Evansville, Indiana – Oct. 19, 2015 – ChronoTrack, the industry leader and only provider of complete race solutions for endurance sports, has rolled out a Sponsored Media Service that gives event directors an opportunity to enhance their participants’ overall race experience and viral engagement on social media through event photography. The Sponsored Media Service is now available through ChronoTrack’s platform and key partners including CHōSEN Technologies, who distributes the Pic2Go sponsored race photography solution in the United States.
This past summer, ChronoTrack delivered its most successful Pic2Go sponsor-branded photo experience to date at the Inaugural Rock Tahoe Half Marathon. More than 18,600 images were generated, which resulted in 770,000+ Facebook Impressions, 36,000+ Likes and nearly 4,000 Comments, highlighting event sponsor Tahoe South (a travel company promoting tourism in Lake Tahoe, NV).
“We were thrilled with the results from our partnership with Chronotrack and Pic2Go in our inaugural Rock Tahoe Half Marathon. Our participants absolutely loved having the instant photos and being able to immediately share the race experience with their family and friends via Facebook,” said Jessica Schnoll, “Queen of Everything Epic” for Epic Tahoe Adventures.
“ChronoTrack’s Sponsored Media Service gives Race Directors a pioneering new way of thinking about event photography more as a media sponsorship activation than a retail vendor,” said Sean P. Walkinshaw, Digital Media Product Manager for ChronoTrack. “The traditional retail model of event photography, where the photography vendor is operating in a retail ecommerce offering is no longer best serving the needs of our domain, whereas a Sponsored Media Service Model provides dynamic event photography & videos to participants as part of their event experience while framing the Media Sponsor in each interaction.”
For more information about ChronoTrack’s Sponsored Media Service, visit, www.ChronoTrack.com. or contact your ChronoTrack Timer today.
ChronoTrack is a trusted provider of race solutions for timing partners and race organizers. ChronoTrack supports 25 of the 30 largest races in the U.S. The company’s hardware and software solutions, paired with certified network of timing partners, provide the most comprehensive set of timing, race management and live race services available on the market. More information is available here: http://www.chronotrack.com/.
# # #
To tweet this news, copy and paste:
Learn how @ChronoTrack is helping #RaceDirectors with Sponsored #RacePhotography
For ChronoTrack PR