All Posts by PeopleForBikes.
Senate E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Jul. 23, 2021) —PeopleForBikes applauds the timely introduction of legislation in the U.S. Senate to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle…
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Portland Design Works is Officially Certified Climate Neutral
PORTLAND, OR (July 22, 2021) — Portland Design Works, creators of gear for everyday cycling, is proud to announce that the company is now officially Climate Neutral Certified. “We believe that we can make a…
FitRankings Bolsters Support of National Governing Bodies of Sport with New Virtual Challenge
Austin, TX – July 20, 2021 –FitRankings, the most technologically advanced connected fitness and health platform for the enterprise, is proud to power National Governing Bodies of Sport (NGBs) in their pursuit to offer engaging…
Fuel Your Marathon Training with Honey Stinger
STEAMBOAT SPRINGS, Colo. (July 19, 2021) — Prepping for the big 26.2 is a lot of work, but there’s more to it than just logging miles. Proper nutrition is crucial for race training; however, it can be…
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woom USA and woom Europe Merge for the Love of Cycling
AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021– The children’s bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger will double…
Hyland’s Announces Official Team for San Diego Belgian Waffle Ride
LOS ANGELES – July 1, 2021 –Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the first Belgian Waffle Ride of 2021, known as the Canyon…
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PeopleForBikes Announces Spring 2021 Bike Industry Community Grants Recipients
BOULDER, Colo. (July 1, 2021)— PeopleForBikes, a national bicycling advocacy and industry trade organization dedicated to putting more people on bikes more often and making biking better for everyone, announced its latest round of community…
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Liv Expands Support for Liv Racing WorldTeam with Additional 3-Year Title Partnership
OOSTERHOUT (the Netherlands) – June 26, 2021 – Liv, the company dedicated to getting more women on bikes, demonstrated its commitment to supporting women’s professional road racing at the highest level today by announcing the…
Charge Bikes Partners With #HashtagLunchbag to Deliver Food to Homeless
WILTON, Conn. (June 23, 2021) Charge, the direct-to-consumer electric bike brand and a brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), is excited to partner with #HashtagLunchbag, a non-profit organization dedicated to spreading love to…
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Ascent Protein Releases Limited-Time-Only Blueberry Raspberry Pre-Workout Flavor
DENVER, COLORADO – June 22, 2021 – This week, Ascent Protein announced a limited-time only release of their Pre-Workout product in Blueberry Raspberry. It will be sold for a limited time on Ascentprotein.com and Amazon starting…
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Superfeet Gets Supercharged: Westward Partners Leans in to Superfeet to Fuel Growth
FERNDALE, Wash. (June 17, 2021) – Superfeet, the global insole industry leader and innovator, is thrilled to announce the company has agreed to a partnership with private equity firm, Westward Partners. Effective immediately, Seattle-based Westward…
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Kryptonite Adds New Security Options for E-Bike Owners
Canton, MA, USA– E-bikes are one of the fastest-growing and most expensive cycling categories, two of the chief reasons they have become top targets for theft nationwide. With the COVID-19 pandemic spurring unprecedented bike industry…
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Saucony® Unveils Updated Endorphin Collection — Introduces The All-New Endorphin Trail
WALTHAM, MA (June 15, 2021) – Whether trying to increase mileage or set a personal best, both new and seasoned runners alike share one common dream: to run faster, not harder. Global performance running lifestyle…
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Better Bike Share Partnership Awards $89,970 in Grants
BOULDER, CO (June 15, 2020)— The Better Bike Share Partnership (BBSP) awarded $89,970 in mini-grants to 12 projects that will reach and engage traditionally underserved populations through shared micromobility. This is the sixth round of…
Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series
LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series…
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Diamondback Announces Partnership with LOGE Camps
KENT, Wash., (June 7, 2021) — Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will…
TransRockies Race Series Adds 4iiii as a Sponsor for TransRockies Gravel Royale
Calgary, A.B. (June 3, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces 4iiii, maker of durable and affordable powermeters, as the newest sponsor for TransRockies’ latest stage race – Gravel…
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How Bikeable Is Your City? PeopleForBikes Releases Fourth Annual City Ratings
BOULDER, COLO. (June 3, 2021)— PeopleForBikes released its 2021 City Ratings, expanding internationally for the first time to include 30 European, 42 Canadian and 35 Australian cities. In its fourth annual iteration, the data-driven City…
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Leading Meal Kit Company Signs on as Title Sponsor for the Futures Division of the 15K Championships at the 2021 OCRWC
New York, NY June 3, 2021 – Obstacle Course Racing World Championships (OCRWC), the only independent global championships for the sport of Obstacle Course Racing, in partnership with HelloFresh, the world’s leading meal kit company, announced that all registration…
Salomon Announces Partnership with Rich Roll
OGDEN, Utah (June 2, 2021)– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5…
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woom Launches Its First Electric Bike for Kids in the U.S.
