MB Events and Super League Triathlon are excited to announce the inaugural Super League Canada – Penticton.

October 7th, 2017

MB Events and Super League Triathlon are excited to announce the inaugural Super League Canada – Penticton.

Penticton, B.C., October 7, 2017 – MB Events and Super League Triathlon are excited to announce Super League Canada – Penticton, coming August 17-19th, 2018.

MB Events will host the only official “Golden Qualifier” Super League Triathlon race in the Americas next year in a three-day format featuring both Age Group and Pro athlete racing. Pro athletes from all disciplines will have the opportunity to earn direct qualification into the Super League Triathlon Championship series. The top four (4) pro male and pro female finishers will earn their golden ticket and immediate qualification for the Championship Series including all the perks that come with Super League Triathlon status.

Friday and Saturday mass participation age group racing will feature triathlon Equalizer events and Sunday will feature an Enduro event. The pro race will be similar to the age group race and finalized in the coming months.

“We’re extremely excited to continue the amazing triathlon history in Penticton by bringing this event to BC next summer,” said Michael Brown, Executive Director of MB Events, the Sport Management company delivering Super League Penticton. “The premier brand Super League, and its exciting new triathlon format, will bring a fresh perspective for athletes and spectators alike. It’s incredibly special that Age Group athletes will be able to race the same race course as Pro Athletes on the same day.”

Brown notes that Age Group athletes will compete in the morning and have a chance to spectate Pro Athletes competing on the same course in the afternoon. Age Group registration will open November 1st 2018 and all information can be found on the event website starting on October 24, 2018.

What is Super League Triathlon? Learn more about this exciting take on triathlon: https://youtu.be/3iwt1k1I4Bw

Michael D’Hulst, co-founder of Super League Triathlon says, “I’m excited to see our vision come to life and this wouldn’t have been possible without the support of a very passionate and committed team and partners. Super League Triathlon put us on the endurance sport map in 2017 and we look forward to building on our successes for 2018.”

Chris McCormack, two-time Ironman World Champion and ITU World Champion, and co-founder of Super League added, “I had the opportunity to race in Penticton in 2012 and Penticton provided everything I had always heard of, the passion of the community and volunteers is what makes Penticton one of triathlon’s greatest venues. We are excited about the opportunity to bring Super League triathlon to Canada and we can’t think of a location more deserving than Penticton B.C.”

About MB Events

MB Events is a Sport Management company that specializes in the planning and execution of international caliber large scale sporting events. MB Events prides itself on bringing fresh creative vision and experience to their events spanning endurance athletics to world rugby matches. MB Events puts the focus on the athletes first and strives to deliver events beyond expectation outside of the status quo. The 2017 ITU Multisport World Championships highlighted to the world what the team at MB Events can produce to a world audience.

About Super League Triathlon

Pitting the world’s best triathletes across unique short course formats for big prize money in a closed league series, Super League Triathlon provides pulse-pounding action, superstars to root for, and a spectator experience without parallel. Super League Triathlon catapults triathlon into the hearts, minds, and living rooms of triathlon and sports fans worldwide. By offering incredible TV and digital content output with live race day television broadcasts, live race day digital streaming and Video on Demand content, we’ll be showcasing our Championship athletes and the sport of triathlon like never before. Super League Triathlon features action-packed racing formats in dramatic locations and fan-friendly courses across Asia- Pacific, Canada and the Gulf. We’re committed to setting the gold standard experience for age groupers, male and female professional athletes, and fans alike. Super League Triathlon was co-founded by two-time Ironman and two-time ITU World Champion Chris McCormack, and Michael D’Hulst and Leonid Boguslavsky, three successful businessmen and passionate triathletes brought together by a common desire to break new ground in the sport of triathlon.

For more information on Super League Triathlon, head to https://superleaguetriathlon.com

Media contact:

Michael Brown, Executive Director, MB Events mb@mbevents.ca 780-993-0003

Trent Taylor, Chief Marketing Officer, Super League Triathlon trent@superleaguetriathlon.com.


MB Events / Super League Triathlon

MB Events and Super League Triathlon are excited to announce the inaugural Super League Canada – Penticton.

Contact Info

Michael Brown

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