(Boulder, Colorado, USA — May 7, 2018) — Pocket Outdoor Media announces the hiring of Anna Horsch to the new position of Digital Director, Strategy and Operations. Horsch will direct the digital strategy for Competitor.com, Triathlete.com, VeloNews.com, and WomensRunning.com to optimize performance for advertising partners and will identify new media products for advertising partners. Horsch comes to Pocket Outdoor Media from Outside magazine, where she was a core member of their digital strategy and operations team for six years.
“I’m thrilled to be part of the relaunch of these sites and build on my successes at Outside,” said Horsch. “Each brand provides its audience with great service and content, and I’m excited to help make that experience enjoyable for our users as well as effective for our partners. Look for great things to come!”
“We are so excited to have Anna join our team and take a leadership role in defining our digital direction here at Pocket Outdoor Media,” said Chief Revenue Officer Rob Wood. “With our award-winning editors and developers, Horsch has the team in place to ensure our digital platforms deliver best-in-market user experience and partner performance.”
Horsch started at Pocket Outdoor Media on April 27 in the Boulder office.
About Pocket Outdoor Media
Pocket Outdoor Media is the leading publisher in endurance sports. Pocket Outdoor Media’s brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource; Women’s Running, the world’s largest running magazine for women; Competitor.com, the most trusted website for runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at pocketoutdoormedia.com.
Felix Magowan, Chief Executive Officer, firstname.lastname@example.org, (303) 245-2167
Advertising, Sponsorships, and Partnerships
Rob Wood, Chief Revenue Officer, email@example.com, (303) 245-2102
Pocket Outdoor Media
3002 Sterling Circle, Ste 100
Boulder, CO USA 80301