Latest Pro Cycling News
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February 1, 2022
F2C Nutrition Official Nutrition Partner of the Okanagan Granfondo and the Okanagan Graveller
/ENDURANCE SPORTSWIRE/ - F2C Nutrition Inc. is proud to be the official nutrition partner for the Okanagan Granfondo and the Okanagan Graveller cycling events. F2C Nutrition, known for its clean, athlete-focused, science driven premium sports nutrition products and internationally recognized for quality and innovation, will support both events with race fuel,...
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February 1, 2022
Best Bike Split Announce Continued Partnership With Trek-Segafredo for 2022 Season
Austin, TX (Feb. 1, 2022) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and Trek-Segafredo, a premier cycling team, have announced that they will renew their partnership for the 2022 season with Best...
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January 31, 2022
Cowboy Raises $80m to Further Accelerate the Adoption of Cycling
This new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021 which garnered record sales, a successful expansion into the Nordics and the U.S., and the recent introduction of Cowboy Care — an industry first, all-inclusive, on-demand repair...
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January 31, 2022
Peloton internal docs show it slashed 2022 sales goals for apparel unit after segment revenue more than doubled last year
Peloton has slashed 2022 sales projections for its apparel business, according to internal documents obtained by CNBC. Momentum in the unit, which is run by Chief Executive John Foley’s wife, seems to be fading heading into the next year, after apparel revenue more than doubled to over $100 million from 2020 to 2021. CNBC
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January 31, 2022
Eating disorders and professional cycling: the thin end of the wedge
Former Slovenian pro Janez ‘Jani’ Brajkovič raced in the Tour de France, the Vuelta and the Giro, but in private he was battling a series of harrowing eating disorders. As a bulimic, Brajkovič would routinely make himself sick after eating. But Brajkovič is not alone: a recent study in the...
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January 31, 2022
Pic2Go Releases New Race Photo Sales Solution
/ENDURANCE SPORTSWIRE/ - Pic2Go’s new photo sales solution introduces a simple approach where participants can pay a fixed fee to access their full personal finisher gallery and download their high-res photos. The solution takes advantage of Pic2Go’s patented 2d barcodes for automated race photo tagging and maintain all the benefits of...
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January 30, 2022
Is Zwift About to Acquire TrainerRoad?
At this point, you’re probably saying: Couldn’t Zwift just do a TrainerRoad partnership instead? And certainly – that’s absolutely plausible. Zwift has licensed a handful of things in the past. And, in the past, TrainerRoad’s CEO has said he would be open to a licensing model for their technologies. But...
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January 28, 2022
Germany’s Messingschlager acquires Cycle Force Group
AMES, Iowa /ENDURANCE SPORTSWIRE/ - Cycle Force Group, LLC has been acquired by German Bicycle Parts & Accessories (“P&A”) Distributor, Messingschlager GmbH. The sale closed on December 31, 2021. Nyle Nims, the founder of Cycle Force, said, “During a year of consolidation, we felt the need to find a partner...
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January 28, 2022
Canyon Bicycle Appoints CEO
Canyon Bicycle appointed former Nike executive Nicolas De Ros Wallace as its new CEO. De Ros Wallace is a veteran of international management, e-commerce and sales development for sports and fashion brands. SGB Media
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January 28, 2022
Showcased13 Tips to Improve Your Event Social Media Marketing
Using social media is an excellent way to spread news about your upcoming events. While you can use tools like Facebook ads, organic event promotion can also be an effective method for boosting ticket sales, building brand awareness and getting people excited about what’s to come. Here are some valuable...
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January 28, 2022
Ascension Seton introduces Austin’s first European-style charity ride, Tous à Vélo, benefiting Dell Children’s Medical Center
Austin, Texas /ENDURANCE SPORTSWIRE/ - In collaboration with Circuit of the Americas and SCOTT Sports, Ascension Seton is producing a one-day European-style cycling event that will take place on April 3, 2022. The French way of saying “all on your bike,” Tous à Vélo is a non-competitive ride at the...
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January 27, 2022
Specialized to add consumer-direct sales on Feb. 1
Specialized Bicycle Components will begin direct online sales of bikes to U.S. consumers next week, adding a “Rider Direct” option for the purchase of non-electric bikes from its website. Bicycle Retailer
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January 27, 2022
Belgian e-bike firm Cowboy raises $80 million in latest funding round
E-bike designer Cowboy has announced an $80 million Series C financing milestone. The new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021, an expansion into the Nordics and the US, and the recent introduction of Cowboy Care....
