Press Release Archives

(Logan, UT – March 11, 2019 ) Altra Elite athlete and record-setting thru-hiker Heather Anderson, commonly known by her trail name Anish, was named a 2019 National Geographic “Adventurer of the Year”. Anderson and five…

(Logan, UT) Altra’s elite athlete Candice Burt won first female and third overall at the Delirious WEST 200-miler along Australia’s Western Endurance Scenic Trail. Burt finished the race in 72 hours and 55 minutes, taking…

(Las Vegas, NV)—NordicTrack® introduces a new way to play with the new VR Bike, transporting users into new universes with cutting-edge virtual reality technology. With an HTC Vive Focus VR wireless and standalone headset and…

(Logan, UT) Altra Red Team thru-hikers Ras and Kathy Vaughan, known as Team UltraPedestrian, completed their quest to link the Idaho Centennial Trail, Oregon Desert Trail, Pacific Crest Trail and Pacific Northwest Trail. Connecting these…

(Logan, UT ) Altra’s newest international Elite Team athlete Jordi Gamito won the 2018 Everest Trail Race—a six-stage event through the mountains of Nepal—with a finish time of 21:43:45. Gamito, 36, is an ultrarunner from…

(Logan, UT – December 5, 2018) — Altra’s newly updated and best-selling Lone Peak 4 trail shoe won “Best Update” by UltraRunning Magazine in its 2018 Fall Shoe Review. UltraRunning’s Gear Review team ranges from…

(Logan, UT) Altra Elite athlete Jason Schlarb won the inaugural OMAN by UTMB—a extremely challenging 137k trail race over the varied and mountainous terrain of Oman’s Jebel Akhdar, “the green mountain”, in the Middle East.…

(Logan, UT  – December 3, 2018) Altra’s Elite athlete Kyle Pietari won the Dead Horse 50 Mile trail race with a finish of 6:23:06, setting a new course record by nearly three minutes. “At the…

(Logan, UT — November 27, 2018) Altra’s Fall 2019 collection, featuring a new outdoor adventure line with road and trail updates, will be showcased at The Running Event in Austin, Texas on November 28-30 at…

(Logan, UT – November 14, 2018) Altra Elite thru-hiker Heather Anderson set a world record as the first woman to complete the Triple Crown of hiking—8,000 miles—in a single calendar year. The Triple Crown consists…

(Logan, UT — November 13, 2018) Altra’s Elite athlete Zach Bitter ran a 12:08:36—with an insanely fast 7:17 average pace—to set a new 100-mile trail world record at the Tunnel Hill 100 Mile. Bitter’s time…

(LOGAN, UT) – Freemotion, the commercial division of ICON Health & Fitness, announced its continued focus on the EMEA (Europe, Middle East, Africa) market with the addition of seasoned fitness professional, Gary Novak as EMEA…

(Logan, UT — September 18, 2018) Altra Elite athlete Jason Schlarb won the ultra-competitive Run Rabbit Run 100-mile race in Steamboat Springs, Colorado. Fellow Altra Elites in the race’s top spots were Mark Hammond, Jeff…

(Logan, UT – April 12, 2018) Join Altra, rabbit, Goodr and Feetures for a pre-Boston Marathon Shakeout Run open to the public on Saturday, April 14th at 3pm EST. The 3-mile run will start at…

(Logan, UT — March 29, 2018) GearPatrol.com, a leading review site for shoes and other gear, awarded the Altra Solstice “Best Budget Shoe” in “The 12 Best New Running Shoes of Winter 2018”. At just…

(Logan, UT — March 21, 2018)  The Altra Duo features a perfect pairing of maximum cushioning at a minimal weight. With a 31mm stack height and a weight of 7.9 ounces for men and 5.3…

(Logan, UT — March 16, 2018) Altra’s new Escalante Racer is a faster, lighter, higher performance version of the brand’s award-winning Escalante road shoe. The first version of this speedy racer is inspired by Boston…

GREENSBORO, N.C. – March 14, 2018 – VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, and ICON Health & Fitness, Inc., a world leader in home, commercial and connected…

Logan, UT — Introducing the Vanish-R, Altra’s first racing flat. With a 14 mm stack height and weighing only 3.9 ounces, the Vanish-R has the lowest stack height and lightest weight of any Altra shoe.…

