AfterShokz Announces Partnership with Running Legend, Meb Keflezighi
November 18, 2019
Austin, TX (November 18, 2019) — AfterShokz, the leading manufacturer of bone conduction headphones, announced its latest partnership in the running and endurance space today, partnering with four-time Olympian and winner of the 2009 New York City Marathon and 2014 Boston Marathon, Meb Keflezighi. As an AfterShokz Professional Athlete, Keflezighi will help share the AfterShokz mission with the world to keep runners inspired, entertained, and safe.
Following a litany of major product announcements in 2019, including the launch of Aeropex, their most lightweight, versatile, and long-lasting headphones to date, and Xtrainerz, the first-ever completely waterproof MP3 bone-conduction headphones, the partnership with Meb comes as the brand relocates to their new corporate headquarters in Austin, TX.
“No one has done more to advance the ways runners can stay entertained and safe than AfterShokz,” Keflezighi says. “By creating innovative products that allow runners to consume audio content while maintaining situational awareness, they’ve brought so many people into the sport and kept even more people running safely. I’m honored and excited to work with a brand whose values so closely match my own, and I look forward to helping them spread good vibes into 2020 and beyond.”
As part of his new role, Meb will help spread the AfterShokz message far and wide, including on social media and at in-person event activations. These initiatives will kick-off with The Running Event in December 2019, where attendees will have an opportunity to win a personal one-on-one shake-out run with Meb. AfterShokz will also host an intimate conversation with Meb at their booth on Thursday, December 5 at 11 a.m. CST.
“Meb is truly one of a kind, as an athlete, a running ambassador, a father, and just a good human,” Kim Fassetta, CMO of AfterShokz says. “He personifies our company values and has done so for decades: leading with heart, running with courage, supporting others, acting with integrity, and working to change the sport for the better. AfterShokz has been a Meb fan for years, and we couldn’t be happier to welcome him to the family.”
Widely acclaimed as one of the greatest runners of our time, Meb Keflezighi (pronounced Kef-lez-ghee) brings a higher meaning to “going the distance.” From his arrival in America as a refugee from war-torn Eritrea in East Africa to his victorious finish at the emotionally charged 2014 Boston Marathon — now as a proud and patriotic American — Meb has secured not only his place in history but also in the hearts and minds of millions.
Meb is the only athlete in history to win the New York City Marathon, the Boston Marathon and an Olympic Medal — impressive feats for someone who hadn’t even heard of the Olympics before he was a teenager. A graduate of the University of California Los Angeles (UCLA), his record also includes four NCAA championships, 23 National Championships and a place on four United States Olympic teams. None of these achievements came easily; only his resilience, determination and faith led Meb to prevail following some of life’s most challenging and heart-breaking circumstances.
Transcending his own athletic achievements, Meb maintains an unwavering commitment to helping others go the distance in their own lives — physically, professionally, personally and spiritually. Every day, he inspires individuals of all ages and athletic abilities to achieve their own personal best. A sought-after motivational speaker and author, he emphasizes that real victory lies in balancing a healthy, active life that emphasizes education, community and a strong moral fabric.
Since its inception in 2011, AfterShokz has been enhancing lives and changing the way people listen with its unique use of bone conduction technology. Through a suite of proprietary audio technologies and open-ear design, the company’s award-winning headphones deliver premium stereo sound and a promise of safety and comfort that is second to none. AfterShokz is committed to innovating unconventionally and making situational awareness a priority. Learn more about how the brand inspires users to #BeOpen and hear it all at aftershokz.com.