Industry News

Industry News Archive for dates of Monday, June 12, 2017 thru Sunday, June 25, 2017
  • Part of Golden Gate Bridge May Be Shut Down for San Francisco Marathon to Address Safety, Terror Concerns 06/22/2017 - Authorities are considering shutting down all northbound lanes of the Golden Gate Bridge to motorists during the San Francisco Marathon in July. The proposal aims to bolster safety during the annual event and address terrorism concerns.
  • Interbike loses consumer day, partners Kickstarter for innovation incubator 06/22/2017 - Interbike has announced that this year’s event will not carry the Customer Appreciation consumer access day that it has over the past three years. Organizers are going back to the old format and making it a trade-only event. The show is also working with Kickstarter to offer economical booth opportunities for new businesses.
  • Ryan Murphy teams up with Speedo 06/22/2017 - Three-time Olympic gold medallist Ryan Murphy has been named as the latest brand ambassador for swimwear manufacturer Speedo. Murphy joins a long list of Team USA swimmers associated with the Australian brand, including Missy Franklin, Nathan Adrian and Conor Dwyer.
  • Spartan Race Announces New Gatorz Eyewear Sponsorship 06/22/2017 - Gatorz, the creators of patented aluminum eyewear worn by extreme athletes and members of our armed forces has teamed up with Spartan, the world’s largest obstacle race, and endurance brand, as an official partner of the 2017 Reebok Spartan Race World Championship taking place September 30 through October 1 in North Lake Tahoe, CA.
  • Tough Mudder Names Guinness Blonde American Lager New Beer Sponsor 06/22/2017 - Tough Mudder welcomes Guinness Blonde American Lager as the “Official Beer Partner” of the United States Tough Mudders. Participants will soon be raising a pint of Guinness Blonde American Lager at the finish line.
  • RockShox is official partner of 2017 UCI Mountain Bike World Championships 06/22/2017 - SRAM owned RockShox has announced that it will be an official event partner with the 2017 UCI World Mountain Bike Championships, which is being held in Cairns, Australia. The iconic suspension manufacturer will provide event support for volunteers and officials, as well as areas on and around the course.
  • Nike In Discussions To Sell Directly On Amazon 06/21/2017 - Nike is close to reaching a deal to sell directly on, according to a report from Goldman Sachs. According to a report from Reuters, Goldman said Nike could add $300 million to $500 million of revenue in the U.S. by expanding as a wholesale dealer on Amazon.
  • New Study Found Sexist Coverage Of Female Athletes Increased During 2016 Olympics 06/21/2017 - Cynthia Frisby, associate professor of strategic communications and undergraduate student Kara Allen, analyzed 732 articles to understand the coverage of female athletes during the 2012 and 2016 Olympics. They cataloged instances of microaggressions in regards to a person’s race and gender, often belittling the athletic accomplishments of women.
  • Rodale To Explore Potential Strategic Alternatives For The Business 06/21/2017 - Rodale, Inc. announced that its Board of Directors has initiated a process to explore strategic alternatives to best position its industry-leading properties for the future. This may include the sale of the Company as a whole, the sale of select properties or groups of properties or individual businesses, or the continued implementation of its business plan.
  • TrainingPeaks explores the athlete-coaching mindset with new study 06/21/2017 - Endurance sport training software provider TrainingPeaks is supporting a research by Andy Kirkland Ph.D., a triathlon coach and sports scientist. His research hopes to improve the quality of endurance coaching, coach education and training advice given to athletes worldwide.
  • Could Your Running Shoes Be Harming You? 06/21/2017 - Recent research conducted by the University of South Australia’s Sansom Institute for Health Research suggests that lightweight running shoes may cause more harm than good for heavy-set runners.
  • How Reebok used influencer reviews to break into the competitive running category 06/21/2017 - How does influencer marketing work? Reebok worked with retail marketing firm Experticity to let a group of 1,200 to sample their most expensive Floatride Run shoes. Then it collected their reviews through review software platform Bazaarvoice before the product launch. Reebok didn’t pay extra for positive product reviews - the only compensation was free sneakers.
  • Athlete at 70.3 Syracuse disqualified for tampering with a competitor’s bike 06/20/2017 - Canadian age grouper Kristen Johnson was disqualified at IRONMAN 70.3 Syracuse after a spectator-turned-witness said he noticed and documented Ms. Johnson tampering with his wife's bike.
  • NBC Sports gets in play with USA Swimming 06/20/2017 - NBC Sports Group and USA Swimming are broadening their partnership, with the announcement that NBC Sports’ Playmaker Media will power the launch of USA Swimming Productions. Playmaker Media delivers direct-to-consumer, live streaming and video-on-demand solutions for major sports leagues, professional team franchises, regional and national sports broadcasting networks.
  • Brooks Announces Partnership With 2018 Special Olympic USA Games 06/20/2017 - Brooks Running Company announced their partnership with the 2018 Special Olympics USA Games, taking place July 1-6 in Seattle, Wash. Over 4,000 athletes and coaches from 14 different sports will participate in the games. Brooks is hoping to bring their Run Happy spirit to the event.
  • Frenchman challenges British president of world cycling body AP 06/20/2017 - David Lappertient has formally challenged Brian Cookson for the presidency of the International Cycling Union. Lappertient, a UCI vice president from France, says he has entered the Sept. 21 election ahead of a Wednesday deadline for candidates.