June 2, 2021– AUSTIN, TEXAS – woom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available, thanks…
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Liv Cycling Unveils All New 2022 Langma Disc Range
NEWBURY PARK, Calif. (June 1, 2021) – Liv Cycling, the company dedicated to getting more women on bikes, today announced the all-new Langma Disc range offering road riders an even lighter, stiffer and faster bike…
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Giant Bicycles, Liv Cycling and PeopleForBikes’ Ride Spot Present the World Bicycle Day Challenge
Boulder, CO and Newbury Park, CA (May 27, 2021) — Giant Bicycles and Liv Cycling are partnering with PeopleForBikes and Ride Spot to present the World Bicycle Day Challenge — a 10-day campaign inspiring people…
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PeopleForBikes Coalition Board Meets to Discuss Embracing New Riders, Focusing on Bicycle Infrastructure
BOULDER, COLO (May 19, 2021)—The PeopleForBikes Coalition Board of Directors, composed of 22 of the bike industry’s top leaders, met virtually for their semi-annual gathering May 18. The board’s primary topic of conversation was embracing…
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A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign
KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from…
Lectric eBikes Announces Premium Upgrades to Collection of Foldable E-bikes
PHOENIX (May 18, 2021) — Lectric eBikes debuts its newest collection of Lectric XP 2.0 e-bikes, now featuring adjustable front wheel suspension, increased cargo carrying capacity, and a redesigned ergonomic handlebar for added comfort and…
Island Brands USA Launches Summer’s Two New Favorite Beers
Charleston, SC (May 2021)– Island Brands USA, producers of clean, better-for-you, super premium beer, is thrilled to announce the launch of their two newest products, Island Southern Peach & Island Lemonada. These two flavors are…
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Saucony Gives Tribute to Moms This Mother’s Day with Brand Film: ‘The Marathon That Never Ends’
WALTHAM, Mass.– May 5, 2021— Global performance running lifestyle brand Saucony has announced today the launch of a new film in honor of Mother’s Day, which helps to raise awareness of the disproportionate burnout of…
mountainFLOW Unveils New Plant-Based Bike Products
(BOULDER, CO – April 2021)– mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, today unveiled a new collection of plant-based bike products that…
Tread Labs High Performance Insole: Re-engineered and Back in Stock
WOBURN, Mass. — Dash, Tread Labs’ high-performance insole with 100% carbon fiber arch supports are back. After working with elite cyclists and other competitive athletes, Tread Labs has re-engineered the insoles to be firmer, stronger, and…
KOM Cycling Launches New 3-Tier, Full-Motion Rocker Plate for Indoor Cycling
East Lansing, Michigan (April 21, 2021) —With record numbers of people riding indoors on stationary trainers, KOM Cycling is hoping to give them the most immersive, dynamic experience possible with the launch of their new…
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Diamondback Amplifies Spring 2021 Lineup with New ebike Collection
KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable…
Charge E-Bikes Cycle Forward with Backbone Media
Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands…
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Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9
Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Motherfor a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s abilityto…
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Suunto Bolsters Award-Winning Sports Watches With All-New Premium Models
HELSINKI, Finland (March 30, 2021) — Suunto, the global leader in sports watches, dive computers and precision instruments, today announces the addition of new premium variants to the brand’s two award-winning sports watches, the Suunto 7…
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Join the Challenge to Raise Money For Black History Bike Ride
AUSTIN, TEXAS (March 3, 2021) —On July 14, 2020, Talib Abdullahi set out to educate a few friends about Black history in Austin with a bike ride around the city. When he first shared his…
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Pro Cyclist Travis McCabe Rejoins Felt Bicycles With A Gravel Focus
Rancho Santa Margarita, California (February 25, 2021)— Felt Bicycles is excited to announce the return of professional cyclist Travis McCabe to its stable of athletes, where he’ll focus on gravel races and other endurance events.…
Youth Cycling Coalition Announces Partners and Launch of Pilot Program
BOULDER, COLO. (Feb. 23, 2021) — The Youth Cycling Coalition (YCC), a partnership of 10 youth-focused bicycling organizations, is proud to announce its commitment to growing youth bicycling through the launch of a pilot program…
