Toyota Named Title Partner of 9th Annual Rock ‘n’ Roll Dallas Half Marathon

March 7th, 2018

Annual springtime road race returns to Dallas the weekend of March 24 – 25, 2018

DALLAS, Tex. (March 7, 2018) – The Rock ‘n’ Roll Marathon Series has announced Toyota as the title partner of the 2018 Rock ‘n’ Roll Dallas Half Marathon. One of the largest half-marathons in the state of Texas, the event will welcome more than 13,000 participants to the streets of downtown Dallas the weekend of March 24–25, 2018.

“Toyota is proud to serve as the title sponsor of the Rock ‘n’ Roll Dallas Half Marathon, an event that is especially meaningful now that the Toyota Motor North America team calls Texas home,” said Tyler McBride, engagement marketing manager, Toyota Motor North America. “Over 200 Team Toyota participants will compete in the 5K and Half Marathon and many others will cheer on runners at the Toyota Cheer Station between Mile 7-8. We look forward to supporting a partnership that’s not only important to Toyota but to the thousands that participate in the race weekend experience.”

The Dallas announcement expands Toyota’s partnership with the Rock ‘n’ Roll Marathon Series, where they’ve served as the Official Auto and Title Sponsor of the Toyota Rock ‘n’ Roll Concert Series, since 2015. As part of the new agreement, Toyota will continue to have a branded mile on course as well as an interactive footprint at the Rock ‘n’ Roll Marathon Series’ Health & Fitness Expo. Fans can participate in activities including:

  • Toyota Ride & Drive: Runners and spectators can drive the same Toyota vehicles being used on race day and receive a $10 merchandise certificate to use in the race merch store!
  • Prius CARb Load Challenge: As a nod to runners who carb-load before a big race, guests will compete to fill the cargo space in the Prius with carb-shaped pillows as quickly as possible.
  • Sienna #ToyotaGiving heat Press: Guests will answer “I run for:” with the phrase printed on an applique. For each guest who participates, $1 will be donated to Team in Training, benefitting the Leukemia & Lymphoma Society.

As part of the finish festival at The Lawn at Reunion Tower, taking place on Sunday, March 25, from 8 a.m. – 1 p.m., guests can have the half marathon route screen printed on a Prius custom race cinch bag. Guests can also take photos and share who they are running for in support of the #ToyotaGiving program. Additionally, Toyota owners will enjoy a special gift at both the expo and the Finish Fest by showing their Toyota key to a representative at the Toyota booth.

“Having a strong Texas based partner like Toyota as our title sponsor is key to our continued success in Dallas,” said John Smith, Senior Vice President, Rock ‘n’ Roll Marathon Series. “Participants can expect to see Toyota employees out on the course race weekend, either running or volunteering and cheering participants on from their Toyota Cheer Station. We look forward to elevating the runner experience further with this expanded partnership.”

The musically themed Toyota Rock ‘n’ Roll Dallas Half Marathon starts on Young St. and Lamar St. (near the Omni Dallas Hotel) and takes runners on a tour of downtown including the spectacular sights of Deep Ellum, Margaret Hunt Hill Bridge, The Bishop Arts District and Houston Street Bridge. Participants are treated to epic views of the downtown Dallas skyline before crossing the finish line at The Lawn at Reunion.

The event will once again feature two days of running with the Toyota Rock ‘n’ Roll 5K presented by Brooks on Saturday at 7:45 am in Fair Park. Participants can take the “Remix Challenge” by running both Saturday and Sunday and earn the coveted Remix Challenge medal in addition to each race’s finisher medals.

In true Rock ‘n’ Roll fashion local bands will play through the streets of Dallas, along with spectators and high school cheerleading teams lining the route to motivate runners to the finish line. In 2018, runners will be introduced to the all-new Rock ‘n’ Roll race experience with a renewed focus on the core pillars of bringing fun to the run with great music in a community environment. Upon finishing, participants are invited to relax and celebrate with family and friends at the Toyota Rock ‘n’ Roll Concert Series, featuring Hayes Carll.

Race weekend kicks off with a free Health & Fitness Expo, where runners can find the latest running technologies, fitness apparel, health and nutrition information and interactive displays. The Expo takes place at Kay Bailey Hutchison Convention Center on Friday, March 23 from 12:00 pm – 6:00 pm and Saturday, March 24 from 10:00 am – 5:00 pm. The Expo is free and open to the public. Information and registration is available online at The Finish Fest at The Lawn at Reunion Tower takes place Sunday, March 25 from 8:00 am – 1 pm.

For more information on the event’s weekend activities, please visit For more information on the Rock ‘n’ Roll Marathon Series®, please visit 



Event Logo
Dallas Start Line Photo (Credit: Bruce Buckley) 

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.6 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.   

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit

About the Rock ‘n’ Roll Marathon Series

The Rock ‘n’ Roll Marathon Series® is the world’s largest running series with more than 600,000 runners taking part in over 30 destination events around the world every year. Established in 1998, the Rock ‘n’ Roll Marathon Series’ simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish-line festival and Toyota Concert Series Headliner featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, FloRida, the Goo Goo Dolls and Bret Michaels. Further information about the Rock ‘n’ Roll Marathon Series can be found online at and follow @RunRocknRoll on all social platforms. 


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit

Media Contacts:

Rock ‘n’ Roll Marathon Series:
Dan Berglund, 

Saatchi for Toyota:
Kimberly Harms, 702-234-9517,

Rock 'n' Roll Marathon Series

Toyota Named Title Partner of 9th Annual Rock ‘n’ Roll Dallas Half Marathon

Contact Info

Dan Berglund

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!