Colorado Springs, CO — The American Trail Running Association (ATRA) announces Leslie Jordan, custom performance apparel, as the newest partner in their Event Standards Program.
ATRA introduced its Event Standards Program in 2012, and for the past two years, has included vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging a safe and well-organized event.
“One of the items trail runners gravitate to, and seek out, is high-quality performance apparel provided with a race entry,” said Nancy Hobbs, ATRA executive director. “I have witnessed the growth of the Leslie Jordan brand over the past 30 years and applaud their customer care and attention to detail and on-time delivery. Not only does the brand include custom performance and lifestyle apparel, but a plethora of accessories to choose from, which makes the race director’s job of selecting just the right item for their event seamless.”
“We are thrilled to be working with ATRA and trail running organizations across the country. As trail runs continue to emerge and grow, we have also grown our apparel and accessory lines to specifically appeal to this unique group of runners. Working with Trail Run Race Directors, we are more than just a supplier, we become their event partner – helping our customers with their racing needs from start to finish,” says owner, Leslie Jordan.
Adds Adam W. Chase, ATRA president, “Leslie Jordan has been a staple in the running event world for decades and ATRA is pleased to partner with such steady presence and supporter of the running community.”
ATRA is a non-profit 501 (c) 3 corporation based in Colorado. Founded in 1996, ATRA’s mission is to promote trail running, mountain running, ultrarunning on trails, and to provide resources for race directors and participants in our sport.
Independently woman owned and operated since 1986, Leslie Jordan Inc. is committed to providing strong personalized customer service, a key factor to the company’s growth and success.
ATRA will again partner with Active at Altitude for the sixth annual US Trail Running Conference to be held August 28-31, in San Luis Obispo, CA, co-hosted by Race SLO. Leslie Jordan products will be on display at the conference.