Active Network Announces Successful Launch of ActiveWorks® Cloud Technology at Marine Corps Marathon

March 9th, 2012

4th Largest Marathon in the U.S. Sells out 30,000 Slots in Record Time

SAN DIEGO, CALIF.March 9, 2012 – Active Network (NYSE: ACTV) announced a major milestone as the Marine Corps Marathon (MCM) – one of its oldest and largest endurance customers – recorded the fastest registration sellout in its history this week. Using its ActiveWorks® cloud technology, Active Network registered 30,000 runners for MCM’s signature race in less than three hours.

“We literally saw hundreds of online registrations-per-minute and were pleased with how our new ActiveWorks platform handled the demand for our race,” said Rick Nealis, MCM director. “For 37 years, MCM has taken pride in offering a world-class event, and by partnering with Active Network, our runners enjoyed a seamless registration process.”

The MCM has been a longstanding Active Network customer and this year began migrating the management of its races to the Active Network cloud technology platform, ActiveWorks. This marks the largest endurance customer to adopt ActiveWorks and take advantage of the platform’s comprehensive features including centralized access to year-over-year participant data. Using ActiveWorks, MCM delivered a more efficient registration experience to its participants while increasing legal compliance of its race waivers.

“We not only achieved an important customer milestone, but also demonstrated that our ActiveWorks technology platform has the scalability and a robust feature set to meet the needs of high-volume events, such as the Marine Corps Marathon,” said Darko Dejanovic, chief technology, product and innovation officer at Active Network.

The fourth largest marathon in the U.S., the 37th MCM will be held on Sunday, October 28 in Arlington, Va. and the nation’s capital.

About Marine Corps Marathon

Voted the “Best Marathon for Families” and the “Best Marathon in the Mid Atlantic,” the Marine Corps Marathon honors the dedication, sportsmanship and patriotism of its participants. Runners from all walks of life participate in the largest marathon not to offer prize money, earning the name “The People’s Marathon.” The 37th MCM will be held on October 28, 2012 in Arlington, VA. No federal or Marine Corps endorsement is implied.

About The Active Network, Inc.

The Active Network, Inc. is the leading provider of organization-based cloud computing applications with over 51,300 global business customers and 80 million annual transactions reported last year. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our
flagship media property,®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit or Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.

About Forward-Looking Statements

The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and
actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC).These filings may be read free of charge on the SEC’s website at You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.


© 2012 The Active Network, Inc. All rights reserved. Active Network is a trademark of The Active Network, Inc. All other trademarks are the property of their respective owners.

The Active Network

Active Network Announces Successful Launch of  ActiveWorks® Cloud Technology at Marine Corps Marathon

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Mona Klausing

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