Set Up Events Announces The Launch Of The Brave Soldier Challenge Series

February 22nd, 2012

Registration for Set Up Events’ Newest Series Opens February 2012

Wilmington, NC – February 22, 2012 – Set Up Events, one of the nation’s largest triathlon production companies, announced today the launch of a new battlefield for human competition, The Brave Soldier Challenge (BSC). Compromised of six events, the Brave Soldier Challenge is designed to test athlete endurance, strength, and agility. The BSC fires its first round in Wilmington, NC, followed by five more Brave Soldier Challenge events that have been strategically selected for proximity to east coast military base centers.  Registration for most of the 2012 events will open February, 2012.

“Following the extreme growth of the crossfit world, we’re excited to be launching the Brave Soldier Challenge in 2012,” said Andrew Silbereisen, President of Set Up Events. “It only makes sense for Set Up to put on top tier events that attract a whole new market of athletes who are interested in more of a challenge.”

Built for the Soldier in everyone, Brave Soldier Challenge draws competitors from crossfit, multisport and general strength conditioning disciplines. Men and women entering the Brave Soldier Challenge will compete for Top Military and Top Civilian honors in their respective age groups and genders.  At each event, competitors will earn series points toward the Brave Soldier Challenge finals in Pensacola, FL.

The name “Brave Soldier Challenge” was inspired by Brave Soldier Performance Skincare, a globally recognized brand of skincare products designed for extreme athletes.

“We are very excited for the opportunity to align our brand with a new type of event that caters to athletes of a different breed”, said Chris Gorman, CEO of Brave Soldier Performance Skincare.  “The uniqueness of this series and its brave competitors truly exemplifies our mantra, ‘Performance Beyond Limits’.”

Brave Soldier Challenge Event Locations:

Wilmington, NC – May 26, 2012
Charleston, SC – June 16, 2012
Virginia Beach, VA – July 7, 2012
Annapolis, MD – August 18, 2012
Atlanta, GA – September 8, 2012
Pensacola, FL – September 29, 2012

Additional information on venues and registration will be available on or the event’s facebook page.

About Set Up Events:

Set Up Events, one of the nation’s largest producers of triathlons, is a full-service production, registration and timing company for participatory sports, triathlon and running events. In 2012 Set Up Events will produce over 140 triathlons in eight states totaling over 64,000 registrations. For more information about Set Up Events, visit Participants can also Follow Set Up Events on Twitter (@SetUpEvents) or Like Set Up Events’ facebook page.

About Brave Soldier:

Established in 1998, Brave Soldier Performance Skincare is a globally recognized product line with a mission to address the unique skincare needs of extreme athletes. Made in the USA, Brave Soldier products are carried at the retail level by specialty athletic stores nationwide, sold through the world’s leading distributors, and direct-to-consumer globally from  With its origins in Santa Monica, California, Brave Soldier currently operates out of Raleigh/Durham, North Carolina. To learn more about the history, products, or mission of Brave Soldier, visit, follow @bravesldier on twitter, or like Brave Soldier’s facebook page.


For further information, contact: 910-512-4489

Set Up Events

Set Up Events Announces The Launch Of The Brave Soldier Challenge Series

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Erin Hogston

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