Alliance Partners ACTIVE’s Technology with Run Ireland’s Local Participant Reach to Simplify Signing Up for Races in Ireland
SAN DIEGO, Calif. and GALWAY, Ireland — 8 January 2013 — The ACTIVE Network, Inc. (NYSE: ACTV), the leader in cloud-based Activity and Participant Management™ (APM), today announced a strategic alliance with Run Ireland, the largest website for running events in Ireland. As the official technology partner, ACTIVE Network will handle the online registration for events listed on Run Ireland’s site to make finding and signing up for endurance events online even easier.
In 2012, participation in races managed by Run Ireland increased 33% over the previous year. Looking to continue this momentum into the new year, more than 350 races previously with Run Ireland will also move to ACTIVE’s technology.
“Our strategic partnership with ACTIVE allows us to focus on what we do best, which is to create a great website experience for locals looking to get active,” said Angela Geraghty, Managing Director at Run Ireland. “Now, event directors have the ability to grow participation by using ACTIVE’s robust technology to help manage their event so that participants can easily find and sign up for races.”
With more than six million page views last year, Run Ireland is a preeminent source for people in Ireland to find ways to get active. As ACTIVE Network focuses on streamlining registration and event management processes, Run Ireland staff will continue to manage its consumer website.
“ACTIVE Network powers customers of all sizes around the world, and we continue to be focused on and committed to offering our technology across the UK and Europe,” said Sejal Pietrzak, senior vice president of International at ACTIVE Network. “Run Ireland is yet another example of our dedication to helping people become more active by simplifying the registration process and improving accessibility to activities through our technology.”
ACTIVE Network helps race directors get more participants, manage administrative tasks and build their race brand. The Company’s Activity and Participant Management™ technology solutions make it easier for organizations to automate and streamline their operations while making the process of signing up for these events simpler for participants. From online registration and secure payment processing, to social media integration, volunteer recruitment and targeted marketing services, ACTIVE Network can help organisers operate more efficiently and engage more effectively with their participants. For more information on ACTIVE Network in Ireland, please visit http://www.activenetwork.ie
About ACTIVE Network
ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™ (APM), our Active Works® cloud technology helps organizations transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as ACTIVE.com® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organisations get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ACTIVEnetwork.com or ACTIVE.com and engage with us on Twitter @ACTIVEnetwork, @ACTIVE and on Facebook.
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