Race Directors Advanced Guide to Social Media Now Available From Chronotrack

January 14th, 2016

Evansville, Indiana – Jan. 14, 2016 – ChronoTrack, the industry leader and only provider of complete race solutions for endurance sports, has released the Race Directors Advanced Guide to Social Media, now available for download: http://bit.ly/ChronoTrack_Advance. As a follow up to the previously released Race Directors Guide to Social Media, the advanced edition provides even more in-depth guidance for how race directors can take advantage of social media, including best practices for paid advertising, setting up successful campaigns, new information on using Periscope, and much more.

“Race Directors have a huge opportunity to leverage social media to not only drive awareness of their events, but also generate registrations,” said Laurie Pani, Director of Marketing, ChronoTrack. “ChronoTrack, along with Big Run Media, has created the definitive guide to social media with advanced techniques to help novices and experts alike to make the most of their time and budgets.”

In the guide, Race Directors will learn:

  • The importance of a consistent voice across social networks and other best practices
  • An introduction to Ambassador Programs & Contests/Sweepstakes
  • Best practices for successful Facebook Ad campaigns
  • How to setup Twitter Cards and Ads to reach your target audience
  • How to create alluring Instagram ads to further drive registrations
  • Why Periscope is an important addition to the social media lineup

To download the free guide, visit: http://bit.ly/ChronoTrack_Advance

About ChronoTrack

ChronoTrack is a trusted provider of race solutions for timing partners and race organizers. ChronoTrack supports 25 of the 30 largest races in the U.S.  It’s comprehensive solution offers events a modular approach to accessing registration, on-site registration, race check in, scoring, live results, mobile results, athlete updates, on-site results, athlete photography and video finishes.  This, coupled with its timing equipment and services from ChronoTrack’s network of certified timing partners provides the most complete race management solution for races in the market.

About Big Run Media

Big Run Media, LLC is a full-service branding, digital marketing and creative design agency that focuses on active lifestyle brands. Big Run Media provides digital media planning and buying, social media management and influencer marketing campaigns. For more information, visit www.bigrunmedia.com

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To tweet this news, copy and paste:

“The Advanced Guide to Social Media”: what #RaceDirectors need to know to drive registrations: http://bit.ly/ChronoTrack_Advance


Laurie Pani



Kathy Bricaud

For ChronoTrack PR



Contact Info

Laurie Pani

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