SAN DIEGO, Calif.— July 24, 2014 – ACTIVE Network™, the leader in cloud-based Activity and Participant Management™ solutions, today released an infographic illustrating gender trends in running. In partnership with Running USA and their national Runner’s Survey, ACTIVE Network ™ polled 1200+ members of the ACTIVE.com1 endurance community. The members polled make up the ACTIVE Lifestyle Panel, which represents a segment of endurance athletes who participate in a variety of events such as triathlons, marathons, and other traditional running distances, as well as Mob events.
Among the key findings shared in the infographic:
- Women make up 60% of participants in running events
- 74% of men vs. 57% of women classify themselves as competitive runners
- 54% of women vs. 38% of men classify themselves as running for fun
Women are more likely to use social media to:
- Post-race photos on social media (62% vs 46% for men)
- Learn about events (22% vs 16% for men)
- Use smartphones for running activities (31% vs 25% for men)
“The ACTIVE Lifestyle panel represents a segment of active people who not only run, but also participate in a variety of other activities, which says a lot about the potential growth of the sport among casual runners,” said Sam Renouf, General Manager, ACTIVE Network Sports & Consumer business. “With the right data and insights, event directors can optimize the way in which they reach new participants. This survey is a strong benchmark and we will soon be rolling out products that deliver even deeper insights directly to our organizers to help them grow faster.”
About ACTIVE Network
ACTIVE Network™ is the leader in Activity and Participant Management™ and data solutions powering over 47,000 customers worldwide with SaaS technology that streamlines activity and event administration. Our enterprise-level ACTIVEWorks® cloud platform, combined with our business intelligence tools, make managing and operating all types of activities, events and organizations smarter and more efficient. ACTIVE Network™ was founded in 1999 and has offices worldwide. For more information, visit: http://www.activenetwork.com or follow us on Twitter @ACTIVENetwork.
12014 Survey based on ACTIVE Lifestyle Panel member responses.
© 2014 Active Network, LLC. All rights reserved. ACTIVE.com, Active Net and ActiveWorks are registered trademarks of Active Network, LLC. ACTIVE Network and Activity and Participant Management are trademarks of Active Network, LLC. All other trademarks are the property of their respective owners.
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Check out the #infographic from @ACTIVEendurance and learn how event directors can adapt their marketing for Different Runners http://bit.ly/1nC5MpF