Bindle hits the ground running with media relations initiatives following successful launch
Encinitas, Calif. – Bindle Bottle, makers of the world’s first fully insulated water bottle with integrated storage, has named Verde Brand Communications as their agency of record. Verde brings an integrated approach to Bindle, offering strategic branding, storytelling and media/influencer relations.
Coming off of a successful Kickstarter launch in the Fall of 2017, Bindle Bottle has hit the ground running. The brand has taken a thoughtful approach to hydration, driven by innovation and convenience. As a result, Bindle is well positioned in the active lifestyle market with its sleek design, upscale look and practical every-day application that appeals to a wide audience.
“From day one, Bindle Bottle has drawn particular interest from – and delivered a meaningfully different product to – those who live active lifestyles and seek outdoor adventures,” said Charlie Crisan, Bindle Bottle’s General Manager. “With Verde’s proven track record in this space, we’re thrilled to be partnering with them to help build on our marketplace momentum, grow our loyal following, and craft and tell our stories among this fun-loving community while propelling us forward into new markets.”
Verde will work with Bindle Bottle to tell their brand story and share the success of their innovative product. Through strategic campaigns, Verde will help elevate Bindle Bottle to new audiences and elevate brand awareness.
“Ever since our team was introduced to Bindle Bottle, we’ve been obsessed with it – it’s very much one of those ‘why didn’t we think of that’ products,” said Kristin Carpenter-Ogden, founder and CEO of Verde. “The team at Bindle Bottle upleveled a well-designed water bottle with a functional, simple upgrade that makes it an every-day essential and our team is looking forward to building traction and community around Bindle Bottle with our proprietary integrated brand communications. This is one brand to watch.”
About Verde Brand Communications
Verde Brand Communications is an integrated, full-service public relations, digital media, marketing, branding, crowdfunding, paid, and consulting agency rooted in the outdoor, active lifestyle, cycling, action sports, consumer electronics, and snowsports industries. Founded in 2001, Verde has offices in Jackson, Wyo., and Durango and Boulder, Colo. For more, visit: verdepr.com.
About Bindle Bottle
Bindle Bottle was founded in 2017 with the goal of reinventing an everyday staple to store your essentials and valuables while staying hydrated on-the-go. Developing smarter systems to help prepare you for planned activities or unexpected adventures is key to their mission. Learn more at www.bindlebottle.com or follow on social – #LifeInABottle.