Amazon Forms Global Partnership with Hyrox Fitness Series

August 25, 2026

Amazon is reporting that it signed an agreement to become an “official partner” for the Hyrox fitness competition series, which includes dedicated Hyrox storefronts, curated Amazon Music playlists and on-site activations for participating athletes. Amazon also reports it is the title partner for the Hyrox London event in December. 

To launch the partnership, Amazon has opened dedicated Hyrox storefronts in Europe, starting with the UK, Germany, France, Italy, Spain, and the Netherlands, offering performance tech such as watches and wearables, training and recovery tools and accessories such as grips and tape. The outlets will also offer protein, supplements, energy, and coffee. SGB MEDIA