organization and haku Showcase Exciting Technological Innovations for Virtual Desert Storm 218-Miler
In 1991, more than 900,000 U.S.-led troops traveled nearly 218 miles from the main airport in Al Jubail, Saudi Arabia to Kuwait City, marking the start of Operation Desert Storm and the Gulf War. In…
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haku Drives The Customer Loyalty Experience With Launch of Enhanced Memberships Solution
As the pandemic continues to alter customer buying habits and give way to the rise of virtual events, many endurance event organizations have started to look at ways to retain new participants and reward loyal…
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haku selected as the preferred fundraising platform of the 2021 Bank of America Chicago Marathon
As endurance event technology continues to evolve, the organizers of the Bank of America Chicago Marathon have continued to stay at the forefront of innovation through their work with industry-leading technology partner, haku. To institute…
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Atlanta Track Club and Their Technology Partner haku Carry on the Tradition of the AJC Peachtree Road Race Through an Immaculate Virtual Experience
With a long and respected legacy of hosting Atlanta’s most prestigious endurance events, Atlanta Track Club will be hosting this year’s Running of the AJC Peachtree Road Race virtually for the first time in its…
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Following the Successful 124th Boston Marathon Virtual Experience, the Boston Athletic Association Launches its Next Virtual Event with haku
The Boston Athletic Association (B.A.A.) has shown not only resilience through the ongoing pandemic, but also innovation by introducing a truly unique experience to a global stage when they hosted the 124th Boston Marathon Virtual…
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Beirut Marathon Association to Host Virtual 5k to Bring Light to the City After Recent Tragedy
To support and bring relief to the people of Beirut, who are continuing to struggle after a tragic explosion in August, the Beirut Marathon Association will be hosting a global virtual 5k called Embrace Beirut.…
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The Leukemia & Lymphoma Society’s Team In Training Resilience Challenge adds Meaning to Miles
Rye Brook, NY (August 26, 2020)– Having blood cancer is tough. Having blood cancer now is even tougher. The Leukemia & Lymphoma Society’s (LLS) Team In Training campaign is partnering with leading event technology platform, haku,…
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City of St. George’s Community Spends the Summer Racking Up Miles With the Support of haku
The small town of St. George Utah is known for its scenic views and outdoor recreation activities. Unfortunately, as COVID-19 cases rose in the Spring, the excitement of spending time outside the home quickly declined.…
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Houston Marathon Uses haku’s Virtual Suite of Products to Host a Novel Virtual Event
When the COVID-19 crisis struck, the Houston Marathon Committee decided that they wanted to create a virtual experience to bring their community together in a unique way and turned to haku’s robust platform of virtual…
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haku Rolls Out Innovative Fitness Wearables Integration
haku, the unparalleled technology partner leading innovative solutions for the endurance industry, has announced the rollout of its fitness wearables integration with top brands – including Fitbit and Garmin – aiming to provide the absolute…
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A new era of virtual event technology has emerged with haku’s Virtual Suite of Products
To meet the rising demand for virtual event experiences, the leading event technology partner, haku, has created a Virtual Suite of Products that encompasses innovative solutions being used to power the most successful virtual events…
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Behind J&A Racing’s Virtual Experience That Became an Overnight Success Through haku
In the early stages of the coronavirus pandemic, J&A Racing, a locally owned running event organization based in Virginia Beach, faced a challenge. After their spring in-person events were canceled, J&A Racing had to think…
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Marine Corps Marathon Organization and haku create an extraordinary virtual experience for Historic Half participants
At the beginning of 2020, the Marine Corps Marathon Organization (MCMO) was gearing up to host their 13th Historic Half Marathon in Fredericksburg, Virginia, on May 17th. The medals were being ordered, the course was…
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Join haku and Much Shelist for COVID-19 Relief and Resources Webinar
As organizations continue to navigate our complicated new reality, haku is committed to serving as an informative and helpful resource for our community. In an effort to distill the complex information surrounding relief programs, haku…
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Boston Athletic Association partners with haku as strategic technology partner
The Boston Athletic Association (B.A.A.) has entered into a strategic partnership with haku, the unparalleled technology partner leading innovative solutions for the endurance industry. With technology playing an increasingly critical role in every aspect of…
haku hosts inaugural summit “Forward”
haku, the leading technology partner for the endurance industry, hosted its first annual summit “Forward” this week. The exclusive three-day conference, held in sunny Miami, brought together leaders from some of the world’s most storied…
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