(Logan, UT — February 26, 2018) The new Altra Solstice is a great low price trainer—only $90—for shorter distance runs, gym workouts and everyday wear. Altra kept things simple on the Solstice with an exposed…

(Logan, UT — February 22, 2018) Altra dominated the podium last weekend at Moab’s famous Red Hot 55k/33k trail race. Tyler McCandless from Altra’s Elite Team crushed the course record by nearly 12 minutes to…

(Logan, UT — February 9, 2018) Altra announces the addition of nine new athletes to its already stellar Elite Team. With a focus on elite women, Altra signed Kaci Lickteig, Sabrina Stanley, Gina Slaby Shaw,…

(Logan,  Utah — February 8, 2018) — iFit, the preeminent health and fitness technology company, announces iFit Nourish, a premium, personalized fitness shake to supplement a daily diet. iFit Nourish is superior in the health…

(Logan, Utah — February 6, 2018) — NordicTrack announces another connected fitness product, with the sleek, modern Commercial Studio Cycle Series, featuring high-energy LiveCast™ workouts, streamed directly to the cycle’s 22-inch touchscreen. The Smart HD…

(Logan, UT — January 24, 2018) – Altra’s top-selling Lone Peak trail shoe will launch significant updates this week at 2018 Outdoor Retailer Winter Market in Denver. Altra will debut the Lone Peak 4.0 in…

(Logan, UT — January 19, 2018) Altra is pleased to announce that it will continue as the Official Footwear sponsor of Trail Racing Over Texas. Also referred to as TROT, this series is the largest…

(Logan, UT — January 10, 2018) Altra is launching fresh, new casual shoes to embrace its “Every Road, Every Trail, Every Day” motto. All casual shoes are built on the same now-iconic combination of FootShape™…

(Logan, UT )  Altra’s newest road shoe, the Duo, features a perfect pairing of maximum cushioning and minimal weight. With a 31mm stack height and a weight of 7.9 ounces for men and 5.3 ounces…

(Logan, UT — January 11, 2018)  Altra’s most aggressive trail shoe—the King MT 1.5—now has improved features to help you dominate the muddiest, slickest, rockiest courses out there. The King MT 1.5’s new design features…

LOGAN, UT – Freemotion Fitness, a leading fitness manufacturer, starts the 2018 new year strong after a banner year in 2017. The company welcomed new leadership, revealed a new brand – including a new logo…

(Logan, UT — December 18, 2017) Following Altra’s motto “Every Road, Every Trail, Every Day” the new Vali casual shoe gives you the benefits of Altra’s FootShape™ toe box and Zero Drop™ platform for everyday…

(Logan, UT— December 5, 2017)  Altra’s elite athlete Zach Bitter will attempt to break the world record for the fastest 100-miler around the 400-meter track at the Desert Solstice Track Invitational. In 2015, Bitter set…

(Logan, UT — October 24, 2017) Got a runner or outdoor enthusiast on your gift list? With a variety of casual shoes, updated trail shoes and weather-proof apparel, Altra’s got something for everyone. The Altra…

Logan, UT – Altra’s Mike McKnight recently won the incredible endurance feat of the Triple Crown of 200s, running three 200+ mile races just weeks apart: Bigfoot 200, Tahoe 200 and Moab 200. McKnight placed…

(Logan, UT — October 9, 2017) Altra’s new waterproof Wasatch Jacket and an all-black update to its popular “better than waterproof” Lone Peak NeoShell™ Mid are the perfect pair for outdoor adventures in the changing…

(Logan, UT — September 29, 2017) Altra’s newest limited edition shoe, the Torin 3.0 NYC, will be released on October 2nd to celebrate the urban running scene in New York City. High reflectivity on the…

(Logan, UT — August 31, 2017) Altra will be well represented at the Ultra-Trail du Mont-Blanc (UTMB) race in Chamonix, France this year. Five of its elite Endurance Team athletes will be racing UTMB, which…

(Logan, UT — August 22, 2017) Altra’s elite Endurance Team athlete Ian Sharman won the Leadville Trail 100 Run with an impressive time of 17:34:51. This was Sharman’s third consecutive win and fourth win out…

