Founder of 100% Organic Farm to Bottle Bone Broth + Juice Beverage pitched to Dr. Oz and Barbara Corcoran to win “Best New Health Idea” of 2018
San Francisco, CA (June 12th,2018) – BRU Broth (BRU), the market’s first 100% organic farm-to-bottle bone broth beverage with cold-pressed vegetable and root juices was named “Best New Health Idea” of 2018 on the Dr. Oz Show this past Monday, June 4th.
Founded in 2014 as a local home delivery service, BRU brings a novel twist to the bone broth category as the first 100% USDA organic bone broth in the refrigerated section to combine apple cider vinegar and cold-pressed vegetables and roots such as greens, ginger, turmeric, carrots and beets. BRU sources organic pastured chicken, grass-fed beef, and fresh vegetables and roots to create an array of flavors. These ingredients highlight the umami notes of long-simmered bone broth while delivering a fresh, savory way to cleanse, recover and nourish the body.
“Although there are other bone broth products out there, BRU is unique because it is the first 100% USDA organic, ready-to-heat-and-sip bone broth beverage on the market,” said Founder and CEO Soo-Ah Landa. Landa grew up drinking her mother’s and grandmother’s bone broths, and developed BRU broth after realizing that nutrient rich bone broth should not only be easier to access, but should be delicious enough to drink every single day. “Once you start drinking BRU bone broths, it becomes as ritualistic as drinking coffee or tea every day. The difference is, with BRU bone broth you are drinking an amazing powerhouse liquid of protein, collagen, vitamins and essential amino acids.”
Landa, a trained chef, graduate of MIT and black belt in tae kwon do, grew up drinking bone broth her entire life. Within her pitch to Dr. Oz and Barbara Corcoran of Shark Tank, Landa explains how bone broth was a significant part of her Korean heritage, and after the birth of each of her two sons, the first source of nourishment Landa had was the bone broth her mother made and delivered to the hospital. Similarly, when Landa’s father was diagnosed with colon cancer, Landa’s mother would bring him bone broth daily to help nourish him back to health. Landa believes bone broth was a big part of her father’s recovery, and set out to create the cleanest, freshest, and most sippably delicious bone broths on the market.
BRU currently offers six delicious flavors: Hug in Mug, Hot Greens, Turmeric Ginger, Beet Blush, Cayenne, and Broffee. The latter is the first and only bone broth coffee beverage on the market. All flavors are non-GMO and gluten-free, come in two-serving 16 ounce bottles, and can be sipped warm or cold.
BRU is currently sold at retailers throughout the Bay Area and Southern California including Whole Foods, Sprouts, Mollies Stone’s, United Market, Good Earth Market, Woodlands Markets, Lazy Acres, Bristol Farms, Pavilions and others. Each 16 oz. bottle of BRU retails for $5.99. BRU can also be shipped in wellness packs of six, nine or twelve bottles nationwide at www.brubroth.com or www.amazon.com. For additional information or to find a retailer visit www.brubroth.com or follow BRU on Instagram and Facebook.
BRU’s mission is to introduce health and wellness consumers everywhere to delicious, authentic bone broth that is convenient, accessible and delicious. The company plans to roll out to East Coast grocery stores in 2018.
ABOUT BRU Broth
BRU Broth goes beyond “just” bone broth. It is the market’s first 100% organic farm-to-bottle bone broth beverage, and has become a go-to beverage among athletes and health-conscious consumers looking for a low calorie, nutrient dense warm beverage that also tastes delicious. BRU sources only organic pastured chicken, grass-fed beef, and fresh vegetables and roots to highlight the umami notes of long-simmered bone broth while providing a fresh, savory way to cleanse, recover and nourish the body. BRU brings a novel twist to the category through the addition of cold-pressed vegetables, roots, apple cider vinegar, and other superfood ingredients. BRU uses HPP (High Pressure Processing) to preserve the freshness and nutrients in each bottle. www.brubroth.com