ASICS to Giveaway Custom Taylor Guitars at Land Rover TriRock Austin

August 31st, 2012

Upcoming TriRock events to feature ASICS as the Official Footwear and Apparel Sponsor, along with other new sponsors NOW Energy Bar and La Quinta; Labor Day triathlon in Austin is sold out; Josh Turner concert kicks off event weekend on Saturday night, Sept. 1

San Diego, CA – August 31, 2012 – ASICS, the Official Footwear and Apparel Sponsor of the Land Rover TriRock Austin Triathlon, will enhance the music-themed race elements of the Labor Day triathlon by giving away custom designed Taylor guitars to the top male and top female finishers in the intermediate distance race. Taking place on Monday, Sept. 3, TriRock Austin will welcome 2,000 participants to downtown Austin with its sprint and intermediate distance event as well as a three-person relay.

The guitars will be on display at the ASICS booth during the Expo on Sunday, Sept. 2 and presented to the winners at the awards ceremony on race-day. Created by world renowned tattoo artist Paul Timman, each guitar is different in design with custom laser etching, carving and gold leaf embellishments. The design elements on the guitars were inspired by ASICS® shoes such as the GEL-Lyte33™ and GEL Noosa Tri™.

“As many of our customers are avid endurance sports athletes, it is an ideal match to partner with the Land Rover TriRock Series,” said Bill Logee, ASICS Marketing Manager, Running Events. “We are eager to kick-off our Taylor guitar giveaways at the upcoming race in Austin and honored to be able to present the winners with such a fun prize that exudes what the TriRock Series is all about.”

TriRock Austin starts on Auditorium Shores at Lady Bird Lake with live bands lining the race route along the swim, bike and run course.  Austin participants will receive a finisher’s medal, technical t-shirt, red carpet finish, post-race breakfast and access to the post-race party, finish line concert, and beer garden. The Land Rover TriRock Austin Expo takes place on Sunday, Sept. 2 from 10 am to 6 pm at The Hyatt Regency Hotel. To kick off race weekend, participants can attend the Josh Turner concert, taking place on Saturday, Sept. 1 at Austin City Limits Live; tickets are available online at

Additionally, NOW Energy Bar joins the triathlon series as the Official Energy Bar Sponsor, while La Quinta is the race’s Official Hotel Sponsor.  Other TriRock Series sponsors include Land Rover, TriTats, Vitalyte, Garmin, Redhook, Triathlete Magazine, and  The local sponsor of TriRock Austin is Jack & Adam’s Bicycles, a full service bicycle shop in Austin with an emphasis on triathlon.

For more information about Land Rover TriRock Austin, visit

ASICS America

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit

About the Land Rover TriRock Triathlon Series

The Land Rover TriRock Triathlon Series is organized by Competitor Group, the creators of the Rock ‘n’ Roll Marathon Series. The series started in 2010 in San Diego, the birthplace of triathlon. In the past two years, the Land Rover TriRock Series has grown into one of the Nation’s premier multisport series, taking place in six cities across the U.S. in 2012.  The triathlon events feature Olympic and Sprint distances with live bands positioned along the race route. Each event also features a finish line festival with a beer garden, free breakfast, red carpet finish and a post-race concert. Land Rover TriRock is part of Competitor Group’s larger triathlon platform which includes The Nation’s Triathlon To Benefit The Leukemia & Lymphoma Society, the Philadelphia Insurance Triathlon, and the Toyota SheROX Triathlon Series—reaching more than 20,000 participants collectively in the 2012 events. For more information, please visit or follow @TriRockSeries on Twitter.



Competitor Group

ASICS to Giveaway Custom Taylor Guitars at Land Rover TriRock Austin

Contact Info

Dan Cruz

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!