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All Posts by Backbone Media.
Merrell and Honey Stinger Keep Runners Buzzing with New Trail Shoe Collaboration
ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) —Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing inspiration…
TransRockies Launches New Gravel Stage Race In British Columbia
Panorama, B.C. (Sept. 9, 2020)— TransRockies Race Series, a global leader in adventure stage races, is excited to announce a brand new premiere gravel bike race – the TransRockies Gravel Royale, which will take place…
Balega Launches New Reflective Enduro Sock for Fall 2020
DURHAM, N.C. (September 1, 2020) — Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly…
Diamondback Expands Haanjo Gravel Bike Collection
KENT, Wash., (August 27, 2020) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the introduction of new gravel and adventure bikes. Defined by versatility and premiere capabilities on road…
SBT GRVL Raises $30K for Advocacy Partners Through SBT VRTL Ride Experience
STEAMBOAT SPRINGS, Colo., (August 26, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, raised $30,000 dollars for its advocacy partners through its global virtual ride, SBT VRTL . This free community ride…
Tread Labs Partners with Press Forward as PR and Communications Agency
WOBURN, Mass. (August 25, 2020)— Performance insole developer Tread Labs is happy to announce it has entered a partnership with Press Forward PR to further the company’s messaging, communications, and media relations. Tread Labs was…
Headsweats Partners with Virtual Women’s Half Marathon for New Run Series
BOULDER, Colo. (August 19, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the Virtual Women’s Half Marathon Run Series as the exclusive headwear provider to support female runners during a…
IZIP Introduces New Commuting, Cruising and Adventure Bikes for Every Kind of eBike Riding
KENT, Wash. ( August 12, 2020)— With 15 years of experience designing electric bikes , IZIP introduces five new eBikes into its Commuting, Cruising and Adventure collections for Fall 2020. With a focus on power…
Platypus® Introduces an Ultralight Personal Filter, the QuickDraw™ MicroFilter System
SEATTLE, Wash. (July 30, 2020) – Seattle based Platypus®, the leader in taste-free and durable hydration and filtration systems, introduces the QuickDraw™ Microfilter System, its first foray into the ultralight personal water filtration market. This…
Outerbike Cancels Remaining 2020 Events; Announces New Website Page Connecting Riders with Exhibiting Bike Brands
MOAB, Utah (July 20, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announces an exciting new feature to the Outerbike website launching later this year,…
Salomon Announces Spring 2021 Running & Hiking Collections
OGDEN, Utah (July 13, 2020)– Today, Salomon announces its new collection for spring 2021, which includes a number of new products and popular redesigns across the trail running, road running and hiking footwear categories. The…
Pinarello Announces Roberto Sadowsky as New US Chief Executive Officer
SOLANA BEACH, Calif. – July 8, 2020– Pinarello, a leading brand of premium bicycles, accessories and apparel, announces that Roberto Sadowsky has joined the US operation as Chief Executive Officer. Sadowsky, a native Italian, is…
First Descents Launches Nationwide Virtual ‘Out Living It Relay’ Race
Denver (July 1, 2020)– First Descents, the non-profit that offers life-changing outdoor experiences to young adults living with cancer and MS, is hosting a virtual race this month to get more people Out Living It…
Hyland’s Powered Announces 2020-2021 Ambassador Team
LOS ANGELES – July 1, 2020 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the United…
PeopleForBikes President Tim Blumenthal Announces Retirement
BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and…
Kiwi Multi-Sport Phenom Kieran McPherson to ‘Tri Across New Zealand’
San Pedro, California (June 17, 2020) —What does a world-class multi-sport athlete do when racing is cancelled across the globe and his borders are shut? To keep in top shape in case racing reopens, New Zealand…
SBT GRVL Announces SBT VRTL Ride Experience
STEAMBOAT SPRINGS, Colo., (June 17, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, is launching a new virtual ride in place of the canceled August event. SBT VRTL is a free community…
How Bikeable is Your City? PeopleForBikes Releases Third Annual City Ratings
BOULDER, COLO. (June 10, 2020)— PeopleForBikes has released its third annual ratings of the best cities for bicycling in the U.S. The PeopleForBikes City Ratings program is a data-driven analysis that evaluates more than 550…
Dirty Kanza Announces Dirty Kanza: *Ad Astra* Edition, a Virtual Gathering from May 27 – 31
EMPORIA, Kans., May 29, 2020 —Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today…
World-Class Gravel Race SBT GRVL, Presented by Canyon Bicycles, Cancels August Event Due to COVID-19
STEAMBOAT SPRINGS, Colo., (May 13, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, has cancelled the 2020 event due to COVID-19 concerns. Based on guidelines from the Centers for Disease Control…
Alta Cycling Group Provides Support for Retail Partners
KENT, Wash., April 30, 2020 — The COVID-19 crisis and ensuing recession continues to be a challenge that’s evolving week-by-week, making a challenging time even more of a struggle for Independent Bicycle Dealers (IBD’s). The…
PeopleForBikes Launches Ride It Out Campaign to Support Retailers and Suppliers, Activate Virtual Bicycling Community
BOULDER, COLO (April 20, 2020)— Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It…
Endura Launches New Pro SL Bibshort
(Livingston, Scotland | March 23, 2020)World Hour Records, Aero D2Zkit, sponsorship of Movistar, the #1 ranked team for many years…even kit so fast it has been banned by the UCI. These are all testaments to…
Salomon Athletes Courtney Dauwalter and Francois D’Haene Announce 2020 Race Plans