(Logan, UT — August 10, 2017)  Since the beginning, Altra’s natural FootShape™ toe box and Zero Drop™ shoes have been a hit for CrossFit and strength training. Now Altra makes it official with its first…

LOGAN, UT – Freemotion Fitness, a leading provider of cardio and functional training equipment, has just named industry veteran John Sweeney as its Director of Sales, Eastern Region. Sweeney has successfully led fitness industry sales…

(Salt Lake City, UT — July 27, 2017) Gear Junkie gave its “Best In Show” award to Altra’s newest road shoe, the Duo, at Salt Lake City’s Outdoor Retailer Summer Market. The new Altra Duo…

(Logan, UT— July 24, 2017) Altra launches its new Spring 2018 Apparel collection with fresh designs and flattering fits in gorgeous new colors. Altra’s Spring 2018 apparel will be showcased at the Outdoor Retailer Summer…

(Logan, UT – July 21, 2017) Altra has paired with Fleet Feet Sports, Grivet Outdoors and JackRabbit for an exclusive early launch of new product set to debut at 2017 Outdoor Retailer Summer Market for…

(Logan, UT— July 20, 2017)  Altra expands its road line with three exciting new road shoes—the Solstice, Duo and Vanish-R.  The brand also showcases great updates to its current road, trail, casual and apparel lines…

(Logan, Utah — July 18, 2017) — ICON Health & Fitness, Inc. announced today it will sponsor the Larry H. Miller Tour of Utah, a professional cycling stage race for the best men’s teams in the…

(Logan, UT — July 18, 2017) If you’re only wearing Altra for running, you’re missing the point – to Altra’s devoted fans, the brand has become a non-negotiable in footwear. Once you’ve gone Altra, your…

(Logan, UT — July 11, 2017) Altra topped the list of shoes preferred most by runners during the 2017 Western States 100-Mile Endurance Run. The results from the 2017 Runner Survey show Altra as the…

(Logan, UT — July 10, 2017) Altra’s newest shoe—the Timp—fills a missing gap in the brand’s award-winning trail line. With a stack height of 29mm, this shoe fits the sweet spot for those who want a…

(Logan, UT—June 28, 2017) Altra’s best-selling Lone Peak trail shoe line launches with significant updates for the 3.5 version, announces a first ever mesh boot, and is now available in men’s size 16. The best-selling…

(Logan, UT – June 26, 2017) — Altra Footwear was well represented at the 2017 Western States 100-Mile Endurance Run as the Presenting Sponsor, and 4 male and 2 female athletes finishing in the top…

(Logan, UT — May 18, 2016) Altra’s Escalante road shoe received the coveted “Editor’s Choice” award from Runner’s World in the magazine’s Summer Shoe Guide. The Escalante was Altra’s most popular shoe launch and is…

(Logan, UT — May 11, 2017) — Altra’s updated max cushion trail shoe, the Olympus 2.5, is the perfect shoe to celebrate National Trails Day on Saturday, June 3. The upgraded Olympus features a more…

(Logan, UT — May 8, 2017) — Altra updated its lightest road shoe, the One, to make the lightweight performance trainer and long distance racer even better. The One V3 underwent a complete overhaul, yet…

(Logan, UT — May 2, 2017) — Altra has you covered this Mother’s Day with Fit4Her footwear and coordinating apparel. Fit4Her means the women’s shoes are produced with softer cushioning on a female specific last to…

(Logan, UT — May 1, 2017) — Altra upgraded its best-selling road shoe to the Torin 3.0, available in May. The fit of the shoe has been adjusted along with a reduced weight for a…

LOGAN, Utah (April 6, 2017) — The Altra Torin IQ powered by iFit®, the world’s first smart shoe and running coach in a shoe, is now available. The only shoe on the market with dual…

(Logan, UT — April 5, 2017) — Altra’s Endurance Team members Jacob and Thomas “Rivers” Puzey will start in corral one with the other elites, competing together at their first Boston Marathon. The Puzey brothers…

(LOGAN, UT, April 4, 2017) – Freemotion Fitness, Inc. a division of ICON Health and Fitness, Inc., has appointed Brian Longuevan as its newest Regional Sales Director – West and Canada. Longuevan brings with him…

