Funkier Bike’s Sponsored Athlete Leia Schneeberger Wins 45NRTH Fat Bike Birkie Race

March 15th, 2017

Sausalito, CA, March. 15, 2017 – In an epic race that went right down to the wire, Leia Schneeberger, a sponsored athlete of the global cycling apparel company Funkier Bike, won the 48.9k 45NRTH Fat Bike Birkie Women’s Open Class in northern Wisconsin on March 11, 2017.

Schneeberger, 37 and based in Madison, WI, can proudly add this victory to her already impressive heap of race accolades, including her victories in several other races this year. Funkier is delighted to announce that she remains undefeated on a fatbike in 2017, adding to her race resume the: Hugh Jass Fat Bike Series Champion, Snow Crown Fat Bike Series Champion and Iola Bump and Jump Champion.

With her eyes set on a promising horizon of gold medals, Schneeberger speaks candidly about the sometimes trying path to becoming a professional cyclist and what helps her conquer those challenges.  She said that getting to this elite level was a not only a physical test of her limits, but a recurring test of her mental stamina and unwavering commitment to overcome obstacles and come back stronger each time.

“I’ve always believed in grit and resiliency, but now more than ever I’m actually walking the walk, as I’m surrounded and supported by people that are a part of a brand that truly underpins fully committing to whatever you choose and will yourself to do,” Schneeberger said. “The point isn’t to win them all; sometimes winning is simply finishing.”

As a sponsored Funkier athlete that trains more than 100 miles a week in her Funkier apparel, Schneeberger isn’t shy about rolling to the start, no matter what the conditions are.

The Birkie race began with a mass start of hundreds of racers in balmy 21 degree weather and covered five laps that totaled 30.39 miles with 3,500 feet of climbing across demanding terrain featuring frozen tracks, ice patches and sloppy descents. Out of the 322 total female and male racers in the Big Fat 48.9k, Schneeberger placed 49th overall with a time of 2:33:39.0. 

As Schneeberger knows, these sorts of competitive results in such rugged climates and conditions demands proper gear to get you through. And as temperatures dipped well below freezing, Schneeberger was kept comfortable and her temperature was well-regulated by her Funkier Fabriano Pro Base Layer, in combination with her Merano Pro Base Layer and Cagliari Pro Thermal Pad C13.

“The Fabriano Base Layer is a must on every single ride,” Schneeberger said. “Keeps the sweat off me so I’m not feeling wet and gross. Keeps me warm and it can keep me cool.” 

After her success at this 2017 Birkie, Schneeberger now has her sights set on defending her 2016 champion title in the Wisconsin Off Road Series. With Funkier’s support, she also plans to race the Ore 2 Shore (13th place in 2016), Iceman Cometh (9th place in 2016), Dakota Five-O (3rd place in 2016) and The Original Growler. But unlike in 2016, this year she has set the goal of finishing in the top five at each of the races. And she has hopes to get her UCI Pro License and head to Sea Otter to compete with pro racers to see what she’s really made of.

For more information on Funkier Bike, please visit:

For more information on Leia Schneeberger, please visit her blog:

And for all media and press inquiries, please contact: Kelsey Anderson at

About Funkier Bike
Funkier Bike’s mission is to provide cyclists around the world with the most innovative, high-end cycling gear at a price that everyone can afford. While based in Tel Aviv, Israel – and domestically in Verona, Wisconsin – Funkier’s products are distributed in 40 countries around the world with amateur athletes, Pro riders and Olympians proudly racing and training in their products. From North America to Europe to Latin America to Asia, men and women cyclists choose to #RideFunkier.


Funkier Bike

Contact Info

Kelsey Anderson

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!