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January 27, 2022
ShowcasedArgon 18 Welcomes Joe Skipper, Ruth Astle and Jannik Schaufler to the Family
January 27, 2022 /ENDURANCE SPORTSWIRE/ - Triathletes Joe Skipper, Ruth Astle and Jannik Schaufler are officially riding Argon 18 for the 2022 season. All three have rapidly made their mark on the global triathlon scene, and promise to continue to stir things up at the top level in seasons to...
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January 27, 2022
Supersapiens and EOLO-KOMETA Cycling Team Announce Partnership
ATLANTA, 27 January 2022 /ENDURANCE SPORTSWIRE/ - Powered by Abbott’s Libre Sense Glucose Sport Biosensor, a revolutionary window into the body, Supersapiens delivers innovative insights that will help the Italian-registered team make informed fueling decisions to optimize training and recovery. The EOLO-KOMETA Cycling Team is a UCI ProTeam and in 2021,...
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January 26, 2022
“The Ride for Mental Health” Gears Up to Pass $1 Million In Donations for Mclean Hospital
NEW YORK CITY and BOSTON (Jan. 26, 2022) /ENDURANCE SPORTSWIRE/ - The Ride for Mental Health, a weekend of cycling and camaraderie in the picturesque Hudson Valley just 90 minutes north of Manhattan, is on pace to surpass the $1 million mark in total donations when it returns to New...
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January 26, 2022
Make Someone’s Heart Race with The RunnerBox and RiderBox’s Special Edition Valentine’s Day Box
/ENDURANCE SPORTSWIRE/ - The Runner and The RiderBox, leaders in the endurance sport gift industry, have released a special Valentine’s Day box which is available for sale on a first-come, first-served basis. Piggy backing on the success of the sold-out Holiday Special Edition, the Valentine’s Day box looks to be no...
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January 26, 2022
New National Criterium Series Announces Full Schedule for 2022
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - On Thursday, a core group of cycling stakeholders announced the full calendar of 10 events for a new national criterium series after announcing the founding events in December. The new events in the series are the Sunny King Criterium in Anniston, Ala., the MVP...
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January 26, 2022
USA Cycling Announces Culinary Team For Cyclocross World Championships
FAYETTEVILLE, Ark. /ENDURANCE SPORTSWIRE/ - USA Cycling is sending 38 athletes to the 2022 Walmart UCI Cyclocross World Championships, and Chef Biju Thomas of Outside and Dr. Allen Lim of Skratch Labs will be preparing the meals for all of them throughout the weekend in Fayetteville, Ark. Thomas and Dr. Lim...
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January 26, 2022
Cirrus Cycles’ KINEKT Launches New Website to Enhance Consumer and Dealer Experience
BELLINGHAM, Wash. January 26th, 2022 /ENDURANCE SPORTSWIRE/ - Cirrus Cycles, the maker of the KINEKT suspension post and KINEKT suspension stem, is pleased to announce the launch of their new website in the US. The newly designed platform will greatly enhance the shopping experience, while educating both consumers and dealers...
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January 26, 2022
WaterMonster Mini Manifold
Kerrville, Texas (January 2022) /ENDURANCE SPORTSWIRE/ - Event Hydration Solutions introduces its newest touch-free mass hydration solution, the Mini Manifold. Event Hydration Solutions, also known as WaterMonster is reinventing how the common water cooler is utilized. In 2020 when everything changed, they introduced the UltraSpout and FootPedal. A rapid fill...
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January 25, 2022
MUST READ: Exploring Zwift’s Fitness Metaverse
A fitness company born out of gaming, Zwift is reimagining exercise, starting with indoor cycling. Having raised more than $600 million in funding, the billion-dollar company plans to launch its own smart bike and aspires to make virtual racing an Olympic sport as it continues to build an expansive virtual...
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January 25, 2022
GFNY returns to Colombia for 6th GFNY Bogota
NEW YORK CITY/ENDURANCE SPORTSWIRE/ - GFNY Global Endurance Sports Series brings back GFNY Bogota, scheduled for July 17, 2022. The competitive long distance of GFNY Bogota is 121km long with 2565m of climbing. Start and finish are hosted in Guatavita at 2725m, one hour from Bogota. The race’s highest point...
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January 25, 2022
Is the bicycle retailer missing a trick on insurance sales?
When it comes to add on sales most commonly attached to new bikes leaving the show- room it’s generally lights, locks and mudguards that are most commonly listed on receipts. Much further down the list, according to CI.N’s house research on the subject, comes cycle insurance. In fact, our 2021...
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January 25, 2022
Open races to fight for the places in the UCI Continental SARIS ROUVY Sauerland Team start this week
January 25, 2021 / Madison, WI /ENDURANCE SPORTSWIRE/ - The newly rebranded team is looking to support and develop young talents that are ready to fight for the jersey in the team, aiming to turn and advance to the “pro” status. Starting this Saturday January 29th, and every season further...