(Logan, UT — March 31, 2017)  — Altra Footwear announces a limited-edition version of its popular new Escalante road shoe for the city of Boston. This shoe features the city’s historic blue and yellow colors…

(Logan, UT— March 27, 2017) Altra’s minimally cushioned trail shoe, the Superior 3.0, was awarded Editor’s Choice by Competitor magazine in the March 2017 issue. This shoe has been highly reviewed and well-loved by trail…

(Logan, UT — March 16, 2017) — Altra Footwear announces its 2017 Endurance Team, featuring an incredible group of 31 men and 21 women from across the globe, including road and trail runners as well…

(Logan, Utah, March 15, 2017) – Utah teenage basketballer Luke Facer shows off his ball handling skills in a new national campaign celebrating March Madness from Utah-based fitness leader ProForm. Facer spins, dribbles and passes…

(Logan, UT — March 14, 2017) — Altra launched its Spring 2017 apparel collection with expanded styles, more apparel in its signature ZeroLite™ fabric and colors designed to match your favorite pair of Altra running…

(Logan, UT — February 21, 2017)  — Altra’s original shoe, the Instinct, has been updated to its latest version, the Instinct 4.0, including an update to its Intuition 4.0, which is specifically designed for women.…

(Logan, UT — February 8, 2017) — The Altra Escalante introduces the new Altra Ego™ midsole, which gives bouncier cushioning with more energy return, despite being softer and thinner. The Escalante is an exciting blend of new…

(Logan, UT — February 1, 2017) — Altra Footwear is adding an aggressive new shoe to its popular trail line called the Altra King MT, named after Utah’s highest mountain, Kings Peak.  With 6.0 mm…

(Salt Lake City, UT — January 12, 2017) — Men’s Health magazine gave its “2017 Editor’s Choice Award” to Altra’s newest trail shoe, the King MT, at the Outdoor Retailer Winter Market. The Altra King…

(Logan, Utah) — Good Housekeeping magazine named the NordicTrack® C12.9 Elliptical as the “Best Elliptical” and “All Around Awesome” winner in its January 2017 issue. Good Housekeeping’s engineer and tech lab tested 17 ellipticals for five categories: safety and sturdiness,…

(Logan, UT — January 6, 2017) — Altra Footwear debuts 2017 shoes including an all-new trail shoe, new options in the Lone Peak family, its first ever cross trainer and innovative updates to the One,…

(Logan, UT — December 13, 2016) — Altra Footwear renewed its sponsorship as the Official Footwear sponsor of Trail Racing Over Texas. Commonly referred to as TROT, this trail racing series is the largest in…

(Logan, UT — December 7, 2016) — Looking for a holiday gift for a runner on your list? An entertaining new book about life in the back of the pack of ultra marathons is an amusing…

(Orlando, FL) — Altra Elite Athlete Jacob Puzey ran an average pace of 5:56 per mile to set the new world record for fastest 50 miles run on a treadmill with a time of 4:57:45, shattering…

(Orlando, FL — November 30, 2016) — Altra Elite Athlete Jacob Puzey will attempt two new world records on a treadmill: the fastest 50-miler and the most miles run during six hours. His attempt will…

(Logan, UT — November 29, 2016) — The Altra Provision 3.0 is the first shoe in Altra’s new Dynamic Support category, a new line created to provide lighter, more natural guidance and support.  Altra’s Dynamic…

(Logan, UT— November 9, 2016) — Altra Footwear’s elite athlete Zach Bitter and ambassador Dana Anderson took first place for male and female at the Javelina Jundred. Bitter set a new course record with a time…

(Logan, UT— October 31, 2016) — Altra Footwear invites runners to a pre-Marathon event at REI’s SoHo location in New York City. Altra’s Empire State of Mind: Learn and Buy, is Thursday, November 3, from 6pm-8pm…

(Logan, UT — October 24, 2016) — Altra’s Elite athlete Calum Neff set the Guinness World Record for the Fastest Marathon Pushing a Stroller with a time of 2:31:21. Neff and his daughter, four-year-old Alessandra,…

(Logan, UT— October 11, 2016) — Altra Footwear will release a limited edition version of its best-selling road shoe, the Torin, to celebrate running in New York City. Highlighting the urban scene, the new Altra…

