Lapio Launches Geotracking for Endurance Events

February 25th, 2015

Lapio Launches Geotracking for Endurance Events

San Francisco, CA, February 25, 2015 – Lapio, Inc. a complete race solution that provides awesome race experiences for organizers, participants, and spectators, announces the launch of geotracking for endurance events, allowing spectators to accurately track participants during a race.

Geotracking joins Lapio’s already robust platform that combines race management, live streamed results, social engagement, photo sharing, and mobile to create the ultimate race experience from start to finish.

In recent years the most accurate way to track participants was by using multiple timing mats to provide an average pace of the participant. During an endurance event the participant’s pace can vary drastically between splits causing tracking to be an estimate and not based on real-time.  Lapio is combining the power of GPS-enabled devices and timing mats to create the most accurate, geotracking in the industry.

Using GPS-enabled devices is now a reality due to the increase in wearable technology:

  • The wearable market is set to expand from 9.7 million device shipments in 2013 to 135 million in 2018.
  • Fitbit fitness trackers are expected to triple to over 70 million devices by 2018.
  • Apple is expected to sell 30-40 million smart watches in its first 12 months of availability.
  • Garmin introduced new colors, further extending the appeal of wearable fitness to the masses.
  • Strava recently released a global heat map of 160 million activities and 375 billion GPS points.

GPS-enabled devices are changing the endurance industry by providing the missing component of location-based tracking: GPS coordinates. Race directors can now know exactly where participants are on the course, increasing event safety. Friends and family can now accurately track participants allowing them to follow their progress and cheer them on.

“We are passionate about providing precise data to race directors, athletes, and spectators. We have proven we can provide accurate, live results; geotracking was the obvious next step. We are not just adding a feature but enhancing an already powerful solution.” Says Klaus Preisler, Founder, Lapio, Inc.

Helping fund this innovation are three notable players in the technology industry, Co-founders Morten Primdahl and Alexander Aghassipour of Zendesk and Thomas Pedersen, Co-founder and CEO of OneLogin.

“Lapio continues to push the limits of innovation in the endurance industry. The introduction of geotracking just proves their motivation to not just be a player in the industry, but a leader.” says Thomas Pedersen, Co-founder and CEO of OneLogin.

If you are interested in learning more about geotracking and Lapio software, email

About Lapio, Inc.

Lapio is the go to software solution for race organizers and timers who want to provide awesome race experiences for participants and spectators. Our software combines race management, results, social engagement, photo sharing, geotracking and mobile into one, easy-to-use, integrated solution. We are passionate about endurance racing and passionate about technology with innovation at the heart of our solutions. For more information, visit or email


Lamkin, Paul. “History of Wearable Technology”. Ranconteur. The Times. 25 Sept. 2014. Web. 24 Feb. 2015.

The Business Page, Miscellaneous. (2015, February). Road Race Management. Issue 373. p. 7.

Smith, Chris. “New predictions suggest Apple Watch sales will be even crazier than most people think.” BGR. BGR, 20 Nov. 2014. Web. 24 Feb. 2015.

Garmin. (2014). 2013 Annual Report. Retrieved from

Mach, Paul. “What do 220,000,000,000 GPS data points look like?” Web blog post. Engineering Blog. Strava. 16 May 2014. Web. 24 Feb. 2015.


Lapio, Inc.

Lapio Launches Geotracking for Endurance Events

Contact Info

Karen Lewis
(650) 466-7750

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