ACTIVE Network celebrates its first year with Round House Racing as the technology partner for their flagship event, the 5K Foam Fest. The 5K Foam Fest is an experiential Mob event with a unique blend of challenges that combine a 5K with foam-laden obstacles, including a 30 foot slip-n-slide, bouncy ball attack, cargo climb and more. The 5K Foam Fest attracts up to 10,000 participants to each event and has grown from three events in 2011, to 24 events in 2013. In 2014, Round House Racing plans to increase to 35 events and expand globally.
“For a lot of our participants, this is a first-time achievement, but they’re all really excited,” said Dave Ballard and Ryan Cook, co-founders of the 5K Foam Fest. “ACTIVE has been a huge part of our success, giving us the tools we need to track how people hear about us when they register as well as data that helps inform how we can take our events to the next level.”
ACTIVE Network is the leading provider of Activity and Participant Management™ solutions. Our technology platform makes managing and operating all types of activities, events and organizations smarter and more efficient. We power over 55,000 global customers and build leading vertical technology applications for the markets we serve. Our leading ACTIVE Works cloud platform scales with our customers, large and small. ACTIVE Network was founded in 1999, is headquartered in San Diego, California, and has offices worldwide. For more information, please visit: http://www.activenetwork.com or follow us on Twitter @ACTIVENetwork.