Benefit Corporation And Outdoors Brand Expands Sales Strategy
Salt Lake City, UT, June 12, 2018 — Cotopaxi, a leading Certified Benefit Corporation that creates outdoor products and events, and gives 2% of its revenue to alleviate poverty, has hired Heath Christensen as their new Director of Wholesale.
Christensen comes to Cotopaxi from within the outdoor industry and brings years of experience to his new position. Prior to his appointment at Cotopaxi, Christensen spent a decade at Black Diamond as Sales Operations Manager, and later, as Director of North American Sales, and also as the Sport Division Manager at Petzl.
At Cotopaxi, Christensen will head up a new Wholesale Division, an exciting strategic growth trajectory for the initially direct to consumer brand. Since its founding in 2014, Cotopaxi has been known as a digitally native brand, however, as it has grown, the company has garnered increasing interest from retailers invested in offering Cotopaxi to their customers.
“We delayed entering the wholesale channel, wanting to ensure we could support our direct to consumer business, whilst doing wholesale right,” said Davis Smith, CEO and Co-Founder of Cotopaxi. “This year we feel really ready, and with our new Wholesale Director Heath Christensen at the helm, we’ve officially kicked off our wholesale business with a number of amazing retailers.”
In his new position, Christensen will help author Cotopaxi’s next chapter. He will work closely with current representatives and territories, which are as follows: True North, Pacific Northwest; Cordillera Sales, Rocky Mountains; Water Mountain Sports, Southwest; Katherine Corbett, South/Southeast; Ferrand Associates, Inc., Mid Atlantic; The Road North sales, Northeast. He will also work closely with Cotopaxi’s new retailers such as Paragon Sports, REI, Great Outdoor Provision Co. and Rock Creek Outfitters.
“I am thrilled to be part of the Cotopaxi team,” Christensen said. “The brand’s mission is inspiring and the team’s thoughtful approach to doing business resonates deeply with me personally and professionally. I look forward to growing the wholesale channel in a brand accretive manner with like minded retailers.”
As a mission driven brand, Cotopaxi is filling an interesting new role within the outdoor specialty category by providing a unique combination of bold and differentiated products along with event experiences for the modern outdoor consumer. As a community supported and people-driven brand, Cotopaxi connects with consumers on a local level through their Questial adventure race series by facilitating immersive and engaging adventures and social experiences for communities and individuals across the nation.
“We’re thrilled for this next chapter in Cotopaxi’s growth,” Davis said. “We hope that wholesale will be another way for us to build brand awareness and accomplish our mission of inspiring adventure and moving people to do good.”
About Cotopaxi: Cotopaxi is an outdoor gear brand with a social mission. We design, manufacture, and sell packs, water bottles, apparel, and gear, raising money for various humanitarian causes. For more information please visit https://www.cotopaxi.com/pages/about.