Apple Developing New Fitness Tracker Aimed at Rivaling Whoop

September 22, 2026

Apple is developing a new, screenless health and fitness tracker designed to rival Whoop, focusing on continuous health monitoring without the smartwatch form factor. The company has already started integrating Whoop-style features into the latest Apple Watch and its revamped Health app, signaling a strategic push into the dedicated fitness-tracker segment. Athletech News