ESW Podcast 06: LA Tri Club President Paul Hekimian Shares the Secrets to Significantly Growing Your Event or Business Through Clubs

Many of you have heard the demographics about triathletes – They get paid well and spend thousands of dollars each year on products, service and events. But did you know that there are over 900 triathlon clubs in the United States alone? Event organizers, retailers and brands, this episode is for you! Find out how to tap into this prized audience through clubs.

In today’s episode of the Endurance Sportswire podcast, we’ll speak with Paul Hekimian, president and founder of the LA Tri Club, one of the largest triathlon clubs in the nation. Get ready to hear:

• Really creative ways event organizers, retailers and brands have worked with clubs,
• The biggest mistakes to avoid when working with tri clubs
• What kind of budget is really needed to get in front of this valuable audience – it’s not what you think!

And if you are a member or officer of a triathlon, cycling or running club, Paul will also share some of best ways to attract sponsors to your organization and as well as attract more members.

To find out more about the LA Tri Club, go to http://www.latriclub.com.

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