Louisville, Colo., July 7—ChronoTrack, the industry-leading provider of complete race solutions for endurance sports, recently launched a new branded digital media marketing campaign with a sponsor for the 2016 South Beach Triathlon, resulting in more than 700,000 Facebook impressions, according to insight extracted from Facebook APP and Media Insights API.
The campaign featured an activation with Pic2Go, a platform that allows events to boost sponsorship by engaging participants and allowing them to instantly share their branded photos to Facebook and create a dialogue with the “media sponsor”. The activation, detailed below, drove huge reach, social engagement and fan acquisition for both the race, sponsor and most importantly the participant.
“One of the challenges our race directors face is engaging and creating a dialogue with their participants while also demonstrating ROI to their sponsors,” says Sean P. Walkinshaw, Digital Media and Mobile Product Manager, ChronoTrack. “That will be the victor in this new media endurance marketplace, and it’s something we’ve achieved with the South Beach Triathlon.”
The 2016 South Beach Triathlon activation resulted in 532 participants posting branded images to Facebook for a total of more than 700,000 impressions, 34,407 likes and 3,089 comments. Additional metrics include:
- 37,650 total branded images
- Nine photographers and one autonomous finish camera
- One finish video camera and 8,000 video views
- Nine distinct photo locations and 24 images per runner
- Two custom artec 8×10 foot photo backdrops
- 1,149 unique emails opened per 1,512 sent (76 percent open rate)
For more information about digital photography and sponsor activation campaigns, and why a media sponsor will be your next big revenue stream, visit www.ChronoTrack.com or email Sean P. Walkinshaw at firstname.lastname@example.org.
ChronoTrack is a trusted provider of race solutions for timing partners and race organizers. ChronoTrack supports 25 of the 30 largest races in the U.S. It’s comprehensive solution offers events a modular approach to accessing registration, on-site registration, race check in, scoring, live results, mobile results, athlete updates, on-site results, athlete photography and video finishes. This, coupled with its timing equipment and services from ChronoTrack’s network of certified timing partners provides the most complete race management solution for races in the market.
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