Launch of the enRoute drives North American sales for Swedish company
On January 27th, Salming Sports AB appointed David Field as the new CEO of their North American subsidiary, sparking a momentum change that resulted in record numbers for the month of February.
February results were bolstered by strong demand across the newly launched 2017 running line, with total sales increasing 48 percent over last February. The Salming enRoute was the volume leader accounting for 55% of all footwear sold in the US market. Retail booking orders for the spring 2017 running line also rose 31 percent over last year, spurred by the opening of several new key accounts.
In Canada, consumer demand for Salming’s indoor sports products and an aggressive sales team led by National Sales Manager Brian Mills, delivered a 66% increase in sales from 2016. Canada is poised for consecutive record-breaking months, as the new running line hits the market in March.
“Coming off a turbulent January internally, I was pleased to see the team pull together and deliver our strongest month to date. It’s encouraging to see such strong consumer demand across the entire running and indoor portfolios in February,” said Field, chief operating officer, Salming North America. “We believe that Salming is poised for continued success in 2017 with products that will excite our customers and draw them into our retail partners.”
About Salming North America
Salming is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball and Squash markets. The company has its North American headquarters in Raleigh, North Carolina.