AUBURN, Calif. – Altra Footwear has been named the presenting sponsor of the Western States 100-Mile Endurance Run, Western States 100 President John Medinger announced today. The three-year agreement builds on an already successful partnership…

(Logan, UT— October 7, 2016) — Endurance runner Jeff “Bronco Billy” Browning stars in a short documentary called “The Double” which features his new 2016 world record for the fastest time ever to complete back-to-back Western…

(Logan, UT – October 4, 2016) – Altra’s elite athlete Jason Schlarb stars in short documentary film called “Skiing the Hardrock 100”, highlighting his journey to become the first person to ski the Hardrock 100 course. Just…

Logan, Utah– Emmanuel’s Ride for Change begins October 1, 2016, when athlete, activist and cyclist Emmanuel Yeboah departs Dallas, Texas for Washington, D.C. as he shares his message of hope and determination for disabled people with the…

(Logan, UT) — ICON Health and Fitness announces the promotion of Dan Toigo to Senior Vice President of ICON Health and Fitness, Managing Director of FreeMotion Fitness. ICON selected Toigo because of his strong commercial…

(Logan, UT — August 26, 2016) – Altra’s Endurance Team member, Thomas “Rivers” Puzey, won Colorado’s six-day, 120 mile TransRockies Run trail race. With a total finishing time of 16:11:03, he beat his hometown rival and second…

(Logan, UT August 24, 2016) –  Altra’s Elite athlete, British-born Ian Sharman, carried his country’s flag across the finish line for his second consecutive Leadville 100 win. Sharman has dominated this trail race for the last four…

(Salt Lake City, August 5, 2016)– Altra Footwear won five awards at the 2017 Outdoor Retailer Summer Market: Polartec’s 2016 “APEX Award”, Runner’s World “Picks” award, BackpackGearTest.org’s “Creative Award”,  Outdoor Retailer’s “ ‘16 Media Preview…

(Salt Lake City, August 4, 2016)– Runner’s World gave its “Picks” award to Altra Footwear’s all new Performance Skort and Trail Short from the Spring 2017 apparel line. Just last year, Altra expanded its brand to include…

(Salt Lake City, Utah, August 4, 2016) — Altra Footwear, the innovative running footwear company, is celebrating its 5-year anniversary by hosting meet and greet sessions with two of its champion athletes and serving a giant…

(Salt Lake City, Utah, August 3, 2016) — Altra Footwear announces Altra EGO™, an innovative new midsole cushioning.  See all of Altra’s new footwear and apparel products at Booth #36179 at Outdoor Retailer Specialty Market, August 3-6,…

We’re excited to announce that Altra Running will be the presenting sponsor of the 2016 Trail Runner Trophy Series! What does this mean for you? With Altra’s support, we’ll be sending the Trophy Series runner who logs the most miles…

(Munich, Germany, January 24, 2016) – The Altra IQ™ powered by iFit, a smart shoe for runners, is available to demo at Altra Footwear, located in Hall B4 Stand 406.  Altra IQ powered by iFit is a smart running shoe…

EMMAUS, PA – January 7, 2016 – Runner’s World and ALTRA Footwear have reached an agreement for the innovative shoe brand to remain as presenting sponsor of the Runner’s World Half & Festival through 2020. ALTRA, the innovators of biomechanically inspired footwear designed to…

(Las Vegas, January 6, 2016) – At CES 2016, health & fitness leader iFit announces iFit Coach™, the first-of-its-kind comprehensive solution to drowning in tracker band data.  The philosophy of the new service says “it’s not what you’ve done,…

(Las Vegas, Utah—January 6, 2016) – The Altra IQ™ powered by iFit, a smart shoe for runners, is available to demo at iFit, located at booth #73914 in Sands Expo Center, known as Tech West. Altra IQ powered by…

(Logan, Utah, December 2, 2015) — Altra Footwear announces its latest shoes and apparel, including first ever categories such as a mid-high trail shoe and spikes. Altra’s new products will be shown to specialty running…

(Logan, Utah—November 20, 2015) – iFit launches the iFit Classic fitness wearable watch, an elegant alternative to a wrist crowded with both timepiece and tracker band.  Sophisticated watch design uses a classic dial face to display fitness…