iFit® Launches A Premium, Personalized Nutritional Shake: iFit Nourish®

February 8th, 2018

iFit® Launches A Premium, Personalized Nutritional Shake: iFit Nourish®

(Logan,  Utah — February 8, 2018) — iFit, the preeminent health and fitness technology company, announces iFit Nourish, a premium, personalized fitness shake to supplement a daily diet. iFit Nourish is superior in the health shake category, first because the formula is individual to each consumer and delivered in powder form on a monthly basis. Second, iFit Nourish contains the big three—protein, vitamins and minerals—while most health drinks only contain one or two of those components.

Customers can try a 15-serving supply of their own, individualized drink for free after paying a $5 shipping cost (a $40 value). This unprecedented offer displays the company’s belief in the quality of its product, and iFit’s eagerness to share the health benefits with its entire customer base.

The pure protein sources in Nourish help with muscle recovery. If customers choose a meal replacement shake, extra fiber and other ingredients are added to help with fullness. The essential vitamins, minerals, fruits and vegetables assist with filling in the gaps that are usually left empty at the end of the day, despite an individual’s efforts to eat healthy meals and snacks. These benefits make it easier for customers to reach their fitness goals.

Personalized formulas

To receive a personalized iFit Nourish formula, each customer is guided through a series of questions that establishes a pattern for iFit’s dietitians to correctly assess their unique needs. Relevant questions include activity level, dietary preferences, food allergies, energy levels, daily sun exposure, nutritional habits, fitness goals, gender, age, height and weight. These all taken into account together create an iFit Nourish formula that will individually supplement each customer’s needs to fill in the gaps in their normal diet.

Customers choose between using iFit Nourish as a post-workout supplement or as a meal replacement. Meal replacement shakes have more calories, fiber and other nutritional elements to help customers feel full throughout the day.

Delicious flavor

Aside from the incredible amount of healthy ingredients, flavor was also an essential part of the research of iFit Nourish. Each formula was tested again and again by consumer panels to ensure that the taste was something customers would want to drink—not just a supplement they forced themselves to take each day. Users have raved about the deliciousness of the formula, with the chocolate being compared to brownie batter and the vanilla tasting like a milkshake.

Crafted by dietitians

iFit’s team of dietitians and nutritionists reviewed extensive research on current supplements and protein drinks on the market, as well as major gaps in the American diet. From their findings, they discovered that many protein drinks and even daily vitamins are made up of many “filler” or low-quality ingredients that simply don’t cut it for proper nutrition. They, along with a team of iFit’s fitness trainers, began formulating a drink that would include the protein, vitamins and minerals necessary for maintaining a healthy lifestyle.

iFit Nourish can be used solely as a shake, and can also be incorporated into recipes created by Fit nutritionists and dietitians. Delicious foods that use Nourish as a healthy ingredient include pancakes, protein bars and chocolate mousse dip. Currently, 29 easy-to-prepare recipes that use Nourish can be found on the iFit Blog.

High-quality ingredients

The iFit team invested countless hours researching the highest quality ingredients to ensure proper nutrient absorption. Although each formula is different, most contain:

  • 16 to 40 grams of high-quality protein—types vary depending on the customer’s choice, but they are derived from either whey or plant sources
  • 13 essential vitamins: A, C, D, E, K and the B vitamins: thiamine B1, riboflavin B2, niacin B3, pantothenic acid B5, pyroxidine B6, biotin B7, folate B9 and cobalamin B12
  • 12 vital minerals: calcium, potassium, sodium, chloride, magnesium, iron, zinc, copper, manganese, iodine, and selenium and molybdenum
  • 8 fresh fruits: grapes, wild blueberries, raspberries, cranberries, prunes, tart cherries, wild bilberries and strawberries6 wholesome vegetables: broccoli, sprouts, tomatoes, carrots, spinach and kale

Convenient subscription

After the 15-serving free trial, customers are automatically signed up to receive convenient, monthly shipments of their personalized blend. Each 30-serving package costs only $79 per month, including a high-end shaker bottle, two bags of iFit Nourish, and measuring scoops. Customers can easily cancel their subscription or change their formula at any time.

About iFit

iFit is a passionate group of fitness enthusiasts, experts and nutrition gurus who believe that your health should be part of an exciting and enjoyable lifestyle. The technology behind top-brand exercise equipment like NordicTrack® and ProForm®, iFit brings convenient fitness to your home with entertaining workouts and top trainers through virtual streaming. iFit Coach is a mobile fitness tool to help you track your health, then get individualized feedback from health experts. iFit’s line of tangible fitness products also include wearable trackers and sleep sensors.

iFit’s parent company, ICON Health & Fitness (based in Logan, Utah), is the foremost authority on products in the fitness industry. A full line of iFit’s products can be discovered at iFit.com and in brick-and-mortar retailers across the globe, including MattressFirm, Walmart, Sears, JCPenney, and more.

Contact:  Colleen Logan, VP Marketing, clogan@iconfitness.com


iFit® Launches A Premium, Personalized Nutritional Shake: iFit Nourish®

Contact Info

Colleen Logan

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