(Logan, UT — October 9, 2017) Altra’s new waterproof Wasatch Jacket and an all-black update to its popular “better than waterproof” Lone Peak NeoShell™ Mid are the perfect pair for outdoor adventures in the changing weather conditions of autumn into winter.
The Altra Wasatch Jacket, named after Utah’s beautiful Wasatch mountain range ticks all the boxes for the jacket you want in your pack on any outdoor adventure: waterproof, breathable, stretchy, lightweight and quiet. At only $199, it’s a high-quality performance piece for an outstanding price.
The Wasatch Jacket is made with Altra-exclusive ZeroH2O™ fabric, rated 20K mm waterproof tested, with taped seams and watertight zippers on the main closure and both pockets for a truly waterproof fit.
This fabric also has 25K breathability and laser cut ventilations on the underarms to provide the most breathable fit for a waterproof item.
Altra’s ZeroH2O™ fabric is supple, soft, incredibly stretchy and quiet—it doesn’t sound like you’re wearing a potato chips bag as you run or hike. The full-featured jacket is surprisingly light, weighing just 9 ounces for men and 7.8 ounces for women.
Altra’s new ThumbLock™ cuff adjustability system features elastic thumb loops inside the cuff—instead of on the sleeve—to let you single-handedly tighten the material around your wrist to lock out the elements without affecting your running stride. The fitted, 3-piece hood with a drip edge brim and an adjustable cinch cord keeps your head protected, and fits under a cycling or climbing helmet.
The jacket conveniently packs into one of its hand pockets for easy stashing in a backpack or tote. Colors for men are Altra red with gray accents or black with gray accents and colors for women are methyl blue with navy accents or clover with orange accents.
This jacket is perfect for high output activities like running, hiking or snowshoeing. The waterproof features on the Wasatch Jacket make it a great outer layer for fall/winter activities, but it’s still light enough for spring/summer usage, making it an ideal year-round jacket.
MSRP for the Altra Wasatch Jacket is $199, available in October 2017.
The perfect trail companion for the Wasatch Jacket is a sleek, new all-black edition of the Altra Lone Peak NeoShell™ Mid, made for trail runners or hikers who don’t want the wet weather to slow them down. This new trail footwear is an ideal lightweight alternative to heavy, clunky waterproof trail shoes, weighing only 13.3 ounces for the men’s sample and 11.4 ounces for the women’s sample.
Features include a mid-height cuff, 25 mm stack height, with a waterproof Polartec® NeoShell™ upper, a DuraTread™ rubber outsole, aggressive TrailClaw™ lugs and Gaiter Trap™ technology for gaiters sold separately.
Altra won the Apex Award from Polartec® for the innovative and first-ever use of its waterproof NeoShell™ fabric in a shoe. The waterproof features on this shoe allow trail runners or hikers to tackle streams, snow and wet climates without their shoes absorbing the water and becoming heavy and sluggish.
Like all Altra shoes, the Lone Peak Neoshell Mid has a Zero Drop™ sole, FootShape™ toe box for natural stability and power, and separate lasts for men and women.
MSRP for the Altra Lone Peak NeoShell Mid is $160 for both men and women, available September 2017.
Altra’s Wasatch Jacket and Lone Peak NeoShell Mid are on www.AltraRunning.com or at your local specialty running retailer.
While working at a running store, Altra founder Golden Harper was frustrated that modern running shoe technology caused poor running form and had not decreased running injuries. His passion to create a shoe that followed the science produced Altra’s FootShape™ toe box and Zero Drop™ platform. Since its founding in 2011, Harper and co-founder Brian Beckstead have grown Altra from one to 25 shoe styles, winning multiple Editor’s Choice awards and distribution in more than 60 countries. Join the conversation @AltraRunning and #ZeroLimits on Twitter, Instagram and Facebook.
Media Contact: Colleen Logan, VP Marketing, firstname.lastname@example.org