  • Lululemon Has Invested in a Cycling Apparel Startup 06/19/2017 - Vancouver-based Lululemon has made a minority investment in 7mesh Industries, a startup based in nearby Squamish, British Columbia, that is a purveyor of $250 cycling jackets and $140 shorts. Lululemon said 7mesh would collaborate on new ventures with Lululemon's research and development arm called Whitespace.
  • Chris McGovern joins Donnelly Sports 06/19/2017 - Donnelly Sports LLC has added two new members to its team. Industry veteran and former professional cyclist Chris McGovern joins Donnelly as OEM sales manager and product specialist. Joining Donnelly Taiwan is Abby Yin, who takes on a newly-created position as Technical Sales Manager.
  • Trek looking to hire 100 retail employees in Philly 06/19/2017 - Trek Bicycle said it’s adding 100 new retail jobs to the Philadelphia-area as the company looks to bolster its employee base after its recent acquisition of 12 Bike Line locations. The positions — which include various sales and service roles — are new and will be an addition to the current employee base at Bike Line’s locations.
  • Lance Armstrong wants USADA report, Andreu and LeMond forbidden from trial 06/19/2017 - Attorneys for Lance Armstrong have filed a list of potential witnesses and evidence they want a judge to exclude from Armstrong’s upcoming $100 million trial for civil fraud. The list includes two longtime nemeses – Betsy Andreu and Greg LeMond - plus evidence of a car crash in Aspen in late 2014 and a damning report against Armstrong in 2012 by the U.S. Anti-Doping Agency.
  • Bear Kills Alaska Teen During Trail Race 06/19/2017 - The annual Robert Spurr Memorial Hill Climb ended in tragedy after a junior runner was attacked and killed by what Anchorage police called “a large black bear.” The teen, who officials have not identified, was pronounced dead at the scene.
  • Finding a Stolen Bike Just Got a Lot Easier 06/19/2017 - VerifiR, a tech brand that specializes in product authentication, recently developed a process of molding data chips into carbon-fiber bicycle frames. VerifiR also partnered with Bike Index, a bike registration service that has recovered nearly 4,000 stolen bikes over the past decade, to help riders recover pilfered and stolen goods.
  • SIS to fuel British Triathlon 06/16/2017 - Science in Sport, a sports nutrition company that develops, manufactures and markets sports nutrition products for pro athletes and sports enthusiasts, has become the Official Sports Nutrition Supplier to British Triathlon. SiS will supply British triathletes across both the Olympic and Paralympic National Lottery Funded Programmes.
  • Hoka One One Grows Ambassador Team 06/15/2017 - Hoka One One has bolstered its athlete roster with the signing of triathlete Kirsten Kasper and ultrarunner Tim Freriks.
  • Nike to cut 1,400 jobs, reduces product lines 06/15/2017 - Nike, a maker of sports shoes and apparel, said Thursday it will cut about 1,400 jobs, or 2% of its workforce worldwide, as part of a new strategy to sell products more directly to customers.
  • Report confirms ‘Culture of fear’ existed in British cycling team 06/14/2017 - An independent report into British Cycling says the sport’s domestic governing body lacked “good governance” and there was a “culture of fear” within the track cycling team. This comes after allegations of sexism and bullying were made about the then-British Cycling technical director Shane Sutton by female track rider Jess Varnish and then by several other cyclists.
  • Former UCI president Hein Verbruggen dead at 75 06/14/2017 - Hein Verbruggen, former president of the International Cycling Union (UCI) and one of the most prominent sports administrators of his time, has died. He was 75. The Dutchman, who headed the UCI between 1991 and 2005, was heavily implicated in the doping scandals that rocked elite cycling when he ran the sport.
  • Color Run Sues Competitive Race for Trademark Infringement 06/14/2017 - Running-event company The Color Run, LLC filed suit last week against rival company My School Color Run, LLC for willful trademark infringement, unfair competition, and false designation of origin. Color Run asserts that My School Color Run’s similar name, branding, events, and apparel violate both federal and state law.
  • Lance Armstrong battles government over experts as trial looms 06/13/2017 - A federal lawsuit against former cyclist Lance Armstrong will proceed to trial after a judge refused to throw the U.S. Government's $100 million lawsuit against him. The government is suing Armstrong on behalf of the Postal Service, which paid $32.3 million to sponsor Armstrong’s cycling team from 2000 to 2004. It argues that Armstrong’s cycling team violated its sponsorship contract by using performance-enhancing drugs and blood transfusions to cheat in races – and then lied about it to continue receiving payment.
  • City Denies Permit for Portland Marathon, Imperiling a 45-Year Tradition 06/13/2017 - The Portland Marathon is in danger of being cancelled after city officials denied the October race a permit last week, citing a strain on police overtime hours.
  • Sigma Sport Electronics licenses Myotest Running Library® for Running Wearables 06/13/2017 - -Myotest SA, a pioneer in biomechanics-based smart coaching, announced it has entered into a multi-year license agreement with Sigma Sport in Germany. Sigma Sport will standardize Myotest’s Fundamental Running Library for their entry level running products including Running Computers, Sports Watches and Activity Trackers.
  • Boa Expands Run Category 06/12/2017 - Boa Technology expanded fit systems in the run market with new textile-based lace and guides. In conjunction, Boa formed a new brand partnership with Asics and debuted Boa-powered running shoes with New Balance and Under Armour.
  • British Cycling announces plans for sweeping reform to change culture at troubled organisation 06/12/2017 - British Cycling has announced wide-ranging plans to reform its governance, with the troubled governing body saying the restructure is designed to change the culture and behaviour across the organisation.

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