BONKGEAR joins forces with BeerMile.com in promoting the world famous race, The Beer Mile, where the foundation of the race is built around running a mile and drinking a beer.
ASHBURN, VA, April 15, 2015 — BONKGEAR, designer and distributor of smart athletic apparel for endurance, strength and agility training, announced today its partnership with BeerMile.com, the official resource and arbiter of The Beer Mile. BeerMile.com produces, publishes and distributes digital media content and the official rules for the growing, world famous race, The Beer Mile, where the foundation of the race is built around running a mile and drinking beer.
BeerMile.com and BONKGEAR have entered into an agreement to produce and sell BeerMile.com themed apparel and consumer goods, such as magnets and stickers, through their various retails channels and online markets.
BONKGEAR apparel is the only brand that provides you with the means to enhance or maintain your fitness level by ensuring that you always have a workout with you. Each BONKGEAR apparel design includes a hidden QR code that when scanned using any QR scanner on your smartphone, it auto-launches a mobile-enhanced website containing daily rotating workouts inspired by the theme of the shirt. Each shirt design includes 9+ custom training workouts, with three levels of intensity – Level 1, Level 2 and BONK level.
“BONKGEAR’s BeerMile.com branded shirts will contain daily rotating workouts that will help athletes improve their speed for a 1-mile run,” states Chris Jones, Founder of BONKGEAR, “additional content will keep things fun, such as Beer Mile rules, personal records and achievements, beer recommendations and reviews.”
“The community of Beer Mile runners will enjoy this added level of engagement,” states Patrick Butler, Founder of Beermile.com, “the design and scanning functionality are offbeat and fun, just like Beer Milers.” BONKGEAR continues to innovate by providing fitness tips and workouts, and engaging their customers through their mobile-responsive web Apps.
BONKGEAR originated in the heart of an athlete, adventure racer and designer. Their founder created custom shirts for his team at a local endurance race and received such interest in them he decided to design a line of shirts focused on popular training themes.
YOU’RE WEARING YOUR WORKOUT – BONKGEAR apparel is the only brand that provides you with the means to enhance or maintain your fitness level by ensuring that you always have a workout with you (patent pending).
BONKGEAR workouts are provided by certified personal trainers and geared toward a moderate to high fitness ability. BONKGEAR provides its retail and coaching partners with a toolset that allows them to publish a series of mobile workouts for their team/group. BONKGEAR hosts the personalized workouts on a co-branded mobile enabled digital site.
For media inquiries and/or interview requests please contact Danielle Willox at firstname.lastname@example.org or 443-262-2006.