ATRA includes Nicholas Hill Group as a preferred partner in Event Standards Program

November 7th, 2017

ATRA includes Nicholas Hill Group as a preferred partner in Event Standards Program

Colorado Springs, CO – The American Trail Running Association (ATRA) announces Nicholas Hill Group as the newest partner in their Event Standards Program.

ATRA introduced its Event Standards Program in 2012, and for the past two years, has included vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging a safe and well-organized event.

“Event liability insurance should be the first item on a race director’s checklist,” said Nancy Hobbs, ATRA executive director. “Over the past year, we have worked with the Nicholas Hill Group, to develop a program dedicated to trail, mountain, and snowshoe races. There are other insurance providers, but we wanted to offer a product specific to our audience. We now have that with Trail Running Insurance Program (T.R.I.P.). This is an exciting addition to ATRA’s portfolio and we hope race directors connect with Nicholas for their insurance needs.”

Nathan Nicholas, President of the Nicholas Hill Group shares his thoughts about T.R.I.P., and working with ATRA, “For years, we have admired ATRA for their commitment to the expansion of trail running in the United States. With the launch of the ATRA Event Standards Program, we believe ATRA event organizers should be rewarded for their dedication to hosting safe and successful races with access to custom insurance coverage designed specifically for ATRA members.

“In addition to low cost and enhanced coverage, ATRA members will appreciate the automated enrollment process that eliminates the hoops they’ve historically faced when applying for event liability and participant accident insurance protection. We are thrilled to become ATRA’s newest preferred partner and are looking forward to assisting event organizers in their search for quality insurance protection.”

Adds Adam W. Chase, ATRA president, “With insurance being such a point of contention in national news these days, it’s such a relief for ATRA to be able to work with the Nicholas Hill Group in a partnership that allows everyone, including our race director and individual participant members, to be more secure out on the trails.”

ATRA is a non-profit 501 (c) 3 corporation based in Colorado. Founded in 1996, ATRA’s mission is to promote trail running, mountain running, ultrarunning on trails, and to provide resources for race directors and participants in our sport.

Nicholas Hill Group (NHG) creates custom insurance products for niche industries and organizations. NHG’s Active Lifestyle Division encourages clients to pursue their passion and lead healthier lifestyles through participation in safe athletic events and the pursuit of responsible outdoor recreation. We do so by helping each client in addressing their individual exposure through the design and ongoing management of innovative insurance products. Clients include national governing bodies, trade associations, membership organizations, affinity groups, 3rd party registration companies, ski resorts and a variety of sports and outdoor recreation related businesses. We also proudly represent individuals who are pursuing their passion through active, healthy lifestyles.

Please contact, or call 1-877-303-2050 for coverage details or to receive a no-obligation quote for your trail, mountain, or snowshoe event(s) through T.R.I.P.

Nicholas Hill Group joins Ashworth Awards, LPTent USA, Marathon Printing, Inc., Motel 6, MYLAPS, Race Roster, and Trail Run Project as partners in ATRA’s Event Standards Program.

ATRA will again partner with Active at Altitude for the sixth annual US Trail Running Conference slated to be held August 28-31, in San Luis Obispo, CA, co-hosted by Race SLO. This is a new location for the Conference which, for the past five years, has been staged at the Stanley Hotel in Estes Park, CO.


American Trail Running Assoc.

ATRA includes Nicholas Hill Group as a preferred partner in Event Standards Program

Contact Info

Nancy Hobbs

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