South America’s Thriving Active Travel Destination Ready to Welcome Triathletes
(Boulder, Colorado) Five-time IRONMAN World Champion Craig Alexander will lead the first-ever triathlon training camp and clinic in Medellin, Colombia in April 2017. Capped at thirty participants, the exclusive camp will offer personalized, expert instruction in the newest destination for athletes seeking world-class cycling and active travel.
“Like many athletes, I’m just now discovering why the Medellin region is an ideal location for training, especially for cycling, thanks to its weather, terrain, and people. This will be my first time training in the country, and I’m looking forward to sharing that experience with other athletes,” said Alexander.
The camp is the first project from an innovative new partnership between leaders within the active lifestyle industry: the Human Interest Group (HIG), a sports management and influencer marketing company, and Equipo, an active and experiential travel company.
“Athletes are going to love this experience. Not only will they train in a breathtaking location with an invigorating culture…they get to do so right alongside Craig Alexander and his team of highly experienced coaches. Athletes can expect invaluable training content mixed with world-class service and logistics management by the reputable team at Equipo,” said Franko Vatterott, Managing Director of The Human Interest Group.
Home to some of the world’s best cycling, Colombia anticipates millions of new visitors annually following the landmark peace agreement between the government and Revolutionary Armed Forces of Colombia. Earlier in December, the inaugural IRONMAN 70.3 Cartagena was held and received accolades for its spectacular venue.
“There has never been a better time to come explore this South American Gem of a nation. Triathletes will see first-hand why pro cyclists, including champions on the world circuit, come back year after year for training in the warm weather and fantastic terrain,” commented Anisha Ghoghari, Founder and CEO of Equipo.
From April 1st through April 4th 2017, the reasonably-priced camp will offer individual and group training with Alexander and his Sansego coaching team for triathletes at any skill level. Daily clinics and sessions devoted to swimming, cycling, and running will prepare participants for long-distance triathlons and other endurance sports.
Participants will stay at the elegant Club Campestre Llanogrande, a country club situated in the pristine tropical mountain region surrounding Medellin, also known as “The City of Eternal Spring.”
Registration for the Craig Alexander triathlon training camp and clinic is open now and space is limited. Visit http://equipocycling.com/trainingcamps/ for additional information.
Craig Alexander is part of HIG’s Professional Triathlon global roster that includes IRONMAN Champion Rachel Joyce, multiple XTERRA World Champion Lesley Paterson, XTERRA World Champion Mauricio Mendez, all-American IRONMAN Ben Hoffman, four-time World Champion Tim Don, Canadian Power Couple Team Wurtele (Heather and Trevor), Ironman 70.3 Champ Radka Vodičková’, triathlon’s Next Gen star Samuel Appleton, 70.3 Champs Lauren Barnett and Jake Montgomery, and Aussie favorite Paul “Barny” Matthews. Visit www.professionaltriathlon.com for latest athlete bios and updated race reports.
Based in Boulder, Colorado, Equipo is an active travel company that delivers authentic, value-driven and memorable experiences in Colorado, Colombia and Spain. From custom group events, cycling and hiking tours to training camps, our mission is to deliver one-of-a-kind experiences for people who are leading an active lifestyle.
About Human Interest Group
Based in Boulder, Colorado, the Human Interest Group (HIG) provides marketing bandwidth, sponsor activation strategies and services, and audience-building content for companies around the world. Our trademark PROTRI division is triathlon’s leading professional sports management agency. Our clients are established and entrepreneurial businesses in the triathlon, endurance sports, and the active lifestyle space. Whether needing a credible brand ambassador or wanting a fresher perspective on your business development strategy, clients value our relationships, knowledge, and credibility when it comes to building engagement within the active lifestyle communities. Got an idea? Contact us.