Electric Run Shatters Record with 25,000+ Expected in First-Ever International Event on November 16 in Sydney, Australia
SAN DIEGO, CALIF. — November 14, 2013 — The ACTIVE Network, Inc. (NYSE:ACTV), the leader in cloud-based Activity and Participant Management™ (APM) solutions, today announced that it has been selected by Electric Run as the exclusive global technology partner to expand into more than 20 countries in major cities including, London, Dublin, Milan, Amsterdam, Berlin, Barcelona, Tokyo and Dubai. The Electric Run celebrates its first anniversary leveraging ACTIVE Network’s technology platform, which has supported more than 228,000 participants in 38 domestic events since November 2012.
“This is the ‘Go Pro’ generation where people don’t want to just spectate, they want to participate, and the Electric Run is pushing the envelope to create experiences that people can’t have anywhere else,” said Dan Hill, Founder and CEO of Electric Run. “This sensibility has global appeal and it’s clear that progressive cities like Sydney, Madrid and Munich are embracing the concept of high-value, immersive, and experiential events.”
“ACTIVE Network is privileged to have the trust of the Electric Run and see their successful expansion into global markets,” said Eric McCue, general manager of sports, ACTIVE Network. “The increasing demand for events that combine great athletic components with hyper social experiences is a testament to the popularity of Mob events, and ACTIVE is committed to developing tools and features for our products that support the dynamic needs of our customers, including access to multiple languages and currencies, team registration and management, as well as social media integration.”
About Electric Run
Electric Run is the World’s Premier Nighttime 5k run/walk experience, where the participants are an integrated part of the show. Featuring immersive “Lands” of light and sound that transport the participant into an electric wonderland, Electric Run promises to transport the mind, body and soul to a new world in a healthy and drug-free way. Participants are encouraged to join in on the art by lighting up with glow sticks, LEDs and anything else their imagination can conjure up.
About ACTIVE Network ACTIVE Network is the leading provider of Activity and Participant Management™ solutions. Our technology platform makes managing and operating all types of activities, events and organizations smarter and more efficient. We power over 55,000 global customers and build leading vertical technology applications for the markets we serve. Our leading ACTIVE Works cloud platform scales with our customers, large and small. ACTIVE Network was founded in 1999, is headquartered in San Diego, California, and has offices worldwide. For more information, please visit: http://www.activenetwork.com or follow us on Twitter @ACTIVENetwork.
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