Press Release Archives

    All Posts by ACTIVE Network.

  • ACTIVE Network Announces Race Director of the Month: Jorge Carmona

    “If you build it, they will come.” Race director Jorge Carmona lives by this famous quote from the movie “Field of Dreams.” As the head of TnT Cycling, he plans a number of events each…

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  • ACTIVE Network Announces Race Director of the Month: Tyler Wren

    Tyler Wren was a professional cyclist for 13 years before he discovered a new passion—producing events with an important message behind them. As a professional cyclist, Tyler Wren was no stranger to organized cycling events,…

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  • 10 Questions Event Directors Need to Ask to Get the Most out of a Marketing Services Partner

    Marketing used to be a passive exercise; an afterthought if you will. Whether you were trying to sell someone sunglasses or get them to register for your event, you spent time setting up a marketing…

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  • Is Mass Participation Dead?

    In late April, ACTIVE Network hosted its third annual Race Director’s Lunch in London. We were honored to be joined by Rick Jenner of Limelight Sports who gave an insightful presentation titled, “Is Mass Participation…

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  • ACTIVE Network Race Director of the Month: Doug Thurston

    Doug Thurston began his career as a running journalist and race director 35 years ago, but he says planning events is still “an honor” for him. “Entrants decide to pay their hard-earned money to do…

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  • Race Directors of the Month: Bill and Valerie Spata

    When Bill and Valerie Spata began planning events, they had one goal in mind: to give back to Phoenix Children’s Hospital. The hospital had done so much for them after identifying a very serious misdiagnosis…

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  • A Look Back at the Endurance Connect Conference

    ACTIVE Network, many of our partners and members of the Endurance industry took a trip down to Puerto Rico in February, for the first-ever Endurance Connect conference at the beautiful San Juan Marriott Resort &…

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  • Race Director of the Month: Sherri McMillan

    Sherri McMillan, the president of Why Racing Events  in Vancouver, Washington, has been organizing races for over a decade, and the business is close to her heart. When a friend of hers was diagnosed with…

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  • ACTIVE Insight into the IRONMAN World Championship

    IRONMAN is a global brand, widely recognized not just to those in the endurance realm but casual sports fans as well—and other race organizations can learn from its success. While many use the IRONMAN moniker…

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  • Spreading Holiday Cheer Through Charity

    It’s common practice to incorporate some form of charitable giving into race events, and during the winter holiday season, this is an easy way to make your event go deeper than just a race. Here…

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  • Press Coverage for Events: PR Essentials to Make Your Race a Success

    Earned media1—any mention of your event or race in print or digital media, including social media, that you haven’t paid for—is a critical part of any communications or marketing strategy. Social media’s user reviews and…

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  • Spectrum Timing Services to Score the Skechers Performance Los Angeles Marathon with ACTIVE IPICO

    Spectrum Timing Services, Inc.1, is set to time all Conqur Endurance Group events, including the 2019 Skechers Performance Los Angeles Marathon3. Thanks to a recent partnership with ACTIVE IPICO, all Conqur events for the next…

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  • Elements to Building an Award-Winning Race Event

    With the growing number of endurance events in the world, producing award-winning race events is more than just a vanity metric; it’s evidence of smart marketing and a way to set yourself apart from the…

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  • ACTIVEWorks® Endurance Expands Marketing Reach with Garmin Coach

    ACTIVE Network, a leading provider of a suite of race management tools, has collaborated with Garmin® International, Inc. to integrate listings on ACTIVE.com with Garmin Coach through a new system integration (API), providing ACTIVE’s customers…

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  • Building a Volunteer Leadership Team for Race Events: Operational Essentials

    Good volunteers are an important part of any successful endurance event, whether they’re helping with timing, crowd control, or any other essential element of the event. However, volunteers also require organization, direction, clear communication, and…

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  • Five Lessons Race Directors Can Learn from Warren Buffett

    He’s known as the Oracle of Omaha, and oracles, by definition, give wise advice. Warren Buffett is chairman and CEO of Nebraska-based Berkshire Hathaway, Inc., a holding company with a stake in some of the…

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  • Expert Endurance Event Advice from Legendary Race Director Dave McGillivray

    Dave McGillivray is the founder of DMSE Sports, managing more than 30 major road races and charitable events per year, including working with the Boston Athletic Association Operations Team to manage all the logistics of…

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  • Gear Up for Success: How Connecting Athletes to Affordable Gear Builds Relationships

    As many runners will tell you, the gear to support their passion can be more expensive than newbies may anticipate and many veterans would like to admit. From shoes and shirts to heart monitors and…

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  • The Complete Race Director’s Guide to Portable Restrooms

    From concerts to conferences, festivals to football games, one common question will always arise: Where are the restrooms? The placement, number, access and cleanliness of restroom facilities is hugely important to the success (or failure)…

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  • When Every Second Counts: Tips for Race Timers

    In the world of endurance events, every second counts, and nobody knows the need for speed like a race timer. Tasked with tracking, tabulating and delivering results, timers take on a crucial and often logistically…

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  • We Love What You Love

    Hi. It’s great to be here. We’re ACTIVE Network, and on our Active Insights page, we look forward to sharing fascinating stories, industry trends and insider tips to power outstanding endurance events. Why? Because we…

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  • Beyond Gamification: Creating Rewarding Race Experiences

    Love a great game? You’re not alone–and we’re not just talkin’ courts and balls. To gamify is to transform an action into a game by adding points, badges and other engaging elements. From soda companies…

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