TYR Becomes the Official Category Exclusive Swimwear and Swim Accessory Sponsor for All Six Set Up Events Series
WILMINGTON, NC – January 25, 2012 – Set Up Events, the leading producer of triathlons, running and endurance events, announced today that it has partnered with TYR as the Official Swimwear and Swim Accessory Sponsor for all of Set Up Events’ Triathlon Series.
The TYR sponsorship, which runs through 2013, includes category exclusive rights as the Official Swimwear and Swim Accessory Sponsor for each series including the Inside-Out Sports North Carolina Triathlon Series, Go-Tri Sports South Carolina Triathlon Series, TrySports Series, Virginia Triathlon Series, Maryland Triathlon Series and the newest Georgia Triathlon Series.
“TYR is proud to partner with Set Up Events, one of the nation’s largest triathlon production companies. With a growing number of races and competitors, the Set Up Events series is an opportunity for TYR to reach triathletes at the grassroots level,” said Ryan Dolan, Vice President of Sales for TYR.
“It has been a successful partnership in previous years of working with TYR, and we are excited to take this to the next level,” said Bill Scott, CEO of Set Up Events. “TYR is a recognized leader in swimwear and swim accessories, and it’s great to have such an innovative, performance-focused company aligned with Set Up Events and our triathletes.”
The sponsorship was secured by John Jones of fortyninegroup, the official strategic marketing agency of Set Up Events.
TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.
About Set Up Events
Set Up Events, one of the nation’s largest producers of triathlons, is a full-service production, registration and timing company for participatory sports, triathlon and running events. In 2012
Set Up Events will produce over 140 triathlons in 8 states totaling over 64,000 registrations. For more information about Set Up Events, visit www.SetUpEvents.com Participants can also Follow Set Up Events on Twitter (@SetUpEvents) or Like Set Up Events’ facebook page.
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