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Better Bike Share Partnership Announces Five Living Lab Cities Focused on Equity
BOULDER, COLO. (Feb. 17, 2021) —The Better Bike Share Partnership (BBSP), a collaboration funded by The JPB Foundation to build equitable and replicable shared micromobility systems, is pleased to announce the selection of its Living…
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Pinarello US Introduces the Scuderia
SOLANA BEACH, CA (February 10, 2021)– Pinarello US, the storied Italian bicycle brand, is pleased to announce the Scuderia Pinarello, a diverse team of US brand ambassadors. The Scuderia Pinarello, which means stable or team…
Honey Stinger Expands Hive Elite Program for 2021
STEAMBOAT SPRINGS, Colo.(Feb. 8, 2021) — Honey Stinger, the honey-powered sports nutrition brand, is pleased to announce its 2021 Hive Elite Program roster. Twenty-seven new standout recruits join a group of 24 top returners from…
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New E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Feb. 09, 2021) —PeopleForBikes applauds the introduction of federal legislation to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the…
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Saucony® Launches All-New Guide 14
WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony introduces the Guide 14, a streamlined update to the brand’s venerable stability shoe. The Guide 14 provides all the comfort and support stability-seeking runners…
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Saucony® Unveils the Kinvara 12
WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony announces the launch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology,…
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PEARL iZUMi Unveils The Crew
LOUISVILLE, Colo. (Feb. 3, 2021) — PEARL iZUMi, the world leader in cycling apparel and footwear, is pleased to introduce The Crew, a unique team of brand representatives. The Crew includes over 65 diverse individuals including professional…
A-Squared Bikes Hires SIMBOL Communications as PR Agency of Record
Lake Oswego, Oregon (January 20, 2021) — After making a name for itself over the last few years as a direct-to-consumer purveyor of high-quality but affordably priced triathlon and aero road bikes, A-Squared Bikes (A2)…
Osprey Designated the Official Bag Supplier of Trek-Segafredo Cycling Teams
Cortez, CO– January 15, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Trek-Segafredo Women’s cycling teams for the…
Momentous Welcomes World Champion and Leading Female Runners Emma Coburn, Emma Bates and Molly Seidel to the Team
(JACKSON HOLE, WY—DECEMBER 21, 2020)– Momentous, a premium sports nutrition company known for its line of NSF-certified protein powders and supplements, has partnered with Steeplechase World Champion and Olympic Medalist, Emma Coburn, 12-time All American…
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PeopleForBikes Coalition Board Meets to Discuss Plans for 2021, Welcome New Board Members and Giant’s An Le as Vice Chair
BOULDER, COLO. (Dec.16, 2020)— The PeopleForBikes Coalition Board of Directors, composed of 18 of the bike industry’s top leaders, met virtually for their semi-annual gathering on December 15. The board discussed the effects of the…
Tour de France Champion Greg LeMond Launches New Carbon Fiber eBikes
KNOXVILLE, Tenn. – LeMond Bicycles, Inc. (https://lemond.com– “LeMond”), a company that encapsulates Greg LeMond’s legendary cycling career and 30 years of building the most game-changing innovations in cycling, is announcing the launch of its first…
Kilian Jornet sets his sights on 24-Hour Running Challenge
OGDEN, Utah (November 16, 2020)– Today, Kilian Jornet, the most decorated athlete in the history of the trail running, embarks on a new challenge: completing as many laps as possible around a 400-meter track in…
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OluKai Launches Premium Shearling, Leather, and Wool Slippers
Irvine, CA – Sept. 28, 2020– OluKai, the premium Hawaiian-inspired lifestyle brand, is thrilled to introduce several new slipper styles for men and women. According to Google Trends, 2020 research searches for slippers have already…
JAM Collective to Host a Virtual, Multi-Week Sustainability Instagram Live Series with Industry Leaders
San Francisco, Calif. – September 28, 2020– JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications and strategic partnerships is thrilled to announce its upcoming Instagram Live Series: JAM Sustainability Sessions. Starting…
California-Based Hudski Enters the Bike Market with Innovative and Versatile Sport-Utility Shredder
Sausalito, CA – September 21, 2020– Hudski, a new bike brand based in Northern California, is thrilled to announce the official launch of its lightweight and rigid frame and fork design with three unique build…
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Merrell and Honey Stinger Keep Runners Buzzing with New Trail Shoe Collaboration
ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) —Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing inspiration…
TransRockies Launches New Gravel Stage Race In British Columbia
Panorama, B.C. (Sept. 9, 2020)— TransRockies Race Series, a global leader in adventure stage races, is excited to announce a brand new premiere gravel bike race – the TransRockies Gravel Royale, which will take place…
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Balega Launches New Reflective Enduro Sock for Fall 2020
DURHAM, N.C. (September 1, 2020) — Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly…
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Diamondback Expands Haanjo Gravel Bike Collection
KENT, Wash., (August 27, 2020) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the introduction of new gravel and adventure bikes. Defined by versatility and premiere capabilities on road…
SBT GRVL Raises $30K for Advocacy Partners Through SBT VRTL Ride Experience
STEAMBOAT SPRINGS, Colo., (August 26, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, raised $30,000 dollars for its advocacy partners through its global virtual ride, SBT VRTL . This free community ride…
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Tread Labs Partners with Press Forward as PR and Communications Agency
WOBURN, Mass. (August 25, 2020)— Performance insole developer Tread Labs is happy to announce it has entered a partnership with Press Forward PR to further the company’s messaging, communications, and media relations. Tread Labs was…
Headsweats Partners with Virtual Women’s Half Marathon for New Run Series
BOULDER, Colo. (August 19, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the Virtual Women’s Half Marathon Run Series as the exclusive headwear provider to support female runners during a…
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IZIP Introduces New Commuting, Cruising and Adventure Bikes for Every Kind of eBike Riding
KENT, Wash. ( August 12, 2020)— With 15 years of experience designing electric bikes , IZIP introduces five new eBikes into its Commuting, Cruising and Adventure collections for Fall 2020. With a focus on power…
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Platypus® Introduces an Ultralight Personal Filter, the QuickDraw™ MicroFilter System
SEATTLE, Wash. (July 30, 2020) – Seattle based Platypus®, the leader in taste-free and durable hydration and filtration systems, introduces the QuickDraw™ Microfilter System, its first foray into the ultralight personal water filtration market. This…
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Outerbike Cancels Remaining 2020 Events; Announces New Website Page Connecting Riders with Exhibiting Bike Brands
MOAB, Utah (July 20, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announces an exciting new feature to the Outerbike website launching later this year,…
Salomon Announces Spring 2021 Running & Hiking Collections
OGDEN, Utah (July 13, 2020)– Today, Salomon announces its new collection for spring 2021, which includes a number of new products and popular redesigns across the trail running, road running and hiking footwear categories. The…
Pinarello Announces Roberto Sadowsky as New US Chief Executive Officer
SOLANA BEACH, Calif. – July 8, 2020– Pinarello, a leading brand of premium bicycles, accessories and apparel, announces that Roberto Sadowsky has joined the US operation as Chief Executive Officer. Sadowsky, a native Italian, is…
First Descents Launches Nationwide Virtual ‘Out Living It Relay’ Race
Denver (July 1, 2020)– First Descents, the non-profit that offers life-changing outdoor experiences to young adults living with cancer and MS, is hosting a virtual race this month to get more people Out Living It…
Hyland’s Powered Announces 2020-2021 Ambassador Team
LOS ANGELES – July 1, 2020 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the United…
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PeopleForBikes President Tim Blumenthal Announces Retirement
BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and…
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Kiwi Multi-Sport Phenom Kieran McPherson to ‘Tri Across New Zealand’
San Pedro, California (June 17, 2020) —What does a world-class multi-sport athlete do when racing is cancelled across the globe and his borders are shut? To keep in top shape in case racing reopens, New Zealand…
SBT GRVL Announces SBT VRTL Ride Experience
STEAMBOAT SPRINGS, Colo., (June 17, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, is launching a new virtual ride in place of the canceled August event. SBT VRTL is a free community…
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How Bikeable is Your City? PeopleForBikes Releases Third Annual City Ratings
BOULDER, COLO. (June 10, 2020)— PeopleForBikes has released its third annual ratings of the best cities for bicycling in the U.S. The PeopleForBikes City Ratings program is a data-driven analysis that evaluates more than 550…
