RunSignUp has made major upgrades to the Referral Program they first introduced a few years ago, transforming it into a powerful tool for attracting participants to events through incentivized social sharing and engagement. The updates make it simple to reward people who refer and incent the people they are trying to attract to the event. There are four main components to the upgrade:
- Automated Refund Rewards for Referrers gives event directors the ability to provide a financial incentive for participants to encourage their friends to sign up. For several years, RunSignUp has automatically generated a personalized referral link to registrants that are drawn by that referrer. The new release offers the event director complete flexibility to set up their own rules for motivating referrers; for example, they can provide a $2 refund for each new participant the referrer attracts, or set a threshold of 5 registrations, and give the referrer a $20 refund. These refunds are automatically credited against the original transaction, free of any processing fee.
- Time Limited Coupons can also be created at registration, unique to each registrant, for them to share with their friends and family to encourage them to join them at the event. These coupons can be set to any amount, with any expiration time so that the referrer can (for example) offer their friends a coupon worth $5 if they register within 72 hours. All coupons are set up as sub-coupons so the ROI of all referral coupons can be tracked together.
- Enhanced Sharing, with Facebook Friend Tagging makes it easier than ever for referrers to reach out to their social network. The social pop-up that registrants see upon checkout has been redesigned, with more options for personalization and a stronger “Call to Action” promoting the potential Refund Rewards for the referrer and the special coupon offers the friend can receive. Additionally, RunSignUp has received special approval from Facebook to enable a feature that allows for Friend Tagging to ensure that the invitation is seen by friends.
- Email Marketing is integrated in the RunSignUp system for easy communication with registrants. This allows the event director to further encourage referrals by sending customized emails with registrants’ personal referral code in the email. To track the effectiveness of these email blasts, the event director can set up a new time-limited coupon code for them to share.
Racing is a competitive landscape, and reaching participants is an ongoing effort for new and experienced event directors alike. Viral marketing is the new landscape for promoting races; RunSignUp’s new referral tools make it easier and more efficient to encourage participants to become marketing agents for events. Read more on RunSignUp Referrals 2.0: https://runsignup.wordpress.com/2016/01/27/referrals-2-0/
RunSignUp is the leading innovator of online tools for races registration, race day solutions, and running clubs. Services include RunSignUp for registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Blacklight Run, Bubble Run, Night Nation, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pike Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2015, over 10,000 races used the system to register more than 2.7 million participants. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.RunSignUp.com.