Targeted deals for active consumers in the endurance and golf markets
SAN DIEGO, CALIF. – October 17, 2011 – Active.com®, a media property of Active Network, Inc. (NYSE: ACTV), and the leading online community that connects people with the activities they love to do, announced that its daily deals program, Schwaggle™, launched Thursday, October 13th in Baltimore and Detroit and will go live in Portland and Columbus today.
Schwaggle offers exclusive deals on fitness-related products and services for the active consumer. With discounts ranging from 40-70% off the original price, Schwaggle promotions include high-end endurance sports and fitness gear, race registrations and golf tee times.
“Unlike many of the daily deal programs crowding the market today, Schwaggle is focused on offering relevant deals to a very targeted, consumer audience,” said Brian Enge, vice president, strategic projects of Active Network. “With sell-through rates ranging from a few hours to two days, our ability to deliver relevant deals to consumers is driving business for organizers.”
Schwaggle has increased repeat business to participating organizations in the endurance and golf markets. Furthermore, up to 75% of Schwaggle race registrations come from new participants, illustrating its success in expanding the reach of retailers and event directors to new audiences.
Launch deals include discounted registrations for the Haunted Halloween Segway Tour of Chicago, the 2011 Gobble Cobble Turkey Trot 7K in Baltimore, the Epic Grind 5K & 10K races in Portland and the Fall into Winter Half Marathon in Columbus.
Schwaggle is currently available in 17 major U.S. cities and plans to expand to additional markets by the end of the year. To learn more about Schwaggle, please visit http://schwaggle.active.com.
About The Active Network, Inc.
The Active Network, Inc. is the leading provider of organization-based cloud computing applications—serving the business events, community activities, outdoors and sports markets— with over 47,000 global business customers and 70 million annual transactions reported last year. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.
About Forward-Looking Statements
The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC).These filings may be read free of charge on the SEC’s website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.
© 2011 The Active Network, Inc. All rights reserved. Active.com, ActiveWorks and Schwaggle are registered trademarks of The Active Network, Inc. Active Network is a trademark of The Active Network, Inc. All other trademarks are the property of their respective owners.