Dirty Kanza Announces Dirty Kanza: *Ad Astra* Edition, a Virtual Gathering from May 27 – 31
EMPORIA, Kans., May 29, 2020 —Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today…
World-Class Gravel Race SBT GRVL, Presented by Canyon Bicycles, Cancels August Event Due to COVID-19
STEAMBOAT SPRINGS, Colo., (May 13, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, has cancelled the 2020 event due to COVID-19 concerns. Based on guidelines from the Centers for Disease Control…
Alta Cycling Group Provides Support for Retail Partners
KENT, Wash., April 30, 2020 — The COVID-19 crisis and ensuing recession continues to be a challenge that’s evolving week-by-week, making a challenging time even more of a struggle for Independent Bicycle Dealers (IBD’s). The…
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PeopleForBikes Launches Ride It Out Campaign to Support Retailers and Suppliers, Activate Virtual Bicycling Community
BOULDER, COLO (April 20, 2020)— Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It…
Endura Launches New Pro SL Bibshort
(Livingston, Scotland | March 23, 2020)World Hour Records, Aero D2Zkit, sponsorship of Movistar, the #1 ranked team for many years…even kit so fast it has been banned by the UCI. These are all testaments to…
Salomon Athletes Courtney Dauwalter and Francois D’Haene Announce 2020 Race Plans
OGDEN, Utah (March 17, 2020) – Salomon ultrarunning athletes Courtney Dauwalter and Francois D’Haene today announced their race plans for the 2020 running season. The star athletes have recently taken the ultrarunning world by storm, each earning Ultrarunner…
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ECHOS Communications Announces REVEAL Live Streaming Global Media Conference
SAN FRANCISCO – March 12, 2020– The unfortunate postponement or cancellation of major industry trade shows creates a significant loss for the bike industry, and other events may follow. Brands rely on these annual events…
Liv Cycling Announces Global Partnership with Ladies AllRide
NEWBURY PARK, Calif. (March 3, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, has expanded its partnership with Ladies AllRide, a program focused on growing the community of women mountain…
Merrell Presents “This Land” by Whit Hassett and Chelsea Jolly
ROCKFORD, Mich. (Mar. 2, 2020) — “This Land” features runner and advocate Faith E. Briggs who used to run through the streets of Brooklyn every morning. Now, she’s running 150 miles through three U.S. National Monuments…
Kahtoola’s 13th Annual Uphill Event Raises $52,000 for Friends of Camp Colton
Flagstaff, Ariz. (Feb. 24, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce that its 13th annual GORE-TEX Kahtoola Uphill fundraising event raised $52,000 for local Flagstaff-based nonprofit, Friends of…
Honey Stinger Athletes Ready to Sting at U.S. Olympic Marathon Trials
STEAMBOAT SPRINGS, Colo. (Feb. 24, 2020) –Honey Stinger, the sports nutrition brand featuring honey, is proud to support more than 50 athletes as they chase down their Olympic dreams at the U.S. Olympic Marathon Trials in…
Hyland’s to Celebrate Community Builders in 2020 Boston Marathon®
LOS ANGELES – February 24, 2020 – As humans, our friendships, families, and other social ties have always been critical to our wellbeing. Because our connection to community has such a huge effect on our…
New Race Relief Cold Therapy Gel from Zealios now available – Sore, Tired, and Aching Muscles & Joints Finally Have The Relief They Deserve
With a proprietary blend of menthol and 12 natural herbal extracts, Race Relief delivers instant, long-lasting relief that absorbs quickly, is non-greasy, and is NSAID-, steroid-, and paraben-free (BEND, Ore.) – New Race Relief Cold…
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Outerbike Adds Four New Experiential Event Destinations, Activating ‘See Try Buy’ in Seven Iconic Riding Locations in 2020
New venues bridge core qualified consumers to more specialty brands + retailers nationwide MOAB, Utah (Feb. 10, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike…
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Salomon’s Recyclable Running Shoe Concept Earns Innovation Award
Global leader in trail footwear and winter sports honored for innovation in sustainability at Outdoor Retailer 2020 DENVER, Colo. (February 4, 2020) —Salomon Sports, the global leader in trail running and winter sports equipment, was…
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Applications Open for Third-Annual ‘36 Hours in Kitsbow’ Grant Program
Old Fort, N.C. (January 28, 2020) – Kitsbow, maker of premium cycling clothing and accessories, announces grant applications are now open for its third-annual 36 Hours in Kitsbow film series which highlights unique, short films telling…
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LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season
MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling…
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