Science in Sport Now Fueling Three of the World’s Strongest Cycling Organizations

August 8th, 2017

Elite endurance nutrition company behind British Cycling and USA Cycling becomes the official sports nutrition supplier for Cycling Australia

(San Francisco, CA – August 8, 2017) – Science in Sport, the leading sports nutrition company and makers of the World’s First Isotonic Energy Gel, announced today it has become the official sports nutrition supplier of Cycling Australia in a deal which runs through March 2021. With the completion of the Cycling Australia partnership, SiS now supplies race-winning nutrition to the trifecta of the world’s most elite cycling organizations, including USA Cycling and British Cycling.

Over the next four years, Cycling Australia athletes will benefit from Science in Sport’s custom nutritional strategies to fuel their world-class race program. SiS will supply a comprehensive range of lab-tested, athlete-proven SiS products including hydration, recovery, and protein to Cycling Australia. Cycling Australia will also have access to the newly released Science in Sport GO Energy + Electrolyte Gel, which builds on the established science of the SiS GO Isotonic Energy gel, the world’s first and only truly isotonic energy gel. The electrolyte levels in SiS GO Energy + Electrolyte gel have been specially selected to help maintain fluid balance in the body, which are typically lost through sweat. Cycling Australia will utilize these gels along with Science in Sport ReGO Rapid Recovery, and a full suite of SiS nutrition products as they prepare for Tokyo 2020.

“We’re proud to pioneer sports nutrition innovation and fuel some of the world’s most prominent and successful cyclists,” said Stephen Moon, Science in Sport’s CEO. “We look forward to Cycling Australia joining our elite community of European and American endurance athletes.”

Based in London, this decade old brand has developed a full range of elite sports nutrition products for professional athletes and sports enthusiasts. SiS products are triple tested under the Informed Sport Evolved Certification program. SiS worked closely with the HFL anti-­doping laboratory to develop a world class three­-pronged testing system to minimise the risk of product contamination – the world’s first nutrition manufacturer to ever do so.

SiS is the official sports nutrition supplier to GB Rowing, Spartan Race UK, cycling teams Team Sky and Team Wiggins as well as triathlete Taylor Spivey and olympian Katarina Johnson-Thompson. In addition, Britain’s greatest Olympian, Sir Chris Hoy is an official brand ambassador. Since in Sport powered 24 medals at the 2012 London Summer Olympic games and 34 medals at the 2016 Rio Olympics. SiS also fuelled Team Sky to victory in the 2017 Tour de France.

SiS nutrition products are available through www.scienceinsport.com and through specialist online retailers. To request additional information, please contact PR representative Nicole Wood at +1 530 277 3951 or by email nicole@trueoverdrive.com.

About Science in Sport, Inc.

Founded in the United Kingdom in 1992, Science in Sport is a premium line of sports nutrition developed specifically for the endurance athlete. Science in Sport is the only manufacturer of an isotonic energy gel, and offers an entire range of sports nutrition for every need state for every athlete. All Science in Sport products are triple tested for quality assurance and banned substances, and are certified by the Informed Choice quality assurance program. Products are developed based on world class scientific knowledge based on athlete’s needs. Science in Sport is the official gel and hydration for many elite athletes and organizations, including Sir Chris Hoy, Team Sky, USA Cycling, GB Cycling, and Spartan Race UK. For further information, please visit www.scienceinsport.com.

Science in Sport

Science in Sport Now Fueling Three of the World’s Strongest Cycling Organizations

Contact Info

Nicole Wood
5302773951
nicole.wood2@gmail.com
www.scienceinsport.com

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