BOULDER, Colo. – (May 10, 2018) – BOCO Gear, the leader in technical performance headwear, is partnering for the third consecutive year with America’s Greatest Race, the Amgen Tour of California. BOCO Gear is proud to once again support the world-class cycling road race that features top elite cycling teams and the best cyclists from around the globe, competing along California’s most scenic, picturesque and challenging roadways and highways from May 13-19.
“Our team is made up of passionate athletes, many of them cyclists, so supporting events like the Amgen Tour of California is especially meaningful to us,” said Kay Martin, president of BOCO Gear. “We are proud to partner with such a prestigious race to do our part to help elevate the sport of cycling.”
With a mission of offering the highest quality and most functional headwear on the market, BOCO Gear will not only have a presence throughout the May 13-19 race stages, but will also provide custom product for the men’s and women’s teams competing in the 13th annual event. Additionally, BOCO Gear will outfit the more than 5,000 host city volunteers and race staff with commemorative, limited edition headwear.
“Our partners play an important role in making this America’s Greatest Race, and we’re thrilled to have a dedicated returning partner like BOCO Gear who brings excitement to the event and our staff,” said Kristin Klein, president of the Amgen Tour of California and executive vice president of AEG Sports.
Learn more about BOCO Gear and view the collection at www.bocogear.com. Join the conversation on Facebook, Twitter and Instagram using #BOCOGear and #AmgenTOC. Stay tuned to BOCO Gear’s social channels for exciting Amgen Tour of California giveaways, as there will be opportunities for fans to get their own BOCO Gear headwear throughout the various race stages. Contact firstname.lastname@example.org and email@example.com with inquiries. Learn more about the Amgen Tour of California at www.amgentourofcalifornia.com.
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ABOUT BOCO GEAR: Born on the trails, roads and foothills of Boulder, Colo., BOCO Gear boasts more than 25 years of technical performance apparel and headwear experience. Launched with a mission of offering the highest quality and most functional headwear on the market, the brand quickly became a game changer in the technical headwear landscape by merging function with style. Known for its elastic back performance visor and the popular Technical Trucker®, BOCO Gear also offers customizable performance gear for active lifestyle and fitness brands, teams and individuals worldwide. Designed and wear-tested in Colorado, the training ground for some of the world’s top competitors, BOCO Gear is worn and loved by professional athletes and weekend warriors alike. Learn more about BOCO Gear and view the collection at www.bocogear.com.
About the Amgen Tour of California: The Amgen Tour of California and the Amgen Tour of California Women’s Race empowered with SRAM are Tour de France-style cycling road races created and presented by AEG. Running concurrently, the races challenges the world’s top professional cycling teams to compete along demanding courses that traverse hundreds of miles of California’s iconic highways, byways and coastlines each spring. The teams chosen to participate have included Olympic medalists, Tour de France contenders and World Champions, and award important, world-ranking points to the top finishers. More information is available at amgentourofcalifornia.com.