Charlottesville, VA – Bad to the Bone Endurance Sports is excited to announce a new partnership with Devils Backbone Brewing Company for the Bel Monte Races, to be help April 18th, 2015 in Love, VA. The Bel Monte Races include 50 miles, 50 kilometers, and 25 kilometers races and is one of the premier mountain trail runs on the East Coast. With a start and finish location just a handful of miles from the Devils Backbone Basecamp Brewpub location, the partnership is a natural fit.
“In addition to the close proximity of the Basecamp brewpub with the race, the brands are also a perfect match,” explains Alyssa Godesky, Director of Marketing for Bad to the Bone. “Devils Backbone is founded on principles that include a love for Virginia’s mountains and trails: the Bel Monte races are the perfect way to experience both of those things and enjoy the beer at Devils Backbone before and after the event!”
Packet pickup will take place at the Devils Backbone Basecamp Brewpub location on April 17th. There will be live entertainment, and beer and food specials for the race participants, which will continue through the weekend.
We are pleased to be a partner in this adventure which takes participants into the coves and hollows of the Blue Ridge Mountains. “The mountains are some of the oldest in the world and truly a treasure to experience while enjoying a pint of Devils Backbone beer” says Heidi Crandall, Marketing Director of Devils Backbone Brewing Company.
Devils Backbone beer will also be on-site at the Royal Oaks Resorts available for purchase, to benefit a local non-profit organization.
Registration for the Bel Monte Races is currently open at www.belmonteraces.com.
About Devils Backbone Brewing Company
Along with the 2014 Great American Beer Festival Mid-size Brewing Company & Brew Team of the Year, Devils Backbone won the 2013 Small Brewing Company of the Year, the 2012 Small Brew Pub of the Year, and the 2010 World Beer Cup Champion Brewery & Small Brew Pub award. The Company operates two breweries in central Virginia. Basecamp, which opened in 2008, is the company’s original brewpub and The Outpost, a modern packaging brewery outside of Lexington, Virginia. The company produces approximately twenty beer styles commercially, with many more experimental styles in production at Basecamp. Devils Backbone beers are inspired by brewing traditions around the world. Vienna Lager, the company’s flagship, is one of the top Virginia craft brands in the Mid-Atlantic, and continues to be one of the fastest growing brands in the country. The company employs approximately 100 people, primarily at their breweries in Virginia. Devils Backbone products are currently available in Virginia, Maryland and Washington DC. The Basecamp brewpub is a full service restaurant while the Outpost Tap Room is pints only ( bring in your favorite carryout!)
About Bad to the Bone Endurance Sports
By directing premiere road and trail events all over the United States, Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves. For over 12 years, Bad to the Bone Endurance Sports events have reflected owners James Gill and Francesca Conte decades-long knowledge and passion for running. www.badtothebone.biz