Deena Betcher Added to Agency as Account Director
San Francisco, CA, – San Francisco-based public relations and sports marketing agency, OutsidePR, was recently appointed agency of record for Halo Neuroscience, creators of Halo Sport. Halo Sport is a headset device that uses Neuropriming to stimulate the part of the brain responsible for muscle movement and accelerate training improvements in strength, power, explosiveness, and skill.
Halo Neuroscience, founded in 2013, launched its flagship product, Halo Sport, in 2016. Since then, it has been used by organizations such as the San Francisco Giants, the US Olympic Ski Team, and U.S. Special Operations Forces to increase the gains from athletic training and accelerate the rate of improvement.
The 22-year-old boutique agency, OutsidePR, specializes in endurance and outdoor sport public relations with an emphasis on publicity, media planning, crisis communications, and social media. Its mastery of endemic groups run the gamut of sports: from skiing and triathlon to baseball and soccer. OutsidePR is familiar with finding creative PR opportunities, and has deep experience in introducing brands to the highly competitive sports market.
Mark Mastalir, CMO of Halo Neuroscience, said, “OutsidePR is one of the top public relations agencies in the industry. They’ve continued to impress us with their media relations, work ethic, and consistent coverage in mainstream and endemic media. We’re excited for this synergistic partnership with OutsidePR and the ongoing growth of Halo Neuroscience, as they share our story and help us reach our global PR goals.”
Joining the OutsidePR team to manage the Halo Neuroscience account is Deena Betcher, Account Director, who comes to OutsidePR after nearly a decade of experience in PR and sports marketing. Previously with Mammoth Mountain Ski Area, Betcher was the on-camera spokesperson and PR Manager for the resort for six years, where she worked with top news and ski industry outlets and appeared on weekly Fox Sports West pre/post game shows for the Lakers, Clippers, and Kings. Betcher is also a veteran of experiential marketing, working for powerhouse marketing agency, Octagon, overseeing the BMW account where she successfully placed sponsorships with the NBA, NCAA, MLB, NHL, and Live Nation. Most recently, Betcher hails from i.d.e.a., an award-winning integrated marketing agency in San Diego, where she ran the marketing department, managing all internal marketing initiatives, project management and content creation for growing the company’s footprint, specifically through sponsorships, speaking opportunities, social media, company blog and newsletter production, media relations, and creative concepting.
“I’m thrilled to join the OutsidePR family. Working with clients such as Halo Neuroscience and other leading athletic brands is not only a career passion, but a personal one as well,” said Betcher. “I’m looking forward to pushing the limits and leading the charge for my clients by continually positioning them as trailblazers in their respected industries.”
For more information on Halo Neuroscience, visit www.haloneuro.com
For more information on OutsidePR, visit www.outsidepr.com
Media inquiries; Deena Betcher, Deena@OutsidePR.com
About Halo Neuroscience
Halo Neuroscience is the creator of Halo Sport, a neurotechnology headset device that unlocks human potential. Halo Sport utilizes neuropriming technology to stimulate the part of the brain responsible for muscle movement, accelerating training improvements in strength, power, explosiveness, and skill. It’s trusted by teams and athletes from the military, Olympics, MLB, NBA, and NFL. The company is based in San Francisco, California. For more information, please visit www.haloneuro.com.
OutsidePR, located in Sausalito, CA, is one of the leading endurance and sports marketing PR agencies in the country. While wholly dedicated to the sports category, OutsidePR is unusual in serving multi-national, multi-billion dollar brands, and its mastery of endemic groups run the gamut of sports: from skiing and triathlon to baseball, backpacking and soccer. Representing clients such as Red Bull, Cotopaxi, CamelBak Pursuit Series, Backcountry, Buff USA, Rocky Mountain Underground, Icebreaker, DownTek/Sustainable Down Source, Epson, Sparta Science, Injinji, King Oscar and Halo Neuroscience, OutsidePR specializes in publicity, media planning, crisis communications, and social media. For more information, please visit www.outsidepr.com.