OGDEN, Utah (March 17, 2020) – Salomon ultrarunning athletes Courtney Dauwalter and Francois D’Haene today announced their race plans for the 2020 running season. The star athletes have recently taken the ultrarunning world by storm, each earning Ultrarunner…
ECHOS Communications Announces REVEAL Live Streaming Global Media Conference
SAN FRANCISCO – March 12, 2020– The unfortunate postponement or cancellation of major industry trade shows creates a significant loss for the bike industry, and other events may follow. Brands rely on these annual events…
Liv Cycling Announces Global Partnership with Ladies AllRide
NEWBURY PARK, Calif. (March 3, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, has expanded its partnership with Ladies AllRide, a program focused on growing the community of women mountain…
Merrell Presents “This Land” by Whit Hassett and Chelsea Jolly
ROCKFORD, Mich. (Mar. 2, 2020) — “This Land” features runner and advocate Faith E. Briggs who used to run through the streets of Brooklyn every morning. Now, she’s running 150 miles through three U.S. National Monuments…
Kahtoola’s 13th Annual Uphill Event Raises $52,000 for Friends of Camp Colton
Flagstaff, Ariz. (Feb. 24, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce that its 13th annual GORE-TEX Kahtoola Uphill fundraising event raised $52,000 for local Flagstaff-based nonprofit, Friends of…
Honey Stinger Athletes Ready to Sting at U.S. Olympic Marathon Trials
STEAMBOAT SPRINGS, Colo. (Feb. 24, 2020) –Honey Stinger, the sports nutrition brand featuring honey, is proud to support more than 50 athletes as they chase down their Olympic dreams at the U.S. Olympic Marathon Trials in…
Hyland’s to Celebrate Community Builders in 2020 Boston Marathon®
LOS ANGELES – February 24, 2020 – As humans, our friendships, families, and other social ties have always been critical to our wellbeing. Because our connection to community has such a huge effect on our…
New Race Relief Cold Therapy Gel from Zealios now available – Sore, Tired, and Aching Muscles & Joints Finally Have The Relief They Deserve
With a proprietary blend of menthol and 12 natural herbal extracts, Race Relief delivers instant, long-lasting relief that absorbs quickly, is non-greasy, and is NSAID-, steroid-, and paraben-free (BEND, Ore.) – New Race Relief Cold…
Outerbike Adds Four New Experiential Event Destinations, Activating ‘See Try Buy’ in Seven Iconic Riding Locations in 2020
New venues bridge core qualified consumers to more specialty brands + retailers nationwide MOAB, Utah (Feb. 10, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike…
Salomon’s Recyclable Running Shoe Concept Earns Innovation Award
Global leader in trail footwear and winter sports honored for innovation in sustainability at Outdoor Retailer 2020 DENVER, Colo. (February 4, 2020) —Salomon Sports, the global leader in trail running and winter sports equipment, was…
Applications Open for Third-Annual ‘36 Hours in Kitsbow’ Grant Program
Old Fort, N.C. (January 28, 2020) – Kitsbow, maker of premium cycling clothing and accessories, announces grant applications are now open for its third-annual 36 Hours in Kitsbow film series which highlights unique, short films telling…
LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season
MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling…
Outside Magazine Names Nuun Hydration as one of the “Best Places to Work” 3 Years in a Row
December 3, 2019 – Seattle, WA – A jovial round of high-fives was shared by all at the Nuun Hydration office on November 4th when CEO Kevin Rutherford announced the third consecutive inclusion of Nuun in…
Addaday Helps Ultra Runners Go The Distance As The Official Recovery Partner Of The Western States 100-Mile Endurance Run
SANTA MONICA, Calif., Dec. 3, 2019 – Addaday Intelligent Technologies (AIT), announced today its partnership with the Western States®as the Official Recovery Partner of the iconic 100-mile trail race, one of the oldest and most…
GB Personaltraining joining deboer wetsuits as retail partner in Germany
Stamford, CT, Release: December 3, 2019. deboer wetsuits is proud to have GB Personaltraining as a retail partner in Germany. Gerhard Budy and GB Personaltraining have 20 years of experience in triathlon, and produce both Triathlon…
Altra Welcomes Chuck Ponthier as Senior Director of Sales
DENVER, COLORADO – December 3, 2019 – Altra is thrilled to welcome Chuck Ponthier as Senior Director of Sales. Ponthier will lead all North American sales strategy from overseeing key accounts and P&L sheets to…
Challenged Athletes Foundation (CAF) Kicks Off The Charitable Season With “Do 20, Give 20” Campaign For Giving Tuesday
SAN DIEGO, CA – December 2, 2019 – Challenged Athletes Foundation (CAF), a world leader in supporting people with physical challenges get access to sports and fitness, has announced today a Giving Tuesday campaign where…
Super League Triathlon Returns to Ottawa Qualifier Event
2 December 2019 – Ottawa, Canada: Ottawa will make its return to the Super League Qualifiers calendar on 4-5 July after an outstanding debut in 2019, which saw Super League athletes seize the rare opportunity to…
Chamois Butt’r Launches First-Ever Brand Ambassador Team for 2020
PLEASANT VALLEY, Mo. (December 2, 2019)– Chamois Butt’r, the original skin lubricant and chamois cream for over 25 years, is creating its first-ever brand ambassador team for 2020 to promote its high-quality products and help…
Henry J. Brandon III, Monica Paul Elected to USA Triathlon Board of Directors
COLORADO SPRINGS, Colo.— USA Triathlon today announced that private equity specialist Henry J. Brandon III (Los Angeles, Calif.) and Monica Paul (Dallas, Texas), Executive Director for the Dallas Sports Commission, have been elected to the…
Record Setting Races at Tulsa’s Williams Route 66 Marathon
TULSA, Okla. Dec. 2, 2019– Two runners set records at the 2019 Williams Route 66 Marathon according to preliminary race results. Race times aren’t considered final until they are certified, but preliminary results show two…
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