Backcountry Branded Gear and Apparel Combines Decades of Industry Expertise, and Introduces Gearhead Certified Product
Park City, Utah, April 4, 2018 – Specialty retailer Backcountry is proud to announce its namesake gear and apparel line, launching in April 2018 with a focused spring/summer gear and apparel line, followed by a fall/winter offering that includes the Backcountry Touring Collection, a technical product collection designed expressly for backcountry touring. The Backcountry product line was designed in conjunction with Backcountry’s in-house expert Gearheads, who have years of experience using, testing, and most importantly listening to what consumers want and need.
“Historically, Backcountry has curated premium outdoor products for the discerning adventurer. We’ve excelled at this because we’re on the front lines of customer sentiment, and our Gearheads live and breathe the products that allow us to pursue the activities that inspire us,” said Jonathan Nielsen, Backcountry Chief Executive Officer. “Now we’re taking that passion, expertise and decades of industry knowledge, and combining it to create product. It’s exciting for us, because we are uniquely qualified to put these learnings to work.”
The Backcountry gear and apparel releases start this spring with an apparel focus, and throughout summer will expand to include camp gear, travel duffels, and mountain bike apparel. Fall/winter 2018 features a broader product offering, with fall casual apparel on one end of the spectrum and the technical Backcountry Touring Collection on the other. The line also includes elevated performance apparel that’s not activity-specific, but rather developed with universal technical qualities needed for a variety of outdoor activities.
The Backcountry Touring Collection is a purpose-built set of women’s and men’s products tailored to the specific needs of ski touring and splitboarding. Every product in the Collection is engineered to fit together as a cohesive kit. The Collection includes Backcountry branded layering and insulation pieces, as well as products created in partnership with leading brands such as Black Diamond, Flylow, Smartwool, and DPS Skis. In addition to the innovative and collaborative nature of the line, the Backcountry Touring Collection also introduces the first instance of Gearhead Certified Product. As adventurers and experts in gear attuned to detail and technical performance, Gearheads are the most natural fit to assist in designing and in endorsing Backcountry’s first activity specific collection.
“Twenty-two years ago, the first product we sold was an avalanche beacon,” said Diana Seung, EVP of Merchandising. “It’s appropriate that the first technical Backcountry-branded products we’re creating are oriented around our heritage pursuit, backcountry touring. The Backcountry Touring Collection includes men’s and women’s products. The women’s line takes into account the needs the female Gearhead touring community shared with us. If the products aren’t satisfactory to Gearheads’ rigorous standards, they aren’t good enough for our customers.”
Backcountry branded gear and apparel products will be available exclusively at Backcountry.com starting April 2018: https://www.backcountry.com/backcountrycom#/new-arrivals
The Backcountry Touring Collection will be available exclusively at Backcountry.com starting in October 2018.
Media Contact: Jess Smith, OutsidePR, Jess@OutsidePR.com
Backcountry is the leading online retailer of premium outdoor gear and apparel for skiing, snowboarding, biking, climbing, fly fishing, hiking, camping, and more. Founded in the Park City, UT area in 1996, Backcountry connects people to their passions by offering the best selection of outdoor products, backed up by knowledgeable, responsive customer service from its Gearheads and rapid fulfillment out of its two warehouse hubs. Backcountry operates four additional online specialty stores: Competitive Cyclist, MotoSport.com, Steep&Cheap, and Bergfreunde.de, which is based in Germany.