Divas Running Series Confirms Partnership Extension with The Breast Cancer Charities of America

March 12th, 2018

Divas Running Series Confirms Partnership Extension with The Breast Cancer Charities of America

MIAMI, FL – Continental Event & Sports Management, producers of the Divas® Running Series, have announced a partnership extension with The Breast Cancer Charities of America through 2020.

The Breast Cancer Charities of America (BCCA), or iGoPink, will continue as the official charity partner of the Divas® Running Series, a designation they’ve held since the partnership began in 2016. BCCA, headquartered in The Woodlands, Texas, is a non-profit organization, which exists for one reason – to eliminate breast cancer as a life-threatening disease. iGoPink’s central focus is to educate, empower, and encourage all women to become pro-active in preventing breast cancer and, if diagnosed, in surviving breast cancer.

“The Breast Cancer Charities of America is honored to partner with the Divas® Running Series for the upcoming year, and through 2020.  Through our partnership we are able to bring education, awareness and support to women going through breast cancer and also support the educational programs we provide to youth to prevent breast cancer,” said Erica Johnson, Founder & Executive Director.  “We encourage every Divas® Running Series participant to make a fundraising page, get your friends and family involved in raising funds to support your Divas race and to make a difference in the fight against breast cancer.”

The Divas® Running Series has events nationwide, in some of the best vacation destinations in the country. Some of their upcoming races include San Francisco Bay, California on April 15th, Galveston, Texas on April 22nd and North Myrtle Beach on May 6th. The series is all about girl power, with a sea of pink tutus, boas and tiaras at every event. Not to mention, a finisher medal with a fun boa design and a removable silver Divas heart charm compatible with most Pandora bracelets.

“We are excited to once again be partnering with BCCA as the series charity sponsor, extending the relationship through 2020,” stated Robert Pozo, CEO and President of Continental Event & Sports Management. “The corporate mission of BCCA ties in perfectly with the Divas Running Series being that 99% of our participants are women.”

The Divas® Running Series provides BCCA with an additional outlet to convey their message of education, empowerment and encouragement in the prevention of breast cancer. While registration fees are not tax-deductible, Divas® Running Series participants can donate and create fundraising pages to further support BCCA’s programs and outreach. To donate or fundraise for an upcoming Divas event, please visit http://www.runlikeadiva.com/Get_Involved/Charity_Partner. To learn more about the Divas® Running Series, visit www.runlikeadiva.com.


About The Divas® Running Series:
The Divas® Running Series is a group of female-inspired running events throughout the United States consisting of a health & fitness boutique, a 5K road race, a half marathon race and finish line experience. Each of the Divas® events consists of additional activities geared toward women including a boa & tiara station, “bubbly” toast at the finish and fun entertainment along the course. Now in its ninth year, the race series received the highly coveted SportsTravel Award for Best Amateur Series or Circuit in 2012, 2013 and 2016. Event locations include Galveston, TX, North Myrtle Beach, SC, San Francisco Bay, CA, Toronto Island, Canada, Calgary, Canada, Peachtree City, GA, DC’s Wine Country, VA, Long Island, NY, San Juan, PR and Temecula, CA. For more information, please visit www.runlikeadiva.com.

About Continental Event and Sports Management Group, LLC:
With world-class running events such as the Divas® Running Series and the Myrtle Beach Mini Marathon, Continental Event and Sports Management Group, LLC is one of the premiere sports management companies in the United States. Robert and Gaby Pozo, founders and managers of Continental, have over 17 years of experience in the race production industry providing unparalleled events to participants and their host communities.

About The Breast Cancer Charities of America (BCCA):

The Breast Cancer Charities of America (BCCA) is a non-profit organization with new global headquarters in The Woodlands, Texas. BCCA is dedicated to educating and empowering women to prevent and survive breast cancer. Through their numerous program services and resources, BCCA is able to partner with over 450 hospitals nationwide to serve women. To learn more please visit www.iGoPink.org.

Robert Pozo, President & CEO
Continental Event & Sports Management Group LLC

Divas Running Series

Divas Running Series Confirms Partnership Extension with The Breast Cancer Charities of America

Contact Info

Robert Pozo

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!