Colorado Springs, CO – The American Trail Running Association (ATRA), is going back to the past to dust-off and republish more than two decades of content in a new program presented by Salomon entitled From the ATRA Archives.
Designed as an homage to the many great writers from ATRA’s 22 years as a Colorado non-profit corporation, and to inspire the next generation of authors, we’re republishing articles, which first appeared in ATRA’s Trail Times newsletter, on the Trail News section of our website. As part of this retrospective, we’ll also feature trends and changes we’ve witnessed in our sport since the mid-90s.
“It’s an honor for Salomon to continue our partnership with ATRA,” said Mike Ambrose, Salomon Endurance Marketing Manager. “From the ATRA Archives is a great way to share the history of our sport, while inspiring future generations of runners, story tellers, and trail enthusiasts.”
Added ATRA president Adam W. Chase, “Two decades used to seem like a really long time, especially more than two decades ago, when we were just kicking ATRA into gear. ATRA’s new archival revival harkens back to times when trail running was just gaining credibility and participants. It is fun to reminisce over these “old” stories and appreciated how far we’ve come and, at the same time, how little off-road running has changed from its pure roots of enjoying our beloved activity in natural settings.”
Enjoy the first of many From the ATRA Archives presented by Salomon with a flashback from Ian Torrence at the Old Dominion 100 Mile Endurance Run from 1999.
To find more great resources and stories, be sure to visit www.trailrunner.com, and connect with us through our Facebook Page, YouTube, Twitter, and Instagram posts. Join the ATRA team in person at the 7th US Trail Running Conference, October 9-12, in Estes Park, CO.