Louisville, Colo., Oct 17 – After a successful 3-year relationship, Spartan Race has committed to extending its partnership with ChronoTrack through 2020. ChronoTrack, the leading provider of complete race solutions for endurance sports operated by Life TimeSM, The Healthy Way of Life Company, will continue to serve as the preferred timing and registration provider for Spartan Race, which operates more than 170 obstacle racing events in more than 25 countries.
The agreement comes at a time of great growth for both companies. During the next five years, Spartan Race will continue to rapidly expand their events across six continents. The organization has already expanded into Hong Kong, Malaysia and the United Arab Emirates using ChronoTrack registration and timing services.
Meanwhile, ChronoTrack has continued to revolutionize endurance event registration and timing services. This year, they introduced the Pro 2 Controller, the first timing controller to use a modular platform that allows timers to easily swap out components, add new technology, and update internal hardware. ChronoTrack also added customized, reusable active tags to their suite of products, first tested by Spartan Race. These products add to ChronoTrack’s arsenal of state-of-the-art hardware, which continue to be the preferred timing products trusted at Spartan Race events.
Through this partnership, ChronoTrack will provide Spartan Race with exclusive benefits such as real-time display of participant profiles and point totals; virtual awards and ‘gamification’ of goals; and recruitment tools that recommend prospective teams and team members to one another. International registration and payment processing, photography, video matching and scoring software, as well as live athlete social media and SMS updates will be provided through ChronoTrack Live to provide an enhanced participant experience for Spartan athletes.
“As a global company whose growth has been amplified by generations of fans who embrace the convergence of fitness and technology, Spartan could not be more excited to extend our relationship with Life Time and ChronoTrack,” says Spartan Race CEO and Founder Joe De Sena. “We know Spartans look forward to using Life Time’s newest innovation in pursuing their fitness goals as our brand offerings continue to extend beyond the race course.”
ChronoTrack is a trusted provider of race solutions for timing partners and race organizers, supporting 25 of the 30 largest races in the U.S. and timing more than 90 million athletes since inception. Its comprehensive solution offers events a modular approach to accessing registration, on-site registration, race check-in, scoring, live results, mobile results, athlete updates, on-site results, athlete photography and video finishes. This, coupled with its timing equipment and services from ChronoTrack’s network of certified timing partners, provides the most complete race management solution for races in the market. To learn more, visit www.ChronoTrack.com.
About Spartan Race:
Spartan Race is the world’s leading obstacle race company and the first of its kind to feature timing and global rankings. With more than 170 events in 25+ countries planned for 2016, Spartan Race has more than 1 million global participants, and offers open heats for all fitness levels as well as competitive and elite heats. With over 5 million passionate social media followers, health and wellness products, as well as the popular NBC television series, Spartan Race has made obstacle racing one of the fastest growing sports—and lifestyles— in the world. Spartan Race features races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating each year in the Spartan Race World Championship. Visit http://www.spartan.com for more information, a schedule of events, and to register for a race.
About Life TimeSM, The Healthy Way of Life Company:
Life Time is a privately held, comprehensive health and lifestyle company that offers a personalized and scientific approach to long-term health and wellness. Through its portfolio of distinctive resort-like destinations, athletic events and corporate health services, the Healthy Way of Life Company helps members achieve their goals everyday with the support of a team of dedicated professionals and an array of proprietary health assessments. As of September 2016 the company operates 121 centers in 26 states and 35 major markets under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information is available at www.lifetimefitness.com.