Significant Investment by ACTIVE in its International Platform Attracts Customers Globally
Dallas, TX – March 31, 2015 – ACTIVE Network®, the leader in worldwide cloud-based Activity and Participant Management™ and data solutions, today announced a multi-year, global partnership as the official online technology partner of The Color Run™. The Color Run has been a long-standing client of ACTIVEWorks® in the United States since its inception in 2011. With this partnership, The Color Run will leverage ACTIVE’s robust international technology platform, its extensive global support network and ACTIVE’s rich data insights into participant and market trends to continue its overseas and domestic growth – serving The Color Run participants around the world.
ACTIVE Network has been providing online registration and data management services domestically to The Color Run 5K paint race and will support the organization’s international growth by providing a centralized multi-language online registration, multi-currency payment processing and data management process. ACTIVE has invested significantly in its international business, making it one of the most robust global solutions in the market. The ACTIVEWorks platform is scalable and supports over 50 countries, 15 languages and 29 currencies throughout Europe, Africa and Asia Pacific. With ACTIVEWorks, Color Runners have an integrated and consistent brand experience regardless of race location globally. The Color Run will also utilize ACTIVE’s marketing services to support its site advertising, email outreach and use ACTIVE’s Instant Ads program to drive registration to its events.
“The Color Run event is continually growing and we are seeing exponential success both domestically and internationally,” said Travis Snyder, CEO of The Color Run. “ACTIVE’s technology platform, support and international services will help us continue to grow our brand worldwide with a consistent experience for our participants. We are happy to extend this partnership as we expand into more countries in 2015.”
The Color Run was founded in March 2011 as an event to promote healthiness, happiness and individuality by bringing the community together to participate in the “Happiest 5K on the Planet.” It is the original paint race and has created a completely new genre of running that continues to grow year after year. As the single largest event series in the world, The Color Run has exploded since its debut event and has served more than 4 million runners worldwide to date.
“We are proud to continue our long-standing partnership with The Color Run and will use our industry-leading data and technology to support its global growth of becoming the world’s largest running series,” said Sam Renouf, General Manager for Sports for ACTIVE Network. “ACTIVE has put a lot of time, energy and resources expanding its international capabilities within a single platform, ACTIVEWorks, giving us the ability to power over 25,000 international events in more than 50 countries. ACTIVE pioneered the adoption of online registration technology and continues to lead the market 16 years later. We’ve seen a similar growth story from The Color Run: the original, themed-run series that has transformed the market of mass participation sport through its rapid growth and creative approach.”
About ACTIVE Network
ACTIVE Network® is the leader in Activity and Participant Management™ and data solutions powering over 47,000 customers worldwide with SaaS technology that streamlines activity and event administration. Our enterprise-level ACTIVEWorks® cloud platform, combined with our business intelligence tools, make managing and operating all types of activities, events and organizations smarter and more efficient. ACTIVE Network® was founded in 1999 and has offices worldwide. For more information, visit: http://www.activenetwork.com or follow us on Twitter @ACTIVENetwork.
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